4050国开（电大）2020年7月《商务英语阅读》期末试题及答案.docx

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1、试卷代号：4050国家开放大学2020年春季学期期末统一考试商务英语阅读试题2020年7月考前须知一、将你的学号、姓名及分校（工作站）名称填写在答题纸的规定 栏内。考试结束后，把试卷和答题纸放在桌子上。试卷和答题纸均不 得带出考场。监考人收完考卷和答题纸后才可离开考场。二、仔细读懂题目的说明，并按题目要求和答题例如答题。答案一 定要写在答题纸的指定位置上，写在试卷上的答案无效。三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效。Information for the examinees ：This examination consists of three sections. They are：S

2、ection One： Grammar and Word Practice (40 points)Section Two： Reading Comprehension (40 points)Section Three Translation (20 points)The total marks for this examination are 100 points. Time allowed for completing this examination is 90 minutes.Section One Grammar and Word Practice (40 points)Part 1

3、Question 110. (20 points)Each of the sentences below is followed by three choices marked A, B and C. Choose the one answer that best completes the sentence. (2 points each)1. How does my work fit with the overall objective of the company?A. inB. onC. out2. How do you the companys alarmingly high sta

4、ff turnover?A. meant forB. count forC. account for3. Corporate culture is the shared experiences, stories, beliefs, and normsA. which create a companyB. that characterize a companyC. that company has got4. We believe that business can be a powerful for social change.A. agentB. agencyC. agenda5. Mass

5、 media promotion aims to influence public perception, not only target.A. competitorsB. consumersC. products6. Markets are as consumer and industrial markets.A. classifiedB. classifyingC. classifies7. The new offices are situated close to the motorway and the local railway station.A. convenientlyB. d

6、eeplyC. highly8. The Belt and Road Initiative abides market rules and international norms. A. inB. byC. on9. The Chinese governmentpeace and cooperation, openness andinclusiveness, mutuallearning and mutual benefit.A. advicesB. recommendsC. advocates10. People can buy stocks fromA. securities market

7、sB. a state-owned bankC. financial marketsPart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 pointseach)modernizationdepict laissez-faire dismantlediscretionary profitupholdsbankruptcyholisticcomponents11. Traditional Chinese medici

8、ne takes a view of the body, viewing it as an integrated system, whose different parts must be kept well-connected and in balance.12. The Belt and Road Initiative the five Principles of Peaceful Coexistence.13. China is now at the stage of development of building a well-off society and accelerating

9、socialist14. laws are designed to protect both a person or firm that cannot pay its debts and the creditors involved.15. Automobiles made by competing firms all have the same basic, although the way they look and fit together may vary.16. Most business prepare organizational charts that the companys

10、 structure and how employee where they fit into the firms operations.17. When a business pays all its costs and taxes, any money left is18. The World Trade Organization (WTO) and various economic communities have been formed to trade barriers and provide an environment in which international busines

11、s can grow even faster.19. Consumers use income to buy goods and services that best satisfy their needs.20. In the nineteenth and early twentieth centuries, the American government maintained an essentially attitudes towards business.Section Two Reading Comprehension (40 points)Question 2130Read the

12、 following passage and decide whether the following statements are true or false. (4 points each)Financial ManagementFinancial management consists of those activities that are concerned with obtaining money and using it effectively. Short-term financing is money that will be used for one year or les

13、s. Although there are many short-term needs, cash flow and inventory are two problems that deserve special attention. Long-term financing is money that will be used for more than one year. Such financing may be required for starting a business, expansion, new- product development, or replacement of

14、production facilities. Proper financial management can ensure that money is available when it is needed and that it is used efficiently, in keeping with organizational goals.A financial plan begins with the organizations goals and objectives. Next these goals and objectives are 4 translatedinto budg

15、ets that detail expected income and expenses. From these budgets, which may be combined into an overall cash budget, the financial manager determines what funding will be needed and where it may be obtained. The four principal sources of financing are sales revenue, equity capital (derived from the

16、sale of common and preferred stock) , debt capital, and proceeds from the sale of assets. Once the needed funds have been obtained, the financial manager is responsible for ensuring that they are properly used. This is accomplished through a system of monitoring and evaluating the firms financial ac

17、tivities.Most short-term financing is unsecured. That is, no collateral is required. Sources of unsecured short-term financing include trade credit, promissory notes issued to suppliers, unsecured bank loans, commercial paper, and commercial drafts. Sources of secured shortterm financing include loa

18、ns secured by inventory or accounts receivable. It is also possible to sell receivables to factors. Trade credit is the least expensive source of short-term financing； there is no interest charge. The cost of financing through other sources generally depends on the source and on the credit rating of

19、 the firm that requires the financing. Factoring is generally the most expensive approach.21. Based on the text, short-term financing and the long-term financing is the same.22. A financial plan begins with the organization plan.23. According to the text, there are three sources of financing, such a

20、s sales revenue, equity, debt capital.24. Financial management consists of those activities that are concerned with obtaining money and using it effectively.25. Most short-term financing is unsecured.Read the following passage and choose the best statement (A, B, or C) for each questions. (4 points

21、each)Online Cultural TrainingThe Internet can play an important role in preparing marketing people for the international marketplace. While it cannot replace real-life interaction as an experiential tool, it does provide a number of benefits including comparisons between cultural ways of behaving an

22、d can provide an opportunity to develop the skills needed to interact successfully with people from other cultures.Companies typically rely on the following elements in designing web-based training：1. Detailed Scenarios. Much of the training materials consists of a detailed, realistic story that is

23、tied into elements of the learners background； i e. , the session becomes more than a briefing； it becomes a narrated experience full of learning moments for participants. This is made possible by the ability of the web to store and circulate a lot of information instantaneously around the world.2.

24、Gradual Delivery. The ability to control the flow of information to the participant supports the learning process in a number of ways. Firstly, the participant is allowed to fit the training into his/her schedule. Secondly, the real-life flow of information is mimicked （模 仿）and a higher degree of re

25、alism is achieved.3. Support. A set of detailed materials is provided to the participants 24 hours a day. At any hour and at any location, participants can check their perceptions against the materials, reinforce learning from a dimly recalled lesson, or seek feedback on an important point or issue.

26、4. Relevant Exercises. Participants can be provided with topical exercises and activities the level of which can be adjusted depending upon how the participant has invested in the training.5. Online Discussions. Sessions can be simulcast （同时播放）to hundreds o participants around the world. The lack of

27、 face-to-face interaction can be remedied by having discussing groups where participants can share their experiences with each other. The pooled （共享的） learning experience is stronger than one with a solitary （单个的）participant.26. The Internethelps develop skills for cross-cultural interactionA. can r

28、eplace real-life interaction as an important tooldoesnt help prepare people for the international marketplace27. The Internet can.A. hold learners from everywhere in the worldbe the place for every kind of meetingsB. store a lot of information happening in the world28. Participants in on-line cultur

29、al training can be provided with topical exercises and activities.A. only in their own time and their own placestotally according to their different levelsB. depending on their investment in the training29. The training program can be simulcast to hundreds of around the world.A. participantsB. sessi

30、onsC. continents30. On-line programs with discussion groups can provide that is stronger thanone with a solitary participant.A. face-to-face interactionB. much feedbackC. shared learning experienceSection Three Translation (20 points) Translate the following passage into Chinese.31. Are all companie

31、s having trouble changing? For companies who have not had to change very often, the occasional change is especially difficult but they usually muddle through. For companies more experienced with organizational change, the change process goes better. But even the companies who do change best cannot d

32、o it as well as they can run their daily businesses. Of those companies best at change, few would be willing to adopt a change standard of on target, on time, and on budget. And therein lies the problem； companies are not changing well enough to avoid negative consequences, much less use change as a

33、 competitive weapon.试卷代号：4050国家开放大学2020年春季学期期末统一考试商务英语阅读试题答案及评分标准(供参考)2020年7月Section One Grammar and Word Practice (40 points)Part 1 Questions 110. (20 points)Each of the sentences below is followed by three choices marked A, B and C. Choose the one answer that best completes the sentence. (2 points

34、 each)1. A2. C3. B4. A5. B6. A7. A8. B9. C10. APart 2 Question 1120. (20 points)Choose the correct word or words from the box to complete the following sentences. (2 points each)11. holistic12. upholds13. modernization14. Bankruptcy15. components16. depict17. profit18. dismantle19. discretionary20.

35、laissez-faireSection Two Reading Comprehension Question 2130 (40 points)Read the following passage and decide whether the following statements are true or false. (4 points each)21. F22. T23. F24. T25. TRead the following passage and choose the best statement (A, B, C ) for each question. (4 points e

36、ach)26. A27. C28. C29. A30. CSection Three Translation (20 points)Translate the following paragraphs into Chinese.31.所有的公司进行变革都有麻烦吗？对不需要经常进行变革的公司而言，偶尔的变革 是特别困难的，但它一般能应付过去。对进行组织变革更有经验的公司来说，变革的过程比拟、顺利。但是，即使变革搞得最好的公司，它们也无法做得像管理日常业务那么好。在这些变革 搞得好的公司之中，很少有公司愿意把在预算内按时到达目标作为变革标准。问题就在这里, 公司的变革搞得不够好，因而不能防止负面的效果，更无法把变革当作一种竞争的武器。