工业设计专业英语第十五课.docx

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1、THE IPOD, WHICHcelebrated its 10th birthday on Sunday, may not have been the first portable music player, or even the first to play digital music files. But its the one that everyone remembers, and will go down in history as one of the most significant technology launches of the 21st century.周日庆祝其10

2、周岁生日IPOD可能不是第一台便携式音乐播放器，或者甚至是第一个播放数字音乐文件播放器。但这是所有人都记得，并且将成为21世纪最重要技术发布之一。Sure, there was the Sony Walkman. It played cassette tapes, and everyone had one, but no one fondly remembers the Walkmans industrial design. Nor was the Walkman even the first mobile music device. That distinction goes to vari

3、ousportable vinyl players- yes, vinyl! - that floated around during the pre-Walkman era.当然，有索尼随身听。它播放了盒式磁带，每个人都有一个，但没有人思念Walkman工业设计。Walkman也不是第一款移动音乐设备。这种区别适用于各种便携式乙烯基播放器- 是，乙烯基！- 在前期Walkman时代浮现。The iPod, though, was the most revolutionary portable music player of all, and vividly demonstrated Appl

4、es authority as a consumer electronics manufacturer. When it launched, the iPod was able to benefit from the rogue music distribution of peer-to-peer services like Napster, and that helped provide a foothold.不过，iPod是所有人中最具革命性便携式音乐播放器，并生动地展现了苹果作为消费电子产品制造商权威。当它启动后，iPod就能够从Napster等P2P文件共享效劳流氓音乐发行中受益，并且

5、帮助提供了一个立足点。But the iPods real success enabler was iTunes, a fully curated platform with buy-in from the music industry. And then there was the devices industrial design. The first iPod was an object of techno-lust, and the product lines design has only become more enchanting.但是iPod真正成功推动者是iTunes，这是一

6、个可以从音乐行业买入完全筹划平台。然后是设备工业设计。第一个iPod是技术对象，产品线设计只是变得更加迷人。Available in some two dozen iterations over the years, the iPod made music accessible to everyone. In short order, there was an option for every budget, and for every application: an iPod Classic with up to 160GB of storage (thats 40,000 songs) f

7、or true music aficionados and DJs; smaller, sporty shuffles and nanos, perfect for exercising and extreme mobility; and eventually the iPod touch for playing games and watching videos.这些年来，iPod可以提供几十次迭代，iPod让每个人都可以使用音乐。简而言之，每种预算和每种应用都有一个选项：一台iPod Classic，可存储高达160GB存储空间这是40,000首歌曲，供真正音乐爱好者和DJ使用;更小，运动

8、型洗牌和纳米，适合运动和极度活动;并最终用于玩游戏和观看视频iPod touch。Its a breathtaking product catalog. So lets take a look at how the iPod has evolved over the years, and where its headed next.这是一个惊人产品目录。那么让我们来看看iPod多年来开展历程以及接下来开展方向。“With iPod, Apple has invented a whole new category of digital music player that lets you put

9、 your entire music collection in your pocket and listen to it wherever you go, said Steve Jobs in the first iPodpress release. “With iPod, listening to music will never be the same again.“在iPod上，苹果创造了一种全新数字音乐播放器，让您可以将整个音乐收藏放到口袋里随时随地听，史蒂夫乔布斯在第一次iPod新闻发布会上说。“用iPod，听音乐永远不会再一样。The original iPod featured

10、 five buttons on its face, located below a 160 x 128 monochrome display. Menu, play/pause, next and previous tracks encircled a scroll wheel with a selection button in the center. The scroll wheel was used to cycle through songs and adjust the volume. Later, this button functionality would be encaps

11、ulated by Apples signature click wheel.原装iPod脸上有五个按钮，位于160 x 128黑白显示屏下方。菜单，播放/暂停，下一首和上一首曲目围绕着一个滚轮，中央有一个选择按钮。滚轮用于循环播放歌曲并调整音量。稍后，这个按钮功能将被Apple签名点击轮盘封装。The original iPod weighed in at 6 ounces and could hold up to 1,000 CD-quality tracks on its 5GB hard drive. It had a battery life of 10 hours and cost

12、 $400. It was also only compatible with Macs.原装iPod重量为6盎司，并可在其5GB硬盘上容纳高达1000个CD品质音轨。它电池寿命为10小时，售价400美元。它也仅与Mac兼容。The iPods minimalist white design hinted at future Apple product stylings, like theMacBook, which debuted in 2006.iPod简约白色设计暗示了未来苹果产品风格，如2006年推出MacBook。The iPod largely maintained the sam

13、e size and form factor over the years. The latest installment in what was previously simply referred to as the iPod line is the iPod Classic, which was unveiled in 2007. It provides 36 hours of audio playback and six hours of video, which can be viewed on its 2.5, 320 x 240 backlit display.多年来，iPod在

14、很大程度上保持了一样尺寸和外形。以前简称为“iPod产品线最新版本是2007年推出iPod Classic。它提供36小时音频播放和6小时视频播放，可以在其英寸，320英寸x 240背光显示屏。The iPod mini, which was introduced in 2004, first epitomized an ethos weve seen Apple grow to embrace over the years: smaller is better. It measured a mere 3.6 inches in length and weighed 3.6 ounces, w

15、ith a 138 x 110 resolution monochrome LCD.2004年推出iPod mini，首先表达了我们多年来看到苹果成长为拥抱一种风气：越小越好。它测量长度仅为英寸，重量为盎司，采用138 x 110分辨率单色LCD。But the iPod mini wasnt just revolutionary for its smaller size. It was also the first iPod to sport the iconic touch-sensitive click wheel that would dominate a number of iPod

16、 lines and become a signature feature of the iPod.但iPod mini不仅仅是小尺寸革命性产品。它也是第一款运用标志性触摸点击转轮iPod，它将支配许多iPod线路并成为iPod标志性功能。The mini was announced in January 2004 and was retired in September 2005 in favor of the next generation of pint-sized iPods: the nano line.Mini于2004年1月宣布，并于2005年9月退役，转而使用下一代小型iPod

17、：纳米线。The iPod nano was the successor to the short-lived iPod mini. It, probably more so than any other iPod line, has gone through significant hardware transformations over the years.iPod nano是短命iPod mini继任者。它可能比任何其他iPod产品线更多，多年来经历了重大硬件改造。The nano started out as a 1.6-by-3.5-inch rectangle that weig

18、hed only 1.5 ounces less than half the heft of the iPod Mini. Its 1.5-inch display was color, like that of the first color screen iPod Classic that was unveiled earlier in 2005.纳米开场是一个英寸矩形，重量只有盎司 - 不到iPod Mini一半。它英寸显示屏是彩色，就像2005年初推出第一款彩色屏幕iPod Classic一样。One of the nanos notable morphings was in its

19、third generation, which came to be known as the fat nano. The fat nano included a 2-inch QVGA display and a wider (2.75-inch), heavier (1.74-ounce) design.纳米显着变体之一是在其第三代，后来被称为“胖纳米。胖纳米包括一个2英寸QVGA显示屏和一个更宽英寸，更重盎司设计。The current, sixth generation iPod nano is a pint-sized 1.5 by 1.6 inches and features a

20、 multitouch screen and a clip, like that found on the iPod shuffle.目前第六代iPod nano尺寸仅为英寸英寸，配备多点触控屏幕和一个夹子，就像iPod shuffle上一样。2005 was the year of the iPod. We saw the introduction of the iPod nano, the first color-screen iPods and the display-less, scroll wheel-less iPod shuffle.2005年是iPod一年。我们看到了iPod

21、nano，第一款彩屏iPod和无滚轮iPod shuffle推出。The iPod shuffle was Apples new entry-level iPod model. It used flash memory (512 MB or 1 GB, up to 240 songs) and was designed so users could simply set it to play and begin listening, all with a minimum of U.I. interaction.iPod shuffle是苹果新入门级iPod机型。它使用闪存512 MB或1 GB

22、，最多240首歌曲，并设计为用户可以简单地将其设置为播放并开场收听，所有这些都以最少UI交互进展。A hallmark of the shuffle, from the second generation on, was a clip on the back that allowed users to snap the teensy music player to their clothing. This improved upon the first-gen shuffle, which featured a cap that fit over its USB port, which was

23、 attached to a lanyard that could be worn around the neck not quite as user friendly if youre bouncing around doing jumping jacks or jogging.从第二代开场，shuffle标志就是反面一个夹子，它允许用户将这个很小音乐播放器拍到他们衣服上。第一代洗牌技术得到了改良，其特点是在其USB接口上安装了一个帽子，该帽子连接到可以戴在脖子上挂绳上 - 如果您在跳跃式插孔或慢跑时弹跳不够， 。Pictured here is the third-generation m

24、odel from 2021, which came in 2GB and 4GB flavors and touted a 1.8 x 0.7 x 0.3-inch chassis. The most current fourth generation shuffle debuted in 2021 and is approximately a 1.2-inch square only room enough for a small scroll wheel on its face.图为2021年推出第三代机型，它具有2GB和4GB两种风格，并推出英寸机箱。最新第四代shuffle在2021

25、年首次亮相，大约只有英寸方形空间，足以容纳一个小型滚轮。The iPod touch is the most recent addition to the iPod family.iPod touch是iPod系列最新成员。The iPhone debuted in January 2007, and a little over six months later, a more minimally featured doppelganger, dubbed theiPod touch, landed as well.iPhone于2007年1月首次亮相，六个月后又推出了一款名为iPod tou

26、ch功能更强大多功能一体机，同样也降落了。The touch sported the same multi-touch interface as the iPhone and also ran iOS, Apples mobile operating system. Although it has Wi-Fi connectivity, what distinguishes it from its more expensive iPhone cousin is that it lacks cellular network access, GPS and a built-in compass.这

27、款触摸屏与iPhone一样拥有多点触控界面，并且还运行了苹果移动操作系统iOS。尽管它具有Wi-Fi连接，但它与其更贵iPhone堂兄区别在于它缺乏蜂窝网络接入，GPS和内置指南针。When the touch debuted, Steve Jobs described it as training wheelsfor the iPhone. With almost all the same features but a more budget-friendly price tag it recently dropped to $199 for 8GB, $299 for 32GB and $

28、399 for 64GB the touch is a good option for those who want iOS games and apps, but not the monthly phone bill.当触摸开场时，史蒂夫乔布斯将其描述为“iPhone训练轮。几乎所有一样功能，但预算更友好价格标签 - 它最近下降到8GB199美元，32GB299美元和64GB399美元 - 对于那些想要iOS游戏和应用程序，但不是每月 账单。The touch is now in its fourth iteration. Its got a rear facing camera, whic

29、h can take 960 x 720 photos and record 720p video, and a front-facing camera for Apples video chatting service,FaceTime. It includes an A4 processor (the same as the iPhone 4) and a gyroscope. Traditionally only available in black, earlier this month Apple announced it would be available in white as

30、 well.触摸现在在第四次迭代中。它有一个后置摄像头，可拍摄960 x 720张照片并录制720p视频，以及Apple视频聊天效劳FaceTime前置摄像头。它包括一个A4处理器与iPhone 4一样和一个陀螺仪。传统上只有黑色，本月早些时候，苹果宣布它也将以白色出售。The iPod nano has sparked an accessory revolution, and now the roughly 1.5-inch square music player can be used in a variety of non-music-related functions.iPod nan

31、o引发了一场配件革命，现在大约英寸方形音乐播放器可用于各种非音乐相关功能。Nano watcheshave been an extremely popular application. In response, Apple even issued some recentsoftware updatesthat let you turn the nano into a watch with 16 new clock faces.纳米手表一直是一个非常受欢送应用程序。作为回应，Apple甚至发布了一些最新软件更新，让您可以将纳米转换为16个新时钟外表手表。And because the nano

32、is often a workout accessory, Apple updated the device so it tracks your walks and runs with a built-in pedometer and Nike+.而且因为纳米通常是一种锻炼配件，所以苹果公司更新了该设备，以便跟踪您散步并使用内置计步器和Nike +运行。Unfortunately, it looks like the iPods days are numbered. For many consumers, their newest Apple music-playing device isnt

33、 a dedicated music player at all. Instead, they use the iPhone.不幸是，它看起来像iPod日子很少。对于许多消费者来说，他们最新Apple音乐播放设备根本不是专用音乐播放器。相反，他们使用iPhone。iPod sales have beensteadily decliningsince a peak of 22.7 million sales in December 2021. In Apples most recent earnings announcement, iPod salesfell 27 percentfrom th

34、e same time period the year prior.自2021年12月销量到达2270万部以来，iPod销量一直在稳步下降。在苹果公司最新财报中，iPod销售额比上年同期下降了27。And at the most recentApple event, only two iPod product lines got a refresh: iPod nano and iPod Touch. The iPod shuffle and classic, which both lack the touchscreen interface thats so in vogue right n

35、ow, look like they could certainly be getting the official axe any time.而在最近苹果活动中，只有两款iPod产品线得到了更新：iPod nano和iPod Touch。iPod shuffle和经典，都缺乏现在流行触摸屏界面，看起来他们肯定会随时获得官方斧头。Apple has expressed continued dedication to the iPod, but with the iPhone 3GS price lowered to zilch, its reasonable to believe that t

36、his dedication will dwindle over the years. For now, the iPod touch is still the cheapest iOS device on the market (as it doesnt require a data plan), and the nano is the music-listener-on-the-gos best option. But, sadly, as hardware gets slimmer and more people shun dedicated music players for all-in-one type devices, the iPod could go the way of the dodo bird.苹果公司已经表达了对iPod持续奉献精神，但随着iPhone 3GS价格降至零，我们有理由相信这种奉献精神将会在多年后缩短。目前，iPod touch仍然是市场上最廉价iOS设备因为它不需要数据方案，而nano那么是音乐倾听者最正确选择。但是，不幸是，随着硬件越来越薄，越来越多人将专用音乐播放器用于一体式设备，iPod可能会成为渡渡鸟方式。