2022年TED英语演讲稿：四种影响我们的声音方式 2.pdf

《2022年TED英语演讲稿：四种影响我们的声音方式 2.pdf》由会员分享，可在线阅读，更多相关《2022年TED英语演讲稿：四种影响我们的声音方式 2.pdf（7页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、TED英语演讲稿：四种影响我们的声音方式声音有愉悦的也有刺耳的，julian treasure给我们展示了声音 4 种影响着我们的方式。仔细听，你将会发现有关我们开放式的、嘈杂办公室的一些令人惊讶的事实。over the next five minutes, my intention is to transform your relationship with sound. let me start with the observation that most of the sound around us is accidental, and much of it is unpleasant.

2、 (traffic noise) we stand on street corners, shouting over noise like this, and pretending that it doesnt exist. well, this habit of suppressing sound has meant that our relationship with sound has become largely unconscious. there are four major ways sound is affecting you all the time, and id like

3、 to raise them in your consciousness today. first is physiological. (loud alarm clocks) sorry about that. ive just given you a shot of cortisol, your fight/flight hormone. sounds are affecting your hormone secretions all the time, but also your breathing, your heart rate - which i just also did - an

4、d your brainwaves. its not just unpleasant sounds like that that do 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 7 页 - - - - - - - - - it. this is surf. (ocean waves) it has the frequency of roughly 12 cycles per minute. most people find that very soothing, a

5、nd, interestingly, 12 cycles per minute is roughly the frequency of the breathing of a sleeping human. there is a deep resonance with being at rest. we also associate it with being stress-free and on holiday. the second way in which sound affects you is psychological. music is the most powerful form

6、 of sound that we know that affects our emotional state. (albinonis adagio) this is guaranteed to make most of you feel pretty sad if i leave it on. music is not the only kind of sound, however, which affects your emotions. natural sound can do that too. birdsong, for example, is a sound which most

7、people find reassuring. (birds chirping) there is a reason for that. over hundreds of thousands of years weve learned that when the birds are singing, things are safe. its when they stop you need to be worried. the third way in which sound affects you is cognitively. you cant understand two people t

8、alking 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 7 页 - - - - - - - - - at once (if youre listening to this version of) (me youre on the wrong track.) or in this case one person talking twice. try and listen to the other one. (you have to choose which me yo

9、ure going to listen to.) we have a very small amount of bandwidth for processing auditory input, which is why noise like this - (office noise) - is extremely damaging for productivity. if you have to work in an open-plan office like this, your productivity is greatly reduced. and whatever number you

10、re thinking of, it probably isnt as bad as this. (ominous music) you are one third as productive in open-plan offices as in quiet rooms. and i have a tip for you. if you have to work in spaces like that, carry headphones with you, with a soothing sound like birdsong. put them on and your productivit

11、y goes back up to triple what it would be. the fourth way in which sound affects us is behaviorally. with all that other stuff going on, it would be amazing if our behavior didnt change. (techno music inside a car) so, ask yourself: is this person ever going to drive at a steady 28 miles per hour? i

12、 dont think so. at the simplest, you move away from 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 7 页 - - - - - - - - - unpleasant sound and towards pleasant sounds. so if i were to play this - (jackhammer) - for more than a few seconds, youd feel uncomfortabl

13、e; for more than a few minutes, youd be leaving the room in droves. for people who cant get away from noise like that, its extremely damaging for their health. and thats not the only thing that bad sound damages. most retail sound is inappropriate and accidental, and even hostile, and it has a drama

14、tic effect on sales. for those of you who are retailers, you may want to look away before i show this slide. they are losing up to 30 percent of their business with people leaving shops faster, or just turning around on the door. we all have done it, leaving the area because the sound in there is so

15、 dreadful. i want to spend just a moment talking about the model that weve developed, which allows us to start at the top and look at the drivers of sound, analyze the soundscape and then predict the four outcomes ive just talked about. or start at the bottom, and say what outcomes do we want, and t

16、hen design a soundscape to have a desired effect. at last weve got some science 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 4 页，共 7 页 - - - - - - - - - we can apply. and were in the business of designing soundscapes. just a word on music. music is the most powerfu

17、l sound there is, often inappropriately deployed. its powerful for two reasons. you recognize it fast, and you associate it very powerfully. ill give you two examples. (first chord of the beatles a hard days night) most of you recognize that immediately. the younger, maybe not. (laughter) (first two

18、 notes of jaws theme) and most of you associate that with something! now, those are one-second samples of music. music is very powerful. and unfortunately its veneering commercial spaces, often inappropriately. i hope thats going to change over the next few years. let me just talk about brands for a

19、 moment, because some of you run brands. every brand is out there making sound right now. there are eight expressions of a brand in sound. they are all important. and every brand needs to have guidelines at the center. im glad to say that is starting to happen now. (intel ad jingle) you all recogniz

20、e that one. (nokia ringtone) this is the most-played tune in the world today. billion times a 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 5 页，共 7 页 - - - - - - - - - day, that tune is played. and it cost nokia absolutely nothing. just leave you with four golden ru

21、les, for those of you who run businesses, for commercial sound. first, make it congruent, pointing in the same direction as your visual communication. that increases impact by over 1,100 percent. if your sound is pointing the opposite direction, incongruent, you reduce impact by 86 percent. thats an

22、 order of magnitude, up or down. this is important. secondly, make it appropriate to the situation. thirdly, make it valuable. give people something with the sound. dont just bombard them with stuff. and, finally, test and test it again. sound is complex. there are many countervailing influences. it

23、 can be a bit like a bowl of spaghetti: sometimes you just have to eat it and see what happens. so i hope this talk has raised sound in your consciousness. if youre listening consciously, you can take control of the sound around you. its good for your health. its good for your productivity. if we al

24、l do that we move to a state that i like to think will be sound living in the world. im going to leave you 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 6 页，共 7 页 - - - - - - - - - with a little bit more birdsong. (birds chirping) i recommend at least five minutes a

25、 day, but there is no maximum dose. thank you for lending me your ears today. (applause) TED英语演讲稿：我们为什么快乐？Ted 英语演讲稿： How I held my breath for 17 minutes如何憋气 17 TED英语演讲稿 : 如何在社交网络溅起水花TED英语演讲稿：坠机让我学到的三件事TED英语演讲稿：解密爱情与出轨TED英语演讲稿：我们为什么要睡觉TED英语演讲稿：如何跟压力做朋友TED英语演讲稿：探寻美式中餐的由来TED英语演讲稿： 用 30 天尝试新事物， 小改变累积成巨变TED英语演讲稿：我们在出生前学到了什么名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 7 页，共 7 页 - - - - - - - - -