罗致恒富：2019年创意与营销人才薪酬报告（英文版）(32页).pdf

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1、CREATIVE&MARKETING2019SALARYGUIDE获取更多最新资料请加微信y o u z i cm s 666CONTENTS2019 SALARY GUIDE|THE CREATIVE GROUP12Your Guide to Starting Salaries 4Hiring Trends:United States 9How to Use Our Salary Tables10Creative&Marketing Salaries:United States16Adjusting Salaries for U.S.Cities 18Hiring Trends:Canada

2、 20Creative&Marketing Salaries:Canada25Adjusting Salaries for Canadian Cities26 A Snapshot of Compensation Packages28A Managers Onboarding Checklist3010 Interview Questions to Ask Job Candidates31 About The Creative GroupYou acknowledge and agree that the Salary Guide and its contents shall be solel

3、y for your personal,non-commercial use and that the Salary Guide and copyright are the exclusive property of Robert Half International Inc.2018 Robert Half International Inc.获取更多最新资料请加微信y o u z i cm s 666Your business is competing in a fierce hiring market today.Skilled creative and marketing profes

4、sionals are in short supply.Top candidates frequently field multiple job offers.For many roles,the talent crisis is expected to deepen.To recruit the best people and build happy and productive teams,staying current on salary and hiring trends is a must.And The Creative Group 2019 Salary Guide can he

5、lp you do just that.Why a salary guide from The Creative Group?Because we know what were talking about when it comes to compensation,hiring and boosting employee job satisfaction.Our staffing specialists place creative professionals with companies like yours every day.We know what candidates are loo

6、king for in job offers,which skills require employers to pay a premium and which roles are hardest to staff.The salary ranges in the guide are based on the thousands of placements weve made and the actual salaries our clients are paying to land top talent.YOUR GUIDETO STARTING SALARIES2019 SALARY GU

7、IDE|THE CREATIVE GROUP2获取更多最新资料请加微信y o u z i cm s 666Doing worthwhile workFeeling appreciated for the work they doInterest in their work312Top Drivers of Workplace Happiness for Creative and Marketing ProfessionalsIn short,The Creative Group 2019 Salary Guide is your all-in-one source for accurate s

8、alary and hiring data and the information you need to build a happy and productive workforce.Source:Robert Halfs The Secrets of the Happiest Companies and EmployeesWHY WORKPLACE RELATIONSHIPS MATTEREmployees with good team relationships are 2.5 times more likely to be happy at work.2019 SALARY GUIDE

9、|THE CREATIVE GROUP3Source:Robert Halfs The Secrets of the Happiest Companies and Employees获取更多最新资料请加微信y o u z i cm s 666Creative and marketing professionals have more options than ever in terms of where,when and how they work.This leads to both opportunities and challenges for employers.Heres a loo

10、k at some key trends likely to affect your hiring prospects in the coming year.New technology fuels new staffing needsCompetition for good gigs is nothing new for creatives.And for several years now,employers have had to compete for skilled creative talent.Today,businesses seek professionals who can

11、:Leverage new technology to improve marketing capabilities and campaign performance Employ data to deliver personalized experiences throughout the customer journey Use rapid prototyping to deliver superior products and servicesFinding digital-savvy creatives to support these initiatives can be a tal

12、l order.HIRING TRENDSUNITED STATES2019 SALARY GUIDE|THE CREATIVE GROUP4获取更多最新资料请加微信y o u z i cm s 666Cutting edge becomes old school quicklyTechnology waits for no one.It evolves with lightning speed,and so must your business.Companies need a pipeline of multiskilled and adaptive creative profession

13、als to make sure theyre squeezing maximum benefit from the latest tools.Employers increasingly look for candidates proficient in:Artificial intelligence(AI)and machine learning Content creation and content marketing Data science,data analysis and A/B testing Digital strategy Front-end web developmen

14、t Motion graphics Search engine optimization(SEO)and search engine marketing(SEM)Social media management User experience(UX)and user interface(UI)design Video productionYour perfect hire may not existYour business cant afford to hold out for a candidate who “has it all.”If you expect to find a web d

15、esigner whos also an analytics guru,you may need to think again.Rather than waiting for the ideal candidate in a tough hiring market,its better to secure someone who has the primary expertise and work style you want.Then,provide your new employee with on-the-job training to fill skills gaps.Source:T

16、he Creative Group survey of nearly 600 creative and marketing professionals with hiring authority 71%of creative and marketing professionals say its challenging to find talent with up-to-date digital skills.2019 SALARY GUIDE|THE CREATIVE GROUP5获取更多最新资料请加微信y o u z i cm s 666Landing top talent require

17、s speedImpressed by a candidate you just interviewed?Odds are theyve impressed other hiring managers,too.Make your best offer as swiftly as possible or risk losing out on your first pick.And if you use creative freelancers,consider converting high performers to full-time staff sooner rather than lat

18、er.Rethink your online hiring strategiesThe ubiquity of online job boards and social media makes it seem like the internet is the only tool employers need to find talent,but thats a risky strategy.A digital-only approach may feel quick and easy,but it can mean sorting through a daunting number of ap

19、plications and still not finding the best person for the job.If youre a busy creative manager who doesnt have a lot of time to evaluate candidates,working with specialized recruiters can help bring people with the right skills and personality to the table.Workplace collaboration is more crucial As t

20、eams create more integrated campaigns for digital and traditional channels,creatives need to get along and work well with their colleagues across company departments.Finding people who thrive in collaborative environments and communicate clearly is more important than ever.Bonus:Camaraderie built th

21、rough successful partnering boosts innovation and staff morale.Retention is a priorityWhats just as challenging as hiring top creative candidates?If you said,“Retaining your star players,”youre spot on.According to research by The Creative Group,most turnover on creative teams occurs among entry-lev

22、el employees.And the most common reasons people leave are limited opportunities for career growth and boredom with their jobs.To retain top talent,companies need to:Reward creativity and risk-taking Invest in professional growth and development Create a corporate culture that encourages ownership of

23、 ideas and projects Regularly check in with staff to determine if they are happy in their roles Ensure salaries are competitive2019 SALARY GUIDE|THE CREATIVE GROUP6获取更多最新资料请加微信y o u z i cm s 666 WE MAKEHIRING EASYHiring doesnt have to be a costly,time-consuming process.We can help you find the right

24、 fit for your open roles.Find out all the ways we can be a trusted advisor throughout your hiring process.START HIRING NOW 获取更多最新资料请加微信y o u z i cm s 666 HOT JOBSUNITED STATES Content strategist Digital marketing manager Digital strategist Email marketing specialist Front-end web developer Hybrid de

25、signer Marketing analytics manager Project manager SEO/SEM specialist Social media manager UI designer UX designerFor details on in-demand positions,see the glossary of job descriptions.2019 SALARY GUIDE|THE CREATIVE GROUP8获取更多最新资料请加微信y o u z i cm s 66625th The lowest percentile most often fits cand

26、idates who are new to a role and still developing their skills.The job may be in a market with low competition for talent or in a smaller,less complex organization.50th To start a candidate at the midpoint percentile,expect three to five years of experience and the necessary skills to get the job do

27、ne.The role is likely of medium complexity or in a market where competition for talent is moderate.HOW TO USE OUR SALARY TABLES75th Higher-end starting salaries require a strong skill set and more experience than most candidates possess,possibly including specialized certifications.The job may be fa

28、irly complex or in a market where competition for talent is high.95th Candidates with an advanced level of experience and certifications can command a starting salary in the highest percentile.The work is very complex or in a market where competition for talent is extremely high.To help you determin

29、e salary levels for new hires,we report starting pay ranges by percentiles,as explained at right.Salary figures represent the national average,but you can adjust the figures on the following pages to your market using the local variances on Pages 16-17 for the United States and Page 25 for Canada.Bo

30、nuses,benefits and other kinds of compensation are not factored into our calculations.If appropriate,consider other financial incentives your company offers.Then move quickly theres a good chance that your top candidate is your competitors first choice,too.CREATIVE&MARKETINGSALARIESUnited States 201

31、8 Robert Half International Inc.POSITION 25th 50th75th95thDesign&ProductionGraphic Designer42,00055,00065,25083,2502019 SALARY GUIDE|THE CREATIVE GROUP9获取更多最新资料请加微信y o u z i cm s 666PERCENTILESPOSITION 25th 50th75th95thDesign&ProductionCreative Director90,000111,000135,750186,000Creative Services Ma

32、nager66,00082,50097,500121,500Art Director68,75085,75099,750120,000Project Manager56,25068,75081,500103,750Studio Manager54,00065,00077,00098,250Production Manager50,50061,25070,75091,500Graphic Designer42,00055,00065,25083,250Digital Artist49,00062,50079,50094,250Production Artist42,50052,00058,250

33、72,750Production Coordinator37,50041,25049,00062,250Production Assistant31,75037,00044,00055,5003D Animator57,00067,00079,500101,2503D Modeler50,00060,00068,75090,500Multimedia Designer 54,00071,00082,00097,500Presentation Specialist50,00060,75071,75091,500CREATIVE&MARKETING SALARIES UNITED STATES20

34、19 SALARY GUIDE|THE CREATIVE GROUP10 2018 Robert Half International Inc.获取更多最新资料请加微信y o u z i cm s 666POSITION25th50th75th95thDesign&ProductionPackage Designer46,75056,25068,75090,750(continued)Environmental Designer55,00063,50081,25091,000Illustrator/Infographics Designer44,00053,00062,75080,000Pho

35、to Retoucher40,00052,00068,75083,500Photographer37,50051,00062,75087,500Traffic Manager45,50055,00066,25082,000Traffic Coordinator33,75041,50046,75055,000Digital Asset Manager43,75048,00051,00075,000Desktop Publisher/Layout Artist33,25041,50047,75065,000Digital Design&ProductionUser Experience(UX)Di

36、rector 107,000128,500152,250190,000User Experience(UX)Designer75,00093,500114,500148,000User Experience(UX)Researcher72,00085,000112,500135,000User Interface(UI)Designer65,00080,00094,750125,000Instructional Systems Designer69,25083,25098,750120,000Interactive Art Director76,50092,000104,000124,750I

37、nteraction Designer64,50072,75086,500119,750Information Architect79,50095,000115,000143,500Front-End Web Developer65,00079,25096,000130,500Interactive Producer72,75078,50094,250104,500Mobile/Responsive Designer 65,00084,00098,500110,250CREATIVE&MARKETINGSALARIESUnited StatesPERCENTILES2019 SALARY GU

38、IDE|THE CREATIVE GROUP11 2018 Robert Half International Inc.获取更多最新资料请加微信y o u z i cm s 666CREATIVE&MARKETINGSALARIESUnited StatesPOSITION25th50th75th95thDigital Design&ProductionVisual Designer 62,75079,00097,750105,000(continued)Motion Designer62,50074,00088,000104,000Web Designer56,00067,25076,000

39、101,500Web Production Artist44,00053,00061,75076,000Video Producer59,75073,75087,500111,250Video Editor 53,25063,25077,500104,000Content Development Proposal Specialist60,75072,75081,25095,000&ManagementContent Strategist 60,75073,00086,500110,250Content Manager53,75062,75077,75099,000Web Content Ma

40、nager45,75053,50064,25085,500Web Content Coordinator39,75047,75052,00065,000Copywriter58,25071,50083,250108,000Interactive/Web Copywriter52,00062,50083,000104,000Technical Writer60,25072,75080,000101,250Copy Editor42,00062,00069,75079,250Proofreader40,00050,00060,00072,750PERCENTILES2019 SALARY GUID

41、E|THE CREATIVE GROUP12 2018 Robert Half International Inc.获取更多最新资料请加微信y o u z i cm s 666PERCENTILESCREATIVE&MARKETINGSALARIESUnited StatesPOSITION25th50th75th95thAdvertising&MarketingAccount Director83,250100,000118,500155,000AgencyAccount Supervisor73,25084,25099,750132,750Account Manager53,75063,7

42、5074,75097,250Account Executive45,50054,50068,75085,250Account Coordinator35,00042,00049,75060,250Advertising&MarketingChief Marketing Officer 136,500164,000196,000247,750CorporateVice President of Marketing120,500145,000171,750219,000Marketing Director86,500108,000128,000163,000MarCom Manager63,500

43、75,00087,000114,500MarCom Coordinator41,50050,00059,50074,000Advertising&MarketingMedia Director83,500100,250120,500158,500Agency or CorporateMedia Buyer53,25062,50075,25091,000Media Planner47,75057,00072,75085,000Marketing Analytics Manager81,75093,250116,500145,250Marketing Analytics Specialist52,

44、00068,00085,000104,250Web Analytics Specialist62,50073,50099,000112,000Digital Marketing Manager65,00079,50095,000125,000Digital Marketing Coordinator44,75054,50062,75089,500Brand/Product Manager72,00090,000100,750132,000Digital Project Manager62,50081,00096,000114,5002019 SALARY GUIDE|THE CREATIVE

45、GROUP13 2018 Robert Half International Inc.获取更多最新资料请加微信y o u z i cm s 666PERCENTILESCREATIVE&MARKETINGSALARIESUnited StatesPOSITION25th50th75th95thAdvertising&MarketingSEO/SEM Specialist 52,00062,50072,75094,500Agency or CorporateMarket Researcher50,75060,75077,50099,750(continued)Digital Strategist

46、 64,50077,50091,750124,750Digital Community Manager 46,75056,25066,75088,500Social Media Manager 49,00057,75072,75098,250Social Media Specialist 41,50050,25060,25080,000E-Commerce Marketing Manager 70,00084,00099,250126,250Email Marketing Specialist44,75053,75063,75081,250Event/Trade Show Manager45,

47、75055,00065,25088,750Event/Trade Show Coordinator34,50041,50049,25062,750Public RelationsVice President of Public Relations95,750115,000136,250188,000Public Relations Director85,00095,000112,500145,000Public Relations Manager68,75077,50091,750121,000Public Relations/45,75055,00066,25083,000Communica

48、tions SpecialistSource:Robert Half survey of more than 1,000 workers in the United States employed in professional environments 54%of workers feel comfortable negotiating salary at a new job.2019 SALARY GUIDE|THE CREATIVE GROUP14 2018 Robert Half International Inc.获取更多最新资料请加微信y o u z i cm s 666CALCU

49、LATE YOUR CUSTOM SALARYHow do salaries in your area compare to the national averages?Click the button below to calculate local salaries.Just select from the options for job titles and locations,and the calculator does the work for you.CALCULATE YOUR CUSTOM SALARY 获取更多最新资料请加微信y o u z i cm s 666Alabam

50、aBirmingham 5%Huntsville 6%Mobile 14%ArizonaPhoenix+15%Tucson+7%ArkansasFayetteville 5%Little Rock 5%CaliforniaFresno 8%Irvine+30%Los Angeles+32%Monterey+15%Oakland+32%Ontario+20%Sacramento+6%San Diego+27%San Francisco+41%San Jose+38.5%San Rafael+32%Santa Barbara+27%Santa Rosa+22%Stockton 13%Colorad