2022年商业伦理导论复习资料.docx

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1、精品_精品资料_商业伦理导论复习资料（Business ethics introduction reviewmaterials）Chapter one introduction Key content:First,theconceptofethicsand morality,and the relationshipbetween the twoTwo, the relationship between coercive means Law and non coercive means distinction in regulating ethical relationsThree,theobj

2、ect,taskand method ofethicalresearch,and the classification of ethicsFour, the research object of business ethics, business ethics research status attention to the United StatesFive, the basic ethical conflicts in commercial activities t testSix, the basic method of solving business ethics emphasisK

3、nowledge points: the three dimensions of human nature P22 multiple-choice questionsThe second chapter: Ethics in exchange relations Key content:可编辑资料 - - - 欢迎下载精品_精品资料_First, the internal and external conditions of the commercial industry, the conditions of exchange of thingsTwo, the concept of comm

4、odity economy, the content and characteristics of commodity economyThree,theconceptofmarketeconomyand thepropertyofmarket economy,Four,the differenceand relationbetween commodity economyand market economyFive, the concept of freedom, equality, ownership, the legal characteristics of ownershipSix. Th

5、e difference and relation between ownership and ownershipSeven, how to understand the rationality and justness of utility justice and justiceKnowledge point:TherearethreebigeventsintheprocessofBritishcommodity economy development and market economy formation: P44Business ethics consciousness P49The

6、third chapter: Ethics in contract relationship Key content可编辑资料 - - - 欢迎下载精品_精品资料_First, the concept of contractTwo, the characteristics of the contract system before the capitalist societyThree, the contract system of capitalism compares with the characteristics of the contract system of the former

7、 slave society and feudal society, and the content of the freedom of contract in the capitalist period.Four, the content of ethical attributes of contract relations six points simple answerFreedomofpublicorder,good custom and thesubjectof contract The contents of the contractFive. The legal attribut

8、e of contractual relationship Six, the four legal characteristics of the contract fourThe concept of legal rights and legal obligations noun interpretation the rights and obligations in ethical sense derive from rightsSeven, thenatureand characteristicsoflaw fourpointsshort answer,Eight, how to unde

9、rstand the law is the ruling stage of the embodiment of the P73, and the law is the formulation and可编辑资料 - - - 欢迎下载精品_精品资料_approval of the country four points.Nine. How law regulates ethical relations two pointsThe fourth chapter is the morality of the commercial subject Key contentFirst, the essenc

10、e of subject moralityTwo, the concept of moral character, the structure of the subjects moral characterThree. The relationship between the three aspects of moral cognition, moral emotion and moral willFour, moral cultivation of the three ways Five, the concept of business subject moralitySix, the co

11、ncept of motivation and effect, how to understand the relationship between motivation and effectivenessSeven, how to understand the consistency and legitimacy of purpose and meansEight, the concept of conscience, how to understand the conscience pass choiceNine, the content of commercial conscience

12、short可编辑资料 - - - 欢迎下载精品_精品资料_The fifth chapter is commercial creditFirst, credit classification, direct credit and indirect creditTwo, the concept of commercial credit relations, the main economic characteristics of the commercial credit t testThree,thesocialcharacteristicsofcommercialcreditand the

13、basic principles of the operation of commercial creditFour,commercialcredithas thesocialand economic conditions of the content shortFive, the significance of the establishment of commercial creditSix, the difference and connection between commercial credit and good faithSeven. Whyisthemarketeconomye

14、ssentiallya crediteconomy. Eight, the reasons for the lack of credibility of enterprisesNine, the significance and ways to speed up the construction of credit system in ChinaTen, the construction of commercial credit system the content of the concept of business management system shortEleven, commer

15、cial credit reward and punishment mechanism可编辑资料 - - - 欢迎下载精品_精品资料_construction contentTwelve, the content of the construction of commercial credit subject moralityThe sixth chapter is ethical relationship and moral principle in marketingFirstly, the classification of stakeholders, the contents of d

16、irect stakeholders and indirect stakeholdersTwo, moral principles in marketingThree, the content of marketing mix strategyFour, the moral issues of product strategy include contentFive, how to understand the high quality of products, ethical product design, consider environmental protection standard

17、s fiveSix, moral issues in product brands include content two pointsSeven, two aspects of the problem of packaging moralizationEight,thetwoaspectsofmoralcontrolinpricestrategy,two ways to eliminate the price fraudNine, the content of moral issues involved in the process of distribution strategy可编辑资料

18、 - - - 欢迎下载精品_精品资料_Ten, the moral principles that should be followed in the promotion strategyEleven, how to establish marketing ethics three pointsTwelve,theconceptofrelationshipmarketingand itsessential characteristics, the specific implementation of relationshipmarketing, the concept of cultural

19、integrationThirteen, the concept of green marketing broad sense and narrow senseFourteen,green marketingcompared withtraditionalmarketing, what characteristics four points, how to implement greenmarketing.The seventhchapterisethicalrelationshipand moraldecision in enterprise managementThe characteri

20、stics of business and management, under the guidance of Ethics short answer testTwo, establish the modern ethics related content P167169 choiceThree. Carols three levels of social responsibility Four, the concept of economic man and social manFive,theconceptand contentofcorporateculture,the content可

21、编辑资料 - - - 欢迎下载精品_精品资料_of corporate imageSix,unethicalbehaviorinenterprisebehaviormacro and micro two aspectsSeven, the role of enterprise ethics codeEight,theprincipleofmaking theethicsofenterprisesfollow four pointsNine, the ethical decision-making characteristics sTen, the factors that influence

22、ethical enterprise decision makingEleven. How to make business decision making in line with business ethics.The eighthchapteristheethicalstructureand ethicalpursuit of corporate public relationsFirst, the concept of public relations ethics and public relationsTwo, the idea of public relations constr

23、uction of various interest groups including internal departments, direct stakeholders and indirect stakeholders principles, basic points, points.Three,tobuildtheConfucianethicsas thecornerstoneofthe public relations ethics system content Renyilizhi letter可编辑资料 - - - 欢迎下载精品_精品资料_Four, business ethics

24、 oriented enterprises and consumers tested two times, employees, suppliers, owners of the relationship between the construction principles, basic points, points.Five, business ethics oriented enterprises and competitors, media, community, government relations construction principles, basic points, p

25、ointsSix, reputation managementThe ninth chapter is the ethical relationship and regulation means in international tradeFirst, the concept and content of world market Two, the role of the world marketThree. The means of regulating the ethical relations in commodity exchange in the world market.Four,

26、 the concept and content of foreign trade policy Five. The terms of trade and the concept of agreement Six, the concept and characteristics of tariffSeven. The purposes, principles and characteristics of the World Trade Organization可编辑资料 - - - 欢迎下载精品_精品资料_Eight. Ethical issues in contemporary intern

27、ational trade five aspectsNine,theconceptofcommodity dumping,theimpactofcommodity dumpingTen, the concept of non-tariff barriers and the concept of technical barriers to tradeEleven, the green trade barriers t testTwelve, the principles and ideas of constructing new international trade relations in

28、twenty-first CenturyThirteen, the content of the principle of equality and mutual benefit five pointsThe tenth chapter is ethical relationship and integration strategy in transnational operationFirst, the concept of transnational corporations, and the difference between other companies, the main cha

29、racteristics of contemporary multinational companies, the early and contemporary comparisonThe impact and challenge of two, transnational business enterprises shortThree, diversification of valuesFour.Unethicalconductintransnationalcorporationsincludes可编辑资料 - - - 欢迎下载精品_精品资料_Five, the causes of unet

30、hical behavior macro and microSix, the content of social responsibility that should be undertaken by transnational enterprisesSeven. Integrating the concept and characteristics of assimilation theoryEight, the process of integration and assimilation exploration period, collision period, integration

31、period, innovation periodNine, multinational enterprise ethical relations integration strategy should pay attention to the problem four pointsTen, localization including marketing, personnel, procurement and production, localization of interests The sixth chapter is ethical relationship and moral pr

32、inciple in marketingFirstly, the classification of stakeholders, the contents of direct stakeholders and indirect stakeholdersTwo, moral principles in marketingThree, the content of marketing mix strategyFour, the moral issues of product strategy include content Five, how to understand the high qual

33、ity of products, ethical可编辑资料 - - - 欢迎下载精品_精品资料_product design, consider environmental protection standards fiveSix, moral issues in product brands include content two pointsSeven, two aspects of the problem of packaging moralizationEight,thetwoaspectsofmoralcontrolinpricestrategy,two ways to elimin

34、ate the price fraudNine, the content of moral issues involved in the process of distribution strategyTen, the moral principles that should be followed in the promotion strategyEleven, how to establish marketing ethics three pointsTwelve,theconceptofrelationshipmarketingand itsessential characteristi

35、cs, the specific implementation of relationshipmarketing, the concept of cultural integrationThirteen, the concept of green marketing broad sense and narrow senseFourteen,green marketingcompared withtraditionalmarketing, what characteristics four points, how to implement green marketing.The seventhc

36、hapterisethicalrelationshipand moraldecision可编辑资料 - - - 欢迎下载精品_精品资料_in enterprise managementThe characteristics of business and management, under the guidance of Ethics short answer testTwo, establish the modern ethics related content P167169 choiceThree. Carols three levels of social responsibility

37、 Four, the concept of economic man and social manFive,theconceptand contentofcorporateculture,thecontent of corporate imageSix,unethicalbehaviorinenterprisebehaviormacro and micro two aspectsSeven, the role of enterprise ethics codeEight,theprincipleofmaking theethicsofenterprisesfollow four pointsN

38、ine, the ethical decision-making characteristics sTen, the factors that influence ethical enterprise decision makingEleven. How to make business decision making in line with business ethics.可编辑资料 - - - 欢迎下载精品_精品资料_The eighthchapteristheethicalstructureand ethicalpursuit of corporate public relations

39、First, the concept of public relations ethics and public relationsTwo, the idea of public relations construction of various interest groups including internal departments, direct stakeholders and indirect stakeholders principles, basic points, points.Three,tobuildtheConfucianethicsas thecornerstoneo

40、fthe public relations ethics system content Renyilizhi letterFour, business ethics oriented enterprises and consumers tested two times, employees, suppliers, owners of the relationship between the construction principles, basic points, points.Five, business ethics oriented enterprises and competitor

41、s, media, community, government relations construction principles, basic points, pointsSix, reputation managementThe ninth chapter is the ethical relationship and regulation means in international tradeFirst, the concept and content of world market Two, the role of the world market可编辑资料 - - - 欢迎下载精品

42、_精品资料_Three. The means of regulating the ethical relations in commodity exchange in the world market.Four, the concept and content of foreign trade policy Five. The terms of trade and the concept of agreement Six, the concept and characteristics of tariffSeven. The purposes, principles and character

43、istics of the World Trade OrganizationEight. Ethical issues in contemporary international trade five aspectsNine,theconceptofcommodity dumping,theimpactofcommodity dumpingTen, the concept of non-tariff barriers and the concept of technical barriers to tradeEleven, the green trade barriers t testTwel

44、ve, the principles and ideas of constructing new international trade relations in twenty-first CenturyThirteen, the content of the principle of equality and mutual benefit five pointsThe tenth chapter is ethical relationship and integration可编辑资料 - - - 欢迎下载精品_精品资料_strategy in transnational operationF

45、irst, the concept of transnational corporations, and the difference between other companies, the main characteristics of contemporary multinational companies, the early and contemporary comparisonThe impact and challenge of two, transnational business enterprises shortThree, diversification of valuesFour.Unethicalconductintransnationalcorporationsincludes F