美国大使馆农业处 美国有机产品市场趋势.pdf

《美国大使馆农业处 美国有机产品市场趋势.pdf》由会员分享，可在线阅读，更多相关《美国大使馆农业处 美国有机产品市场趋势.pdf（11页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、U.S.Market Trends on Organics Products Ryan R.ScottUSDAs Agricultural AttachU.S.Embassy/BeijingBiofach China|May 2011 GDP Annual Growth vs.Organic Industry Annual Growth-5.00.05.010.015.020.025.030.020002001200220032004200520062007200820092010%GrowthGDP Annual Growth rateOrganic Industry Growth Rate

2、Public Reporting:where the market is now and where it is headingWhole Foods Market,Inc.(NASDAQ:WFMI)reported results for the 16-week first quarter ended January 16,2011.Sales for the quarter increased 14%to$3.0 billion.Whole Foods Market Reports First Quarter ResultsUnited Natural Foods Announces Se

3、cond Quarter ResultsUnited Natural Foods,Inc.(Nasdaq:UNFI)reported net sales for the first quarter of fiscal 2011 totaled$1.053 billion,an increase of 19.0%,Hain Celestial Second Quarter Results The Hain Celestial Group,Inc.(Nasdaq:HAIN),reported results for the second quarter ended December 31,2010

4、.Net sales for the second quarter totaled$291.9 million,an increase of 21%over sales of$242.0 million in the prior year second quarter.2010 US Organic Market Size and GrowthCategory%of Total OrganicDairy25%-35%Fruit&Vegetables25%-35%Breads&Grains15%-20%Meat,Poultry&Fish35%-45%Beverages25%-35%Snack f

5、oods15%-20%Packaged/Prepared Foods15%-20%Condiments20%-25%Personal Care10%-15%Fibers(Linens&Clothing)20%-25%Household Products20%-25%Nutritional Supplements15%-20%U.S.Organic Private Label as%Total Category OrganicProduct Category Growth TrendsHigh Fruit&Vegetables Fiber(Linens&Clothing)Household Pr

6、oductsMedium Condiments Meat,Poultry&Seafood Dairy SupplementsLow Packaged and Prepared Foods Beverages Negative Good news:No major categories down for 2010Trends in U.S.Organic Agricultural Production2008 Organic Production Survey*14,540 organic farms&ranches in U.S.4.1 million acres Organic farms

7、in all 50 states*The 2008 Organic Production Survey conducted as a follow-on to the 2007 Census of Agriculture by the U.S.Department of Agricultures(USDAs)National Agricultural Statistics Service(NASS).78%of farms report planning to maintain or increase organic production levels over the next five y

8、ears.Trends in U.S.Organic Agricultural ProductionU.S.organic farms on average have higher sales,higher production expenses,and higher operating profit than U.S.non-organic farms*The 2008 Organic Production Survey conducted as a follow-on to the 2007 Census of Agriculture by the U.S.Department of Ag

9、ricultures(USDAs)National Agricultural Statistics Service(NASS).Organic FarmsAll Other FarmsGross Sales$217,675$134,807Production Expenses$171,978$109,359Operating Profit$45,697$25,448Profile:Organic Buyers vs.Non-BuyersOrganic BuyersNon-Buyers2009201020092010Base=Total parents(n=862)(n=553)(n=323)(

10、n=210)Under 25 years old14%17%5%6%EducationHigh School21%20%43%37%College61%60%46%52%Graduate school23%20%9%11%Annual Income$35,00026%22%41%28%$35,000-$100,00051%51%48%60%$100,000+15%22%5%8%EthnicityWhite78%81%88%85%Asian/Pacific Islander9%7%2%2%African American/Black7%7%6%10%8Shading of boxes indic

11、ates notable differences between Organic Buyers and Non-Buyers.Trade News-Harmonized System Codes Potatoes Tomatoes Onions Cauliflower Broccoli Lettuce Carrots Celery Peppers SpinachOrangesLemonsGrapesBlueberriesApplesPearsCherriesStrawberriesCoffeeTomato sauceExport Codes Established fall 2010 data

12、 available nowTrade News-Harmonized System Codes Peppers Avocados Apples Pears Blueberries CoffeeGreen TeaBlack TeaDurum WheatRiceSoybeansImport Codes Established fall 2010 data available nowThank YouAdditional ResourcesUSDAs Agricultural Marketing ServiceNational Organic Programwww.ams.usda.gov/nopOrganic Trade Associationwww.OTA.comOrganic business directorywww.TheOrganicPDirectory of U.S.organic exporterswww.USOrganicPConsumer educationwww.OrganicItsWorthIt.org