电子商务全书课件完整版ppt全套教学教程最全电子教案电子讲义(最新).ppt
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1、,Chapter 1 Introduction to Electronic Commerce,-教师姓名,目录页,CONTENS,1.1 OVERVIEW OF ELECTRONIC COMMERCE 1.2 FRAMEWORK OF EC 1.3 A BRIEF HISTORY OF EC 1.4 EC INFLUENCES 1.5 DEVELOPMENT HISTORY OF CHINESE EC 1.6 THE DEVELOPMENT TENDENCY OF CHINESE EC,过渡页,TRANSITION PAGE,OVERVIEW OF ELECTRONIC COMMERCE,1,
2、Chapter 1 Introduction to Electronic Commerce,OVERVIEW OF ELECTRONIC COMMERCE,01,Electronic commerce, commonly written as eCommerce or e-commerce, is the trading or facilitation of trading in products or services using computer networks, such as the Internet. Electronic commerce draws on technologie
3、s such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for a
4、t least one part of the transactions life cycle, although it may also use other technologies such as e-mail.,Chapter 1 Introduction to Electronic Commerce,OVERVIEW OF ELECTRONIC COMMERCE,01,E-commerce businesses may employ some or all of the following: Online shopping web sites for retail sales dire
5、ct to consumers Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales Business-to-business buying and selling Gathering and using demographic data through web contacts and social media Business-to-business electronic data inte
6、rchange Marketing to prospective and established customers by e-mail or fax (for example, with newsletters) Engaging in pretail for launching new products and services Online financial exchanges for currency exchanges or trading purposes,Chapter 1 Introduction to Electronic Commerce,Network level,01
7、,Information publishing level and information transmission level,02,Business services level and e-commerce application level,03,ECs framework,3 levels,2 columns,Chapter 1 Introduction to Electronic Commerce,1.Network level Network level is the network hardware infrastructure, namely an information t
8、ransmission system. It includes telecom, cable TV, wireless access, internet, VAN, WAN, LAN, intranet, extranet, Wi-Fi and WiMAX.,Chapter 1 Introduction to Electronic Commerce,2.Information publishing level and information transmission level Network level decides the route of e-commerce information
9、transmission. However, information publishing level and information transmission level deal with the questions concerning how to transmit information and what information to be transmitted. The most popular information publish mode is publishing information on WWW in the form of HTML or XML. Java or
10、 XML can facilitate publishing information on various network systems, various equipments and various operating system platforms. From the technical perspective, the whole process of e-commerce system revolves around information publishing and transmission.,Chapter 1 Introduction to Electronic Comme
11、rce,3.Business services level and e-commerce application level Business services level actualizes normal online business activities and services, such as online advertisement, online retail, online directories, electronic payment, online clients service, electronic certification (certificate Authori
12、ty) and e-commerce information security. Among them CA is the most important element. Since e-commerce is the business activities conducted online and all parties involved in online business would not see each other in person, identity confirmation and security become extraordinarily important. On n
13、etwork level, information publishing level, information distribution level and business services level, people can realize all kinds of e-commerce applications, such as the information systems of supply chain management, enterprise resources planning, and client relation management, and enterprise k
14、nowledge management as well as competing intelligence activities that are conducted on the basis of the said information systems. The main parties engaging in e-commerce activities like supplier, distributor, cooperating partners, and governments are interacting in all aspects with enterprises on th
15、is level.,Chapter 1 Introduction to Electronic Commerce,Classification of EC,初始期(20世纪90年代初期至中期),Chapter 1 Introduction to Electronic Commerce,Business-to-business (B2B) refers to a situation where one business uses e-commerce to make a commercial transaction with another. This typically occurs when
16、a business uses the computer and internet: To source materials for their production process To acquire the services of another for operational reasons To re-sell goods and services produced by others To fulfill the payment and conclude the transactions with others B2B is often contrasted against bus
17、iness-to-consumer (B2C). In B2B commerce it is often the case that the parties to the relationship have comparable negotiating power, and even when they dont, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree
18、 by economic implications of information asymmetry. An example that illustrates the business to business concept is automobile manufacturing. Many of a vehicles components are manufactured independently and the auto manufacturer must purchase these parts separately. For instance, the tires, batterie
19、s, electronics, hoses and door locks may be manufactured elsewhere and sold directly to the automobile manufacturer. In the context of communication, business to business refers to methods by which employees from different companies can connect with one another, such as through social media. This ty
20、pe of communication between the employees of two or more companies is called B2B communication.,Chapter 1 Introduction to Electronic Commerce,03,Business to Consumer (B2C) refers to a transaction that occurs between a company and a consumer, as opposed to a transaction between companies (called B2B)
21、. The term may also describe a company that provides goods or services for consumers. B2C can reduce intermediaries and labor costs, shorter transaction times, improve customers service and expanded market. While most companies that sell directly to consumers can be referred to as B2C companies, the
22、 term became immensely popular during the dotcom boom of the late 1990s, when it was used mainly to refer to online retailers, as well as other companies that sold products and services to consumers through the Internet. Although numerous business to consumer companies fell victim to the subsequent
23、dotcom bust as investor interest in the sector dwindled and venture capital funding dried up, B2C leaders such as A and taobao. com survived the shakeout and went on to rank among the most successful companies in the world.,Chapter 1 Introduction to Electronic Commerce,Business-to-Business-to-Consum
24、er (B2B2C) is an emerging e-commerce model that combines Business to Business (B2B) and Business to Consumer (B2C) for a complete product or service transaction. B2B2C is a business model where online, or e-commerce, businesses and portals reach new markets and customers by partnering with consumer-
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