Euromonitor-2022年全球十大消费趋势（英）-2022-42正式版.pdf

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1、Emerging Forces Shaping Consumer BehaviourTop 10 Global Consumer Trends 2022 Euromonitor International3Euromonitor International network and coverageABOUT EUROMONITOR INTERNATIONAL Euromonitor International4SPEAKERSAbout the speakersAli AngusHead of LifestylesGina WestbrookDirector of Consumer Trend

2、sNatasha CazinResearch ConsultantDavid MackinsonSenior Research ManagerBenjamin SchneideraSenior Research Analyst Euromonitor International Euromonitor International6Consumers in 2022CONSUMER LANDSCAPE IN 2022Source:Euromonitor International0%5%10%HousingFood and Non-Alcoholic BeveragesAlcohol and T

3、obaccoHousehold Goods and ServicesHealth Goods and Medical ServicesClothing and FootwearCommunicationsMiscellaneous Goods and ServicesEducationLeisure and RecreationTransportHotels and Catering2021-2022 Growth in Global Consumer Expenditure by Category74%Use technology to improve their daily lives41

4、%Make an in-store mobile payment every week39%Prefer to communicate onlineGlobal consumers shift to digital and home-centric lifestyles Euromonitor International753%Work from home at least weekly48%Study at home at least weekly31%Entertain family and friends at home at least weeklySource:Euromonitor

5、 International Voice of the Consumer:Lifestyles Survey 2021 Euromonitor InternationalThe Great Life RefreshPassion and purpose-driven action Euromonitor International9Source:Euromonitor International Voice of the Consumer:Lifestyles Survey0%5%10%15%20%25%30%35%40%45%I prefer tospend mymoney onexperi

6、ences,rather thanthingsI feel I canmake adifference tothe worldthrough mychoices andactionsSpiritualbeliefs are animportant partof my lifeI have a strictboundarybetween mywork(orschool)andpersonal lifeConsumer Attitudes and Life Priorities20152021The Socialisation Paradox-50%-40%-30%-20%-10%0%10%20%

7、30%40%$0$500$1,000$1,500$2,000$2,500$3,000201920202021Y-o-y growthUSD billionGlobal Domestic Tourism SalesSpend on travel and tourism by domestic visitorsY-o-Y growthA divided return to pre-pandemic life Euromonitor International10Source:Euromonitor InternationalSelf-Love SeekersIndividuality and au

8、thenticity drive happiness Euromonitor International11Tinctures and Sprays34%Topicals 19%Flower 12%Capsules9%Vapour8%Edibles 8%Beverages 4%Pre-Roll3%Concentrates 2%Other1%Global CBD Sales by Format,2021Source:Euromonitor InternationalBackup PlannersSupply chain disruptions lead to next best options

9、Euromonitor International12Out-of-StockEssential Online SKUs inSeptember 2021Note:Data pulled September 27,2021Source:Euromonitor International ViaDigital SeniorsFrom resistance to reliance Euromonitor International13Source:Euromonitor International Voice of the Consumer:Lifestyles Survey 20210%50%1

10、00%Buy groceries onlineStream music onlineTake part in online video gamingVisit health-related or medical sitesMake an in-store mobile paymentUse a banking serviceVisit or update social networking sitesVisit online news sitesBrowse onlineWeekly Online Activities for 60+ConsumersFinancial Aficionados

11、0%10%20%30%40%50%60%20152021Consumers Who Are Confident That Long-Term Investments Will Grow in ValueDemocratised money management Euromonitor International14Source:Euromonitor International Voice of the Consumer:Lifestyles SurveyPursuit of Preloved0%20%40%60%80%Rent items,rather than buyShare/swap

12、items or servicesSell used or secondhand itemsBuy used or secondhand itemsDonate used items to a charityor non-profitConsumers Who Contribute to the Circular Economy at Least AnnuallySecondhand,recommerce and peer-to-peer marketplaces Euromonitor International15Source:Euromonitor International Voice

13、 of the Consumer:Lifestyles Survey 2021Climate Changers65%Worried about climate change67%Tried to have a positive impact on the environment through everyday actions57%Feel they can make a difference to the world through their choices and actions Euromonitor International16A low-carbon worldSource:Eu

14、romonitor International Voice of the Consumer:Lifestyles Survey 20210%5%10%15%20%25%30%$0$500$1,000$1,500$2,000$2,500$3,000201920202021Y-o-y growthUSD billionGlobal E-Commerce Sales and GrowthE-commerce salesY-o-Y growthRural UrbanitesBest of both worlds Euromonitor International17Source:Euromonitor

15、 International0%10%20%30%40%50%60%70%80%90%NorthAmericaLatinAmericaMiddleEast andAfricaEuropeAsia PacificConsumers Who Have Used AR/VR to Play Games The MetaverseMovementSimulated 3D digital ecosystems of the future Euromonitor International18Note:Includes respondents who have used AR or VR only.Sou

16、rce:Euromonitor International Voice of the Consumer:Digital Survey 2021 Euromonitor International19ModeratorGina WestbrookDirector of Consumer TrendsSPEAKERSAli AngusHead of LifestylesNatasha CazinResearch ConsultantDavid MackinsonSenior Research ManagerBenjamin SchneiderSenior Research Analyst Euro

17、monitor InternationalTOP 10 GLOBAL CONSUMER TRENDSHow have these consumer trends evolved since last year?Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSWhat do consumers care about?How are businesses responding?Euromonitor International22Source:NEIWAI Euromonitor InternationalTOP 10 GLOBAL CO

18、NSUMER TRENDSWhat do consumers care about?How are businesses responding?Euromonitor International24Source:Starbucks Euromonitor International25Source:Emirates Airlines Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSWill Omicron or other potential COVID-19 variants impact these trends?Euromoni

19、tor InternationalTOP 10 GLOBAL CONSUMER TRENDSWhats on the sustainability agenda?Euromonitor International28Source:KlarnaSource:IKEA Euromonitor International29Source:REVIVOSource:Youzd Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSWhats on the sustainability agenda?Euromonitor International

20、31Source:Skize Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSWhats on the sustainability agenda?Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSThe digital world whats next?Euromonitor International34Source:LiveFreely Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSThe digital wo

21、rld whats next?Euromonitor International36Source:EssilorLuxottica Euromonitor InternationalTOP 10 GLOBAL CONSUMER TRENDSThe digital world whats next?Euromonitor International38Source:Epic GamesSource:Roblox Euromonitor International39Source:Nike Euromonitor International41Want to tailor these consum

22、er trends to your business?Passport Plus offers a direct connection to our industry experts through tailored presentations,one-to-one consultations and workshops.This service will help you further develop expertise on consumer trends to build resilient growth strategies.Connect with our experts for

23、more info.Euromonitor International Euromonitor International42How can businesses create a connection to Self-Love Seekers?Join our webinar to find out how Self-Love Seekers are prioritising their wellbeing,and learn which health claims resonate with these consumers.Register nowDavid Mackinson,Senior Research ManagerGina Westbrook,Director of Consumer TrendsBenjamin Schneider,Senior Research AnalystNatasha Cazin,Research ConsultantAli Angus,Head of LifestylesinfoEEuromonitorL you