广告公司各职位英文简称大全(10页).doc

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1、-AADAssociated Account Director副客户总监 AADAssociated Art Director副美术指导 ACDAssociated Creative Director副创作总监 AD Account Director客户服务总监、业务指导 ADArt Director美术指导（在创作部可以独挡一面执行美术指导工作的美术监督） AEAccount Executive客户执行、客户服务、客户主任；预算执行者，负责广告代理商和广告主之间的一切有关业务，观念，预算，广告表现之联系 AM Account Manager客户经理 APAccount Planner客户企划

2、（分 策略企划 和 业务企划 两种） Artist正稿员 ASMArea Sale Manager大区销售经理 CDCreative Director创作总监、创意总监、创意指导（CD的前身，不是撰稿人便是美术设计，因为积累了丰富的经验，并有优异的创作成绩而成为督导） Copy Director文案指导 CGHCreative Group Head 创意组长 Computer Visualizer计算机绘图员 CWCopywriter撰稿人 DCSDirector of Client Service客户主管 ECDExecutive Creative Director执行创意总监 FAFini

3、sh Artist完稿、画师 Finish Artist Group Head完稿组长 GADGroup Account Director客户群总监 GCDGroup Creative Director创意群总监 GMDGeneral Managing Director总经理 MDMedia Director媒体指导、媒介部经理 Media Supervisor媒介主任、媒介总监 Media Planner媒介策划 Planning Director企划指导 Planning Supervisor企划总监 Print Production Manager平面制作经理 Production Ma

4、nager制作经理 Research Supervisor调查总监 SADSenior Art Director高级美术指导 SCWSenior Copywriter高级文案 Studio Manager画房经理、作业室经理 Traffic Control Specialist（简称Traffic）制管人员 Traffic Coordinator平面制作统筹 TV Producer制片 Visualizer插图家、插画师、绘图员、视觉设计 Advertising the positions in short Daquan 2007-09-19 16:58 AAD Associated Acco

5、unt Director - Associate Account DirectorAAD Associated Art Director - art director, deputyACD Associated Creative Director - Associate Creative DirectorAD Account Director - Director of Customer Service, business guideAD Art Director - Art Direction (in the creative department to guide the work of

6、art can be Dudangyimian the implementation of the art monitoring)AE Account Executive - Client execution, customer service, customer officer; budget execution who is responsible for between advertising agencies and advertisers of all relevant business, ideas, budgets, advertising the performance of

7、the contactAM Account Manager - Account ManagerAP Account Planner - Customer Planning (sub-strategic planning and business planning two kinds)Artist - Following is the member ofASM Area Sale Manager - Region Sales ManagerCD Creative Director - creative director, creative director, creative director

8、(CDs predecessor, not the writer is the art design, because it has accumulated rich experience and outstanding creative achievements have become supervisors) Copy Director - Copywriter guideCGH Creative Group Head - Creative Head Computer Visualizer - computer graphics staffCW Copywriter - WriterDCS

9、 Director of Client Service - Account ExecutiveECD Executive Creative Director - Executive Creative DirectorFA Finish Artist - finalized, painter Finish Artist Group Head - finalized LeaderGAD Group Account Director - Director of customer baseGCD Group Creative Director - Creative Group DirectorGMD

10、General Managing Director - General ManagerMD Media Director - media guide, media manager Media Supervisor - Media Director, Media Director, Media Planner - Media Planning Planning Director - Planning guidance Planning Supervisor - Planning Director Print Production Manager - Print Production Manage

11、r Production Manager - Production Manager Research Supervisor - Investigation DirectorSAD Senior Art Director - Senior Art DirectorSCW Senior Copywriter - Senior Copywriter Studio Manager - painting room manager, operations manager ofTraffic Control Specialist (referred to as Traffic) - System Contr

12、ollers Traffic Coordinator - Print Production Co-ordination TV Producer - Producer Visualizer - illustrator, illustrator, draftsman, visual design外企中的英文职位简称GM(General Manager)总经理 VP(Vice President)副总裁 FVP(First Vice President)第一副总裁 AVP(Assistant Vice President)副总裁助理 CEO(Chief Executive Officer)首席执行官

13、 COO(Chief Operations Officer)首席运营官 CFO(Chief Financial Officer)首席财务官 CIO(Chief Information Officer)首席信息官 HRD(Human Resource Director)人力资源总监 OD(Operations Director)运营总监 MD(Marketing Director)市场总监 OM(Operations Manager)运作经理 PM(Production Manager)生产经理 (Product Manager)产品经理 =从A到Z的外企职位详解=CAO: Art 艺术总监 C

14、BO: Business 商务总监 CCO: Content 内容总监 CDO: Development 开发总监 CEO: Executive 首席执行官 CFO: Finance 财务总监 CGO: Gonverment 政府关系 CHO: Human resource 人事总监 CIO: Information 技术总监 CJO: Jet 把营运指标都加一个或多个零使公司市值像火箭般上升的人 CKO: Knowledge 知识总监 CLO: Labour 工会主席 CMO: Marketing 市场总监 CNO: Negotiation 首席谈判代表 COO: Operation 首席营

15、运官 CPO: Public relation 公关总监 CQO: Quality control 质控总监 CRO: Research 研究总监 CSO: Sales 销售总监 CTO: Technology 首席技术官 CUO: User 客户总监 CVO: Valuation 评估总监 CWO: Women 妇联主席 CXO: 什么都可以管的不管部部长 CYO: Yes 什么都点头的老好人 CZO: 现在排最后，等待接班的太子4A广告公司中英文部门架构与岗位职称综合性代理广告公司部门架构与岗位职称 Management/Administration管理/行政部门Chief Executi

16、ve Officer 首席行政长官（常用简称：CEO）Managing Director 董事总经理（常用简称：MD）General Manager 总经理（常用简称：GM）HI & Admin Manager 人事/行政经理HI Supervisor 人事督导Admin Assistant 行政助理Information Technology 信息技术部门Information Technology Manager 信息技术经理Information Technology Administrator信息技术管理员Information Technology Support信息技术支持Acco

17、unt Management客户服务部门Director of Client Services 客户服务部总监Group Account Director客户事务群总监（常用简称：GAD）Senior Account Director高级客户总监（常用简称：SAD）Account Director客户总监（常用简称：AD）Associate Account Director助理客户总监（常用简称：AAD）Account Manager客户经理（常用简称：AM）Account Manager-Freelance 兼职客户经理Senior Account Executive 高级客户执行（常用简称

18、：SAE）Account Executive 客户执行（常用简称：AE）Associate Account Executive 助理客户执行（常用简称：AAE）Strategic Planning策略策划部门Planning Director 策略策划总监Senior Account Director 高级客户总监Strategic Planning Assistant策略策划助理Creative创意部门Chief Creative Officer 首席创意总监（常用简称：CCO）Group Executive Creative Director 执行创意群总监（常用简称：GECD）Execu

19、tive Creative Director执行创意总监（常用简称：ECD）Group Director （Group Creative Director）创意群总监（常用简称：GCD）Senior Creative Director资深创意总监（常用简称：SCD）Creative Director创意总监（常用简称：CD）Associate Creative Director 助理创意总监（常用简称：ACD）Senior Art Director 资深美术指导（常用简称：SART或SAD）Art Director 美术指导（常用简称：ART或ADA）Group Head 创意组长（常用简称：

20、GH）Senior Copywriter 资深文案（常用简称：SCW）Copywriter 文案（常用简称：CW）Copywriter-Freelance 兼职文案Senior Designer-Integrated 资深设计师Designer-Integrated 设计师Creative Service Supervisor 创意服务监督Creative Support创意支持部门Head of Creative Service 创意服务总监Studio Manager 制作经理Production Coordinator 制作协调Designer 设计师Computer Artist 美工

21、Visualizer 画师Traffic 流程控制部门Traffic Manager 流程控制经理Senior Traffic Coordinator 资深流程控制协调员Traffic Coordinator 流程控制协调员T.V. Production 影视制作部门Head of TV Production 影视制作总监Senior Producer 资深制作人Producer 制作人Producer-Freelance 兼职制作人Assistant Producer 助理制作人Assistant Producer-Freelance 兼职助理制作人2、GH、CD、GCD、ECD的关系GH（

22、创意组长）是国际4A公司里某个项目团队的小头目，CD（创意总监）是GH的直属上司和领导。尚未“扶正”的CD称为Associate CD（联席创意总监）、Deputy CD（副创意总监）， 或是Assistant CD（助理创意总监）。不要以为CD是创作部至高无上的位置，因为国际4A里还有在CD头衔前面加个字母GCD（创意群总监）与ECD（执行创意总监）这样的职位。他们是众CD的CD，身兼创意人员与管理人员的双重职责。CD负责广告公司的创意事物及品质，那么GCD和ECD负责什么？GCD负责管CD，ECD负责管GCD。也就是说，一个公司很可能有很多GH，不少CD及数个GCD，但ECD只有一个。4A广告公司创作部职位从高到低排列如下：ECDGCDCDACDGHSART/SCWART/CWAART（上海地区称AAD）/ACW-第 10 页-