商务英语练习题(附参考答案)(6页).doc
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1、-以下答案仅供参考,不一定正确,I Translate the following terms into Chinese or English. II Listening. III Reading Comprehension. Look at the advertisement below. It shows a list of workshops offered by a training company. For questions 1-6, decide which workshop (A-H) each person should attend.WORKSHOPSAclassifyin
2、g consumersBcommunications with customersCfactors in setting pricing levelsDhow to encourage repeat businessEmaking a cashflow forecastFmeasuring consumer response to marketingGproducing financial statements of past performanceHresearching potential markets1. Julia wants to know how to calculate the
3、 amount she can charge customers for her marketing consultancy services.(C)2. Rogers company wants to give him responsibility for his firms annual profit-and-loss account and balance sheet.(G)3. Paolo needs to be able to assess the effect on sales following his companys recent product promotions.(F)
4、4. Zhon Meis company wants her to learn to divide the market into groups, which it can target with different brands.(A)5. Valerrija needs a course on working out how much money her firm can expect to have available each month. (E)Look at the contents page below. It shows the titles of eight differen
5、t sections of a business directory. For questions 1-5, decide which section of the directory (A-H) each person should look at.Do not use any letter more than once.ContentsA Computer Printers-service and repairsB Computer Systems and Software-salesC Computer Training ServicesD Corporate Entertainment
6、 ProvidersE Courier ServicesF Employment and Recruitment AgenciesG Exhibition and Trade Fair Organizers-national and international H Office Furniture 1.Sallys MD wants to reorganize the office because of a new computer system, so Sally is researching computer desks for him.(H)2.Frank wants to involv
7、e recruits to his website company in a day of social activities in order to encourage team-building.(F)3.Alexandra runs a successful international translation agency and she thinks her computers need upgrading because her database is now so large.(B)4.David has received some brochures from the print
8、ers and he needs to get them delivered to an exhibition centre quickly.(E)5.Sue is setting up a company magazine and wants all the new staff involved to become skilled at desktop publishing.(C)Read the article below about a successful business partnership. For each question, choose the correct answe
9、r. PARTNERS IN SUCCESSPhil Brook and Sean Williams are friends who set up a company in 1997 providing finance to companies making IT purchases. Their firm, Syscap, now turns over $ 120m a year. Im an extrovert, so selling fits my character, explains Phil Brook. I started selling photocopiers, and it
10、 didnt take me long to achieve the agreed sales target. Then, in 1994, I realised the IT industry was about to explode, and I decided to try and sell IT. I met a guy who was setting up as a computer re-seller, and I worked for him for three years, expanding his company to a turnover of $3-$4m. We we
11、re among only a few people selling computer systems on lease, so we were attractive to reps offering finance. There was this guy from CTL Bank called Sean Williams who rang us dozens of times, trying to sell me IT finance. I was already getting finance from somebody else, but he kept to calling. Tha
12、t impressed me - I thought, if hes any good, maybe Ill recruit him.Sean Williams adds, When we finally met, we went out to lunch and became firm friends. I thought Phil was fun, and we had similar interests. The next day, we did a deal together, and I provided him with all the finance he needed. The
13、n he realised, and I soon agreed, that there was a big opportunity to do independently what I was already doing for the bank. So he left his job and established Syscap. It took me a while to decide to join him, because I was among the top salespeople nationally at my bank, and my future was planned.
14、 But I knew when I did that is was the right decision. I knew we had the same ideas about work. When you work hard, you get there, whether youre good or not. Its like golf. The more you practise, the luckier you get. With us, the more times we picked up the phone, the more deals we made. The busines
15、s soon took off enormously. Ive always had big ambitions, but I didnt expect it to become as big as this.Phil thinks that the next few years look promising. The competition in this trade is weak, he says, so I believe we can turn this into a $1bn company. People in our industry find it amazing that
16、Sean and I still get on so well after all this time. But Im glad we do . Its our partnership that makes the job fun.6. Phil stopped selling photocopiers because heAwas unable to meet the sales targets.Brecognized an opportunity in another field.Cbecame aware of their limited market potential.7. Why
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