最新复旦研究生综合英语(1)修订版教学课件unit1Animageoramirage精品课件.ppt

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1、Unit 1 An Image or a Mirage?Warm-up Activities1. What do you think is the distinction between an image and a mirage?An image is a general impression that a person, firm, product, etc. gives to the public. A mirage is an optical illusion caused by hot air conditions, especially that of a sheet of wat

2、er seeming to appear in the desert or on a hot road. It also means figuratively an illusion or hope that cannot be fulfilled. In the text the author defines “mirage” as an illusion, which means “false impression”. So we can roughly say that an image is a true impression whereas a mirage is a false o

3、ne.Unit 1 An Image or a Mirage?Unit 1 An Image or a Mirage?Unit 1 An Image or a Mirage?Unit 1 An Image or a Mirage?Unit 1 An Image or a Mirage?Unit 1 An Image or a Mirage?Unit 1 An Image or a Mirage?Mille, Jesse Lasky, and Samuel Goldwyn produced the Squaw Man in a bam one block from present-day Hol

4、lywood Boulevard and Vine Street, and more box-office successes soon followed. Hollywood had become the centre of the United States motionpicture industry by 1915, as more independent filmmakers relocated there from the East Coast. For more than three decades, from the silent screen through the adve

5、nt of the talking picture, such men as D. W. Griffith, Goldwyn, Adolph Zukor, William Fox, Louis B. Mayer, Darry F. Zanuck, and Harry Cohn served as overlords of the great film studies 20th Century-Fox, Metro-Goldwyn-Mayer, Paramount, Pictures, Columbia, Warner Brothers, and others. Among the writer

6、s whoUnit 1 An Image or a Mirage?were fascinated with Hollywood in its “golden age” were the novelists F. Scott Fitzgerald, Aldous Huxley, Evelyn Waugh, and Nathanael West. After World War II, film studios began to move outside Hollywood; and location filming around the world emptied many of the fam

7、ous lots and sound stages or turned them over to television show producers. With the advent of television, Hollywood began to alter its functions. By the early 1960s it hadbecome the source of much of American network television entertainment. Among the features of Hollywood, aside from its working

8、studios, are the Hollywood Bowl (1919; a natural amphitheatre “Symphonies Under the Stars” has taken place since 1922), the Unit 1 An Image or a Mirage?Pilgrimage Play Amphitheater and Greek Theatre in Griffith Park, Manns (formerly Graumans) Chinese Theater (with footprints and handprints of many s

9、tars in its concrete forecourt), and the California Art Club. Many stars, past and present, live in neighbouring communities such as Beverly Hills and Bel Air, and the Hollywood Cemetery contains the crypts of such perform of the gilded past as Rudolph Valentino, Douglas Fairbanks, and John Gilbert.

10、 Hollywood Boulevard, however, once a chic thoroughfare, became rather tawdry in the late 20th century, with the demise of old studio Hollywood.Unit 1 An Image or a Mirage?3. James Bond James Bond is a fictional British secret agent with the code name 007 (pronounced double 0 seven). He is the centr

11、al character in numerous movies by Charles Broccoli. These include Goldfinger and Tomorrow Never Comes. In the last 30 years these have all been made into movies. There have been 5 actors who have brought the legend to the screen including Sean Connery and most recently Pierce Brosnan.Unit 1 An Imag

12、e or a Mirage?4. Goldfinger Goldfinger is one of the 21 James Bond films, named after the villain. Goldfinger is a gold-obsessed master criminal attempting to rob the famous American gold bank Fort Knox.Unit 1 An Image or a Mirage?An Image or a Mirage?NotesIntroduction to the Author and the ArticleP

13、hrases and ExpressionsExercisesMain idea of the TextUnit 1 An Image or a Mirage?Main idea of the Text This selection is chosen from Chapter 17 of Winning Images by Robert L. Shook, an American writer and businessman. It depicts, as the title suggests, the identification of varied mirages as opposed

14、to a winning image. The author mentions four factors which influence peoples judgment of human honesty. Namely, eye contact, a firm handshake, a clean-cut appearance, the ability to speak well in public, and the effect produced on the listener by the sound of a name. These elements are thought to be

15、 the constituents of a winning image, and are commonly used by most people as criteria of judging integrity and personality. By citing examples respecting each of these elements, the author argues that allUnit 1 An Image or a Mirage?these factors are merely “window dressing” and that the criteria in

16、volved are sometimes invalid and misleading. In doing so, he encourages the reader to look further into a person than what he or she sees at face-value. Fundamentally he wants the reader to look deeper as the qualities a person shows may not truly represent his or her actual personality.Unit 1 An Im

17、age or a Mirage?Introduction to the Author and the Article Robert L. Shook (1938 - ) is an American author and businessman. After he graduated from Ohio State University, he embarked on a business career and became a successful salesman. Later he began to write. His works are all about how to create

18、 and project an image which inspires trust and faith, and how to acquire the traits of charisma, charm, grace and style which are necessary to be a winner. Among his best books are How To Be The Complete Professional Salesman, Total Commitment and Winning Images. In Winning Images heUnit 1 An Image

19、or a Mirage?presents the components of a winning image, and in clear, step-by-step instructions shows the readers how to select, and then systematically create, a right image for them as well as for their business. This selection is chosen from Chapter 17 of Winning Images, in which he encourages th

20、e readers to look further into a person than what one sees at face-value. Fundamentally he wants the readers to look deeper as the qualities a person shows may not truly represent his or her actual personality.Unit 1 An Image or a Mirage? There is a distinct difference between a winning image and a

21、mirage. A mirage is an illusion, and in your quest for a winning image, you must be capable of identifying such mirages.Robert L. ShookAn Image or a Mirage?TextUnit 1 An Image or a Mirage? One of the common misread images stems from what people think about eye contact. How many times have you heard,

22、 “You can tell hes an honest man because he looks you straight in the eye.” Evidently, many people must believe that a dishonest man feels so ashamed that hes not telling the truth that he cant even face them directly. But what about an honest individual who is too shy to look straight at you? Furth

23、ermore, a good can artist knows that many people judge integrity by the way one looks at them, so he deliberately includes eye contact in his act. Because you cant count on eye contact as an infallible test, you should never use it to evaluate another persons honesty. Nonetheless, since most people

24、do judge others by this criterion, be sure that you always look them squarely in the eye. Unit 1 An Image or a Mirage? Evaluating a mans honesty by the way he looks at you makes no more sense than judging his integrity by the way your dog or cat reacts to him. Yet how many times have you heard a dog

25、s master say, “Thats interesting Thor doesnt take to strangers very often. Hes a good judge of human nature, and the fact that hes friendly with you tells me some good things about you.” Once when I was in the home of a m prospect, his cat, Tiger, took such a liking to me that he sat on my shoulder

26、during my entire sales presentation. When I was finished, my prospects wife said, “Mr. Shook, Tiger only does that with members of our immediate family. You must be a very honest person for her to be so friendly to you.”Unit 1 An Image or a Mirage? The truth of the matter was that I refrained from p

27、ushing the cat off because I was afraid shed rip my suit or scratch my eyes out. However, I replied, “Yes, maam, Tiger obviously has some kind of instinct that enables her to accurately judge humans. She sure is a good judge of character.” Even though Tiger happened to be right in my case, I persona

28、lly put very little faith in an animals instinctual ability to judge people. Id say his reactions have more to do with odors and body movement.Unit 1 An Image or a Mirage? Some people judge another person by the way he or she shakes hands. A good, strong grip represents character, while a “dead fish

29、” handshake! is a bad sign. 1, too, dislike the flabby handshake with no life to it, but I am careful not m to use it as a basis for judging an individual. Again, its too easy for a con artist to put a hearty handshake into his act. Though you should give a firm handshake so youll immediately create

30、 a good impression, dont place too much weight on the next fellows grip; it doesnt tell you anything concrete about him. Unit 1 An Image or a Mirage? Theres certain clean-cut appearance that creates an honest image. For example, a blond, blue-eyed young man with a boyish grin and a look that typifie

31、s the boy-next-door, All-American type will almost always inspire confidence in mothers. There is no logical reason for placing such blind faith in a man simply because of the way he looks, yet most people do make such quick judgments. Conversely, the seedy man with dark oily skin, greasy black hair

32、, and a moustache is not considered honest-looking. Similarly, a woman may have them looks which are usually associated with those of a streetwalker, whereas a high-priced call girl may look refined and refreshing. Naturally, clothes and in the case of women cosmetics, Unit 1 An Image or a Mirage?ha

33、ve a great deal to do with such aforementioned appearances, but unfortunately a persons m natural looks, over which he or she has little control, play an important part in the judgments most people will make. I pity the hard-working, honest salesman who was born with the looks that make people autom

34、atically think, “Hes not the kind of man Id want to buy a used car from!” On the other hand, a very devious individual may look like the type you can trust. How can you be sure that the hitchhiker who looks so clean-cut is any less dangerous than the one who, because of his appearance, looks like a

35、risk? And how can you be sure that this one really is a risk? The point is that we are most often being completely unreasonable in making such snap decisions.Unit 1 An Image or a Mirage? On a larger scale, voters often react favorably to a politician simply because of his clean-cut appearance. His o

36、pponent is often judged negatively because he has not been blessed with natural looks that generate trust. This kind of judgment is erroneous, and the consequences can produce devastating results. Granted, many people vote for a candidate strictly because of political issues, but the clean-cut image

37、 can tip the scales in favor of the wrong man in a close election. We make snap judgments about people on the basis of how they express themselves. To revert to politics, many voters Unit 1 An Image or a Mirage?judge a candidates ability by the way he makes a public speech. But though a candidate ma

38、y be an effective speaker, he may not be capable of doing the job for which he is running. I know many highly talented men who simply have not developed an ability to speak well in public, but who are excellent in communicating with others on a one-to-one basis. The ability to express yourself stron

39、gly is always important, but we are too often wrongly impressed by the man who comes across as eloquent, since it is always possible that this virtue is only “skin-deep.” Yet it is easy to imagine a politician with a clean-cut look and a magnetic speaking voice romping all over his unassuming but be

40、tter qualified opponent. He wins solely because his image is convincing. Unit 1 An Image or a Mirage? After many years of interviewing and hiring salesmen, I have reached the conclusion that the man with the glib tongue doesnt necessarily become the top producer. Though there is a definite advantage

41、 in having a “natural” selling personality, more often than not the salesman with good working habits, proper motivation, and commitment is the one who becomes the best in his company. Too often, the sales manager who hires salesmen simply because of their extroverted and flamboyant personalities wi

42、ll have a high turnover.Unit 1 An Image or a Mirage? Another influencing factor is the effect produced on the listener by the sound of a name. At some time or another, weve all been guilty of hastily forming an unwarranted opinion when we hear a “winning name” as opposed to a “losing” one. Hollywood

43、 recognized this fact long ago when the studios began changing the stars real names. One of my favorite movie lines is James Bonds response to Pussy Galore, the heroine in the movie Goldfinger. Meeting her for the first time, he can only exclaim, “I must be dreaming!” Had her name been Harriett Fink

44、elstein, the audience would never have been able to appreciate one of the screens all-time great names! Yet, no matter how great a name is, using it as a criterion in evaluating character is just as illogical as determining a persons value by a handshake.Unit 1 An Image or a Mirage? The beautiful, s

45、exy redhead isnt always the best bed partner, nor is the big, strong man, whom we usually expect to be the hero, always braver than the small, frail man on the battlefield. Likewise, there is no sound reason for believing that the out-of-town attorney or consultant is any more of an expert than the

46、local man. Just because your dentist has to book you six months in advance does not automatically mean that he does the best root-canal work. Nor will the insurance agent who drives a Mercedes necessarily give you better service than the agent who drives a Ford sedan. Having to go through a main swi

47、tchboard, a receptionist, and a private secretary before you get to speak with your attorney is noUnit 1 An Image or a Mirage?indication of his legal abilities. I also hope you dont withdraw all your savings from Fourth Bank and deposit them with Third Bank just because their new home office buildin

48、g is several stories taller. It is equally unreasonable to assume that a hospital-clean restaurant serves the best food. True, all these factors are nice window dressing, and they shouldnt be completely ignored, but other more important factors must be considered before you make any final decisions

49、about those with whom youll do business.Unit 1 An Image or a Mirage? Many images are only mirages that we have been conditioned to accept as the real thing. So dont be fooled the next time somebody tells you that Truman Blue is a great guy because of his wonderful smile, the way he looks people stra

50、ight in the eye when he talks to them, his firm handshake, and his remarkable rapport with pets!Unit 1 An Image or a Mirage?James Bond: a fictional British secret agent with the code name 007 (pronounced double 0 seven). He is the central character in numerous films by Charles Broccoli. These includ