电子商务英语复习资料.docx

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1、课程名称电子商务英语教材信息名称电子商务英语出版社电子工业出版社作者王冰版次2013年11月第3版注：如学员运用其他版本教材，请参考相关学问点一、客观局部：（单项选择、多项选择、不定项选择、推断）（一）、选择局部1. In general, the major benefits of B2B are( ABCD ).A. reduce administrative costs B. expedite cycle time C. lower search costs and time for buyers D. decrease productivity of employees E. redu

2、ce inventory levels考核学问点: 企业间的电子商务，参见P148附1.1.1（考核学问点说明）：总的来说，B2B的主要优点有：取代了纸质单据，节约管理本钱；减低搜寻本钱，节约买主的时间；进步雇员处理选购和销售的效率；削减失误，进步效劳质量；降低库存程度和库存本钱；增加消费弹性，实现即时送货；便利大宗定制；增加合作的时机。2. In order to keep competitive in EC, logistics industry has begun to employ the（ ABD ）structureA. opening B. systematical C. con

3、servative D. technical E. close考核学问点: 电子商务中的物流，参见P174附1.1.2（考核学问点说明）：为了保持在电子商务中的竞争力，物流业已经开场运用开放的、系统化的技术构造，为企业营造连接的物流过程，从而实现整个供给链的无缝多点集成。3. Brokerage models include（ ABD ）A. marketplace exchange B. content-targeted advertising C. buy/sell fulfillment D. bounty broker E. information exchange考核学问点: 网上商

4、务形式，参见P73附1.1.3（考核学问点说明）：中介形式包括：市场交易、买卖活动、需求搜集系统、拍卖中介、交易中介、嘉奖金中介、分销商、搜寻代理、网上商场。4. If you need to access information and know where it is on the web, you only need enter the entire into your browsers（ D ）A. address B. computer C. D. Uniform Resource Locator field E.name考核学问点: 网络，参见P12附1.1.4（考核学问点说明）：

5、假如你须要访问信息，并且也知道信息在网络中的什么位置，你只需在阅读器的统一资源定位器区（URL）输入完好的万维网地址。5. ERPs best values are improving the way of（ AD ）A. taking an order B. adding it to the shopping chart C. maintain relation with customer D. process the order into an invoice E. making enterprise relation policy考核学问点: 企业资源安排，参见P182附1.1.5（考核

6、学问点说明）：ERP的价值就是用来改良公司承受订单，处理订单，把订单转化成发票和收入的方式。6. There are two types of encryption（ AD ）A. secret key B. double keys C. missing key D. public key E. fine key考核学问点:电子支付系统的平安机制，参见P205附1.1.6（考核学问点说明）：电子支付系统的平安机制包括加密，而加密有两种方法：密钥加密和公钥加密。7. EC can be prosperous because of( ABD )A. wide use of computer B.

7、popularity of credit cards C. business model D. secure transaction agreement E. production system考核学问点:电子商务，参见P56附1.1.7（考核学问点说明）：随着计算机的广泛运用，因特网的日益完备和广泛采纳，信誉卡的运用，平安交易协议的建立以及政府的支持和促进，电子商务的开展日益旺盛。8. Business models have taken on greater importance recently as a form of ( A ) that can be protected with

8、a patentA. intellectual property B. password C. business model D. strategy E. system考核学问点:网上商务形式，参见P72附1.1.8（考核学问点说明）：商务形式成为之中学问产权的形式，收到专利爱护，商务形式已经日益进入了专利法的领域。9. All EC sites rest on the same()A. network structure B. communication protocols C. web standards D. security systems E. consumption value考核

9、学问点:网上商务形式，参见P62附1.1.9（考核学问点说明）：大多数的电子商务网站建立在同样的网络构架、通信协议、网络标准和平安系统之上。10. The essential security requirements for safe electronic payments are( ABC ).A. authentication B. encryption C. integrity D. passwords E. privacy考核学问点:电子支付，参见P207附1.1.10（考核学问点说明）：平安的电子支付有4个根本的要求：认证、加密、完好性、不行否认性。（二）、推断局部1. If bu

10、siness goes well, the revenues from sales exceed the cost of operation and the company realizes a profit. （ ）考核学问点:商务形式，参见P71附1.2.1（考核学问点说明）企业消费产品或供给效劳并将其卖给顾客，假如一切顺当，销售收入超出运营本钱，企业就能赢利。2. The main purpose of an intranet is to share company information and computing resources with business partners.（

11、）考核学问点:相识因特网，参见P4附1.2.2（考核学问点说明）内联网的主要目的是在员工中共享公司的信息和计算资源。3. In global Internet marketing, marketers can take other countries and their populations for granted without restraint.（ ）考核学问点:因特网营销，参见P101附1.2.3（考核学问点说明）尽管全球性的因特网营销存在着明显的优势，营销商也不能将其他国家和其他国家的人视为天经地义的客户。4. EC means using simple, fast and low

12、-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.（ ）考核学问点:电子商务，参见P56附1.2.4（考核学问点说明）电子商务是指将通过电子媒体来进展商务活动，这意味着运用简洁、快捷、低本钱的电子通信手段来进展交易，交易的双方不必进展面对面的会见。5. Brokers are market-makers: they bring buyers and sellers together and facilitate

13、transactions. （ ）考核学问点:网上商务形式，参见P72附1.2.5（考核学问点说明）中介是市场的组织者，中介将买卖双方联络在一起并促进交易的进展。6. With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site. （ ）考核学问点:销售网站的建立，参见P107附1.2.6（考核学问点说明）有了明

14、确的宗旨、确定的目的市场和既定的目的，有了一个适宜的域名和清楚的组织构造，你如今就可以开场为胜利地建立网站而制作网页了。7. The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters. （ ）考核学问点:因特网市场营销，参见P101附1.2.7（考核学问点说明）利用其它网站的链接和邮件新闻组就可以以低本钱的方式在世界范围内进展网站推广。8. EC creates the customized new business

15、model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimization. （ ）考核学问点：物流 参见P173附1.2.8（考核学问点说明）电子商务创建了以客户为中心的新形式，并对物流效劳提出了较高要求，这些要求表如今响应性、敏捷性、可视性和最优化。9. Brokerage models include marketplace exchange, content-targeted adv

16、ertising, bounty broker and. information exchange agency. （ ）考核学问点: 网上商务形式，参见P73附1.2.9（考核学问点说明）：中介形式包括：市场交易、买卖活动、需求搜集系统、拍卖中介、交易中介、嘉奖金中介、分销商、搜寻代理、网上商场。10. The essential security requirements for safe electronic payments are authentication, encryption, integrity, and passwords.考核学问点:电子支付，参见P207附1.2.10

17、（考核学问点说明）：平安的电子支付有4个根本的要求：认证、加密、完好性、不行否认性。二、主观局部：（一）、填空局部1. To B2B EC, the focus of vendors competition has been turned from the products to the service , actually the competition of supply chain.考核学问点：电子商务时代的物流附2.1.1：（考核学问点说明）对于企业与企业间的电子商务来说，供货商的留意力已经从商品转向效劳，事实上就是关注供给链的竞争力。2. Mobile Commerce involv

18、es new technologies, services and business models.考核学问点：挪动商务附2.1.2：（考核学问点说明）挪动商务包括新技术、新业务和商业形式。3. Business-to-Business electronic commerce implies that both sellers and buyers are business corporations ,while business-to-consumer electronic commerce implies that the buyers are individual consumers .

19、考核学问点：企业间电子商务附2.1.3：（考核学问点说明）B2B电子商务意味着卖方和买方都是商业性公司，而B2C电子商务意味着买方是个单个的消费者。4. Mobile commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an elect

20、ronic device.考核学问点：挪动商务附2.1.4：（考核学问点说明）挪动商务是指为了运用产品和效劳，涉及的全部权和其他权利转移的一切交易。挪动商务的发起和/或完成是在电子设备的扶植之下，运用挪动的方式接入了以计算机为媒介的网络。5. EC creates the customized new business model and sets a high demands on the logistics service, which expresses as follows: responsiveness, flexibility, visibility and optimizatio

21、n.考核学问点：物流 P173附2.1.5：（考核学问点说明）电子商务创建了以客户为中心的新形式，并对物流效劳提出了较高要求，这些要求表如今响应性、敏捷性、可视性和最优化。6. The key security schemes adopted for electronic payment systems are encryption, digital signature, message digest, and use of certificates and certifying authorities.考核学问点：电子支付的平安机制 P207附2.1.6：（考核学问点说明）电子支付系统采纳的

22、关键的平安机制有：加密、数字签名、信息摘要以及对证书和认证中心的应用。7. Detailed client information such as mode of consumption, personal preferences and purchasing power, etc. can help business to set their marketing strategies more effectively.考核学问点：电子商务 P57附2.1.7：（考核学问点说明）详尽的客户信息，例如消费方式、个人偏好和购置力等，可以扶植企业更加有效地制定市场战略。8. The web adve

23、rtising model is an extension of the traditional media broadcast model.考核学问点：电子商务形式 P74附2.1.8：（考核学问点说明）网络广告形式是传统媒体播送形式的延长。9. Marketers with global goals are now establishing mirror sites, and multiple-language versions of their web sites. Internet translation tools are available that make this easie

24、r to do.考核学问点：因特网营销 P100附2.1.9：（考核学问点说明）以全球营销为目的的营销商们如今不断地建立网站的镜像站点和多语种版本，因特网翻译工具的运用使这项工作变得简洁了。10. The movement of these goods and services on a timely basis is critical for effective inventory management, accurate production scheduling and the successful delivery of goods.考核学问点：供给链 P155附2.1.10：（考核学

25、问点说明）根据刚好的原则进展产品和效劳的转移对于有效地仓储管理、准确的消费安排和胜利的货物运送来说是至关重要的。（二）、短语翻译1. consumption habits 消费习惯 2. incentive marketing 鼓励式营销3. personal profiles个人概况 4. security systems平安系统 5. content provider 内容供给商 6. network standards网络标准7. affiliate model会员形式 8. surf the Web网上冲浪9. network attacks网络攻击10. advanced authe

26、ntication高级受权 11. intellectual property学问产权 12. direct marketing 干脆营销 13.online tracking在线追踪 14. banner ads旗帜广告 15. joint ventures合资16. multiple-language versions多语言版本 17. mirror sites镜像站点 18. reverse auctions反向拍卖 19. security schemes平安机制 20. electronic payment method 电子支付方式 21. cost saving节约本钱 22.

27、identity certification身份认证n23. electronic security tools电子平安工具 24. handheld devices手持设备 25. discount coupons 折扣实惠券 26. online sales在线销售 27. related service相关业务 28. security schemes平安机制29. realistic and sound现实而合理 30. a job responsibility工作责任n（三）、翻译句子1. As you start writing, new ideas will naturally

28、emerge, but always keep them focused on your targeted customer, so you wont go off the track of what your customer wants.考核学问点：销售网站 参见P108附2.3.1：（考核学问点说明）翻译：在你开场写作的时候，会自然地产生新的想法，但是肯定要使这些想法集中在你的目的顾客之上，这样你才不会偏离顾客的需求。 2. Regardless of their basic purposes B2C or B2B virtually all EC sites rest on the s

29、ame network structure, communication protocols, Web standards and security systems.考核学问点：电子商务的技术支持 参见P62附2.3.2：（考核学问点说明）翻译：无论人们的根本目的是什么B2C还是B2B事实上多数的电子商务网站建立在同样的网络架构、通信协议、网络标准和平安系统之上。3. Business-to-Business electronic commerce could also change the relationships among different groups of companies i

30、n the supply chain.考核学问点：因特网和企业间的电子商务 参见P167附2.3.3：（考核学问点说明）翻译：企业间的电子商务还可以变更供给链中各种公司的互相关系。4. Data about consumers and their consumption habits are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.考核学问点：网上商务形式 参见P75附2.3.4：（考核学问点说明）翻译：有关消费者及其消费习惯的

31、数据是很有价值的，特殊是在对这些信息经过分析之后可以用于目的市场营销活动时。5. Protecting the confidentiality, integrity and availability of these information resources is a priority and a job responsibility for all employees at all levels of the company.考核学问点：防火墙和平安策略 参见P200附2.3.5：（考核学问点说明）翻译：对于公司中各个层次的雇员来讲，爱护这些信息资源的机密性、完好性和有效性都是须要优先考虑

32、的，是工作责任。6. Despite their limitations, however, these systems may eliminate or significantly reduce the costs that companies face when using privately owned electronic networks, making it easier for smaller companies to afford EDI.考核学问点：因特网和企业间的电子商务 参见P165附2.3.6：（考核学问点说明）翻译：虽然这些系统存在一些局限性，但是，它们可以削减或者大

33、大降低公司运用专用电子网络时所面临的本钱，这使小公司也用得起EDI。7. A firewall is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.考核学问点：防火墙 参见P199附2.3.7：（考核学问点说明）翻译：防火墙是一种平安措施，有助于实现更为广泛的平安策略，这些策略对须要受权的效劳和访问进展了定义。8. But, for all these changes to happen, key

34、issues of interoperability, usability, security, and privacy still need to be addressed.考核学问点：挪动商务 参见P87附2.3.8：（考核学问点说明）翻译：但是，为了可以带来这些变更，必需先要解决关于互操作、可用性、平安性和隐私性的一些关键问题。9. Today, several advances in computer network technology are helping companies to extend the use of computers to the procurement, p

35、roduction and distribution processes.考核学问点：供给链和电子数据交换 参见P155附2.3.9：（考核学问点说明）翻译：今日，在计算机网络技术方面的进步正在扶植公司将计算机的应用扩展到选购、消费和分销的各个过程中去。10. Business models have taken on greater importance recently as a form of intellectual property that can be protected with a patent.考核学问点：商务形式 参见P72附2.3.10：（考核学问点说明）最近，商务形式

36、作为一种学问产权的形式，可以受到专利爱护，因此其重要性也凸现出来。11. The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.考核学问点：商务形式 参见P78附2.3.11：（考核学问点说明）效用形式或称按需付费形式的根底是对运用的计费，是“根据运用来收费”的方式。12. The Internet truly flattens the world a fact that brings opportunities to U.S. marketers with inte

37、rnational components to their businesses or desires to do business globally.考核学问点：商务形式 参见P100附2.3.12：（考核学问点说明）因特网真的使世界变小了这个事实给美国的市场营销家们带来了时机，他们可以将他们的业务扩展到国际市场上，这为他们带来了在全球开展业务的盼望。（四）、简答1. What is E-commerce考核学问点:电子商务的定义附2.4.1（P56页相关内容抄录）E-Commerce: E-Commerce is doing business through electronic medi

38、a. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction. 2. What is mobile commerce考核学问点:挪动商务的定义附2.4.2（P85页相关内容抄录）Mobile commerce is any transaction, involving the transfer of ownership or rights to us

39、e goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device. 3. What is EPR考核学问点:企业资源安排附2.4.2（P181页相关内容抄录）EPR: Enterprise resource planning software is the attempt to integrate all departments and functions acro

40、ss a company into a single computer system that can serve all those different departments particular needs.4. What are the industries affected by M-Commerce考核学问点:无线商务附2.4.4（P88页相关内容抄录）The industries affected by m-commerce include: financial service, which include mobile banking as well as brokerage

41、services; telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device. Service/retail, as consumers are given the ability to place and pay for orders on the fly. Information service, which include the delivery of financial news, s

42、ports figures and traffic updates to a single mobile device.5. What are the major benefits of B2B考核学问点:企业间的电子商务附2.4.2（P148页相关内容抄录）In general, the major benefits of B2B are that it:eliminates paper and reduces administrative costs; expedites cycle time; lower search costs and time for buyers; increas

43、es productivity of employees dealing with buying and/or selling; reduces errors and improves quality of services; reduces inventory levels and costs; increases production flexibility, permitting just-in-time delivery; facilitates mass customization; increases opportunities for collaboration.6. Durin

44、g the Internet marketing, what possibilities can Internet be able to realize考核学问点:因特网营销附2.4.2（P101页相关内容抄录）Here are a few of the possibilities enabled by the internet:First is expanding markets and territories. Marketing no longer has to stop artificially at a countrys borders. secondly, developing global marketing partnerships. Internet marketing makes joint ventures attractive and easy to implement. Thirdly, providing worldwide customer service.