新兴产业2.pptx

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1、Emerging Industries,Unit 6,Unit 2 Animation Industry 2,1. Intensive Reading,Over the past few years, Chinas animation and cartoon industry has witnessed rapid development thanks to the application of new technologies and resources. The frequent animation fairs, a surging number of animation companie

2、s and a huge number of animated productions are proof of such development. Jin Cheng, president of Comic Fans, commented on the rapid pace of development within the fledgling industry.,Over the past five years, the Chinese animation and cartoon industry has experienced a rapid growth in terms of qua

3、ntity. The annual production capacity of the animation industry in China has rocketed to 250 000 minutes. And there are hundreds of new comic publications being published every year.,1. Intensive Reading,Among the few big successes within Chinese animation, Pleasant Goat and Big Big Wolf, which is p

4、roduced by Creative Power Entertainment in Guangzhou, stands out amidst the crowd. It has been translated into 17 languages and shown in over 50 countries and regions, which has helped to expand the overseas market for Chinese animation. Now, China has surpassed the United States and Japan to become

5、 the largest animation producer in terms of the annual output of animation works. In addition, since 2010, the animation industry has turned its focus toward originality and creativity, rather than outsourcing for global studios.,1. Intensive Reading,Pleasant Goat and Big Big Wolf is a prime example

6、 of a successful original product. Li Lisi, president of Creative Power Entertainment Company commented on the cartoons success. “In the past, China was a base of outsourcing for global studios. So we dont lack production skills. But we are far behind in terms of originality and creativity. Therefor

7、e, since we started producing it in 2005, we always focused on originality in the creation of stories and character design. And also, we are very clear about our target audience. We develop the stories based on the preferences of our target audiences.”,1. Intensive Reading,However, its still one of

8、the individual cases. On the whole, the lack of originality and creativity has created a bottleneck for the Chinese animation and cartoon industry. Insiders believe that the solution to breaking this bottleneck lies in creative talent. The current Chinese animation production companies and instituti

9、ons are training and cultivating their staff in animation techniques and software application. But when it comes to finding talented individuals who have mastered the art of telling good stories, the companies are lacking.,According to the China Social Science Press, there were more than 2 400 colle

10、ges providing training programs on animation and cartoon creation in 2011. But the awkward situation is that many of these graduates cannot find suitable jobs. Conversely, animation and cartoon companies complain that it is hard to find talented cartoonists.,1. Intensive Reading,In 2011, the animati

11、on and cartoon industry garnered revenues of 60 billion yuan which is around $9.5 billion US dollars. In contrast, the sales reported by Walt Disney Co. reached $40 billion in the same year. Experts said the development of the Chinese animation and cartoon industry is not only constrained by a lack

12、of talented and creative people but also by the absence of a complete industrial chain. For example, the success of Pleasant Goat and Big Big Wolf does not only owe to its originality but also to the integration of derivative products and cooperation with the Walt Disney Company. Li Lisi, president

13、of Creative Power Entertainment Company spoke out on the need for similar industrial chains.,1. Intensive Reading,She said “Apart from good original stories, the brands development in the whole industrial chain is also very important for the brands success. Besides original stories, our company pays

14、 a great deal of attention to the establishment of the industrial chain. Now we have over 300 licensees for our derivative products. We have books, magazines, toys and musicals. We are also cooperating with the Walt Disney Company to develop derivative products. Utilizing its successful management e

15、xperience, Disney can help us develop our brand.”,The entire industry is somewhat eager to achieve instant success, but cultural products are not made or created in one stroke. There is still a long way to go before Chinese animation will make a big impression on the international market.,Language P

16、oints,Animation Fair a surging number of Fledgling Bottleneck Derivative In one stroke,Language Points,原句：The frequent animation fairs, a surging number of animation companies and a huge number of animated productions are proof of such development. 1.animation fairs 动漫博览会 A fair is an event at which

17、 people display and sell goods, especially goods of a particular type. The most renowned animation fairs in China include China International Cartoon and Animation Festival in Hangzhou and CCG EXPO in Shanghai, and the world-famous ones include San Diego Comic-Con International which is in San Diego

18、, as the name implies, and theres Comiket in Tokyo, Japan, etc. 2.a surging number of越来越多的 “surge” here means a sudden large increase. Similar expressions include, “rocket to” “jump to” “soar” “shoot up”, etc.,Language Points,原句：Jin Cheng, president of Comic Fans, commented on the rapid pace of deve

19、lopment within the fledgling industry. 3.fledgling 新兴的 Fledgling means a young bird that has its feathers and is learning to fly, and by extension it is used to describe a person, organization, or system that is new or without experience. 原句：On the whole, the lack of originality and creativity has c

20、reated a bottleneck for the Chinese animation and cartoon industry. 4.bottleneck 瓶颈 A bottleneck is a situation that stops a process or activity from progressing and its Chinese counterpart is a literal translation known as “瓶颈”.,Language Points,原句：For example, the success of Pleasant Goat and Big B

21、ig Wolf does not only owe to its originality but also to the integration of derivative products and cooperation with the Walt Disney Company. 7. derivative 衍生的 A derivative is something which has been developed or obtained from something else. “周边” can be expressed as “derivative products”. 原句：The e

22、ntire industry is somewhat eager to achieve instant success, but cultural products are not made or created in one stroke. 8.in one stroke 一蹴而就 If something happens at a stroke or in one stroke, it happens suddenly and completely because of one single action.,Knowledge Points,Outsource: In business,

23、outsourcing involves the contracting out of a business process to another party. Outsourcing is said to help firms to perform well in their core competencies and mitigate shortage of skill or expertise in the areas where they want to outsource. Outsourcing includes both foreign and domestic contract

24、ing, and sometimes includes offshoring (relocating a business function to another country). Financial savings from lower international labor rates can provide a major motivation for outsourcing or offshoring. In the early 21st century, businesses increasingly outsourced to suppliers outside their ow

25、n country, sometimes referred to as offshoring or offshore outsourcing.,Knowledge Points,Outsourcing can offer greater budget flexibility and control. Outsourcing lets organizations pay for only the services they need, when they need them. It also reduces the need to hire and train specialized staff

26、, brings in fresh engineering expertise, and reduces capital and operating expenses.,Knowledge Points,Derivatives: In finance, a derivative is a contract that derives its value from the performance of an underlying(标的) entity. This underlying entity can be an asset, index, or interest rate, and is o

27、ften called the “underlying”. Some of the more common derivatives include forwards(远期), futures(期货), options(期权), swaps(互换). Derivatives are one of the three main categories of financial instruments, the other two being stocks and debts (i.e., bonds and mortgages).,Recall what you have learnt in thi

28、s session and fill in the blanks. Questions: There has been a _ in house prices recently. The review should also address the _ in the planning system that are causing unnecessary delays and costs to the construction Asias _ democracies should not despair just because things are messy at the moment.

29、Financial instruments include_, _, and _. Companies primarily _ to reduce certain costs. The company finds the products easy to display at trade _ and expos. Common derivatives include_, _, _, and _.,3. Q & A,1) A _ is a contract between two or more parties whose value is based on an agreed-upon und

30、erlying financial asset, index, or security. A. derision B. derivation C. derivative D. deviation 2) There are many reasons that companies _ various jobs, but the most prominent advantage seems to be the fact that it often saves money. A. outbound B. outward C. outsource D. outsourcing有缘学习更多+谓ygd3076考证资料,4. Exercise,