剑桥商务英语BEC中级--口语课程参考资料.doc

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1、Peter Zhang BEC中级口语 BEC中级口语主讲：谢娇岳欢迎使用新东方在线电子教材第一课时Introduction、Why take BEC exams? strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and study、What is International Business English? 什么是国际商务英语？国际商务英语，指的是人们从

2、事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。、How to learn International Business English? 怎样学习国际商务英语？ 掌握一定的商务英语词汇、短语和句型。(1) 词汇方面commercial e.g. The TV show was interrupted by too many commercials. prospecte.g. He called on

3、some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors. (2) 短语方面soft selling hard sellingSome sales people adopt a direct hard sell approach, while others use a more indirect soft sell approach. have a bad yearThe corporat

4、ion is having a bad year and it will probably be necessary to dismiss a few office staff. break into/penetrate the marketThere is chance that well manage to break into the UK market (3) 句型方面I am writing to you concerning You cant miss it. I cant agree more. It may have slipped your mind, but You can

5、 always reach me at the number We would very much appreciate it if you could I noted with interest your advertisement for Yes, thats true, but on the other hand Thats exactly what I think. Maybe, but dont you think? You are wanted on the phone. As requested, we enclose for your attention (4) 旧词“新义“h

6、onoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire. royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technology transfer fee shall be paid in royalties. (5) 同义词、近义词、相似词的辨析。1) chairman, president, CE

7、O, Managing Director, General Manager.2) dealer, merchant, trader, businessman, distributor. 3) deputy, vice-, associate, assistant. 4) discharge, unload, land5) discount, reduction, rebate, allowance. * 熟悉世界贸易组织。* 熟悉国际商务英语有关行业的基本术语及其内涵意义。* 学习国际商务常识，略知相关专业知识。一个中心，四个基本点：以国际贸易为中心，四个基本点是国际经济、国际金融、营销策略、

8、国际商法。国际贸易：看中文教程，重点看进出口业务那章，搞清国际贸易的基本原理，熟悉进出口贸易的基本流程和基本术语。国际经济：competition，contradictions，coordination，cooperation国际金融：银行、证券、保险三大支柱。外汇、国际收支、货币的一般知识。营销策略：市场调研，营销组合（4p），目标市场，战略营销。国际商法：合同（语言、合同法），WTO协定文本，知识产权法等。* 密切了解国际商务最新动态。（antidumping反倾销守则）、BEC2 Content BEC2考试主要是考学生的语言能力，包括听、说、读、写四个方面。试卷所设计的语言文字基本山都

9、与商务有关。另外，还考学生的英语语法、结构等内容。BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。、BEC2 Time.Preliminary VantageAdvancedReading1 hr 30 mins 1 hr1 hrWriting45 mins1 hr 10 minsListening40 mins40 mins40 minsSpeaking( 2 candidates)12 mins 14 mins 16 mins 、BEC2 Grades* one overall grade * each skill counts for 25% * candidates als

10、o receive profile of performance* Preliminary: two pass grades* Vantage and Advance: three pass grades、Introduction to BP Preparation Resource* vocabulary * textbook Pass Cambridge VantageTeamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disast

11、ers, Going global是BV常考的商务专题。下面以Brand power举例说明：1 掌握商务词汇短语E.g. to buy/develop/launch/sell/test/own/stretch/damage a brandE.g. brand image/leader/loyalty/name/power/stretching2 掌握相关商务知识E.g. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales ser

12、vice reliability of the product good and consistent quality user-friendly design good value for money in style 3 掌握相关背景知识Tesco, J Sainsbury, AsdaWorking in English* mock exam papers: 9 sets、Register for BV 、Business ResearchAnswering business studies question Business Studies is a skills based subje

13、ct which tests students ability to use their knowledge. There are four basic skills: Level One Description/IdentificationLevel Two ExplanationLevel Three AnalysisLevel Four EvaluationTo gain the highest grades, candidates must show evidence of the higher skills Key types of questions Responses shoul

14、d:Identify/state/describe. make a pointExplain/outline make a point and develop itDiscuss present two sides of the debateExamine/assess/analyse. make a point and develop fully with some question of itCritically assess/to what extent explain both sides and evaluateHow to answer questionsExample quest

15、ion: What determines the price of a product? Example answer: The price of a product is influenced by the costs. 1 This is because firms have to charge a price which is greater than costs to make a profit. 2 However in the short run a firm may sell a product at a loss. This may be to gain market shar

16、e or because the product is still at the introduction phase and has high research and launch costs. 3 Overall it depends on whether we are considering a short or long term pricing policy. Firms may be willing to make a loss in the short run. It will also depend on the objectives of the firm. Some pu

17、blic sector organisations, e.g. may simply try to cover costs. Example Question: Should firms train their employees?Answer:By training their employees firms may be able to increase their profits BECAUSE trained staff are likely to be more productive and make les mistakes. Employees might also be mor

18、e motivated BECAUSE they might be able to undertake more interesting work and BECAUSE managers are showing that they value their staff (which can satisfy their esteem needs). HOWEVER training costs money and is not always successful. It can also lead to a loss of production while staff are being tra

19、ined. OVERALL, management will have to weigh up the potential benefits against the costs. If, for example, the firm has the necessary resources, the training is relatively cheap and is likely to lead to significant increases in productivity and profitability the firm likely to invest in it. If, ON T

20、HE OTHER HAND, the firm lacks the necessary finance and staff already have the skills required then training is LESS LIKELY.第二课时第一讲 Introduction to BV Speaking format conversation presentation discussion criteria pronunciation vocabulary（第一舍弃，第二够用，短语优先）& grammar（虚拟语气、倒装句、比较句、从句、并列句） discourse manage

21、ment interactive communication examiner interlocutor assessor(评分员) Cambridge examiner Presentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN? Selecting applicants for a job Working experience Personal qualities Sample 1 I choose topic A-what is important when selecting applicants for

22、 a job. As to this topic, as far as I am concerned（covered）, there are 3 things to consider. First, I think working experience is very important when selecting applicants（主题句）. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And i

23、t will also save the company a lot of training fees if the applicant has related experience. Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to

24、 employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative. Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa,

25、and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in scr

26、eening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company.

27、Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way. In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or can do spirit? Surely any organization can benefit from

28、 the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN? Preparing for a job interview Studying the job advertiseme

29、nt Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job adverti

30、sement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the

31、company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you c

32、ombat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you. Presentation Discourse Management1. Opening SentenceWell, Id like to make a short/brief/mini/one-minute presentation on the topic2. Body （一般讲2-3个要点，根据语速和知识点调整）Firs

33、t,Second.Third,3. Closing SentenceAnyway, thats why I think so.Thank you very much.Thank you for taking your time.Thank you for listening.第三课时第二讲 ConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an inte

34、rview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each others name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometo

35、wn (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single l

36、ife, which is better?Further probing: asking each other about hobbies.Possible QuestionsSuggested Answers and Note1) Whats your registration number?（准考证号）还有身份证号、电话号码。examination card 准考证号递 My registration number is 递考证双手递给考官：Here you are.Here you go.Thats okay.2) Whats your name?How do you spell you

37、r name?How do you spell your family name / surname / last name? My last name is My surname is，given name is, but my friends always call me, my English name. You can call me, if you like / wish. Nickname(外号) I like this name particularly because3) Where are you from?Would you say its a good place to

38、live in?(Why?)Do you like living in?Where would you like rather liveor?(Why?)注意比较句Do you think it would be better to live inor? (Why?) The competition for a good job in the employment market is competitive.十大指标选三个稍微评价一下大城市版：I was born/brought up here inand have been living here ever since. 西方人选择城市的十

39、大指标： Weather Transportation Environment(nature enwironment) HousingHouses are pricey in this area. Night life (exciting, dynamic) The night life of Shanghai is much exciting and much dynamic than that of Beijing. Local people(hospitable,friendly,generous) Local government(economic development zone)

40、Job opportunities（job market,employ market;competition;tough,intense,crude, severe,competitive） Resorts (skiing resorts)旅游胜地 Atmosphere（relaxed，stressful） selling pointsPossible QuestionsSuggested Answers and Note4) Do you come from a large family or a small family?Can you tell me a bit about sb in

41、your family? Extended family 大家庭 Nuclear family小家庭I come from a nuclear family.My father is,while my mother is I really admire them.5) Do you work or are you a student in?必考问题What do you do?What do you study?Whats your major?What do you like most about your job?(Why?)What do you like most about your

42、 studies?(Why?) Major v.I majored in , and minored in(Ever since I came to college, I took interested in) Ever since I was a child, I was interested in Job SatisfactionInteresting & challengingTraveling opportunityTraining (career development)Financial benefitsFree Time爱好高效成功人士的7个习惯执行Do you have muc

43、h free time?How do you spend your free time?运动；充电What do you do in your free time?Whats your hobby?Why do you like?Is there any particular reason why you enjoy?When did you first take up / start(Why did you start then?) Particular reason特殊的原因 Cultivate a hobby Its never too late to take a hobby. -Ch

44、urchill Outdoor activities:Sports: tennis / golf / baseball / attend the gym / fitness center健身中心 Work out=exercise Recharge the battery: 充电Attend a training courseRead various books, for example Chat online Watch TV(passive viewer) TV=one-eyed monsterads (advertisement advert) Commercial Teleplay 肥

45、皂剧 Educational programs Amusement programs Music: classical / light/ pop / jazz / blues folk Fine arts Abstract painting / oil painting I am fond of traveling. Traveling is a good way of learning and a good way of communicating with other people. No, I dont have much free time, because so many wonderful courses are fixed. I prefer doing exercises, (most of time) Id like to attend the gym or go to the fitness centers. If time is enough, Ill read various books.第四课时第三讲 Tongue Twister