《商务英语函电》教案.doc

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1、商务英语函电教案商务英语函电教案 撰写人： 授课日期 本课课题（章节）Introduction & Requirements班 级 目的要求1. Be familiar with the basic knowledge of business letters.2. Learn the requirements for class and teaching plan for this course.重点难点Importance of the course教学方法Face to Face Communication and Discussion in English教学过程Step One: Im

2、portance of the course 1. Explanation of the course-Business English Correspondence2. Function of business letters3. The advantages and disadvantages of the following ways of communication: (1) e-mail (2) fax (3) letter (4) telephone Step Two: Teaching plan 1. Revision of what has been learnt in int

3、ernational business.2. Skills to communicate with customers in writing in daily business.3. Simulating practiceStep Three: Requirements for class 1. be honest and trustworthy 2. be active and cooperative 3. be diligent and careful 4. be orderly in class5. practice & homework 6. scoreStep Four: Makin

4、g acquaintance with students 1. Teachers self-introduction 2. Students self-introduction3. Free talk between teacher and students课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节）Layout of Business Letters班 级 目的要求1. Be familiar with the seven principal parts of business letters. 2. Learn the seven optional parts of bu

5、siness letters.重点难点1. Seven principal parts of business letters.2. Study of the sample letter. 教学方法Exemplification TBLT教学过程Step One: Detailed Study 1. Seven principal parts(1)Letterhead (2) Date(3)Inside Name and Address (4) Salutation(5) Body (6) Complimentary Close(7) Signature2. Seven optional pa

6、rts(1) Reference Number (2) Attention Line(3) Subject Line (4) Reference Notation(5) Enclosure (6) Carbon Copy(7) Postscript3. Sample letterStudy the sample letter on Pages 6-7 to consolidate students knowledge of what has been learnt.Step Two: Homework Set homework for the students.课后小结 商务英语函电教案 撰写

7、人： 授课日期 本课课题（章节）Layout of Business Letters班 级 目的要求1.Be familiar with the styles of business letters and the principles of business letter writing.2. Be able to put what has been learnt into practice.重点难点1. Styles of business letters.2. Students practice.教学方法Face to Face Communication and Discussion

8、in EnglishExamples for detailed analysis and appreciationTBLT教学过程Step One: RevisionStep Two: Styles of business letters 1. Indented style 2. Block style 3. Modified block style 4. Modified block style with indented paragraphStep Three: Envelope addressing Step Four: Principles of business letter wri

9、ting 1. Clarity 2. Conciseness 3. Courtesy 4. Consideration 5. Completeness 6. Correctness7. ConcretenessStep Five: Practice Ask students to do Ex. I-III on the textbook. Then teacher provides reference keys and explains some difficulties.Step Six: Homework Set homework for the students.课后小结商务英语函电教案

10、 撰写人： 授课日期 本课课题（章节）Part TwoModule I Task 1A Letter from Exporter班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2.Be familiar with the basic knowledge of how to establish business relations with importers.3. Be able to put what has been learnt into practice.重点难点1. Channels to appr

11、oach merchants abroad. 2. Introduction to a company and/or the products.3. Language points.教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in 1. Is it important for a firm to establish business relations with new customers?2. How to develo

12、p new customers?Step Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:export / import, learn, enter into, leading, line, goods, popular, customer, quality, annual, catalogue, look forward to, replyTeacher explains some language points and

13、business knowledge to consolidate students understanding of the sample letter. Step Four: PracticeAsk students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five: Homework Set homework for the students.课后小结 商务英语函电教案 撰写人： 授课日期 本课课题（章节） Task 2A

14、 Letter from an Importer班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of how to establish business relations with exporters.3. Be able to put what has been learnt into practice.重点难点1. Introduction to a company and/or its business.2. Langua

15、ge points.教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in1. Sum up the elements in letters of establishing business relations as exporters2. How to write letters on establishment of business relations by importers?Step Three: Detailed S

16、tudy1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:CIIE, performance, display, intend, introduce, specialize in, distributor, wholesaler, grateful, by courier, sampleTeacher explains some language points and business knowledge to consolidate students understa

17、nding of the sample letter. Step Four: PracticeAsk students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five: HomeworkSet homework for the students.课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节）Task 3An Invitation Letter班 级 目的要求1. Be familiar with key wor

18、ds, terms and sentence patterns.2. Be familiar with the basic knowledge of invitation.3. Be able to put what has been learnt into practice.重点难点1. Time, place and nature of an invitation.2. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision

19、Step Two: Lead-in1. In what cases do you send an invitation to your trading partners? 2. How much do you know about a formal invitation?Step Three: Detailed Study1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:invitation, hereby, booth/stand, Canton Fair, manu

20、facturer, novel, workmanship, in-depth discussion Teacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulti

21、es.Step Five:HomeworkSet homework for the students.课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节） Module IIProject I EnquiryTask 1 A General Enquiry班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of business negotiation and general enquiry.3. Be able to pu

22、t what has been learnt into practice.重点难点1. Main elements to be included in general enquiry.2. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: RevisionStep Two: Lead-in1. How much do you know about enquiry?2. What should be included in a general

23、enquiry?Step Three: Detailed Study1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:enquiry, supply, FOB, handle, appreciate, information, term, quantity, inquire, enclose, hesitate, anticipate Teacher explains some language points and business knowledge to cons

24、olidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:HomeworkSet homework for the students.课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节）Task 2A Specific Enquiry班 级 目的要求1. B

25、e familiar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of specific enquiry and trade terms.3. Be able to put what has been learnt into practice.重点难点1. Main elements to be included in specific enquiry.2. Language points. 教学方法Face to Face Communication and Discu

26、ssion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in general enquiry VS specific enquiryStep Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:specific, brand, approach, quotation, Art. No., furthermore, export list, deal

27、, contact, demand Teacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:Homework Set homewo

28、rk for the students.课后小结 商务英语函电教案 撰写人： 授课日期 本课课题（章节）Project II OfferTask 1 A Firm Offer班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of firm offer.3. Be able to put what has been learnt into practice.重点难点1. Two categories of offers. 2. Mai

29、n elements to be included in a firm offer.3. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in 1. What is an offer? Say something about two categories of offers.2. What elements should be included in a firm offer?Step Thr

30、ee: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:offer, detailed, MOQ, specification, as per, attached sheet, firm, subject to, DHL, market, further, accept Teacher explains some language points and business knowledge to consolidate students

31、understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five:Homework Set homework for the students.课后小结 商务英语函电教案 撰写人： 授课日期 本课课题（章节）Task 2A Non-firm Offer班 级 目的要求1. Be familiar with k

32、ey words, terms and sentence patterns.2. Be familiar with the basic knowledge of non-firm offer.3. Be able to put what has been learnt into practice.重点难点1. Main elements to be included in a non-firm offer.2. Language points.教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程S

33、tep One: Revision Step Two: Lead-in What elements should be included in a non-firm offer?Step Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:fax, captioned, duly, in compliance with, commodity, bulk, net, commission, confirmation, availa

34、ble, under separate cover, requirement, await, favorableTeacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some diff

35、iculties.Step Five: Homework Set homework for the students.课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节） Project III Counter-offerTask 1 A Counter-offer on Price班 级 目的要求1. Be familiar with key words, terms and sentence patterns. 2. Be familiar with the basic knowledge of counter-offer.3. Be able to put what has b

36、een learnt into practice.重点难点1. Basic knowledge of counter-offer.2. Language points.教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: RevisionStep Two: Lead-in How much do you know about a counter-offer?Step Three: Detailed Study 1. Case study 2. Sample letter(1) E

37、xplain the sample letter.(2) Take up language points:counter-offer, out of line with, recession, decline, discount, reduce, cover, elsewhere, without delayTeacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask

38、students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five: Homework Set homework for the students.课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节）Task 2A Recounter-offer on Price班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be clear

39、about counter-offer and recounter-offer. 3. Be able to put what has been learnt into practice.重点难点1. Basic knowledge of recounter-offer.2. Language points. 教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: Revision Step Two: Lead-in 1. How to bargain with exporters

40、 if you find the prices offered are unacceptable?2. How much do you know about recounter-offer?Step Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample letter.(2) Take up language points:regrettable, on the high side, realistic, in comparison with, promote, meet sb. halfway, w

41、ith keen interestTeacher explains some language points and business knowledge to consolidate students understanding of the sample letter. Step Four: Practice Ask students to do Ex. I-V on the textbook. Then teacher provides reference keys and explains some difficulties.Step Five: Homework Set homewo

42、rk for the students.课后小结商务英语函电教案 撰写人： 授课日期 本课课题（章节）Task 3A Counter-offer on Payment 班 级 目的要求1. Be familiar with key words, terms and sentence patterns.2. Be familiar with the basic knowledge of payment.3. Be able to put what has been learnt into practice.重点难点1. Basic knowledge of payment.2. Language

43、 points.教学方法Face to Face Communication and Discussion in EnglishCase-studyTBLT 教学过程Step One: RevisionStep Two: Lead-in 1. The advantages and disadvantages of each mode of payment2. The features of remittance and parties involvedStep Three: Detailed Study 1. Case study 2. Sample letter(1) Explain the sample le