节事管理活动项目策划书英文版.doc

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1、The competition of rowing a paper boatproject planA Group Project Submittedto the School of Tourism, Convention & Exhibition ofHenan University of Economics & Lawin Partial Fulfillment of the Requirementsfor the course of Event ManagementAcademic Stream Year: 2014-3-7ByGroup 9， Classic 111403， Grade

2、 Junior(Zhang Mengya Zhang wei Xing Jingru Cheng Guanhao)Course Lecturer: Mr. Zhou, ChunlinDate: (June, 15th, 2014)Cover letterDear Mr. Zhou:This semester will be over .Its time for us to say goodbye to the course of Event Management .First of all ,we should thank you as our Event Management teacher

3、 in this semester .Our group members have Zhang Mengya ,Zhang wei ,Xing Jingru ,Cheng Guanhao ,four person in all .In order to complete the text of our group project，we divided the work into four parts in detail after discussing . Each persons missions as follows:Zhang Mengya who as the leader of th

4、e group organize group meeting and supervises the implement of the work .At the same time ,she should complete the cover letter ,title page ,table of contents ,executive summary and the general Introduction of the task .Whats more, the feasibility report of our task that she needs to accomplish.Zhan

5、g wei her assignment is to complete the strategic plan which should include the purpose ,vision ,mission ,goals &objectives ,situational analysis ,identification of strategy options and proposals for strategy .She also should complete the HR plan one part of the operation plans.Xing Jingru she needs

6、 to write out the operation plans except the HR plan .The marketing plan should be introduced carefully. Then she can describe the sponsorship plan ,the financial plan ,the logistics plan in a nutshell.Cheng Guanhao the only boy of our group ,the part of this task he should finish include the contro

7、l systems ,risk management ,staging plan event evaluation and feedback.I sincerely appreciate your consideration of our Group Project. Yours sincerelyContents1.List of Abbreviations12.Executive Summary13.General Introduction13.1 Definitions of the Event13.2 Stakeholders24.Feasibility Report24.1 Back

8、ground24.2 Assessment of Resource and Infrastructure34.3 Cost / Benefit44.3.1 Cost:44.3.2 Benefit:44.4 Significance & Impacts44.5 Conclusion55.Strategic Plan55.1 purpose55.2 vision65.3 mission65.4 Goals & Objectives65.5 Situational analysis65.6 Proposals for Strategy86.Operation Plans86.1 HR Plan86.

9、1.1 Organization Chart86.1.2. Job Analysis96.1.3 Recruitment/ Selection96.1.4 Training Plan116.1.5 Benefit116.1.6 Supervision126.1.7 Motivation & Appraisal126.1.8 Termination136.1.9 Legal Issues136.2 Marketing Plan136.2.1 Objective136.2.2 Target Audience146.2.3 Marketing communications mix146.3 Spon

10、sorship Plan156.3.1 sponsorship program156.3.2 sponsors of their rights156.4 Financial Plan176.5 Logistics Plan187.Control System197.1 Prior control:197.2 Matter of control:197.3 Later control:198.Risk Management Plan208.1 Formulate:208.2 Implement：208.3 Management:208.4 Risk Identification:208.5 Ri

11、sk Assessment:219.Installment plan:2110.Activity evaluation and feedback:2211.References2212.Appendix2312.1 Schedule in General2312.2 Gantt Chart2512.3 Program in General261.List of Abbreviations ZZICEC (Zhengzhou International Convention and Exhibition Centre)HR (Human Resource) SWOT (Strengths、Wea

12、kness、Opportunity、Threats)2.Executive SummaryThe competition of rowing a paper boat”theactivity of anovel form has very strong participations, interest and astrongattractive to somebody. It doesnt have many difficulties to operate and very different from the traditional sports events.The contest is

13、held in a way participants are willing to accept. Participants take an active part andadd color foractivities .This competition as an event hasthepowertoliberatepeople from thehardwork. Let the participants to completely abandon thework pressure,Letpeoplesmindsbecomehappyand enhance participants con

14、fidence.At the same time,it will stimulatethe conscious of team works , made people have the courage to fight ,possess the spirit ofwing for the first.Enjoy the funto play,get harvest injoy.In addition,in todays society,eventshaveunique radiation forceand penetration,so that its obvious to see theec

15、onomic and social functions .The activity candrive the development of the localeconomy. “The competition of rowing a paper boat” will be the regioneventswith its distinct characteristics.3.General Introduction3.1 Definitions of the EventName: The competition of rowing a paper boatTheme: Looking for

16、funDesigns for activitiesThe organizers limit the range ofmaterials for making a boat .Four people are consist of a group complete thepapermakingin a specified time. In the vast surface of the water, give the startingpoint and the destination. Finally compare the finish time rowing from the begin po

17、int to the end point .After the competition,selectthe top threegroup and give prize. Whats more, thebestdesign and bestappearance boat will be awarded as well.3.2 StakeholdersThe peoples government of ZhengzhouThe sponsorThe participantsThe organizerAdvertiserMediaPublicinterest groups4.Feasibility

18、Report4.1 BackgroundAt present,the festival activitieshave become a newbright spot in Henantourism development.Butas a new thing,behind the flourishingexplains the tourism activities,there aresome problems.At present in our province there are great deal of festival activitieswith a variety of forms,

19、 but activity designimitate each otherin serious condition.From the content to form,from theslogantomarketing strategy the events are held without anycreativity andchange.Activity formwithout exceptionarethe trade fairs,trade fairs and otherold routines,powerful attractionismyuniquefestival activiti

20、es.In addition,the public participations of most of the existingfestival activitiesis poor,butthe most prominent feature of the festivalis theparticipation of the public.Under the background ofexperience economy era ,the participants of the activity hope that throughparticipation in the activitiesto

21、 obtain good experience,enjoythe fun.Public participationdegreewill directly affect thefestival activitiesthe strength of vitality.Most of our provincefestival activitiesto focus only on the surface ofthe scenery,but ignored thesubjectof Festival:Festival tourist and localpublic. The competition of

22、rowing a paper boat as a largeinterestingevents and thefestival activitieswithin the existingstyle is different,the pursuit ofa lot ofpeople directly involved in,has thevery strongpublicparticipation.At the same time,heldwater projectsin the hot summeris moreattractive tothe public. Participatein th

23、e activity whichcan beget goodexperience .The same activity was held in AmericaOhio in July 2013 and manymedia coverage ofevents.South Koreastrump card program RunningMan madetwoboatscrossing theriverprogram.All these indicate that theprojecthas a good market prospect.4.2 Assessment of Resource and

24、Infrastructure4.2.1 Sites：Zhengzhou International Convention and Exhibition CentreEvents heldin Zhengzhou CBD,the geographical position is superior,the trafficis convenient. Complete infrastructure in the surrounding.4.2.2 venue：Ruyi lakeRuyi lakecovers an area of about 160 acres. The Fashion Cultur

25、ePlaza is atnorthwestof theRuyi lake. It coversanareaof13400squaremeters，offers a widespace foractivity4.2.3 Time：July 5, 2014Hot summer,suitablefor water sports4.2.4 Staffing:Project team membershavehigh qualityProfessional medicalteam,Volunteer team4.2.5 Planar mediaresources：LocalnewspapersDahe D

26、ailyhas Large numbers of readers，The activitysinformation can bepublished in the newspaper4.2.6 Cyber source:A website belong to the activityThe vigorousdevelopment of social networking sites,can be effectively usedmicro-blogMicro messageand other public platformCooperativevideo websitepushpromotion

27、al video4.3 Cost / Benefit 4.3.1 Cost:The earlier period propaganda:Newspaper: ￥20000Radio:￥30000Leaflet: ￥10000Website:￥10000Site layout:￥40000Thevenueclean: ￥30000Invite the media:￥30000Venue rental: ￥500004.3.2 Benefit:Sponsorship:￥250000Advertisingoutdoor:￥100000Booth fee: ￥60000Tickets:￥1500004

28、.4 Significance & Impacts1、Big events have a role on promoting the urban economy. A big game have different degrees of role for promoting a citys all walks of life2、It can promote the rapid development of urban tourism3、Improving the urban image. The advertising effect is incomparable by other media

29、, with the aid of the attraction of the events and media to the public influence, it can expand urban visibility and influence.4、By the propaganda of the event，it can raise public awareness of sponsors, to bring them unlimited business opportunities5、It can expand the influence of the enterprise its

30、elf. It can show the strength of the company in the process of event marketing including the meticulous service, games played, high quality with good quality in an orderly way, and so on, even the result is not necessarily direct profit, but will receive good reviews from all parties in the end.6、Th

31、e project is feeling young vitality, the concept of happiness, rather than traditional sense of the athletic, we are happy and relaxed to involved in the project combined with competitive and interest, not only ease the mental stress, but also improve the cohesion between the teams, there are a lot

32、of benefit.4.5 ConclusionZhengzhou,withitsexcellentgeographicallocationaswellasmanyofthepopulationhavetheabilitytoholdalargeinterestingevents,theimplementationofthisprojectwillbringconsiderableeconomicbenefitsforthecity,sponsorsandotherrelatedinterests,Tohelptofindaprojectcanbringhappinesstoparticip

33、ate,willbringmuchsocialbenefit.Sothisprojectisfeasible.5.Strategic Plan5.1 purposeThrough the activities of people actively cultivate a healthy attitude, a positive attitude towards life; understand their advantages, disadvantages of a more positive view of the objective to improve self-awareness ab

34、ility; inspire with peoples desire to exercise the ability to communicate with others and exchange; allow participants to feel positive emotional communication, understanding and support of others, there is a strong empathy skills; handle things resilience and courage to face difficulties; participa

35、nts cultivate innovative thinking, organizational ability, charisma show ; and cultured in the race everyones teamwork, improve everyone interested in learning through activities, an increase of knowledge, cultivate the spirit of technological innovation, exercise practical ability; cultivate charac

36、ter, temper will accept the challenge, challenge themselves, melting team!5.2 visionInspired by everyone to be good practice to verify the knowledge to operate fully tap the inherent potential contestants showcase their expertise to improve the comprehensive ability of participants to cultivate the

37、innovative spirit and practical ability of people to promote their overall development. And by organizing such an event, make it grow into a long-term project for people to entertainment events, attracting advertisers to participate in the title and in which profit.5.3 missionToday, sport is increas

38、ingly becoming the choice of people leisure time, sports not only physical health, but also peoples physical and mental pleasure in their leisure time, ease the tremendous work pressure. Through this event, so that we have a platform to learn through the scientific knowledge into practice, at the sa

39、me time feel the thrill of the game, we enrich entertainment life, while launching contestant whimsy mobilize more public interest created by the invention.5.4 Goals & ObjectivesThrough group contest, the contestants improve cognitive abilities, teamwork skills, interpersonal communication skills an

40、d strong willpower. Let everyone in the same game, learn and apply knowledge, and improve the ability to obtain, make more friends, harvested happiness. To actively promote the development of rowing, improve boating technical level, while participant hands-on training, the creation and application o

41、f knowledge to improve the communication skills of teamwork.5.5 Situational analysisSWOT analysisAdvantage: With the continuous improvement of China economic strength, to meet the needs of peoples lives and enrich the lives of all kinds of sports content more and more. National domestic competitions

42、 held in China in the future will be a total of more than 900 games, a total of more than 300 international competitions. Annual CCTV sports channel broadcast sporting events reached more than one thousand games. Or by broadcast television networks, tens of millions or even billions of people can wa

43、tch the entire game. Although our paper boats manned game, is unlike NBA, the World Cup audience and impact rate so widespread, but it its novel perspectives and themes attracted the attention of the audience. And the novels events in the United States and other developed areas by the warm welcome,

44、hit Variety Running Man has appeared many times over in the game, which can produce results in the warm-up publicity for our paper boat race is manned good boost power. In summary, in this environment, and the existing awareness, our paper boats manned match their influence and power are great publi

45、city.In addition, we match the ships, which are made of paper, which is very environmentally friendly, in line with todays trends, but also supported by local government, better local government as the preferred case out as the green, had been preached. Contestants could not use tools manned boating

46、, there are a lot of technological innovation means that, as the development of science and technology as the first Chinese to be defined, it is quite feasible and worthy of extensive development and encouraged. So, whether it is from a technological innovation or environmental point of view that is

47、 consistent with this trend of people feel fashionable, but also with government propaganda needs to make the government before becoming a strong backing.Disadvantages: awareness is relatively low. Despite its popularity in foreign countries, but this is the Chinese people know still small, so the promotion on a relatively large degree of difficulty, peoples acceptance rate will be slower.Fun boat races draw relatively rare in China, and because of geographical factors, the Central Plains region away from the w