2022年上海财经大学管理信息系统课程-试卷样张 .pdf

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1、管理信息系统试卷样张一、True or False(20Points,1 Point Each)1.CRM system can help businesses to devise more effective marketing campaigns based on more precise knowledge of customer needs and wants.()2.When the cash register in a supermarket prints a receipt,the printer they are using is a input device.()3.Mini

2、computers are smaller than desktop computers.()4.When companies use IT system to support the Top-line activities,the IT system can help decrease costs.()5.CIS provides PERIODIC report,MIS provides SUMMARIZED reports.()6.If a salesperson attempts to order merchandise for a customer not in the custome

3、r database,the database will typically generate an error message.This message indicates that an integrity constraint has been violated.()7.According to the decision theory of Simon,the decision making process includes three phases:design,choice and implementation.()8.Expert systems are excellent for

4、 diagnostic and prescriptive problems.()9.Online transaction processing(OLTP)involves gathering input information,processing that information,and updating existing information to reflect the gathered and processed information.()10.www.B is a directory search engine.()11.If the sales reps in a compan

5、y are responsible for developing a new sales information system,they are using the OUTSOURING development method.()12.B2B Ecommerce often uses financial cybermediary such as PayPal to pay their suppliers.()13.Companies should not let the end users develop infrastructure-related IT system.()14.For a

6、knowledge worker,the smallest logical unit of information in a database is called a file.()15.Operational management levels require more regular internal reports that emphasize detailed data.()16.The B2B e-commerce revenue is relatively small compared to the B2C e-commerce 名师资料总结-精品资料欢迎下载-名师精心整理-第 1

7、 页，共 7 页 -segment.()17.A Web server provides information and services to Web surfers.()18.Information can be described as facts or observations about physical phenomena or business transactions.()19.Direct material purchases usually occur in horizontal e-marketplace.()20.Because our university provi

8、des Internet access service for students,our university is an Internet service provider.()二、Single Choice(10Points,1 Point Each)1.What is a tool you use to send information to and receive it from another person or location?A)Input device B)Output device C)Storage device D)Telecommunications device 2

9、.The form of conversion process in which both the old and the new system are operated until there is agreement to switch completely to the new system is called _ A)pilot conversion.B)plunge or direct conversion C)parallel conversion.D)phased conversion.3.Wireless mouse is a _.A)Input device B)Output

10、 device C)Storage device D)Telecommunications device 4.Which of the following tools is used to help an organization build and use business intelligence?A)Data warehouse B)Data mining tools C)Database management systems D)All of the above 5.Which type of software provides additional functionality to

11、an operating system?A)System B)Application B)Operating system D)Utility 6.The direct computer-to-computer transfer of transaction information contained in standard business documents,such as invoices and purchase orders,in a standard format is _.A)Electronic transaction interchange.B)Electronic info

12、rmation interchange.C)Electronic data interchange.D)Electronic funds transfer.7.A company like Wal-Mart that has both stores and a web site for purchasing and is referred to as?A)Click-and-order B)Click-and-mortarC)Brick-and-order D)Brick-and-click名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页，共 7 页 -8.What does Port

13、ers five forces model determine?_ A)The relative attractiveness of an industry B)The competitive advantage of a competitor C)The distribution chain of a competitor D)The relative attractiveness of another business 9.The power companies use artificial intelligence software to find electricity usage p

14、atterns so that they can analyze rate structures and forecast demand.So which type of artificial intelligence software do they use?_ A)Expert systems B)Neural Networks C)Genetic Algorithms D)Intelligent Agents 10.Land s End Co.lets its order-entry employees enter the customers orders into the mainfr

15、ame database from home.According to our textbook,this is_.A)ordering products and services by EDI B)moving money through EFT C)telecommuting D)reaching the exact customers 三、Multiple Choice(30 points，2 Points Each)1.The BPR(Business Processing Reengineering)are _ A)Radical redesign of business proce

16、sses B)Fundamental rethinking of business processes C)Achieve dramatic improvement D)Eliminating jobs E)Continuous and incremental improvement 2.The sales information gathered in a retail store pass up to the headquarter can be classified as _ A)Upward flow of information B)Downward flow of informat

17、ion C)Horizontally flow of information D)Internal information E)external information F)Objective information G)Subjective information 3.Data mining tools include the following tools,_ A)query and reporting tools B)intelligent agents C)multidimensional analysis tools D)database management system 名师资料

18、总结-精品资料欢迎下载-名师精心整理-第 3 页，共 7 页 -E)statistical tools 4.When _,the substitute power is high in the industry.A)there are many price competitive substitute products existing in the market B)there are many suppliers existing in the market C)the switching cost in low in the market D)there many competitors

19、 who provide the same products 5.The core ERP functions found in the successful ERP systems include.A)Accounting management&Financial management B)Manufacturing management&Production management C)Transportation management D)Sales and Distribution management E)Human resources management F)Integrated

20、collaboration environments management 6.According to our textbook,Microsoft Office software is.A)convenience product B)specialty product C)commoditylike product D)digital product 7.Which of the storage media use optical technology to store information?_ A)Hard disk B)Floppy disk C)CD D)DVD E)Flash m

21、emory Devices F)Flash memory cards 8.The strategic and competitive opportunities with SCM include_.A)ensuring the right quantity of parts for production or products for sale arrive at the right time.B)ensuring production lines function smoothly because high quality parts are available when needed C)

22、Keeping the cost of transporting materials as low as possible consistent with safe and reliable delivery D)providing superior after-sale service and support 9.Distinction between MISs and DSSs are _.A)DSS perform“what-if”analysesB)DSS use different modeling tools to analyze information C)MIS perform

23、 OLTP analysis D)DSS perform OLTP analysis E)MIS perform OLAP analysis 装订线名师资料总结-精品资料欢迎下载-名师精心整理-第 4 页，共 7 页 -F)DSS perform OLAP analysis 10.When do scope creep and feature creep most likely occur?A).Unclear or missing requirements B).Failure to manage project scope C).Changing technology D).develop

24、ers add extra features that were not part of the initial requirements 11.The decision whether to expand your business into west of China is _.A).Structured decision B).Nonstructured decision C).Recurring decision D).Nonrecurring decision 12.Which are techniques B2C e-commerce companies use to attrac

25、t customers?A).Registering with search engines B).Viral marketing C).Online ads D).Virtual marketing 13.Which of the following describes an RFP？A)A formal document B)Describes detailed logical system requirements C)Describes detailed time and cost constrains D)Invites outsourcing organizations to su

26、bmit bids for system development 14.Which statement about database management system tools is true _.A)data definition subsystem of a DBMS helps you create and maintain the data dictionary and define the structure of the files in a database B)DBMS engine allows you to see,change,sort and query the c

27、ontent of a database.C)Data manipulation subsystem helps you add,change and delete information in a database and query it for valuable information D)Application generation subsystem contains facilities to help you develop transaction intensive applications.15.Which type of outsourcing can save cost

28、for businesses?A)purchasing software packages B)onshore outsourcing C)nearshore outsourcing D)offshore outsourcing 四、Term Explanation(8Points,2 Points Each)1Data Warehouse 2.SCM 名师资料总结-精品资料欢迎下载-名师精心整理-第 5 页，共 7 页 -3.DSS 4.The Long Tail 五、Short Answers(12 Points)1.Can you explain how Value Chain meth

29、od helps businesses find their IT strategies?2.What are the seven phases in SDLC method,and what are the main activities in each phase?六、Case(20Points,10 Points Each)1 At allied Engineering,Inc.,a consultant was asked to design an office automation system that would improve the productivity of manag

30、ers and secretarial staff.After a week of interviewing managers throughout recognized,Specialists would operate PC-based word processing and database applications,while the other secretaries in the firm would be responsible for handling administrative tasks,such as making travel arrangements,handlin

31、g the phone,and arranging meetings.At first,the management of the firm felt that the recommendations would work well.The equipment supporting office automation was brought in.The consultant argued that the work processing and database software were so easy that no training was necessary.After about

32、a month,the consultant returned to find that the system was hardly being used.The secretaries were performing the tasks they were accustomed to doing.The equipment was idle.Changes in procedures and work allocation had not been put into place.The overall productivity of the office had not been impac

33、ted by the new office automation system.Please answer the following questions:(1)Why did this situation occur?(2)What should the consultant have done differently in order to bring about change in the office?2.Answer the questions after reading the following material Unifying Communications in Alaska

34、 General Communications Inc.of Anchorage,Alaska,used to provide half of all the long-distance calls in Alaska.In 1996,the company sensed a future in which all communications services could be provided by a single company.Most customers would choose to have single carrier provide all their communicat

35、ions services.General planed for combining services for telephone,cable television,mobile communications,and satellite communications together,providing customers with all in one communication package.The task of redesigning General s billing service so that each type of communications service would

36、 appear on one comprehensive bill was the most important thing for them.Combining this information would be complicated because all of General s billing information was already contained in a 20-year-old 名师资料总结-精品资料欢迎下载-名师精心整理-第 6 页，共 7 页 -system.Discarding that system and starting over simply was n

37、ot possible for them,because they don t have the right technology.David Oglesby,director of MIS,turned to Cincom Systems for a solution to the problem,Cincom offered an object-oriented development and execution environment called Total FrameWork that provided Spradling and Oglesby with exactly what

38、they needed:the ability to convert their old billing system into a form that would eventually fit into the new comprehensive system.The first new bill combined long-distance usage with bills from three cable companies that General was sent to customers in March 1996.The object-oriented environment let General implement new pricing plans more quickly and cheaply,beating out competitors.Case study questions:Who developed General Communications Inc.s new billing system?Why General Communications Inc.chose them?名师资料总结-精品资料欢迎下载-名师精心整理-第 7 页，共 7 页 -