商务英语中级模拟阅读题训练XX.pdf

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1、商务英语中级模拟阅读题训练商务英语中级模拟阅读题训练 XXXX我的努力求学没有得到别的好处，只不过是愈来愈觉察自己的无知。以下是为大家搜索的中级模拟阅读题训练xx，希望对正在关注的您有所帮助!更多精彩内容请及时关注我们!Let me send you our brochure is probably the mostmonly used phrase in business. But all too often, it canspell the end of a customer enquiry because many brochuresappear to be produced not t

2、o clarify and to excite but toconfuse. So what goes wrong and how can it be put right?Too often, businesses fail to ask themselves criticalquestions like, Who will the brochure be sent to? Whatdo we want to achieve with it? The truth is that abrochure has usually been produced for no other reason th

3、anthat the petition has one.However, with a little research, it often transpiresthat what the client wants is a mixture: part mail shot,part glossy corporate brochure and part product catalogue -a bination rarely found. Having said that, the budget islikely to be finite. There may not be enough mone

4、y to meetall three marketing needs, so the first task is to plan thebrochure, taking into aount the most significant of these.The other requirements will have to be met in a differentway. After all, introducing the panys product range to newcustomers by mail is a different task from selling a newsea

5、sons collection to existing customers.The second task is to get the content right. In 95 percent of cases, a pany will hire a designer to oversee thelayout, so the final product looks stylish, interesting andprofessional; but they dont get a copywriter or someonewith the right expertise to produce t

6、he text, or at leasttidy it up - and this shows. A bigger failing is to producea brochure that is not customer focused. Your brochureshould cover areas of interest to the customer,concentrating on the benefits of buying from you.Instead, thousands of brochures start with a historylesson, Founded in

7、1987, we have been selling ourproducts . I can assure you that customers are never goingto say to themselves, Theyve been around for 20 years -Ill buy from them. Its not how long youve been inbusiness that counts, its what youve done in that time.The important point to get across at the beginning is

8、 thatyou have a good track record. Once this has beenestablished, the rest of the brochure should aim toconvince customers that your products are the best on themarket.It is helpful with content to get inside the customershead. If your audience is young and trendy, be creative andcolourful. As alway

9、s, create a list of the benefits thatpotential customers would gain from doing business with you,for example, product quality, breadth of range, expertiseof staff and so on. But remember that it is not enough justto state these; in order to persuade, they need to be speltout. One possibility is to q

10、uote remendations from existingcustomers. This also makes the brochure personal to you,rather than it simply being a set of suppliers photographswith your name on the front.At the design stage, there are many production featuresthat can distinguish your brochure from the run of the mill.You may thin

11、k that things like cutouts or pop-ups will dothis for you and thus make you stand out, or you may thinkthey just look like designer whims that add cost. Gothrough all the options in detail. One of them might bethat all-important magical ingredient.13 What point does the writer make about brochures i

12、nthe first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writers advice to panies in the secondparagraph is toA produce a broch

13、ure to advertise new product lines.B use a brochure to extend the customer base.C aept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producingbrochures.15 In the third paragraph, which of the following doesthe writer say would improve the majority of broch

14、ures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writeradvises panies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market posi

15、tion.D the reputation they have built up.17 When discussing brochure content in the fifthparagraph, the writer reminds panies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 Wh

16、at does run of the mill in line 67 mean?A eye-catchingB plicatedC stylishD ordinaryThe art of persuasion，劝说的艺术。这里的劝说(persuasion)带点广告的意思，是指怎么样设计广告手册(brochure)才能吸引顾客，也就是劝顾客掏钱购置产品。第一段引出话题，说广告手册常常设计得不合理，会把客户弄糊涂，从而完毕客户的咨询。很多企业并没有思考一些关键性的问题，比方想通过广告手册到达什么目的。通常企业设计广告手册的原因是竞争对手拥有它。13 题问第一段中作者对广告手册所做的观点是什么。答案

17、是后面几句：businesses fail to ask themselves criticalquestions like.企业没有问自己一些关键性的问题。从这段话可以看出，作者认为企业在设计广告手册时的考虑是不周全的，没有进展深入思考。所以答案是 C：设计他们时考虑得并不充分。A 不对，没有提到客户的期望，只是说广告手册可能会把客户弄糊涂。B也不对，第一段并没有提到 design 的问题。D 在原文中也没有提到。这题稍微需要理解和概括。第二段是讲广告手册设计时的一些考量。开头先说客户需要的广告手册是一个混合体，很难找到。而往往客户手册的预算是有限的，所以设计时不可能满足所有的市场需要，应该

18、优先考虑最关键的局部。14 题问作者在第二段中对公司的建议是什么。原文说的很明白：There may not be enough money to meet all threemarketing needs, so the first task is to plan the brochure,taking into aount the most significant of these.不可能满足所有的市场需要，所以优先考虑最关键的局部，其他的需要用另外的方式来满足。理解了内容不难选出答案是C：承受一个广告手册不可能满足所有目标的事实。第三段紧接着第二段所说的首要任务(first task)，

19、提出了次要任务(second task)：把广告手册的内容找准。在 95%的情况下，公司会雇人好好设计广告手册，但是却不会找有相关技能的广告文字撰稿人制作内容，或者至少给收拾下。还有一个更大的失败之处在于制作出的广告手册不是以客户为中心的。广告手册应该涉及到客户感兴趣的领域，集中在从你那购置所能获得的好处上。15 题问作者在第三段说怎么样才可以改善大局部的广告手册。根据前面的内容概括，很显然答案在 A 和 D 之间。选 A 是根据题干中的 the majority of brochures 来的，原文中提到 In 95 percent of cases, a pany will hire a

20、designer to oversee thelayout. but they dont get a copywriter or someone withthe right expertise to produce the text.在 95%的情况下公司只注重设计而不注重表述内容，这里的95 per cent of cases 可以对应 the majority of brochures。get a copywriter or someonewith the right expertise to produce the text，找一个有相关技能的广告文字撰稿人来制作文字，也就是A 所说的更

21、好的语言和表达。第四段说明了广告手册刚刚诞生时的一些情况。客户更看重的不是企业所存在的时间，而是企业的名声和所干的实事。所以在广告手册的起步阶段，最重要的是企业要拥有一个良好的业绩记录。一旦这些建立起来了，广告手册就可以致力于让客户相信你的产品是市场上最好的。16 题问在广告手册的引进阶段，作者对公司们的建议是什么。原文很明确：The important point to get across at thebeginning is that you have a good track record.。通过这一阶段最重要的是你必须有一个良好的业绩记录。也就是D 选项所说的公司要注重他们所建立起来

22、的名声。其他几个选项都没有提到。第五段说的是广告手册内容的一些考前须知。内容中要包含与你做生意时可能获得的一些好处。公司要对手册上的声明做详细说明。还可能引用现存客户的一些建议。这些可以使得广告手册显得很个人化，而不是堆砌供给商的照片然后把自己的名字印在最前面。17 题问第五段对广告手册内容的讨论中，作者的建议是什么。答案是原文的这么一句：it is not enough just to state these;in order to persuade, they need to be spelt out。仅仅只是声明是不够的，为了可以说服，他们需要被详细说明。也就是B 选项所说的为所做的声明

23、提供支持。A 和 D 没有提到，C 不对，不是说防止使用他们的照片，而是说不能仅仅只呈上他们的照片，还要有别的东西，比方客户的建议。最后一段是说的设计阶段的考前须知，需要具备哪些特征才能让你的广告手册脱颖而出。18 题要联系上下文进展理解，原文是说“there are many production features that can distinguishyour brochure from the run of the mill.”有很多生产特征能让你的广告手册区别于其他的，后文有一个make you stand out，理解这里的含义，就是要和普通的一般的广告手册相区分。所以选择ordi

24、nary。transpire：When it transpires that something is thecase, people discover that it is the case. 为人所知spell something out：to explain something clearly andin detaile.g:The report spelled out in detail what theimplications were for teacher training.track record:all the past achievements, suesses orfailures of a person or an organization 业绩记录