胜利方式的扩展.docx
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1、Deutsche Bank ResearchAustralasia Australia New ZealandFood & BeverageAustralasia Australia New ZealandFood & BeverageIndustrya2 Milk and SynlaitDate16 February 2019Forecast ChangeExtending the winning formulaExtending the winning formulaExecuting well - reiterate Buy on both ATM / SMLIn this report
2、, we use analysis of recent industry data points along with our own online data capture to calibrate our 1H19 ATM result expectation (20th Feb). We have also taken the opportunity to review our medium-term growth prospects for ATM following greater China regulatory certainty (late CY18) and to inclu
3、de a larger US opportunity via adult nutrition. Notwithstanding the strong price performances CYTD of ATM +14% and SML +7% (NZX 50G +5%), we reiterate our Buy ratings on both stocks. For ATM, our confidence is underpinned by strong China Infant performance and our additional valuation support coming
4、 from a larger US opportunity set. SML rationale is linked to our confidence in ATMs infant formula prospects, with the company still to execute any meaningful diversification strategy with its other IFC customers and categories.Strong daigou finish to ATM 1H19We expect revenue +40% to NZ$609mn and
5、EBITDA +40% to NZ$200mn, margin 33% flat on on pep. This implies a strong Nov / Dec monthly revenue run rate of +39% to NZ$120mn on pep and is cycling a strong base. Its also +30% vs. the avg. Jul - Oct-18 (4M19) run-rate of NZ$92mn. As always, a key judgement factor is the Infant inventory position
6、, which could swing our IF rev. of +47% to NZ$500mn by +/- NZ$20mn. Other items: ANZ fresh rev. +12% to NZ$95mn and US/UK fresh rev, +57% to NZ$14mn (ex UK IF of NZ$15mn, both on pep).Adrian AllbonCraigs Investment PartnersResearch Analyst+64-9-969 1070Luke MillsCraigs Investment PartnersResearch An
7、alyst+64-9-924-0508| Key ChangesCompanyTarget PriceRatingATM.NZ12.50 to 15.00-SML.NZ9.50 to 10.00-Source: Deutsche BankKey future health factors: (1) Kantar share, (2) China label %, and (3) US fresh updateIn our opinion, the current price is now well up to speed on China Infant (our DCF est. c.NZ$1
8、0), therefore investors will be looking for an underpin via further gains in Kantar share (DBe +0.2pp qoq to 5.8%) and a strong lift in China label sales mix (DBe +3pp hoh to 15% MAT) following increased distribution and with SMAR. To provide additional valuation support, we now need to see increase
9、d confidence on the US growth option, specifically further fresh distribution points (1Q19 was 9k), sell through KPIs (?) and/or future leverage options via an Adult Nutrition product set (similar to Freedom Foods portfolio)?. We may be overly hopeful on the latter points which may be saved for the
10、inaugural investor day. In our revised group spot DCF valuation of c. NZ$14, we think an Adult Nutrition roll-out could be worth c.NZ$1.50 per share and we estimate US Fresh is c.NZ$1 per share. Southeast Asia is the other key growth factor (DCF c.NZ$1.50), but, asDeutsche Bank AG/SydneyThis researc
11、h has been prepared in association with Craigs Investment Partners LDistributed on: 15/02/2019 20:27:10 GMT Deutsche Bank does and seeks to do business with companies covered in its research reports. Thus, investors should be aware that the firm may have a conflict of interest that could affect the
12、objectivity of this report. Investors should considerFigure 17: Online and MBS are the key growth channels and at the expense of modern trade.n_E=Ea)一eqs -3UUELP E_nE-o二 UEC-20132018Gastro-IntestinalDisordersAllergy riskCow s MilkAllergyPre-term birthFigure 18: .while a recent Danone presentation hi
13、ghlights the prevalence of allergies but current low penetration rates+50%+10%+30%30%(Value Growth by arealSource: EuromonitorSource: Danone investor presentation (Oct-18) Below we reiterate our previous a2 category view, where we model it reaches 15% of the overall market by FY23E, with competition
14、 (so far only Nestle of note, refer our summary below) so far proving complementary rather than destroying the value premium. This is a similar play book to that being experienced in the organic category, which is further advanced and currently has 4-5 competing brands but is still growing double di
15、git.Figure 19: We continue to expect the a2 category to reach 15% of the overall market by FY23.o o 2 1 ( ssn) u- BUtoFY16 FY17 FY18E FY16E FY20E FY21E FY22E ; FY23E Rest of marketI a2 ony ca:egoryWe forecast the a2 only category to be 15% of the overall market by FY23 (FY18E 6%)cqMsn $6%FY20E FY21E
16、 FY22EWe forecast ATMs sole sha re of the a2 only category to drop to 68% by FY23 ATMa2 category competitorsFigure 20: .with ATM remaining the market leader within the categoryFY23EFY17Source:Deutsche Bank estimatesSource:Deutsche Bank estimatesSource: Deutsche Bank estimatesFigure 21: Our analysis
17、highlights only Nestle currently competing in the a2 only infant category, both daigou and MBS channelsNAN A2NAN A2Launched Oct-18A2 PlatinumS26 AtwoLaunched Oct-18Wyeth llluma A2Launched Mar-18160 CNYNestleSales channel pricing (Stage 3, CNY per 900g) A/NZ grocery*Taobao200-210 CNY (ex. tax)220-230
18、 CNY (ex. tax)300 - 388 CNY (ex. tax)220 - 230 CNY (ex. tax)Tmall Global263 CNY256 CNY:X257 CNYTmall XLJX410 CNY11428 CNYTaobao margin (purchased ANZ grocery)70 CNY65 CNY;M185 CNY135 CNY140 CNYAUD / CNY = 4.80. NZD / CNY = 4.57Source: Coles, Chemist Warehouse, Tmall Global, Tmall , Deutsche Bank est
19、imatesSuper sizing the US opportunity for adult nutrition Our key US fresh assumptions are Euromonitor based at a starting retail value of US$13bn growing at c.2% pa. Within this market we assume the speciality category continue to take share from a declining commodity mass-market. Our LR anchor is
20、ATM revenues growing to NZ$450mn, 3% of total market 10%, of specialty share and generating a EBITDA margin of 15%. This LR forecast after including an initial period of heavy marketing investment generating c.NZ$1 of DCFvalue. We have also now explicitly modelled a US adult nutrition roll-out, base
21、d on a value added product set similar to what Freedom Foods currently has across everyday, sports and high value ingredients. To us this would be a logical strategy for management to leverage its rising brand awareness being established via its lower returning fresh platform.Figure 22: Our revised
22、US / UK revenue estimate is now +79% to NZ$516mnFigure 23: Reflecting the larger opportunity within wider categories if successful in leveraging its fresh platform00 6 $CE -SZN) anuooCEo oo o5 4$o o o0coS2 1$ $FY18 FY19E FY20E FY21E FY22E FY23EUS / UK previous6$1 cq .ssn) n_E =azwasww$8$4$0US/UK rev
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