外贸函电课程教案(46页).doc

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1、-外贸函电课程教案-第 46 页 外贸英语函电 课教案学 期：2008-2009学年学 时： 40 系 （部）： 外国语学院 教 研 室：专业英语教研室 授 课 教 师： 安然 授课班级所在系授课班级授课班级所在系授课班级外国语学院2006英语教学目的：本课程是英语（水产贸易英语）专业的核心课程。通过本课程的学习，熟悉翻译和写作外贸业务中各类书信，掌握外贸业务中英语术语、缩略语、惯用句型和表达方法。教学手段：教师授课和互动式教学结合，教学方法：复习，导入，教师讲解，学生练习 English Business Correspondence教案 章 节：Preface 2课时教学目的：掌握商务沟通

2、的基本原则及英文书信的写作格式教学任务：Part One: Principles of Good CommunicationThe Structure of Business LettersThe forms of business letters Addressing an envelope重点、难点：1. The Three Features f Business Communication2The Basic Principles of Business Letter Writing 3The three forms 4The principles of addressing envel

3、opes教学内容提要： The Three Features:1. It has its own special language style and words.2. It is full of business termination, abbreviations and abbreviated phrases.3. It has close connections with international business practice. The 7 cs: consideration courtesy clarity conciseness concreteness correctne

4、ss completenessThe Standard Parts: The Optional Parts:1.the letterhead1.the references2.the date2.the attention line3.th inside address3.the subject line4.the salutation4.the enclosure5.the body of the letter5.the postscript6.the complimentary close6. the carbon copy notation7.the signature7. the id

5、entification line复习思考题、作业：What is the relations between EBC and foreign trade? Page No.10 Ex. I课后小结：1.Grasp the unique characteristics of EBC2. The difference between social communications and EBC3Grasp the Standard Parts and the Optional Parts of EBC English Business Correspondence教案 章 节：Preface 2课

6、时教学任务：Skill Training重点、难点：1Arrange a letter in proper form as they should be set out in a letter2How to write self-introduction letters教学内容提要：The Structure of Business Letters1-1 The full blocked style1-2 The modified blocked style1-3The indented style1-4The Semi-blocked style with indented-paragrap

7、hsopen punctuationclose punctuation Addressing envelopes : three requirements:1. accuracy2. clearness3. appearance4. Explain C/O复习思考题、作业：Page No.10 Ex. II课后小结：Grasp the three forms of EBCHow to fill in an envelope? Write a letter to an exporter and address an envelopeEnglish Business Correspondence教

8、案章 节：Chapter One Establishing business relations教学任务：Letter 6 Letter 7重点、难点：1 Self-introduction letters2 transferring business relations3 Credit inquiries教学内容提要：1. owe ones name and address to sb2. Commercial Counsellor;s Office3. inform sb. of sth./ inform sb. that/ be informed that4. be in a marke

9、t for sth.5. textiles 6. avail 7. approach = get in touch with8. establish business relations with sb.9. a state-operated corporation 10. handle11acquaint sb with sth 12. be well acquainted with sth复习思考题、作业：Page No.12 Ex.I课后小结：熟练掌握自荐信的写作及其惯用表达法。自荐信的写作要点=（1）说明情报来源（2）说明写信目的（3）自报家门（4）说明经营方针或政策（5）说明资信状况

10、English Business Correspondence教案 章 节：Chapter One Establishing business relations教学目的：掌握建交信函的写作内容、写作方法及相关句型和词汇。教学任务：Letter 1 Letter 2重点、难点：1 Introduction of your company and its business scope2 Information on products教学内容提要：1. the leading importers= the largest = the principal2. engage in 3. enjoy a

11、 good reputation.4. specific requirements = details 5. at competitive prices 6. reasonable price7. favorable price8. enclose9. favor sb. with inquiries for your specific requirements10. Inquiry Note11. attach12. keenest quotation复习思考题、作业：Page No.13 II课后小结：熟练掌握转移贸易关系书信的撰写及其惯用表达法。转移贸易关系：（1）说明情报来源（2）明确

12、介绍贸易关系转移的对象（3）结束语English Business Correspondence教案章 节：Chapter One Establishing business relations教学任务：Letter 2，3重点、难点：1. The first touch2. The reply to the letter you have received教学内容提要：1. cooperation2. be desirous of doing sth = be desirous to do sth3. have a good connection4. be obliged if5. be p

13、leased if6. be grateful if 7. to appreciate it if8. capable and reliable9. on this respect10. appreciate11. long-standing and high reputation12. expand = enlarge = extend13. provide sb with sth= supply sb with sth= furnish sb with sth14. give sb complete（entire，full） satisfaction15. financial positi

14、on = credit standing= financial status= trade reputation16. refer sb to 复习思考题、作业：Page No.13 Ex. III课后小结：熟练掌握建立业务关系书信的撰写及其惯用表达法，了解获取信息、如何与国外客户接洽的渠道。English Business Correspondence教案 章 节：Chapter One Establishing business relations 教学任务：Letter 4 Exercises on page 12重点、难点： 1. the source the information2

15、. your intention for export or import教学内容提要：1. CCPIT2. be in good relations with sb = be well connected with sb3. be interested in sth4. be interested in doing sth5. be interested to do sth6. specifications7. sales possibilities8. at your end = in your place= in your district= in your area复习思考题、作业：P

16、age No.14 Ex.IV课后小结：熟练掌握建立业务关系书信的撰写及其惯用表达法，了解国外客户资信状况的渠道及资信状况调查信的主要内容。English Business Correspondence教案 章 节：Chapter One Establishing business relations教学任务：Skill Training重点、难点：1. Write a letter to importer for establishment of business relations2. write a letter to a bank, asking for all information

17、 about the importer教学内容提要：将学生分为四组（进口商出口商）进行建立业务关系的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对建立业务关系书信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。Training Situations:Mr.Thomas, the manager of Freeman & Sons Company, wants to import some silk products from China. He has learned the name and address of C

18、hina National Silks Import & Export Corporation on the Web. Now he is going to write a letter to China National Silks Import & Export Corporation to get some more information.复习思考题、作业：Page No. 15 Ex.VI课后小结：大部分同学能掌握业务关系书信的写作技巧，能比较准确的表达清楚信的宗旨，运用得当的语言； 但也有少数同学对商务英语惯用法及基础语法掌握得不够理想，还需要加大力度多作练习。English Bu

19、siness Correspondence教案 章 节：Chapter 2 Enquiry 教学目的：掌握询盘信函的翻译和写作、相关句型和词汇。教学任务：Letter 1重点、难点：1. general enquiry2. specific enquiry教学内容提要：1. happens to be = happen to coincide2. sample books3. effect delivery4. material and workmanship5. place an order with sb for sth6. all necessary information7. deli

20、very date8. on the terms and conditions9. by return10. workable prices11. on a substantial scale12. learn from13. intend to do sth复习思考题、作业：Page 28 No.Ex.I课后小结：A specific enquiry should be included the following parts:1.the reason of the letter2.state your detailed enquiry3.give the hints (mention th

21、e most important terms) 4.the closing sentence of the letterEnglish Business Correspondence教案 章 节：Chapter 2 Enquiry教学任务：Letter 2, 4重点、难点：Making familiar with inquiry letters Expressions on making inquiries教学内容提要：1. be in receipt of2. of all descriptions3. quote4. quotation5. most favourable prices6.

22、 dispatch7. be given to understand that8. have confidence in9. moderate prices10. promising market11. on the terms and conditions12. prompt attention13. by return14. owing to = on account of = because of 15. business chance16. wholesalers17. retailers 复习思考题、作业：Page No.29 Ex. II课后小结：A general enquiry

23、 letter should be included in the following parts：1.the reason the letter 2.make a general enquiries by asking for catalogues price lists etc.3.the closing sentence of the letterEnglish Business Correspondence教案 章 节：Chapter 2 Enquiry 教学任务： Skill Training重点、难点：1. Making familiar with inquiry letters

24、2Expressions on making inquiries教学内容提要：1. on the recommendation of2. come up to our expectation3. regular orders4. with this in mind5. illustrated catalogueTraining Situations：Mr. Lawrence， General Manager of the United Textiles Company， Ltd. （26 Lawton Street， Liverpool， England）， is a large dealer

25、 in textiles in England. He is interested in all of the Chinese silk products and now approaching China National Imp. .Exp. Corp.， Shanghai Branch for a quotation for specific products.将学生分为四组（进口商出口商）进行询盘信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对询盘信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、

26、作业：Page No.29 Ex.III ; IV课后小结：要求学生熟练掌握询盘信的撰写及其惯用表达法。学生对具体询盘和一般询盘的区别掌握得不错，并能运用恰当的表达法来撰写询盘信，需要注意的是学生对个别词汇的使用不当造成书信表达得不太流畅。例如inqurie; inquiry; require; request。English Business Correspondence教案 章 节：Chapter Three Quotations & Offers教学目的：掌握报盘信函的翻译和写作内容、方法、相关句型和词汇。教学任务：Letter 1重点、难点：1.The definition of an

27、 offer2.The contents of an offer3.How to judge a firm offer and a non-firm offer教学内容提要：1. The definition of an offer2. The meaning of a firm offer and a non-firm offer3. The three points of a firm offer4. confirm5. offer6. make sb. an offer for sth.7. European main ports8. firm9. subject to10. enter

28、tain11. counteroffer12. as regards13. under offer14. a large demand for15.acceptance复习思考题、作业：Page .46 Ex. I课后小结：熟练掌握实盘与虚盘的含义、实盘的三要素（清楚、完整和无保留）、报盘信的撰写及其惯用表达法。English Business Correspondence教案 章 节：Chapter Three Quotations & Offer 教学任务：Letter 2 Letter 6-1 Letter 6-2重点、难点：Making familiar with offering l

29、ettersExpressions on making offers教学内容提要：1. at your request 2. as requested 3. on requested 4. offer make sb.an offer for sth.Offer sb. sth.5. remain valid6. negotiation7. perfect combination of warmth, softness and easy care 8. profitable business9. with thanks10. proforma invoice11. import licence

30、12. there is no question about doing13. in compliance with14. in triplicate15. meet with a favourable reception16. without delay 复习思考题、作业：Page No. 47 Ex.II课后小结：熟练掌握实盘与虚盘的区别、不同形式报盘信的撰写及其惯用表达法。English Business Correspondence教案 章 节：Chapter Three Quotations & Offer教学任务：Skill Training重点、难点：Making familia

31、r with offering lettersExpressions on making offers教学内容提要：根据以下提供的背景完成行文式和列表式报盘信的写作：谢谢你方1月12日的询价。现报盘如下，以你方十日内复到为条件：10公吨罐装芦笋，每罐3.2伦敦到岸价，船期3/4月份。支付条款是凭即期汇票支付的，保兑的，不可撤销的信用证付款。相信上述报盘能为你方所接受。殷切期待好消息。将学生分为四组（进口商出口商）进行报盘信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对报盘信的深入了解，提高学生的分析判断能力，培养学生的实际应用能

32、力。复习思考题、作业：Page No.47 Ex.I II; IV课后小结：1要求学生熟练掌握行文式的报盘信和列表式的报盘信的写作及其惯用表达法。通过上述模拟实训，同学们对列表式报盘信的写作明显好于行文式，这是值得肯定的；但不容忽视的是必须要使学生明确对行文式的报盘形式熟练掌握的重要性，这关系到口头谈判的胜算多少的问题。2 要求学生明确实盘的三要素，尤其是对其中“交易条件的完整性”的规定涉及到对报盘有效期作出规定的重要性的理解。English Business Correspondence教案 章 节：Chapter Four Making Counter-offers & Declining

33、 Orders教学目的：掌握还盘的翻译和写作方法、内容、相关句型和词汇。教学任务：Letter 1 重点、难点：Making familiar with CounteroffersExpressions on making Counteroffers教学内容提要：1. on usual terms2. in reply.3. regret4. find 5. out of line with6. indicate7. such being the case8. to be easily obtainable at a much lower figure9. to be prepared to

34、do10. say, 10%11. come to terms12. at your earliest .convenience复习思考题、作业：Page No.61 Ex.I课后小结：要求学生熟练掌握婉言拒绝的表达法，学会在交易中如何拒绝客户的不合理要求并掌握原则：拒绝还盘或反还盘，并不意味着拒绝客户。交易不成有情在。切不可图一时痛快而造成有损于买卖双方贸易关系的事情。English Business Correspondence教案 章 节：Chapter Four Making Counter-offers & Declining Orders 教学任务： Letter 2 Letter

35、 3重点、难点：Making familiar with CounteroffersExpressions on making Counteroffers教学内容提要：1. be on the high side2. while3. appreciate your cooperation in doing sth4. be regretful that5. reduce 6. level7. be out of line with 8. be firm with an upward tendency9. likelihood10. lapse11.turn down12.conclude th

36、e business with sb13.take full advantage of the market14.finalize the business with sb.15.protracted exchange of correspondence16.sales contract 复习思考题、作业：Page No.62 Ex. II课后小结：要求学生熟练掌握婉言拒绝的表达法，学会在交易中如何拒绝客户的还盘。拒绝还盘信应具备以下内容：1说明写信原因；2拒绝还盘或反还盘；3说明拒绝的理由；4说服对方接受原来的报盘；5分析市场行情意在敦促对方接受。English Business Corre

37、spondence教案 章 节：Chapter Four Making Counter-offers & Declining Orders教学任务：Letter 5 Skill Training重点、难点：Making familiar with CounteroffersExpressions on making Counteroffers教学内容提要：1. shortage of stock2. the same3. undertake4. on account of5. uncertainty of raw materials6. revert7. feel free to do sth

38、.8. rely on 9. fresh order10. heavy commitments11. keep your inquiry before us将学生分为四组（进口商出口商）进行还盘信、拒绝信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对还盘信、拒绝信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、作业：Page No.62 Ex. III课后小结：要求学生熟练掌握拒绝信的写作技巧及相关的表达法。1.We regret to say that 2.We are regretful that 3

39、 Much to our regret that English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学目的：掌握成交信函的写作、合同的翻译和写作、相关句型和词汇。教学任务：Letter 1 Letter 2重点、难点：Making familiar with ordersExpressions on conclusion of orders教学内容提要：1. confirm have done the business with sb.2. through your full cooperation3.

40、 revised price4. purchase confirmation5. for our file6. be in urgent need of 7. make punctual shipment 8. delay in shipment 9. detrimental to10.to find a good market for11.a high demand12.conclude an order with sb.13.sales confirmation14.make15.repeat orders复习思考题、作业：Page No.76 Ex.I 课后小结：1.要求学生明确有效接受

41、的四个标志；2.熟练掌握接受的表达法和接受信、订货信及签订合同信的写作技巧。English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学任务：Letter 5 重点、难点：Making familiar with ordersExpressions on conclusion of orders教学内容提要：1. confirm have done the business with sb.2. through your full cooperation3. revised price4. purchase c

42、onfirmation5. for our file6. be in urgent need of 7. make punctual shipment 8. delay in shipment 9. detrimental to10. to find a good market for11. 11.a high demand12. conclude an order with sb.13. sales confirmation14. make15. repeat orders复习思考题、作业：Page No.76 Ex.II 课后小结：熟练掌握接受的表达法和接受信、订货信及签订合同信的写作技巧

43、。明确什么是说明信及撰写说明信的要点。English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学任务：Skill TrainingSales Contract / Confirmation Purchase Contract / Confirmation重点、难点：The contents of a contractHow to fill in contract教学内容提要：1. contract No.2. Sellers/Buyers3. Commodity4. Specifications5. Quan

44、tity6. Unit Price7. Total Value8. Shipping Mark9. Insurance10. Time of Shipment11. Port of Shipment & Destination12. Terms of Payment13. Packing14. Signing place & Date复习思考题、作业：Page No.78 Ex. III 课后小结：熟练掌握合同的基本内容以及用英文填写合同的基本方法。English Business Correspondence教案 章 节：Chapter Five Acceptance & Orders教学任

45、务：Skill Training重点、难点：Making familiar with ordersExpressions on conclusion of orders教学内容提要：根据以下提供的背景完成行文式和列表式订货信的写作：兹高兴地确认按照下列条款卖给你方29英寸东芝彩色电视机2000台：2000台29英寸东芝彩色电视机， 横滨成本、保险家运费价每台美元，木箱装，每箱装4台。收到信用证一周内，从横滨运至大连。请特别注意货物的包装，以免货物在运输途中受损。我们现在正在洽办开信用证，在接到你方确认书后，即可开出以你方为受益人的信用证。将学生分为四组（进口商出口商）进行接受信、订货信的实际案例操作，各组推荐合格书信并做分析、讲解，通过对照比较，大家讲评选出优秀作品。目的通过案例分析，加强学生对接受信、订货信的深入了解，提高学生的分析判断能力，培养学生的实际应用能力。复习思考题、作业：Page No. 78 Ex.IV 课后小结：熟练掌握接受的表达法和接受信及签订