3936国开电大商务英语2历年期末考试题库(分学期版).docx
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1、3936国开电大商务英语2历年期末考试题库(分学期版)3936国开电大商务英语2历年期末考试题库(分学期版) 2020年9月试题及答案 一、交际用语(每小题2分,共10分) 1-5题:选择正确的语句完成下列对话,并将答案序号写在答题纸上。1.You want to know about the value added tax, dont you? _ A.Yes, you need to introduce it for me. B.Yes, I must know everything about it. C.Yes, could you give me a brief overview o
2、f it? 答案C 2._ In most cases, it is the total income received. A.What does taxable income refer to? B.Why do you want to know taxable income? C.When do you start to learn about taxable income? 答案A 3.Can we discuss the question of commodity inspection? _ A.OK.The inspection of goods is particularly im
3、portant. B.We would prefer to re-inspect goods at the unloading port.C.But there might be some dispute over the results of inspection. 答案A 4.This is Focus Advertising Agency.How may I help you? _ A.Id like to buy a pair of sports shoes. B.Im glad to introduce myself to you. C.I need to inquire about
4、 your advertising rates. 答案C 5.How can people avoid food contamination nowadays? _ A.People should have balanced food to get different nutrients they need. B.The government should set strict rules to standardize the production of food. C.I agree with you on this point, and we should pay more to atte
5、ntion to food safety. 答案B 二、选择填空(每小题2分,共30分) 6-20题:阅读下面的句子,从A、B、C三个选项中选出一个能填入空白处的最佳选项,并将答案序号写在答题纸上。6._view of our long-standing business relations, we can consider a price reduction. A.In B.With C.On 答案A 7.It can be aimed_individuals with select surfing behavior. A.to B.in C.at 答案C 8.Online marketin
6、g allows businesses to reach a wider market while_costs,_time and eliminating tons of paperwork. A.to cut, to save B.cutting, saving C.cut, save 答案B 9.You should make sure that your password is long enough to_it from being easily hacked. A.prepare B.pronounce C.prevent 答案C 10.On arrival, our staff_t
7、he customer with placing the sandbags down off the vehicle. A.assisted B.sustained C.attracted 答案A 11.One of the basic functions of a bank is to provide services_the storing and management of money. A.instead of B.related to C.subject to 答案B 12._rate is 3%for income between 3,501 and 5,000,while_rat
8、e is 45%for income over 80,000. A.Lowhigh B.The lowestthe high C.The lowestthe highest 答案C 13.Mobile banking functions nearly_telephone banking, except that information is carried by Short Message Service. A.as the same B.the same as C.as same the 答案B 14.It will take at least two weeks just to get t
9、he storyboard_. A.written up B.write up C.to write up 答案A 15.The participation of environmental protection is also the path_for a companys development. A.sustainable B.moderate C.continuous 答案A 16.Events resulting from a loss of trust are being seen now and then and they affect society in many_ways.
10、 A.definite B.desired C.unfortunate 答案C 17.Could you please_that they have sufficient funds to cover this amount? A.comfort B.confirm C.conclude 答案B 18.Marketing theory states that marketing managers should_the needs of customers. A.meet B.involve C.measure 答案A 19.There have certainly been some chal
11、lenges, but Id say were_to hit our targets for the years end. A.on road B.onsite C.on track 答案C 20.Our new supply chain_by the management. A.has really been pushed B.has really pushed C.did really push 答案A 三、阅读理解(每小题4分,共40分) 21-25题:依据短文内容推断给出的语句是否正确,正确的写“T”,错误的写“F”,并将答案写在答 题纸上。 Product advertising i
12、s an important part of marketing.It aims at increasing sales by making a pro duet or service known to a wider audience, and by emphasizing its positive qualities.A company can advertise in various ways, depending on how much it wishes to spend.There are different media for advertising including tele
13、vision, radio, newspapers,magazines, the Internet and direct mail.The design and organization of advertising campaigns is usually the job of an advertising agency.A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use.A su
14、ccessful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular pro duet or service, but more with the brand image and reputation a company wants to present to the gene
15、ral public or within an industry.Corporate advertising comes in three different types:image advertising, opinion advertising and investment advertising.Image advertising attempts to promote the importance of a company.Opinion advertising presents the impression of doing a public service by addressin
16、g the importance of a company.Investment advertising is designed to attract potential investors. 21.Generally, an advertising agency is responsible for designing and organizing a products advertisement.答案T 22.It is not necessary to consider the budget of an advertisement in choosing a media for adve
17、rtising.答案F 23.There are only three types of media used in advertising.答案F 24.Product advertising is different from corporate advertising.答案T 25.This passage is mainly about the history of advertising.答案F 26-30题:阅读短文,从A、B、C三个选项中选出一个正确答案,并将答案序号写在答题纸上。 We are disappointed to learn from your letter of
18、March 15that50out of the 3000 cartons of Herbs supplied to your Order No.DF-3 were found deteriorated on arrival at the port of destination. We have been exporting Herbs for many years.All our goods were carefully inspected before shipment by China Commodity Inspection Bureau and were found to be of
19、 standard quality, and enjoy a good reputation on international markets.But for any possible deterioration for which we are found liable, we shall always be ready to compensate. For this particular transaction, however, we have to point that the goods were in good condition when shipped, which was c
20、learly stated in the clean Bill of Lading.We, therefore,are certain they were damaged or stained through careless handling while in transit, or they were put in the open and damaged by rain. Should you wish to place an order for a new batch of 50 cartons to makeup for your deteriorated goods, please
21、 let us know and we will be willing to do so. Yours faithfully, Tom White 26.Why does Tom White feel disappointed? A.50out of the 3000 cartons of Herbs supplied were found deteriorated. B.He received a complaint letter from the client. C.The goods were delivered late. 答案A 27.How were all the Herbs b
22、efore shipment? A.They were found deteriorated. B.They were found to be of standard quality. C.They were found in poor quality. 答案B 28.Is Tom White willing to compensate the loss of the client? A.No, he doesnt think it is his fault. B.No, he thinks the transportation company should compensate. C.Yes
23、,he is willing to compensate for their loss. 答案C 29.Which might not be the reason of the damage? A.Toms company didnt inspect it clearly. B.They were damaged or stained through careless handling while in transit. C.They were put in the open and damaged by rain. 答案A 30.How will Toms company makeup fo
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