2022年高中英语UnitAdvertisingPeriodFourProject讲义牛津译林版必修 .pdf

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1、1 Period Four Project.单词自测1.media n.大众传播媒介，大众传播工具2.poster n.海报post vt.张贴；n.(在网上发布的)帖子3.target n.目标；靶子；vt.瞄准；以为目标4.determine vt.确定，查明；决定；裁决5.analysis n.分析，分析结果analyse vt.分析6.appeal vi.有吸引力；呼吁，恳请；n.吸引力；呼吁；恳求7.react vi.做出反应，回应8.personally adv.个别地；就本人而言；本人，亲自personal adj.个人的，私人的9.anti-smokingn.反对吸烟10.po

2、isonous adj.有毒的poison n.毒药11.urge vt.敦促，力劝；竭力主张；n.强烈的欲望，冲动12.tobacco n.烟草，烟叶13.shock vt.使震惊，使惊愕；n.震惊，惊愕shocked adj.感到震惊的shocking adj.令人震惊的.短语自测1.figure out弄清楚，弄懂；计算出2.appeal to吸引，引起兴趣；呼吁3.be concerned with涉及4.get something across把表达清楚5.die from死于(外部或间接原因)名师资料总结-精品资料欢迎下载-名师精心整理-第 1 页，共 23 页 -2.根据课文内容

3、判断正(T)误(F)1.Anti-smoking ad campaign is mainly designed for high-school students.(T)2.Our main aim is to discourage all the people in the world from smoking.(F)3.If we can convince young people not to start to smoke，their parents must give up smoking.(F)4.We use this slogan and picture to make them

4、fully aware of the damage that smoking does to their health.(T).根据课文内容选择正确答案1.What should be done first to determine the target audience?A.Do a little research and analysis.B.Create the message for the right people.C.Know what the audience already think.D.Get to know the audience.答案A 2.How can a res

5、earcher know the way the audience will react?A.Planning some questions.B.Talking with the audience.C.Gathering information from the research.D.Guessing how the audience will react.答案C 3.The advertising way depends on .A.how well you do your research B.who your target audience are C.which kinds of ad

6、s are the best D.both B and C 答案D 4.The correct order to build an ad can be .a.decide the target audience b.know what the audience have in mind c.gather information from the research d.do a little research e.decide what approach to use 名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页，共 23 页 -3 A.a；b；c；e；d B.d；c；b；a；e C

7、.e；b；c；a；d D.d；c；a；e；b 答案B.阅读课文完成下表，每空一词Determine your audience In order to determine your audience，do a little research and 1.analysis in advance and 2.explore what the audience already thinks so you can create the right 3.message for the right people.What an ad campaign says After deciding your 4.

8、audience，decide what you want them to know or think about.Its important to always try to 5.appeal to the audience in order to get them to 6.react in a certain way.You can gather this information from your research.Reach your audience You have lots of different ways to get your message 7.across when

9、putting together an ad campaign.What 8.approach to use should depend mainly on your 9.target audience and which kinds of ads 10.reach that group best.1.determine 语境感悟 (1)(教材P18)In order to determine your audience，you will need to do a little research and analysis in advance.为了确定你的受众，你需要预先做一些研究和分析。(2

10、)James determined to give up smoking.詹姆斯决定戒烟。(3)I am determined to do morning exercises to keep healthy.为了保持健康，我决定每天做早操。(4)She determined on becoming an excellent dancer.她决心成为一名出色的舞者。归纳拓展 (1)determine vt.确定，查明；决定；裁决determine to do sth.决心做某事名师资料总结-精品资料欢迎下载-名师精心整理-第 3 页，共 23 页 -4 determine sb.to do st

11、h.使某人决心做某事determine on(doing)sth.决定做某事(2)determined adj.坚定的，坚决的，下定决心的be determined to do sth.下决心做某事 即时跟踪 (1)I am determined/determine to do better than Jack.我决心比杰克做得更好。(2)I have determined on going to the west to work after graduation.我已决定毕业后到西部工作。(3)This determined him to act immediately.这使他下定决心马上采

12、取行动。(4)He left the place，never back again.A.determined；to come B.being determined；to come C.determined；coming D.determining；coming 答案A 解析be determined to do sth.决定做某事，此短语在句中作伴随状语，故选A。2.react 语境感悟 (1)(教材 P18)It is important to always try to appeal to the audience in order to get them to react in a ce

13、rtain way.为了让受众作出预期的反应，始终努力地去吸引他们是非常重要的。(2)I wonder how he would react if I were to read my newspaper out loud on the train.(2015重庆)我想知道如果我在火车上大声地读我的报纸他会如何反应。(3)How did she react to the news?她对这个消息反应如何？(4)The government decided to react against the protesters.政府决心对抗那些示威者。归纳拓展 react vi.做出反应；回应；反应reac

14、t to 对做出反应名师资料总结-精品资料欢迎下载-名师精心整理-第 4 页，共 23 页 -5 react on/upon 对有影响react against 反对 即时跟踪 (1)How did they react to your suggestion?他们对你的建议有什么反应？(2)Unkindness often reacts on the unkind person.恶有恶报。(3)You really shouldn t have to his comment on your work so violently.he meant no harm to you.A.reacted；

15、After all B.responded；At all C.acted；After all D.done；In all 答案 A 解析句意为：你真不应该对他对你工作的评价作出如此剧烈的反应，毕竟，他无意要伤害你。react to对作出反应；after all毕竟，符合题意。at all根本；in all总计，总共。3.urge 语境感悟 (1)(教材 P19)If we can convince young people not to start，they might then urge their parents and other people to give up smoking，to

16、o.如果我们能说服年轻人不要学抽烟，他们可能也会力劝他们的父母和其他人戒烟。(2)He urged me to make a final decision.他催促我作最后的决定。(3)The report urged that people all around the world(should)protect our environment.这份报告呼吁全世界的人保护环境。归纳拓展 urge vt.敦促，力劝；竭力主张；n.强烈的欲望，冲动urge sb.to do sth./into doing sth.敦促某人做某事urge sth.on/upon sb.向某人强调某事urge agai

17、nst.极力反对th.主张；力劝某人做某事名师资料总结-精品资料欢迎下载-名师精心整理-第 5 页，共 23 页 -6 It is/was urged that.有人主张have an urge to do sth.渴望做某事 即时跟踪 (1)用适当的介词填空I don t want to urge you against your own wish.Our coach urged the great importance of teamwork on us.(2)They urged me to eat/into eating the strange food.他们怂恿我吃那种奇怪的食物。(

18、3)She urged that I(should)apologize to him.她力劝我向他道歉。(4)The United Nations the two sides in the conflict to lay down arms immediately and return to peace talks.A.encouraged B.urged C.invited D.allowed 答案B 解析句意为：联合国敦促冲突双方立即放下武器，恢复和平谈判。urge 敦促，符合题意。encourage 鼓励；invite邀请；allow允许。4.shock 语境感悟 (1)(教材 P19)

19、We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.我们希望警醒人们，让他们认识到，许多吸烟者死于与吸烟有关的疾病。(2)She knew how much the bad news would shock me.她知道那个坏消息会使我多么震惊。(3)His death was a great shock to us all.他的死使我们大家都大为震惊。(4)To my shock，he lost his

20、passport on his visit to America.使我震惊的是，他去美国旅游时丢了护照。归纳拓展 (1)shock vi.&vt.(使)震惊；(使)惊愕；n.震惊，惊愕；休克；打击to one s shock令某人震惊的是(2)shocked adj.感到震惊的be shocked at/by sth.对某事感到震惊名师资料总结-精品资料欢迎下载-名师精心整理-第 6 页，共 23 页 -7 be shocked to do sth.震惊地去做某事(3)shocking adj.令人惊讶的 即时跟踪 (1)They were shocked by/at her rudeness

21、.他们对她的无礼感到震惊。(2)He brought her food again but was shocked to find her dead.他再次给她带来食物，却震惊地发现她已死亡。(3)Our teacher，at the news of the earthquake，was at a loss for words.A.shock B.shocked C.shocking D.having shocked 答案B 解析句意为：我们的老师对地震的消息非常震惊，一下子说不出话来。过去分词shocked作原因状语。1.figure out 语境感悟 (1)(教材 P18)It is im

22、portant to figure out exactly what you want to tell the audience and what you are trying to get them to do.重要的是，你得确切弄清楚你想要告诉观众什么，想让他们做什么。(2)I dont figure out what you re trying to say.我不明白你想说什么。(3)Have you figured in the cost of the hotel?你把旅店的费用算进去了吗？归纳拓展 figure out 弄清楚；弄懂；计算出；解决figure sth.in将某物包括在

23、内；计算在内 即时跟踪 (1)The boy can t figure out the maths problem.这个男孩做不出这道数学题。(2)Instead of blaming others for our failure,we should what to do next and try our best to succeed in the future.A.figure out B.carry out 名师资料总结-精品资料欢迎下载-名师精心整理-第 7 页，共 23 页 -8 C.take out D.put out 答案 A 解析句意为：我们不要因为我们的失败而责备别人，我们应

24、当弄清楚下一步我们要做什么，并且尽最大努力去实现将来的成功。figure out 弄清楚，符合题意。carry out 开展，实施；take out拿出来；put out扑灭，熄灭。2.appeal to 语境感悟 (1)(教材 P18)It is important to always try to appeal to the audience in order to get them to react in a certain way.为了让受众作出预期的反应，始终努力地去吸引他们是很重要的。(2)We tend to have a better memory for things tha

25、t excite our senses or appeal to our emotions than for straight facts.(2015浙江)相对于直白的事实，我们对于激发自己感觉或唤起自己情感的事物，记忆往往更加深刻。(3)She appealed to the High Court against the sentence.她不服判决，并向高等法院提起上诉。(4)The government is appealing to everyone to save water.政府正呼吁大家节约用水。归纳拓展 对某人有吸引力；上诉；向呼吁请求appeal to sb.for.为向某人

26、呼吁请求appeal for sth.呼吁某事；请求给予某物appeal to/for sb.to do sth.呼吁/恳请某人做某事make an appeal for sb.to do sth.呼吁某人做某事 即时跟踪 (1)The idea of camping has never appealed to me.对露营这种想法我从来就不感兴趣。(2)The police are appealing to the public for information about the crime.警方呼吁公众提供有关这起犯罪案的信息。(3)Aside from the color，the des

27、ign is also expected to all ages and social groups.A.figure out B.appeal to C.take over D.reach out 答案B 名师资料总结-精品资料欢迎下载-名师精心整理-第 8 页，共 23 页 -9 解析句意为：除了颜色，这个设计也希望吸引各年龄段的人和社会群体。appeal to 吸引；迎合，符合句意。figure out算出；take over接管；reach out伸出。3.get.across 语境感悟 (1)(教材 P18)There are lots of different ways to ge

28、t your message across when you are putting together an ad campaign.当你构思系列广告时，有多种不同的方法可以把你的信息讲清楚。(2)The teacher tried to explain the problem，but his explanation did not get across to the class.老师尽力解释这个问题，但是他的解释没有被同学们理解。(3)The news got around as soon as possible.消息很快地传开了。(4)Stop talking！Let s get down

29、 to work.不要说话了，开始工作吧。(5)We must get over our shortcomings and mistakes in our work.我们必须克服工作上的缺点和错误。归纳拓展 把讲清楚；使被理解get across to向讲清楚；让听懂消息传开get down to 开始认真做某事；着手处理get off 下车；离开；动身；起飞；脱下；下班get over 克服；摆脱某种情绪；从恢复；痊愈get rid of 摆脱；除掉；处理掉get through 做完；办完；看完；吃完；通过考试；接通电话 即时跟踪 (1)As a teacher，it is importa

30、nt to get his meaning across to his students.作为老师，把意思向学生表达清楚是很重要的。(2)I ve been trying to ring up all day and I couldnt get through.我整天都在打电话，但总是打不通。(3)However hard I tried to think about it，what he said didn t really to me.A.figure out B.make out 名师资料总结-精品资料欢迎下载-名师精心整理-第 9 页，共 23 页 -10 C.get across D

31、.turn out 答案C 解析句意为：不管多么努力地去想，我并没真正地理解他所说的话。get across to sb.使某人理解，符合句意。figure out算出；make out 理解；turn out结果是。4.die from 语境感悟 (1)(教材 P19)We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.我们希望警醒人们，让他们认识到，许多吸烟者死于与吸烟有关的疾病。(2)Five men

32、 died from police gunfire.五名男子被警察击毙。(3)Many old customs are dying out.许多旧习俗正在消失。(4)The flowers are dying off because there has been no rain.因为没有雨这些花相继死去了。归纳拓展 die from多指因外部创伤或间接的原因而死亡die of多指死于疾病、饥寒、年老、悲伤、事故等die out灭绝；逐渐消失die fordie to do渴望；很想die away(尤指声音、光、风)逐渐消失；停止die down(兴奋、激动等情绪)渐弱；(火)渐熄；平息die

33、 off(家族、种族等)相继死亡；(草木)枯死 即时跟踪 (1)选词填空die from，die of，die away，die off，die out，die forI am dying for something to eat.Many villagers die from snake bites every year.The sound of the car died away in the distance.The deer in the forest are all dying off from disease.That style of music died out ten yea

34、rs ago.His grandmother died of sorrow soon after her husbands death.名师资料总结-精品资料欢迎下载-名师精心整理-第 10 页，共 23 页 -11(2)There was great excitement in the streets and the shouting didnt till after midnight.A.die away B.die down C.die off D.die of 答案A 解析die away用于指声音的逐渐消失，符合句意。die down用于指火焰的逐渐熄灭、风渐弱以及激动情绪的渐渐平息

35、等；die off指一个一个死去，相继而死；die of 死于(强调内因)。1.现在分词短语作后置定语 语境感悟 (1)(教材 P18)Unlike a single advertisement，an ad campaign is a planned programme of advertisement using various kinds of ads to reach a certain audience.不同于一则单独的广告，广告宣传活动是预先策划的系列广告，利用各种广告形式去影响特定的观众。(2)Being a leader，she has to deal with a lot of

36、 work.作为领头人，她不得不处理很多工作。(3)As the light turned green，I stood for a moment，not moving，and asked myself what I was going to do.当灯变绿色时，我站了一会儿，没动，并且问自己要做什么。归纳拓展 教材原句中的using various kinds of ads to reach a certain audience是一个现在分词短语用作后置定语。(1)单个的现在分词作定语时一般置于被修饰词的前面；现在分词短语作定语必须置于被修饰词之后，其用法相当于一个定语从句。(2)现在分词还可

37、作状语，表示时间、原因、伴随、结果等。现在分词作状语时其逻辑主语往往是句子的主语，这时该动词与句子的主语之间往往存在主动关系。即时跟踪 (1)The baby recognized his mothers smiling face and smiled.那个婴儿认出了妈妈微笑的脸庞，笑了起来。(2)Those wanting to apply for the job/who want to apply for the job should sign here.那些想申请这份工作的人请在这里签名。(3)Not having received a reply，he decided to write

38、 again.没有得到答复，他决定再写信。名师资料总结-精品资料欢迎下载-名师精心整理-第 11 页，共 23 页 -12(4)Like ancient sailors，birds can find their way the sun and the stars.(2015重庆，11)A.used B.having used C.using D.use 答案C 解析考查非谓语动词。句意为：就像古时候的水手一样，鸟能利用太阳和星星找到它们的路。根据语境，use 与其句中隐含的逻辑主语birds之间为主动关系，故用v.-ing形式的一般式，在句中作伴随状语，表示与find同时发生。2.It isa

39、dj./n.(for sb.)to do sth.语境感悟 (1)(教材 P18)It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.重要的是，你得确切弄清楚你想要告诉观众什么，想让他们做什么。(2)It s necessary for us to use a short-wave radio to pick up the programmes.我们用一台短波收音机收听这些节目是必要的。(3)It was foolis

40、h of him to give up the job.他放弃那份工作是愚蠢的。(4)It is everyones duty to obey the law.遵守法律是每个人的义务。归纳拓展 教材原句中的it是形式主语，真正的主语为不定式短语“to figure out.”。and 连接两个由 what 引导的从句，作figure out的宾语。it作形式主语时本身没有具体的意义，而只是帮助把真正的主语移到句子后部去，使句子显得平衡一些。it作形式主语时，it代替不定式短语常用于下列句型中：It beadj.It ben.to do sth.It takes sb.some time to

41、do sth.做某事花了某人时间。It s up to sb.to do sth.由某人决定做某事/做是某人的职责或义务。即时跟踪 (1)It is difficult for a foreigner to learn Chinese.对于一个外国人来说，学习汉语是困难的。(2)It s up to you to look after the children.由你负责照看这些孩子。(3)comes as no surprise that San Francisco wins the honor as the fittest 名师资料总结-精品资料欢迎下载-名师精心整理-第 12 页，共 23

42、 页 -13 city in the US for its steep hills and fresh food.A.It B.That C.This D.What 答案A 解析考查 it的用法。句意为：圣弗朗西斯科因它陡峭的小山和新鲜的食物赢得美国最佳城市的荣誉，这一点都不意外。it作形式主语，真正主语为that 后的从句。3.get 宾语宾语补足语 语境感悟 (1)(教材 P18)It is important to figure out exactly what you want to tell the audience and what you are trying to get th

43、em to do.重要的是，你得确切弄清楚你想要告诉观众什么，想让他们做什么。(2)He got his brother to help him.他让他的兄弟帮助他。(3)She got her bike running very fast.她把自行车骑得飞快。(4)I must get my hair cut.我得理发了。归纳拓展 教材原句中使役动词get 后接不定式作宾语补足语。get 后也可以接过去分词或现在分词作宾语补足语，分别表示其与宾语的被动或主谓关系。即时跟踪 (1)You will never get him to understand.你永远不会使他明白的。(2)Be car

44、eful when you cross this very busy street.If not，you may run over by a car.A.have B.get C.become D.turn 答案B 解析get run over中的 run 是过去分词，get 为连系动词，相当于be。类似的用法还有get dressed，get drunk，get trapped。故选 B。.单词拼写1.I will personally visit him some day.2.Many poisonous(有毒的)plants can be made into medicine.名师资料总

45、结-精品资料欢迎下载-名师精心整理-第 13 页，共 23 页 -14 3.The salesman urged me to buy a new car.4.He presented a detailed analysis(分析)of the trend in education.5.The book will appeal(吸引)only to a limited public.选词填空appeal to，fall for，figure out，get across，depend on1.Children depend on their parents for food and clothi

46、ng.2.I spoke slowly，but my meaning didnt get across.3.Be smarter not to fall for such a trick again!4.It will take me some more time to figure out the present complex situation.5.The UN called on the two sides to solve the conflict by talking rather than appealing to force.完成句子1.Every evening after

47、dinner，if not tired，I will walk my dog.每天晚饭后，如果不累，我会去遛狗。2.It feels good to lie in the sun or swim in the sea.躺在太阳底下或在海水中游泳，感觉真好。3.This accident determined him to help more people in need.这次事故让他决心帮助更多的人。4.He tried hard to urge me to read more magazines about movies.他极力劝说我多看看电影方面的杂志。5.Hearing the good

48、 news，he jumped with joy.听到这个好消息，他高兴地跳了起来。.单项填空1.All the people present felt at the news.A.shocked；shocked B.shocking；shocking C.shocked；shocking D.shocking；shocked 答案C 解析句意为：所有在场的人都对这条令人震惊的消息感到震惊。shocked 震惊的，修饰人；shocking 令人震惊的，修饰物，故选C。2.Team leaders must ensure that all members their natural desire

49、 to avoid the embarrassment associated with making mistakes.(2013江苏，29)A.get over B.look over C.take over D.come over 答案A 名师资料总结-精品资料欢迎下载-名师精心整理-第 14 页，共 23 页 -15 解析考查动词短语辨析。句意为：团队领导者必须确保所有成员克服他们内心的渴望想要避免犯错所带来的尴尬。get over克服，恢复；look over检查，查看；take over接管，接收；come over 过来，顺便来访。3.When I got back to the

50、office I saw a message pinned to the door “Sorry to miss you；will call later.”A.read B.reads C.to read D.reading 答案D 解析考查动词意义和非谓语动词的用法。read在本句中意思为“让人能看得见”，是连系动词，有主动含义，因此用read 的-ing形式作定语最佳，故选D，read 的这种连系动词的用法也可理解为read 作“读作”讲。4.Who should be responsible for the accident?The boss，not the workers.They j