经贸英语专业词汇.doc

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1、如有侵权，请联系网站删除，仅供学习与交流经贸英语专业词汇【精品文档】第 3 页经贸英语专业词汇Unit 1存款 deposit money 储蓄账户 savings account 储蓄债券 savings bond 商业领域 line of business 分销 distributing goods 高品质商品 high quality goods 停止运营suspend operations 减少购买 curtail their buying 商业瘫痪 business paralysis Unit 2制造业 manufacturing business 有形商品tangible goo

2、ds 服务业 service business 财务管控 financial controls 营销战略marketing strategies 产品设计product design研发行为 research and development 竞争环境 competitive environment 财政政策fiscal policy生产线 production line 资源配置allocation of resources 收入分配 distribution of income微观经济环境 microeconomic environment 宏观经济环境 macroeconomic envi

3、ronment 财政年度 current fiscal year 公共支出和税收 public expenditure and taxation 货币政策monetary policy 利息率 rate of interest 信贷的可获性 availability of credit汇率政策 exchange rate policy 政府干预 government intervention 外汇市场foreign exchange markets 经常项目和资本项目 the current and capital accounts 收支平衡表 the balance of payments

4、国内货币政策domestic monetary policy 利率水平interest rate levels 国际贸易政策international trade policy 出口补贴subsidies for exports 进口关税tariffs (duties) on imports 进口配额import quotas保护主义措施protectionist measures 供给经济政策supply-side policy 国有资产的私有化privatization of state assets 市场经济the market economy 工资支付水平wage settlement

5、 紧急措施 emergency measures 培训项目training programs就业政策employment policy 刺激总需求stimulation of aggregate demand Unit 3制成品 manufactured goods 占比例 account for 工业材料 industrial materials 原材料raw materials 半成品semi-manufactured items 资本品capital goods 贸易伙伴trading partner 贸易差额the balance of tradeUnit 4限制贸易restrict

6、trade 自给自足 self-sufficiency 资本设备 capital equipment 中间产品intermediate products 国内市场domestic markets 外汇 foreign exchange 初级外向型 primary outward-looking stage 消费制成品manufactured consumer goods 进口替代型的工业化 import-substituting industrialization 寻求海外市场seek markets abroad满足国内需求 satisfied domestic demand Unit 5头

7、版front page 直接的新闻报道straight news article 新闻特写feature news article 后续报道follow-up news article 导语the lead paragraph 倒金字塔形inverted pyramid form农产品和工业品交易价格 farm and commodity exchange prices 分类广告 classified ads Unit 7失业处于历史高点unemployment at record highs 泡沫经济bubble economy 焦虑指数anxiety index 公司改组corporate

8、 restructuring Unit 8品牌名称brand name 品牌象征brand symbol 注册商标registered trademarks 自有品牌private brands 营销优势marketing advantage 不知名品牌lesser-known brand 有形和无形标志tangible and intangible attributes 家族品牌family branding 控制市场dominated the market 获得全部的专有权achieve complete exclusivity 国际协议international agreements 灰

9、色市场 “gray market” goods Unit 9达到白热化reached fever pitch 市场主导market domination 公平竞争fair competition贴牌产品Own-Label Products 企业巨头the corporate heavyweights 品牌忠诚brand loyalty超市连锁店supermarket chain 账面价值the book value 品牌延伸brand stretching 家喻户晓的名字the household names 提升品牌知名度increase brand-awareness 潜意识的广告subl

10、iminal advertising 盗版the pirate brands 市场饱和market saturation建议零售价the recommended retail price 产品扩散product proliferation反消费者利益保护的运动anti-consumerism movement 产品拥挤product clutter Unit 10有竞争性的价格competitive pricing 市场研究机构market-research firm 合资企业via joint ventures 收购mergers and acquisitions 国有企业state-own

11、ed enterprises上市公司listed Chinese companies 售后服务after-sales service 白色家电white goods 宣传预算promotion budget 专业店a specialty shop 集体企业a collective enterprise分销渠道distribution channels Unit 11广告业advertising industry 广告经费advertising expenditures 潜在客户potential customers销售促进sales promotion 机构广告institutional ad

12、vertising 行业协会trade association户外广告牌outdoor billboards 单体店one-unit department store 杂货铺variety store观众收视率audience ratings 大众媒介mass media 经销店branch outletsUnit 12产品系列line of goods Unit 13保险公司insurance agencies 营销调研marketing research 产品策划product planning商业交易business transactions 非营利机构nonprofit organiz

13、ationsUnit 15购买动机buying motives 冲动行为act on impulse 店面形象store image商品类别assortment of merchandiseUnit 16销售技巧selling skills 求职apply for a job 自由的企业制度free enterprise system折扣店a discount store 创造就业机会create employment 充分就业full employment创造额外的购买力creates additional purchasing power 保持高水准生活maintaining the high standard of living