新兴产业4.pptx
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1、Emerging Industries,Unit 6,Unit 4 Internet Finance 2,1. Intensive Reading,Yue Bao has catapulted Alipay, an online payment company that provides the product to the forefront of the financial industry. Long known for a thriving ecommerce business, the sprawling Alibaba Empire now also lays claim to o
2、ne of the largest, most heavily capitalized mutual funds in the world. Alipay attracts the funds for Yue Bao, and then turns them over to Tianhong Asset Management Co, now 51 percent owned by Alibaba, to invest.,Not to be outdone, Chinas other major technology companies are quickly launching competi
3、ng products. Tencent, a software and gaming company, has introduced a product that allows users of its popular WeChat mobile chatting app to put money directly into a fund run by Chinas largest mutual-fund manager, China Asset Management. Sina, which runs the Twitter-like service Weibo, and Baidu, t
4、he company that operates Chinas largest search engine, have released similar products in partnership with fund companies, and other internet companies as well as traditional banks are also eyeing the sector.,1. Intensive Reading,Due to their broad appeal and accessibility, these online investment pl
5、atforms are changing the way consumers access financial products in China, tapping a much broader and deeper market. In the process, they are opening new business possibilities for technology companies, which are seeing their numbers of users and their access to bank accounts boom.,The rapid growth
6、of the online investment market is in part because these online services are so easy to use and access. Most users manage their funds through their smart phones. Funds can be withdrawn or transferred nearly instantaneously and at any time of day, not just business hoursmeaning customers no longer ha
7、ve to put up with the long lines for which Chinese banks are infamous. The platforms also have high withdrawal limits and no minimum investment requirementYue Bao users can invest anywhere between 1 and 1 million, as opposed to the 1 000 minimum for many investment products at traditional banks.,1.
8、Intensive Reading,Funds in Yue Bao can be used for payment at any place that accepts Alipay, Chinas largest third-party online payment provider. And users of these services can also expect a higher return than that offered by traditional savings accounts. The returns from the online investment platf
9、orms are more akin to those from Chinas new generation of wealth management products. Alibabas Yue Bao says it generates these returns by investing in products including cash, short-term commercial papers, bank deposits, short-term bonds, central bank notes, bonds, asset-backed securities, and money
10、 market funds.,1. Intensive Reading,Typical users of these services vary widely, but many are young and tech savvy enough to be more comfortable with banking through their phones than queuing at the bank. Rivals like Tencent, Baidu and others are hoping to follow closely on Alibabas heels. In courti
11、ng this new market, companies appear to be sticking to their competitive advantages, whether their specialty is ecommerce, online search or social networking.,1. Intensive Reading,Compared with other internet companies, Alibaba was well positioned to offer financial services. Many Alipay users took
12、naturally to the Yue Bao product as a way to make some profit off the funds that were already sitting in the accounts they use to make purchases from Taobao and Tmall. As the fund grew, many began moving their entire savings into the product.,Inspired by Alibabas success, Tencent joined the market i
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