同等学力考研英语-阅读理解-初级班-模拟题(含新题型).doc
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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-date同等学力考研英语-阅读理解-初级班-模拟题(含新题型)2013年同等学力考试英语样卷三及答案解析同等学力 阅读理解 模拟测试题Part III Reading Comprehension (45 minutes, 25 points)Section A Directions: In this section,there are four passages follow
2、ed by questions or unfinished statements,each with four suggested answers A,BC and DChoose the best answer and mark your answer on the Answer SheetPassage OneYou may have wondered why the supermarkets are all the same. It is not because the companies that run them lack imagination. It is because the
3、y all aim at persuading people to buy things.In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the “decompression zone”. People need to slow down and look around, even if they are regulars. In sales terms t
4、his area is a bit of a loss, so it tends to be used more for promotion.Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and Vegetables can be easily damaged, so they should be bought at the end, not the beginn
5、ing, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on. Shoppers already know that everyday items, like milk, are invariably placed toward the back
6、 of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost “dwell time”: the length of time
7、 people spend in a store.Traditionally retailers measure “footfall”, as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a Brit
8、ish company tracked peoples phones at Gunwharf Quays, a large retail centre in Portsmouth- not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1% sales rose 1.3%.Such techniques are increasingly po
9、pular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work.2
10、1. In Paragraph 2, “decompression zone” is the area meant to _.A. offer shoppers a place to have a restB. prepare shoppers for the mood of buyingC. encourage shoppers to try new productsD. provide shoppers with discount information22. Putting fruit-and-vegetable section near the entrance takes advan
11、tage of shoppers_ A. common sense B. shopping habitsC. concerns with time D. shopping psychology23. Path Intelligence uses a technology to _.A. count how many people enter a storeB. measure how long people stay at a storeC. find out what people buy in a storeD. monitor what people say and do in a st
12、ore24. What happened at Gunwharf Quays showed that sales_.A. was in direct proportion to dwell timeB. was reversely linked to dwell timeC. was affected more by footfall than by dwell timeD. was affected more by dwell time than by football25. The author argues that shoppers_.A. exert more influence o
13、n stores than they imagineB. are more likely to make rational choices than they knowC. tend to make more emotional decisions than they thinkD. have more control over what they buy than they assume26. The best title for the passage is _.A. New Technology Boosts Stores SalesB. How Shoppers Make Choice
14、s in StoresC. Rational and Irrational Ways of ShoppingD. The Science behind Stores ArrangementsBDBACDPassage TwoA very important world problem is the increasing number of people who actually inhabit this planet. The limited amount of land and land resources will soon be unable to support the huge po
15、pulation if it continues to grow at its present rate.So why is this huge increase in population taking place? It is really due to the spread of the knowledge and practice of what is becoming known as “Death Control”. You have no doubt heard of the term “Birth Control”. “Death Control” is something r
16、ather difficult. It recognizes the work of the doctors and scientists who now keep alive people who, not very long ago, would have died of a variety of then incurable diseases. Through a wide variety of technological innovations that include farming methods and the control of deadly diseases, we hav
17、e found ways to reduce the rate at which we die. However, this success is the very cause of the greatest threat to mankind.If we examine the amount of land available for this ever-increasing population, we begin to see the problem. If everyone on the planet had an equal share of land, we would each
18、have about 50,000 square metres. This figure seems to be quite encouraging until we examine the amount of usable land we actually have. More than three-fifths of the worlds land cannot produce food.Obviously, with so little land to support us, we should be taking great care not to reduce it further.
19、 But we are not! Instead, we are consuming its “capital”- its nonrenewable fossil fuels and other mineral deposits that took millions of years to form but which are now being destroyed in decades. We are also doing the same with other vital resources not usually thought of as being nonrenewable such
20、 as fertile soils, groundwater and the millions of other species that share the earth with us.It is a very common belief that the problems of the population explosion are caused mainly by poor people living in poor countries who do not know enough to limit their reproduction. This is not true. The a
21、ctual number of people in an area is not as important as the effect they have on nature. Developing countries do have an effect on their environment, but it is the populations of richer countries that have a far greater impact on the earth as a whole.27. According to the article, what contributes to
22、 the population increase?A. Birth explosion. B. Birth ControlC. Death Control. D. Technological innovations.28. The word “incurable” in Paragraph 2 means _.A. common B. epidemic C. untreatable D. unknown29. There isnt enough land to support human beings because_.A. there are more seas than land in t
23、he worldB. most of the worlds land is unusableC. the worlds land has already been taken upD. the worlds land is not distributed equally30. In Paragraph 4 the writer implies that fertile soils are _.A. limited B. renewable C. productive D. nonrenewable31. What does “to limit their reproduction” is th
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