新职业英语2Unit6.ppt

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1、,Unit 6,职业综合英语 2,ENGLISH FOR CAREERS,Unit 6 Quality,新职业英语,Contents,Warm-up,Task 1,Task 2,Warming-up,Warm-1,Warming-up,Task 1 Work in pairs. Discuss with your partner and match the quality symbols with their meanings.,( ) 1. It is a compulsory conformity mark on many products placed on the single mar

2、ket in the European Economic Area. It certifies that a product has met European consumer safety, health or environmental requirements. ( ) 2. It is a standard for quality management systems. It is maintained by the International Organization for Standardization. ( ) 3. It is the abbreviation for Chi

3、na Compulsory Certification. It covers 135 products divided into 20 categories, including household appliances, motor vehicles, motorcycles, safety glasses, medical devices, lighting apparatus, cables and wires, etc.,B,A,C,Notes,Notes-1,ISO 9000 国际标准化组织9000。ISO9000系列是众多由 ISO（国际标准化组织）设立的国际标准中最 著名的标准。

4、此标准并不是评估产品的质量。 而是评估产品在生产过程中的品质控制，是一 个组织管理的标准。,Warming-up,Notes-2,CE 欧洲合格认证。大部分来自欧洲经济区（EEA） 的产品，都需要印上欧洲合格认证CE标志，代 表产品制造商或服务提供者已确保产品符合相 应的欧盟要求，而相应的评估程序也已完成。 相关欧盟要求包括玩具安全、机械工具等。,Warming-up,Notes-3,CCC 中国强制性产品认证，又名中国强制认证，简 称 CCC 或 3C。它是中华人民共和国强制规定 各类产品进出口、出厂、销售和使用必须取得 的认证，只有通过认证的产品才能被认为在安 全、电磁兼容性（EMC） 、

5、环保等方面符合强 制要求。CCC 标志的图案由基本图案、认证种 类标注组成。,Warming-up,Warm-2,Task 2 Work in pairs. Discuss with your partner and match the following quality symbols with their corresponding products.,A F H,B D G,C E,Warming-up,Notes,Notes-1,中国质量认证中心（CQC） 是经中央机构编制委员会批准、由国家质量监督检验检 疫总局设立、委托国家认证认可监督管理委员会管理的 国家级认证机构。该中心颁发的认

6、证包括产品认证（CC 产品认证、农食产品认证、CQC 自愿性产品认证等）、 体系认证（ISO9001 认证、ISO4001 认证等）和国际认 证（CB认证、CE认证等）。,Warming-up,Notes-2,中国质量认证中心农食产品认证 中国质量认证中心（CQC）认证的一种。,Warming-up,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Text A-1,Product Recall 1 A product recall is defined as the action taken to prevent the dis

7、tribution, sales and use of a product which may pose a safety hazard to consumers. Such action may be taken if there is probability that the use of the product would cause health consequences, injury or death.,Reading A,翻译,声音,Text A-2,2 Recalls are costly to a company because they often entail repla

8、cing the recalled product or paying for damage caused in use. In addition, there is also indirect cost following damage to a brand name and reduced trust in the manufacturer. A good example is the recall of over 500,000 Toyota Tundra pickup trucks, which had a steering problem, forcing the manufactu

9、rer to attempt to right the problem.,翻译,声音,Reading A,Text A-3,3 A countrys consumer protection laws usually have specific requirements in regard to product recalls. Such regulations may include how much of the cost the maker will have to bear, situations in which a recall is compulsory, or penalties

10、 for failure to recall. A company may also initiate a recall voluntarily, subject to the same regulations. Suppliers are encouraged to voluntarily recall a product as soon as a defect is found. It is in the best interest of the suppliers to make sure that these products are effectively removed or pr

11、evented from reaching the market place.,翻译,声音,Reading A,Text A-4,4 Consumer organizations often examine products and warn the public of possible defects that diminish a products functional value or safety. In the meantime, individual consumers may use grass-roots tactics to bring public attention to

12、 corporate misconduct. They may write to newspapers and post information on product defects, threatening the makers publicity if the faults are not put right.,翻译,声音,Reading A,Text A-5,5 When it becomes apparent that a product is likely to cause injury or health problems to a person, the supplier sho

13、uld take the necessary steps required to recall the product and control the risk. A product can be recalled at three levels: wholesale, retail and individual consumer. After assessing the product distribution in market place, the supplier should determine the levels of product recalls. Determination

14、 of the level of recalls is dependent on how far the product has penetrated the market from the supplier. An individual consumer recall is the most serious and extensive type and involves recovery of the product from individual consumers.,翻译,声音,Reading A,Text A-6,6 Being aware of product recalls is

15、important for the safety of anyone who comes in contact with the product. Unfortunately, recalls are not always easy to learn about, and companies do not always publicize a recall in an effort to limit the cost of replacing the product.,翻译,声音,Reading A,A-Trans-1,Reading A,产品召回 1 产品召回是指针对存在消费安全隐患的产品所

16、采取的防止其流通、销售或使用的行动。如果消费者使用产品有可能导致健康问题、身体损伤或死亡，那么就需要采取产品召回的行动。,A-Trans-2,2 对于公司来说,产品召回需要付出高昂的代价，因为公司通常要替换被召回的产品或赔偿消费者因使用该产品受到的伤害。一个典型的例子就是丰田公司曾召回超过 50 万辆坦途牌轻型货车：由于转向装置存在问题，生产商不得不采取行动纠正这一错误。,Reading A,A-Trans-3,3 一个国家的消费者保护法对于产品召回通常都有具体的要求。这些法规涉及制造商应承担的损失、哪些情况下必须召回产品，以及制造商不召回产品所将面临的处罚。公司也会主动召回产品，但需要遵从上

17、述相同的法规。一旦发现产品存在缺陷，供应商最好能主动召回产品。有效确保这些产品不在市场上流通也是最符合供应商利益的。,Reading A,A-Trans-4,4 消费者协会经常会进行产品检查并告知公众那些可能降低产品使用价值及安全性的缺陷。同时，个体消费者也可以利用一些平民化的手段让公众注意到一些企业的错误行为，比如写信到报社，发布有关产品缺陷的信息，这样在错误得不到更正时就可以威胁制造商的声誉。,Reading A,A-Trans-5,5 当某种产品明显可能造成人身伤害或危及消费者健康时，供应商应遵从必要的步骤召回产品以控制风险。产品召回可分为三个层面：批发商、零售商及单个消费者。供应商在评

18、估完产品在市场的流通情况后，就应该决定从哪个层面上召回产品。产品召回的层面取决于其在市场的渗透情况。从单个消费者层面召回产品最为严重，涉及范围也最广，需要从每位消费者手中收回产品。,Reading A,A-Trans-6,6 充分了解产品召回对于保证接触产品的人员的安全意义重大。令人遗憾的是，消费者并不容易获知有关产品召回的信息，而公司为了控制替换产品的成本，通常也不会公布有关产品召回的信息。,Reading A,n. a request by the manufacturer of a product that has been identified as defective to retu

19、rn it, as for necessary repairs or adjustments,Reading A,recall,e.g.The company issued a recall of all their latest hairdryers.,v. to ask for something to be returned, often because there is something wrong with it,e.g.The makers have recalled a lot of cars that were unsafe.,v. to say or explain wha

20、t the meaning of a word or phrase is,Some words are hard to define because they have many different uses.,e.g. A budget is defined as “a plan of action expressed in money terms”.,Reading A,define,Tran: 一些词汇有很多不同用法，所以很难定义。,v. to create a threat, problem, etc. that has to be dealt with; to sit or stan

21、d in a particular position in order to be painted, drawn or photographed,e.g. Pollution poses a threat to the continued existence of this species. Tran: 她摆了个姿势微笑着让摄影师拍照。 She posed and smiled for the cameraman.,Reading A,pose,n. something that can be dangerous or cause damage,e.g. Growing levels of p

22、ollution represent a serious health hazard to the local population. Tran: 每个人都意识到抽烟的危害。 Everyone is aware of the hazards of smoking.,Reading A,hazard,causing problems or the loss of something; costing a lot of money, esp. when this is regarded as unreasonable or unnecessary,e.g. a costly mistake/fai

23、lure e.g. Mining can be costly in terms of lives. Tran: 卖自己房子是一件高成本，耗时间的差事。 Selling your house can be a costly and time-consuming business.,Reading A,costly,v. to involve something as a necessary part or result,e.g. The work entails driving a long distance every day. Tran: 这样大的投资不可避免地带来一些风险。 Such a

24、large investment inevitably entails some risks.,Reading A,entail,to correct something that is wrong or not in its normal state,e.g. Its a terrible situation and we should right it as soon as possible. Tran: 这个错误正在被纠正。 The mistake is being righted.,Reading A,right,(= with regard to) concerning someon

25、e or something,e.g. The companys position in regard to overtime is made clear in their contracts. Tran: 关于你近来提交的工作申请，恐怕我们不能提供这份 工作给你。 In regard to your recent application, I am afraid we are unable to offer you the job.,Reading A,in regard to,a. that must be done because it is a law or someone in au

26、thority orders you to,e.g. Wearing seat belts in cars is compulsory by law. Tran: 在许多大学英语是一门必修课。 English is a compulsory subject in many universities.,Reading A,compulsory,n. a punishment for breaking a law, rule or contract,e.g. The law imposes tough penalties on advertisers who do not tell the tru

27、th. Tran: 逃票旅游的惩罚金额是200美元。 The penalty for traveling without a ticket is $200.,Reading A,penalty,v. to arrange for something important to start,e.g. The government has initiated a program of economic reform. Tran: 质控部围绕如何提高产品质量开展了一场 讨论。 The staff of quality control have initiated a debate on how to

28、improve the quality of the products.,Reading A,initiate,depending on,e.g. They have authority to decide, subject to the ministers approval. Tran: 我们的计划根据天气而定。 Our plans may change subject to the weather.,Reading A,subject to,being a good result or an advantage of someone or something,e.g. These refo

29、rms were in the best interests of the local government. Tran: 为了安全起见，加油站禁止吸烟。 In the interest of safety, smoking is forbidden at the gas station.,Reading A,in the interest(s) of,v. to become or make something become smaller, weaker, etc.,e.g. I dont want to diminish her achievements, but she did hav

30、e a lot of help. Tran: 这些记忆不会随时间淡淡消逝。 These memories will not be diminished by time.,Reading A,diminish,n. a particular method you use to achieve something,e.g. Different circumstances involve adopting different tactics. Tran: 他们尝试了各种策略来防止醉驾。 They tried all kinds of tactics to stop drunken driving.,

31、Reading A,tactic,(not usually before noun) easy to see or understand,e.g. It was apparent from her face that she was really upset. Tran: 很快大家都清楚他不能唱歌。 It soon became apparent to everyone that he couldnt sing.,Reading A,apparent,v. to start to sell things to an area or country, or to have an influenc

32、e there; to move into or through something,e.g. The company has been successful in penetrating overseas markets this year. Tran: 爆炸的声音穿透了最厚的墙壁。 The noise of the explosion penetrated the thickest walls.,Reading A,penetrate,recovery,the action or process of getting something back; the process of becom

33、ing well again after an illness or injury,e.g. Theres a reward for information leading to the recovery of the missing diamonds.,Tran: 父亲从手术中获得完全的康复。 My father has made a full recovery from the operation.,Reading A,v. to make something known to the public,e.g. He refused to publicize his project. Tra

34、n: 这个慈善工作通过媒体被大力宣扬。 The work of the charity has been widely publicized through the media.,Reading A,publicize,A-Task-1,Task 1 Complete the following table according to the passage.,damage to the brand name,compulsory,voluntary,consumer organizations,retail,wholesale,individual consumer,reduced trust

35、 in the manufacturer,Reading A,A-Task-2-1,1. What is the purpose of a product recall? 2. When is a product recall necessary? 3. What do a countrys consumer protection laws usually have concerning product recalls?,Task 2 Answer the following questions according to the passage.,To prevent the distribu

36、tion, sales and use of a product which may pose a safety hazard to consumers.,When there is probability that the use of the product would cause health consequences, injury or death.,They usually has regulations in regard to how much of the cost the maker will have to bear, situations in which a reca

37、ll is compulsory, or penalties for failure to recall.,Reading A,A-Task 2-2,4. What can a consumer do to bring public attention to corporate misconduct? 5. Why is it difficult for the public to learn about product recalls?,An individual consumer can write to newspapers and post information on product

38、 defects.,Because companies do not always publicize a recall in an effort to limit the cost of replacing the product.,Reading A,Business Know-how,Promoting Excellence in Quality Control,Develop a quality control system that works for the company; Document the quality control policies properly and ke

39、ep documentation as simple as possible; Check the process from time to time to ensure that the policies are being properly implemented; Train the staff; Involve the management and staff members in quality control procedures and periodic reviews; Use standards to specify minimum quality criteria for

40、suppliers and encourage them through some form of recognition.,翻译,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,Reading B,翻译,Quality Control Process Quality is not only an attitude, but also an established system. Through strict procedures, our engineers keep control of quality throughout every st

41、ep of production. We divide the quality control process into three separate processes, which ensures that specialized professional knowledge is applied to each stage of our operation.,Text B-2,Reading B,翻译,Incoming Quality Control The IQC process conducts inspections and deals with quality problems

42、before the production process starts. Specific tasks of IQC include: Perform sampling of incoming materials; Perform visual and functional inspection of material samples; Keep track of quality control chart of inspected materials; Inform engineering staff of major deviations.,Text B-3,Reading B,翻译,I

43、n-Process Quality Control The IPQC process controls the quality systems during the assembly process in order to detect and deal with problems that may come up as a result of assembly. Specific tasks of IPQC include: Perform inspections on assembled and in-process materials;,Text B-4,翻译,Reading B, Us

44、e statistical control techniques and watch for major deviations; Perform in-process checks to ensure processes are up to standard.,Outgoing Quality Assurance OQA is the last process before products are delivered to customers, and therefore is very important to ensure our shipment is defect-free. Num

45、erous redundancies with IQC and IPQC are performed here to ensure the validity of previous processes.,翻译,Text B-5,Reading B,Specific tasks of OQA include: Perform visual and functional inspection; Apply sampling based on industry standards; Conduct reliability testing; Submit failure analysis report

46、s and inform engineering staff.,B-Trans-1,Reading B,质量控制流程 质量不仅是一种态度，而且是一套规范化的体系。通过严格的程序，工程师可以对生产过程的每一个步骤进行质量监控。 我们的质量控制流程分为三个独立的过程，确保将专业知识应用到生产的每一个环节。这个体系也提供了必要的复检，避免遗漏任何质量问题。,B-Trans-2,Reading B,进料质量检验（IQC） IQC 的任务是负责生产过程开始之前的检验及质量问题的处理。,IQC 的具体任务包括： 对进料进行取样； 对材料样品进行外观和功能检测； 跟踪受检材料的质量监控图； 将大的偏差通知工

47、程技术人员。,B-Trans-3,Reading B,过程质量检验 (IPQC) IPQC 程序控制装配过程中的质量体系，以便检查并处理装配过程中可能出现的问题。 IPQC 的具体任务包括： 对已组装好的和正在组装的材料进行检测；,B-Trans-4,Reading B, 使用统计控制技术监控大的偏差； 实施过程检查以确保所有过程都达标。,成品质量检验 （OQA） OQA 是产品送交客户前的最后一个过程，因此确保发出的货物没有瑕疵至关重要。在这里要进行进料质量检验（IQC）和过程质量检验 (IPQC) 的多次复检，以确保前两个过程的有效性。,B-Trans-5,Reading B,OQA 的具

48、体任务包括： 进行外观和功能检测； 按工业标准进行抽样； 进行可靠性测试； 提交错误分析报告并通知工程技术人员。,B-Task-1,1_ Before the production process starts, the OQA process will conduct inspections. 2_ OSEs quality control process is divided into three separate processes: IQC, IPQC and OQA. 3_ OQA is the last quality control process before shipment

49、 of the goods. 4_ Inspections are required in all of the three quality control processes. 5_ In the quality control process, all the products and materials are inspected.,Task 1 Decidewhether the following statements are true (T) of false (F) according tothe passage.,F,T,T,T,F,Reading B,B-Task-2,Reading B,Task 2 The following are some quality c