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1、-BUSINESSREPORT范文-第 6 页 BUSINESS REPORT Topic: Business report for Toyota Written by: Date: Content1. Executive summary22. Introduction of the Toyota .33. Issues.34. SWOT analysis.44.1 internal analysis.44.2 external analysis.55. Recommendation.66. Conclusion.77. Reference.8Executive summaryThe aim

2、of this paper is to analysis Toyota Auto corporations strengths, weaknesses, opportunities and the threats through using SWOT method. At the same time, human resource development displayed in the process of case analyzing. The major problems in this article are what makes Toyota become the world fir

3、st Auto manufacture? What are the Toyotas strategies? The prospects of the Toyota and so on, the main purpose is to identify Toyotas problems and shortcomings; and finally to find out the reasons caused these problems, in the end of the article, the author forward his own opinions and recommends for

4、 the Toyotas developing.Introduction of the ToyotaToyota is Japans largest car manufacturer, which was founded in 1933, and Toyota Company is headquartered in Toyota City. Initially is one of the Toyota Automatic Looms production departments. In 1937, Toyota merged into Toyota Motor Co., since then,

5、 Toyota established several related companies, including Toyota Machinery Co., Ltd. in1941, and Toyota Body Co. in 1945, In the 1960s and 1970s, Toyotas expansion rapidly, the vehicle volume even sold to foreign markets. And in 1982, the company obtained its present name-Toyota. Today, Toyota has as

6、sembly plants and distributors in many countries, the company also has the subsidiary which produce the motor vehicles line and the other parts, rubber and cork materials, steel, synthetic resin, automatic loom and the cotton wool and so on. (Arkadi B., 2010)Issues of the articleWith the economic gl

7、obalization development, more and more automobile manufacturers appeared, followed by the more and more intense competitive pressure, in addition, global economics instability and uneven makes a great impact on the automotive industries development. Economic depression and rising costs of raw materi

8、als and labor, competition in the automotive industry is also growing, and so on. All these questions caused every company must reposition its self, recreate the developing strategy.SWOT analysis of ToyotaInternal environmentStrengths: in research and development sector, Toyota Company in order to b

9、e the leader in innovation way, it has continuously involved in research and development activities and uses this point as one of its strategies to stay in the market. The research and development activity done has been a success as Toyota is now able to produce a customer car in five days. In addit

10、ion, Toyota is also able to produce a commercially viable hybrid car, with this two newly found strategies, Toyota has continued to revolutionize the auto industry. (Y. Arayici, P. Coates, L.Koskela, 2011)In Toyotas management process, with Toyotas production system (TPS), all work are done accordin

11、g to schedule, employees follow a well-defined sequence of steps for a particular job, this shows that every employee follows he rules and this reflects that Toyotas management team has done a good job in managing the employees. Welltrained employees are more committed to their jobs and indirectly,

12、it will help to boost the production volume. (Joo-P. B., 2011)Weaknesses: in year 2008-2009, the global financial crisis bring a great impact to Toyotas sales income, with the weak and slow-moving economic around the world, hardly enable for Toyota to abstain a higher profit-margin as to compared to

13、 recent years, the closing of some of its plants in China proves that Toyotas financial or liquidity state unable to support its explanation of production in other countries like China. Therefore, it would be a weakness for Toyota during the global economic crisis whereby losses of closing its plant

14、 and the cost of construction shall be bared by Toyota which naturally caused the corporations liquidity to fall. (S.K. Breja, D.K. Banwet, 2011)External environmentOpportunities: before Toyota takes on any strategies, Toyota must take the effort to understand the role played by the scientific proce

15、ss in its culture, Toyota took one step further to evaluate its problem-solving process. Toyota makes itself fully understand its current state of affairs and also the norms before planning for improvements, this is important, and needed to be done beforehand because by implementing the wrong plan o

16、r plan that contradicts, with the culture of either party (the company itself or the market), the market may be turned off and lose interest as well as confidence towards Toyota. (Donna A., 2010)With the advancement of technology, the pathway of Toyotas product and services has become simpler and si

17、mpler. Technology has enable Toyota to have more use-friendly machines which in turn benefits the production line at Toyota, production line in Toyota can be set up so easily in now days, and has nor fail to follow the specified path, indirectly, it will boost the efficiency level in production depa

18、rtment, and thus, more products can be produced in the same period as the time before more advanced machines were brought in. (Chuck W., 2008)Threats: Looking at the buying pattern of todays people, this kind of consumption becomes more and more less, and this is due to the current situation faced b

19、y people during recession. At this point of time where economy is not doing quite well though improving, people tend to save more money for rainy days. (Patrick V., Stijn H., 2010) As a result, people send lesson their wants, Toyota should fell the impact of session because people now spend less and

20、 they are not willing to spend thousands of money just buy a car when they already have one. As an effect, Toyotas sales figure will drop while all other fixed cost such as utilities expenses, floor rent, etc. are needed to be paid, if this is to be continue for a long time, most of the Toyotas fact

21、ories may be closed down. (Nabyla D., 2011)RecommendationAs the largest automobile manufacturing company, Toyota attracted in the world-wide attention, Toyotas any decision may become the focus, no matter the strengths, weaknesses or the opportunities and threats, Toyota was staring at by the medias

22、 all over the world, because Toyota is the first. (Marios I. K., 2006) To continuous maintain the first position is a big challenge for the company itself, increasing cost of raw materials and workers, emerging new technologies, Increasing competitors and so on, all these lead the first position is

23、not forever. So, to keep the first position in a longer time, what Toyota has to do is innovation, not only in human resource sector, but also in operation and information selection.ConclusionThe case lead the author detailed analysis of the companys strengths and weaknesses, and its faced opportuni

24、ties and threats, highlight the opportunities and threats that for Toyotas further development, in the end, the author forward his own opinion for Toyota, that is implement the talents strategy and continuously innovation.ReferencesArkadi Borowski. (2010). Report on the Toyota Company. GRIN VerlagCh

25、uck Williams. (2008). Effective management. Cengage LearningDonna Anselmo. (2010). Marketing Demystified. McGraw-Hill ProfessionalJoo-Paulo Bola Sousa. (2011). Research in Rural Sociology and Development. Emerald Group PublishingMarios I. Katsioloudes. (2006). Strategic management: global cultural p

26、erspectives for profit and non-profit organizations. Butterworth-HeinemannNabyla Daidj. (2011). Developments in Corporate Governance and Responsibility. Emerald Group PublishingPatrick Van Bommel, Stijn Hoppenbrouwers. (2010). The Practice of Enterprise Modeling. SpringerS.K. Breja, D.K. Banwet, K.C. Iyer. (2011). Quality strategy for transformation: a case study, The TQM Journal. Vol 23, pp: 5-20Y. Arayici, P. Coates, L.Koskela, M.Kagioglou, C. Usher, K. OReilly. (2011). BIM adoption and implementation for architectural practices, Structural Survey. vol 29, pp: 7-15