新职业英语教案.docx
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1、新职业英语教案第一册Unit 1 Organization Learning objectives 1 .In warming-up: Students can identify the logos of some famous international companies;2. In Reading A : grasp the main idea of the text and find out the important events in different periods of Googles history; learn the useful words and phrases;3
2、. In Reading B: practical reading about TAFs organization;4. In listening and speaking,conduct a series of listening, speaking and writing activities related to the theme of the unit.Outlines:Pre-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in whic
3、h the companies are headquartered.While-reading tasks:1. Grasping the structure of the text (15 m)2. Cultural background the study of Reading A _Google and the study of Reading B _TAF Profile (45m)3. T explains language points and gives Ss practice. (60 m)4. Grammatical structures (25 m)5. T draws S
4、s attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)6. T will show Ss the importance of envelope in writing. (5 m)7. Exercises of the unitPost-reading tasks:1.Think alone: How to give an introduction for a company (5 m)Then T invites several Ss to give their opinions. T may
5、 sum up by this sentence The essence of good essays is to write what one enjoys writing about.2. T checks if Ss have done the rest of the after-text exercises in their spare time, and discuss some common errors that crop up. (15 m)3. Do Self-study Room exercise s page 16 task 1 and task 2:Warming-up
6、Supplementary MaterialsWhat is a logoA logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logos design is for immediate recognition. The logo is one aspect of a companys commercial brand, or economic or academic entity, and its shapes,
7、colors, fonts and images usually are different from others in a similar market.Bavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in
8、 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest automakers. Ford Motor Company is an American multinational corporation and one of the worlds largest automakers.Bavarian Motor Works (BMW) is an independent German automobile manufacturer founde
9、d in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles. Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the worlds largest automakers. Ford Motor Company is an American multinatio
10、nal corporation and one of the worlds largest automakers.Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an A
11、merican public corporation that runs a chain of large, discount department stores. It is the worlds largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest r
12、etail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is Chinas largest and the worlds fourth largest perso
13、nal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the worlds larg
14、est manufacturer of mobile telephones.While-reading tasks:1 Grasping the structure of the text (15 m):(1) Ss circle the key words, phrases and clauses in Text A For example: It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better
15、 way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.(2) T draw
16、s Ss attention to Text Organization Exercise 2 , reads its instructions, and asks them these two questions:(3)In this way Ss will be able to divide the text into 3 parts and sum up the main ideas.(4)Several Ss report the main ideas they have summed up to the class 2. Cultural background Making a Com
17、pany Introduction: A company introduction usually contains the following information: History; Number of employees; Management structure & company culture; Products or services.Reading AStep 1 Words study1. Lead the students to read the new words after the tape twice and correct their pronunciations
18、 while reading.2. Ask some students to read the new words to check whether they have mastered the pronunciations of the words.3. Explanation for some important and useful words1) 0nline: adj. controlled by or connected to a computer or to the Internet在线的,联.网的.2) relevant: adj.(1) closely connected w
19、ith the subject you are discussing or the situation you are thinking about 严密相关的;切题的 (to sth/sb)See also: irrelevant Antonym e.g. What experience do you have that is relevant to this position(2)having ideas that are valuable and useful to people in their lives and work 有价值的;有意义的 (to sth/sb) Her nove
20、l is still relevant today. 她的小说今日仍有现实意义。 Derivative: relevance n. relevantly adv.3) link: n. a connection between two or more people or things 联络;连接 eg. Police suspect there may be a link between the two murders. Social customs provide a vital link between generations. verb to join or become joined
21、with somebody/something (与)连接,结合;使连接;使结合 link up (with somebody/something) 4) popularity: the state of being liked, enjoyed or supported by a large number of people 受欢送;普与;流行 同义词:noun: vogue, fame 5)fuel:n. any material that produces heat or power, usually when it is burnt 燃料 alternative fuel 代用燃料(可
22、代替矿物燃料或核燃料) N-fuel nuclear fuel 核燃料 fossil fuel 矿物燃料(如煤或石油) fuel injection (向汽车发动机的)燃料喷射,喷油 conformal fuel tank 【军】适型油箱 add fuel to the fire/flames 火上浇油 diesel fuel 柴油 solid fuel 固体燃料 vt. 1. 对.供应燃料;给.加油The boiler is fueled by coal. 锅炉以煤作燃料。 2. 激起;刺激 His rude remarks fueled her anger. 他粗鲁的言词使她怒上加怒。 v
23、i. 加燃料;加油(+up)6) acquire v. to gain something by your own efforts, ability or behaviour (通过努力、实力、行为表现)获得,得到eg. She has acquired a good knowledge of English. 她英语已经学得很好。 to obtain something by buying or being given it 购得;获得;得到eg. The company has just acquired new buildings. 公司刚购得新办公楼。 an acquired tast
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