大学英语四级模拟试题一(附含答案解析).pdf

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1、.大学英语四级模拟题一一二三四五六总分阅卷人核查人Part IPart IReading Comprehension Reading Comprehension Directions:Directions:In this part, you will have 15 minutes to go over the passage quickly and answer thequestions on the Answer Answer SheetSheet.For questions 1-7,choose the best answer from the four choicesmarked A,

2、 B,C and D. For question 8-10, complete the sentences with the information given in thepassage.Media Selection for AdvertisementsMedia Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies mustselect the appropriate media for the advertiseme

3、nt. We discuss here the major types of media usedin advertising. We focus our attention on seven types of advertising: television, newspapers, radio,magazines, out-of-home, Internet, and direct mail.TelevisionTelevisionTelevision is an attractive medium for advertising because it delivers mass audie

4、nces toadvertisers. When you consider that nearly three out of four Americans have seen the game showWho Wants to Be a Millionaire? You can understand the power of television to communicate witha large audience. When advertisers create a brand, for example, they want to impress consumerswith the bra

5、nd and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television s influence on advertising is fourfold.First, narrowcasting means that televisionchannels are seen by an increasingly n

6、arrow segment of the audience. The Golf Channel, forinstance, is watched by people who play golf. Home and Garden Television is seen by thoseinterested in household improvement projects.Thus, audiences are smaller and more homogeneous具有共同特点的 than they have been in the past. Second, there is an incre

7、ase in the number oftelevision channels available to viewers, and thus, advertisers. This has also resulted in an increasein the sheer number of advertisements to which audiences are exposed. Third, digital recordingdevices allow audience members more control over which commercials they watch. Fourt

8、h,control over programming is being passed from the networks to local cable operators and satelliteprogrammers.NewspapersNewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. TheNew York Times, which reaches a national audience, accounts for $1 billion i

9、n ad revenue annually.It has increased its national circulation发行量 by 40% and is now available for home delivery in168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertisingmedium than television and provide a wayforadvertisers to communicate a lon

10、ger, more detailed message to their audience than they canthrough television.Given new production techniques, advertisements can be printed in newspapersin about 48 hours, meaning newspapers are also a quick way of getting the message out.Newspapers are often the most important form of news for a lo

11、cal community, and they develop ahigh degree of loyalty from local readers.RadioRadio1 / 10.Advertising on radio continues to grow. Radio is often used in conjunction with outdoorbillboards广告牌 and the Internet to reach even more customers than television. Advertisers arelikely to use radio because i

12、t is a less expensive medium than television, which means advertiserscan afford torepeat their ads often. Internet companies are also turning to radio advertising. Radioprovides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way

13、to school or work, at work, on the way home, and in theevening hours.Two major changes-satellite and Internetradio-will force radio advertisers to adapt theirmethods. Both of these radio forms allow listeners to tunein stations that are more distant than thelocal stations they could receive in the p

14、ast. As a result, radio will increasingly attract targetaudiences who live many miles apart.MagazinesMagazinesNewsweeklies, womens titles, and business magazines have all seen increases in advertisingbecause they attract the high-end market. Magazines are popular with advertisers because of thenarro

15、w market that they deliver. A broadcast medium such as network television attracts all typesof audience members, but magazine audiences are more homogeneous. If you readSportsIllustrated, for example, you have much in common with the magazines other readers.Advertisers see magazines as an efficient

16、way of reaching target audience members.Advertisers using the print media-magazines and newspapers-willneed to adapt to twomain changes. First, the Internet will bring larger audiences to local newspapers. These audienceswill be more diverse and geographically dispersed分散 than in the past. Second, a

17、dvertisers willhave to understand how to use an increasing number of magazines for their target audiences.Although some magazines will maintain national audiences, a large number of magazines willentertain narrower audiences.Out-of-home advertisingOut-of-home advertisingOut-of-home advertising, also

18、 called place-based advertising, has become an increasinglyeffective way of reaching consumers, who are more active than ever before. Many consumerstoday do not sit at home and watch television. Using billboards, newsstands, and bus shelters foradvertising is an effective way of reaching these on-th

19、e-go consumers. More consumers travellonger distances to and from work, which also makes out-of-home advertising effective.Technology has changed the nature of the billboard business, making it a more effective mediumthan in the past. Using digital printing, billboard companies can print a billboard

20、 in 2 hours,compared with 6days previously. This allows advertisers more variety in the types of messagesthey create because they can change their messages more quickly.InternetInternetAs consumers become more comfortable with online shopping, advertisers will seek to reachthis market. As consumers

21、get more of their news and information from the Internet, the ability oftelevision and radio to get the word out to consumers will decrease. The challenge to Internetadvertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations adve

22、rtising in the nearfuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjusttheir methods to reach these audiences and will have to adapt their persuasive strategies to theonline medium as well.Direct mailDirect mail2 / 10.A final advertising medium is direc

23、t mail, which uses mailings to consumers to communicatea clients message. Direct mail includes newsletters, postcards and special promotions. Direct mailis an effective way to build relationships with consumers. For many businesses, direct mail is themost effective form of advertising.1. Television

24、is attractive advertising medium in that _.A.it has large audiencesB.it appeals to housewivesC.it helps build up a companys reputationD.it is affordable to most advertisers2. With the increase in the number of TV channels, _.A.the cost of TV advertising has decreasedB.the number of TV viewers has in

25、creasedC.advertisers interest in other media has decreasedD.the number of TV ads people can see has increased3.Compared with television, newspaper as an advertising medium _.A.earn a larger annual ad revenueB. convey more detailed messagesC.use more production techniquesD. get messages out more effe

26、ctively4.Advertising on radio continues to grow because _.A.more local radio stations have been set upB.modern technology makes it more entertainingC.it provides easy access to consumersD.it has been revolutionized by Internet radio5.Magazines are seen by advertisers as an efficient way to _.A.reach

27、 target audiencesB. appeal to educated peopleC.attract diverse audiencesD.convey all kinds of messages6.Out-of-home advertising has become more effective because _.A.billboards can be replaced within two hoursB.consumers travel more now than ever beforeC.such ads have been made much more attractiveD

28、.the pace of urban life is much faster nowadays7.The challenge to Internet advertisers is to create ads that are _.A.quick to updateB.pleasant to look atC.easy to rememberD.convenient to access8.Internetadvertisers will have to adjust their methods to reach audiences that tend tobe_.9.Direct mail is

29、 an effective form of advertising for businesses to develop_.10.This passage discusses how advertisers select _ for advertisements.8-108-10 题答案请写在答题纸上题答案请写在答题纸上PartIIListening ComprehensionPartIIListening ComprehensionSection A Section A Directions:Directions: In this section, you will hear 8 short

30、conversations and 2 long conversations. At theend of each conversation, one or more questions will be asked about what was said. Both theconversation and the questions will be spoken only once. After each question there will be a pause.During the pause, you must read the four choices marked A,B,C an

31、d D, and decide which is the3 / 10.best answer. Then mark the corresponding letter on theAnswer SheetAnswer Sheetwith a single line throughthe centre.11. A.To reach US$13 million.B.To reach US$30 million.C.To reach US$300 million.D.To reach US$3 million.12. A.80%.B.60%.C.50%.D.70%.13. A.160.B.60.C.1

32、16.D.106.14. A.Meet Mr. Wilson.B.Make a cup of tea.C.Give Mr. Milson a call.D.Write down the number.15. A.The man does not need a car to get around.B.The man lives far away from the subway.C.The man is not good at driving.D.The man enjoys driving a car.16. A.It is attractive.B.It is exciting.C.It is

33、 boring.D.It is important.17. A.Stay at home and complete the paper on her own.B.Save time by using Marys computer.C.Buy a computer herself.D.Borrow Marys computer.18. A.Talk to the boss.B.Restart the discussion.C.Have a fresh mind.D.Have a break.Questions 19 to 22 are based on the conversation you

34、have just heard.Questions 19 to 22 are based on the conversation you have just heard.19. A.Her mother.B.Her friend.C.Her husband.D.Herself.20. A.A 40 percent discount.B.A 10 percent discount.C.A 15 percent discount.D.A 20 percent discount.21. A.40 dollars.B.48 dollars.C.60 dollars.D.54 dollars.22. A

35、.Because the woman has only 47 dollars.B.Because theres a button missing on the blouse.C.Because it is the last blouse.D.Because it is the special offer for this week.Questions 23 to 25 are based on the conversation you have just heard.Questions 23 to 25 are based on the conversation you have just h

36、eard.23. A.In the dining hall.B.In the room.C.In the Rainbow Bar.D.Not given.24. A.Room 610.B.Room 061.C.Room 106.D.Room 601.25. A.In a motel.B.In a hotel.C.In a dormitory.D.In a bar.Section B Section B Directions:Directions: In this section, you will hear 3 short passages. At the end of each passag

37、e, you willhear some questions. Both the passage and the questions will be spoken only once. After you heara question, you must choose the best answer from the four choices marked A, B, C and D. Thenmark the corresponding letter on theAnswer SheetAnswer Sheet with a single line through the center.Pa

38、ssage OnePassage One4 / 10.Questions 26 to 28 are based on the passage you have just heard.Questions 26 to 28 are based on the passage you have just heard.26. A.Many foreign tourists visit the United States every year.B.Americans enjoy eating out with their friends.C.The United States is a country o

39、f immigrants.D.Americans prefer foreign foods to their own food.27. A.They can make friends with people from other countries.B.They can get to know people of other cultures and their lifestyles.C.They can practice speaking foreign languages there.D.They can meet with businessmen from all over the wo

40、rld.28. A.The couple cooks the dishes and the children help them.B.The husband does the cooking and the wife serves as the waitress.C.The mother does the cooking while the father and the children wait on the guests.D.A hired cook prepares the dishes and the family members serve the guests.Passage Tw

41、oPassage TwoQuestions 29 to 31 are based on the passage you have just heard.Questions 29 to 31 are based on the passage you have just heard.29.A.Theirfamilymembers.B.Their relatives.C.Their closed friends.D.Strangers.30. A.To get advice.B.To subscribe.C.To place an advertisement.D.To apply for membe

42、rship.31. A.They are two well-known writers who give advice.B.They are two famous doctors.C.They are two lawyers.D.They are two professors at the New YorkStateUniversity.Passage ThreePassage ThreeQuestions 32 to 35 are based on the passage you have just heard.Questions 32 to 35 are based on the pass

43、age you have just heard.32. A.At 7:00.B.At 7:50.C.On time.D.Behind its time.33. A.To take a taxi to St. Louis.B.To take a bus to St. Louis.C.To carry his bags and hurry to the Union Station.D.To get off before Union Station and take a taxi.34. A.He managed to catch the train he needed.B.He failed to

44、 catch the train to St. Louis.C.As soon as he got on the train it began to leave the station.D.Thanks to the porter s help, he was in time for the train.35. A.Late Again.B.A Helpful Conductor.C.At the Union Station.D. Conductor, Porter and I.SectionSection CCDirections:Directions:In this section, yo

45、u will hear a passage three times. When thepassage is read for the first time, you should listen carefully for its general idea. When the passageis read for the second time, you are required to fill in the blanks numbered from 36 to 43 with theexact words you have just heard. For blanks numbered fro

46、m 44 to 46 you are required to fill in themissing information. For these blanks, you can either use the exact words you have just heard orwrite down the main points in your own words. Finally, when the passage is read for the third time,you should check what you have written.答案请写在答题纸上答案请写在答题纸上5 / 10

47、.Americans are used to traveling. Some people make long-distance commutes to work _.Their jobs may even require them to take _ business trips. Mostcompanies provide an _vacation for their employees and people often use thattime to travel. Some people just visit friends or relatives in distant states

48、. Others go onlow-budget _excursions and stay in economy motels. Those with more_tastes choose luxurious resorts and hotels. Camping out in the great_appeals to adventurous types.Most Americans prefer to travel within their nations borders. Why? For one thing, itscheaper than traveling _ and there s

49、 no language problems. But besides that, thevast American territory offers numerous tourist attractions. Nature lovers can enjoy beaches,mountains, canyons, lakes and a wealth of natural wonders. _cities offer visitorsa multitude of urban delights. The convenience of modern freeways, _makes travel i

50、n America as easy as pie.Many American vacations are as unique as unique as the people who take them. Familiesoften plan their trips with _. More and more family friendlyvacation resorts offer special programs for children. History buffs seek out famous historical sitesand museums. Environmentalists