芒果超媒：2021年半年度报告摘要（英文版）.PDF

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1、Summary of the 2021 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. 1 Stock Code:300413 Stock abbreviation:Mango Excellent Media Number: MANGO EXCELLENT MEDIA CO.,Ltd. Summary of the Semi-Annual Report 2021 I. Important notes The summary of this semi-annual report comes from the full text of t

2、he annual report. To fully understand the Companys operating results, financial situation and future development plan, investors should read the full text of the semi-annual report carefully in the media designated by the China Securities Regulatory Commission (CSRC). This semi-annual report is avai

3、lable in Chinese and English. In the event of any inconsistency between the Chinese version and the English version, the Chinese version shall prevail. All the directors attended in person the Board meeting for the review of this Report and its summary. Non-standard auditors opinion Applicable Not a

4、pplicable Preliminary plan for profit distribution to the common shareholders or turning the capital reserve into the share capital for the reporting period, which has been reviewed and approved at the board meeting. Applicable Not applicable The Company has no plan of cash dividends carried out, bo

5、nus issued and capitalizing of common reserves either. Preliminary plan for profit distribution to the preference shareholders for the reporting period which has been reviewed and approved at the board meeting. Applicable Not applicable II. Basic Information of the Company 1. Company profile Stock a

6、bbreviation Mango Excellent Media Stock Code 300413 Stock exchange for stock listing Shenzhen Stock Exchange Contact and Contact information Secretary of the Board Securities affairs representative Name WU Jun HUANG Jianyong Address Golden Eagle TV Culture City, Changsha City, Hunan Province Golden

7、Eagle TV Culture City, Changsha City, Hunan Province Telephone (0731)82967188 (0731)82967188 Email 2. Major accounting data and financial indicators If it is necessary for the Company to make retrospective adjustment or restatement on the accounting data in previous years Summary of the 2021 Semi-an

8、nual Report of MANGO EXCELLENT MEDIA CO., Ltd. 2 YES NO Unit:CNY Reporting period Same period of last year YoY+/-(%) Operating income(RMB) 7,853,228,785.77 5,773,764,006.22 36.02% Net profit attributable to the listed companys shareholders (RMB) 1,451,207,609.75 1,103,375,574.00 31.52% Net profits a

9、ttributable to listed company shareholders after deducting non-recurring profits and losses (RMB) 1,440,022,162.65 975,131,242.87 47.67% Net cash flows from operating activities (RMB) 401,943,857.80 11,508,801.22 3,392.49% Basic earnings per share (RMB/share) 0.82 0.62 32.26% Diluted earnings per sh

10、are (RMB/share) 0.82 0.62 32.26% Weighted average return on equity (%) 12.87% 11.82% 1.05% As at the end of the reporting period As at the end of last year YoY+/-(%) Total assets(RMB) 21,270,163,889.69 19,265,699,802.98 10.40% Net assets attributable to shareholder of listed company(RMB) 11,807,733,

11、933.39 10,587,978,185.42 11.52% 3.Shareholders and shareholding Total Number of common shareholders at the end of the reporting period 27,955 Number of shareholders of preferred stocks of which voting rights recovered in the report period (If any) 0 Top 10 shareholders Name of shareholder Nature of

12、shareholders Shareholding ratio Number of shares Quantity of restricted shares held Number or share pledged/frozen Status Quantity Mango Media Co. LTD State-owned legal person 58.94% 1,049,300,301 849,019,732 Hangzhou Ali Venture Capital Co., Ltd. Domestic non-state legal person 5.26% 93,647,857 0 C

13、hina Mobile Capital Holdings Co. Ltd. State-owned legal person 3.99% 70,959,923 0 Hong Kong Securities Clearing Co. Ltd. Foreign legal person 3.17% 56,489,606 0 Citic Bank Co., LTD.- BoCOM Schroeder New Vitality Flexible allocation of hybrid securities investment fund Others 0.88% 15,724,043 0 China

14、 Merchants Bank Co., LTD. - Xingquan appropriate flexible allocation of hybrid securities investment funds(LOF) Others 0.86% 15,254,530 0 China Life Insurance Co., Ltd.- Dividends-Individual Dividends -005L-FH002 SHEN Others 0.85% 15,045,255 0 China Construction Bank Corporation-Bank of Communicatio

15、ns Schroder Kernel Driven Hybrid Securities Investment Fund Others 0.82% 14,644,617 0 Summary of the 2021 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. 3 China Life Insurance Company Limited-Dividend-Individual Dividend-005L-FH002 SHEN Others 0.64% 11,399,039 0 Postal Savings Bank of China C

16、o., LTD. - Central Europe small - cap equity securities Investment Fund (LOF) Others 0.56% 9,975,200 0 Related or acting-in-concert parties among the shareholders above Mango Media Co., Ltd. as the controlling shareholder of the Company has no related-party relationship or concerted action relations

17、hip with other top ten shareholders, and it is unknown whether or not there is a related-party relationship or concerted action relationship among other top ten shareholders. 4. Change of the Controlling Shareholder or the Actual Controller in the Reporting Period Change of holding shareholder Appli

18、cable Not applicable No change of holding shareholder in the report period. Change of substantial controller Applicable Not applicable No change of actual controller in the report period. 5. Table of the total number of preferred stock shareholders and the shareholding situation of the top 10 prefer

19、red stock shareholders of the Company Applicable Not applicable No preferred shareholders in the Reporting Period. 6. Corporate bonds Does the Company have any corporate bonds publicly offered on the stock exchange, which were outstanding before the date of this Reports approval or were due but coul

20、d not be redeemed in full? Applicable Not applicable III. Important matters As the main position of the Partys public opinion and propaganda, Hunan Broadcasting System has always adhered to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, earnestly implemen

21、ted the important principles of the Partys management of publicity, ideology and media, and placed the correct political orientation, public opinion orientation and value orientation in a prominent position. Company as a new media platform of Hunan Broadcasting System, unified operation, actively re

22、sponse to the central development strategy about promoting media depth fusion, in the process of Hunan Broadcasting System in the construction of a new mainstream media group, give full play to its own media platform properties and content of homemade advantages, consciously perform for flags, moral

23、e and people, culture, studies show that the image of the mission, As the first batch of national radio and television media convergence pilot units of the State Administration of Radio, Film and Television. In the open and my state of the state program of the difference about accelerating the opini

24、on of the media fusion depth development of the marked, as the a-share market is the only state-owned holding company long video new media companies, will advance with main force position in the sense of responsibility, sense of mission, focus on the company into A positive energy the mainstream of

25、the new media, We will continue to explore new benchmarks for state-owned Internet companies in the new era. Challenge during the reporting period, the company personnel endeavour, lead the team to keep positive innovation, and constantly strengthen the construction of high quality content and platf

26、orm efficiency operation, high threshold long video continued to consolidate the core competitive ability, give full play to the premium content IP brand effect at the same time, the layout of the hatching new formats, promote the coordinated development of whole industry chain Summary of the 2021 S

27、emi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. 4 upstream and downstream business. During the reporting period, the company achieved a total revenue of 7,853,228,785.77 yuan, up 36.02% year on year; The net profit attributable to shareholders of the listed company was RMB 1,451,207,609.75 yuan

28、, up 31.52% year on year. Mango TV members, advertising, operators and other businesses maintain a sound momentum of steady and rapid growth. Its operating body happy Sunshine realized operating income of 6,752,599,813.32 yuan, a year-on-year growth of 45.96%, and net profit of 1,386,408,436.14 yuan

29、, a year-on-year growth of 32.84%. The main business models and operating conditions of the company are as follows: 1.The main businesses engaged in by the company 1.1. Mango TV Internet video service Mango TVs Internet video business is mainly divided into advertising, membership and operator busin

30、ess. Advertising business is mainly divided into soft and hard advertising business. With content as the core, the soft Guangzhou business fully explores the marketing value of high-quality content IP and provides customers with advertising products such as naming and placement. The hard - advertisi

31、ng business provides customers with advertising services such as patch and middle - insertion. Membership business is divided into online and offline parts. Online membership business refers to the companys advantage of rich copyright resources and high-quality exclusive broadcast content to attract

32、 users to buy monthly, seasonal and annual membership through online consumption. Offline membership business mainly attracts the target audience to become members through various forms of promotion activities. The large-screen business model of operators mainly consists of signing cooperation agree

33、ments with major operators and cable TV operators. The company provides content products and cooperate with market promotion and marketing. The operators develop users. 1.2. New media interactive entertainment content production The companys new media interactive entertainment content production bus

34、iness includes content production and operation, artist management, music copyright, IP derivative development and games and other businesses. Content production and operation business mainly includes variety show and TV drama production and content copyright operation, which is the most concentrate

35、d embodiment of the companys core competitiveness. As a head content producer, on the one hand, the company produces high-quality high-quality content through self-made, customized and other ways to transfer positive social energy, lead the cultural value of youth, and realize the social benefits of

36、 state-owned cultural enterprises; On the other hand, through the high-quality quality content to attract members, service advertisers and other economic benefits. In terms of artist management business, the company develops and cultivates new talents with potential, provides full-range services for

37、 artists from positioning, publicity, modeling, commercial endorsement and so on, and forms an artist echelon with rich levels and complete types. It also maximizes the talent management value by performing in film and television variety shows, commercial performances, brand concerts, brand endorsem

38、ent and authorization of peripheral derivative products. In terms of music copyright business, based on the long-term accumulation and continuous rich music IP resources accumulated by artist agents, the company carries out online APP licensing, overseas digital music licensing, game licensing, prog

39、ram licensing, film and television score cooperation and other digital music licensing business. In the IP derivative development and game business, the company relies on the advantages of Mango IP, such as Star Detective and Escape room and other popular programs to develop offline real scene scrip

40、t killing games and secret room games, to build m-City brand; In addition, also based on mangos excellent IP resources and a large female user group, the layout of female game track. 1.3. Content E-commerce business Summary of the 2021 Semi-annual Report of MANGO EXCELLENT MEDIA CO., Ltd. 5 The comp

41、anys content e-commerce business includes happy shopping business segment, which has been transformed from traditional TV shopping to media e-commerce, and Xiaomang business segment, a vertical content e-commerce platform for young people launched based on the advantages of long video content. Relyi

42、ng on the large TV screen, the media e-commerce business expands the interaction of IPTV, APP and small program and multi-channel operation, and sells a variety of products such as daily life, home, food, health, beauty, investment and collection. Xiaomang e-commerce is positioned as a new generatio

43、n of trend content e-commerce, in line with the characteristics of young consumer groups for operation. With double platform strong content production advantage of mango, small mans electricity to content as the carrier, through to the KOL the gen set from the user creation, content to IP profession

44、al output link, the content of the pyramid based on clothing, tide play, the chamber of secrets, of pet, such as young peoples interest in the community, brand manufacturers at the same time and the development of related products, Form a commercial transformation closed-loop between content IP and

45、e-commerce retail, and build a new e-commerce model with content + community + e-commerce as the core. 2. Operating conditions of each business segment 2.1. Operation status of Mango TV Internet video business During the reporting period, The revenue of Mango TVs Internet video business reached 5.89

46、8 billion yuan, up 49.45% year on year, and the advertising, member and operator business maintained steady growth. 2.1.1. Advertising business operation In the first half of 2021, the revenue of advertising business reached 3.142 billion yuan, up 74.75% year on year. The factors driving the growth

47、of advertising revenue mainly include: the companys head IP keeps refreshing the investment record, for example, Sister Riding the Wind and Waves (second season) set the most investment amount of a single project in the first half of the year; In the chamber of Secrets (season 3), wifes Romantic tra

48、vel (Season 5) and other IP represented by the N generation project advertising investment volume steady growth; Breakthrough progress has been made in advertising product innovation and sales of head dramas such as Rational Life, 8090, Grow Up with You and customized variety shows, and significant

49、achievements have been made in DSP and IGRP marketing upgrading. 2.1.2. Business operation of members During the reporting period, the company realized the membership revenue of 1.745 billion yuan, a year-on-year increase of 23.05%. The driving factors for the growth include: first, continue to enrich the rights and interests of members, relying on the advantages of high-quality content, through differentiated customiza