高中英语Unit5Insideadvertising教案新人教版选修9.doc

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1、Unit5 Inside AdvertisingTeaching aims: （教学目标）1. To comprehend the passage and improve the reading skills.2. To express different views of an argument. 3. To learn about how advertisements work and avoid being controlled by ads.Important points:（重点、难点）1. Comprehension of the text.2. Knowledge accumul

2、ation of advertising.3. Useful words and expressions.Teaching procedure:（教学过程）I. Warming upPlease enjoy a video and some pictures and answer some questions. 1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?2. What are the features(特

3、征) of ads?3. Where can you see ads?设计意图：通过给学生展示一些广告视频和图片，激发学生对广告运作的兴趣，同时激发学生对相关词汇的回忆，从而为学习课文打好铺垫。II. Fast reading1. The purpose of the passage is to _.A. inform us of the fact that there are many advertisements in or daily life. B. help us understand how ads work and avoid being controlled by them.

4、C. tell us how effective ads areD. show us how effective ads can be made2. Scan the headings of each section and get a general understanding of the text.Sum up the main idea of each sectionSection I (para.1)Section II (para. 2)Section III (para. 3-7)Section IV (para. 8-9)设计意图：快速阅读技能训练。通过寻读，训练学生有目的、有

5、选择地快速观览，寻找所需要的信息的能力。通过回答主旨问题，学生对文章的内容、结构和作者的写作意图有了一个整体印象。通过让学生分段并总结段落大意，培养学生归纳主旨和概括能力III. Detail readingRead part 1 and answer questions.Task 1 Answer the question.Where do they advertise?Task 2 Translate the sentenceEven some of the casual garments we wear have brand names attached to them which tu

6、rn us into walking advertisements.Read part 2 and answer questions.Task1 1. All of the following facts about an ad in Paragraph 2 are mentioned except its _. A. definition B. means C. advertisers D. target audience2. Who advertises?3. Why do they advertise?Task2 Fill in the table. What is an adverti

7、sement?An advertisement is a 1. _ that informs or influences people.Read part 3 and answer questions.Task1 Answer the question.1. The example of the adolescent boys in the third paragraph shows us _. A. which group is the target of the computer gamesB. it is important for the advertisers to identify

8、 the target audienceC. that young people are more likely to buy computer gamesD. it makes sense to make computer games ad that appeal to adolescent boys2. How do they decide where to advertise?Task2 Fill in the table. How do advertisers make effective advertisements?Identify your targetAdvertisers 2

9、 _ and find out as much as possible about them, which 3 _ for decisions about what type of advertising techniques to use with this group.Appeal to your targetIn order to 4 _ people to do something, advertisements often appeal to our hopes and dreams or our emotions.Use a suitable mediumAs well as re

10、aching the right audience with the right technique, advertisers must also 5_. Obviously, cost will play a big part in this decision.Task3 Translate the sentences1. Some advertisements appeal to peoples desire to save moneyOthers are more likely to be noticed if they are funny.2. As well as reaching

11、the right audience with the right technique，advertisers must also place their ads in the right medium.Task4 Retell this part by using the information given. How do advertisers make effective ads?1) Identify the target (payfor, be wasted, reach, in other words, having identified, as much as possible,

12、 fit into, form the basis for)2) Appeal to the target (in order to, appeal to, some, desire, others, are more likely to, conscience, worthy citizen.)3) Use a suitable medium (as well as, audience, technique, medium, play a big part in, television ads, a big corporation, afford, on the other hand)Rea

13、d part 4 and answer questions.Task1 Answer the question.1. Does advertising work? Task2 Fill in the table. How effective are advertisementsHowever good an advertisement is, people 6 _ be persuaded if the product is unsuitable for them. On the other hand, 7_ to advertisements can help to change our o

14、pinions over time.Task3 Translate the following sentences. On the other hand，being constantly exposed to advertisements call help to change our opinions over time设计意图： 由于课文长，信息量大，要求学生分部分默读课文，对课文进行深入细致的理解。由于理解课文的需要，由浅入深地设计了单选、问答、填表、翻译、复述等灵活多样的练习，学生通过这些问题，对课文有了更进一步的认识。同时对重要短语和语法点进行设空，引起学生充分注意。复述是很好的考查

15、学生对知识的理解和消化的方式，这一环节对学生的要求较高，要求其在理解课文的基础上进行语言输出，为降低难度，提供了一些关键词供学生参考。IV. Role PlaySuppose you are having an interview to apply for a job concerning advertising. Make a dialogue please. One student plays as a boss, preparing questions; the other one plays as an interviewee, preparing answers.设计意图：在这一步中

16、给学生提供一个讨论和竞赛情景，提高了学生的兴趣和表现欲，使其在既愉快又紧张的气氛中，体验运用知识的乐趣。这一环节一方面可以锻炼和加强学生合作学习的能力；另一方面，可以培养学生交际能力，让他们将课本知识学以致用，进而提高他们综合运用英语的能力。V. Quiz1. 猜测单词含义，进行连线。 corporation the money available that will be spent over a period of timetarget companybudgetaimappeal toas time passesover timeto be suitable for fit intoto

17、 attract/ interest 2. 选择短语并用适当形式填空。come across appeal to over time fit into1) The pain of this failure will disappear _.2) I _ one of my old classmates in the street the other day. 3) The advertisement design has to _ all ages and social groups.4) How do you _ in the new company?3. 语篇填空Advertisement

18、s have become part of our everyday life and so it is important that we _ ourselves about them to avoid being fooled by them. The advertisers often spend a lot of time deciding what kind of things will _ to their target group. The kind of advertisement depends partly on _ because it cost a lot more m

19、oney for ads in _. Are they really worth all that _? The advertisers think so or they would not waste their money.设计意图：本环节包括单词、短语、和语篇三部分，由易到难。前两部分让学生再次回顾本课重点单词并用刚刚学的词组填空，加深了他们对词组的记忆，同时还学会了如何运用，这使他们对基础知识的掌握更扎实。第三部分通过设计高考题型，提高学生分析句子结构、夯实基础、适应高考题型的能力。 VI. Summary1.表扬优秀小组和个人 2.对同学们提出要求和期望Lets make a lit

20、tle bit progress every day! 设计意图：通过表扬优秀小组和个人，激发同学们学习英语的热情，并对同学们提出更高的期望和要求，鼓励学生们更上一层楼！VII. Homework假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。 现在请你按照上面提示为他写一则约120-150字的短文。设计意图：作业的设计真实有趣，充分练习了课堂上学过的知识还锻炼了学生的写作能力。教学反思在本节课设计中，导入环节的设计激发了学生的学习兴趣及对课文内容的好奇，从而做好了学习课文的准备。览读和详读环节围绕教材设计了一系列探究性题目，以便有效激发学生参与课堂的积极性并且提高学生独立发现问题，思考问题和解决问题能力。根据教学目标结合学习内容，设计了贴近学生实际的交际任务，学生在角色扮演过程中，提高了口头表达能力，发展了语言技能，充分体现了语言的交流工具作用。由于多媒体集图画、图像、文字、动画、视频于一体，利用多媒体辅助教学使抽象内容具体化，形象化，使课本枯燥无味的知识变为立体的动画，有利于提高学生学习兴趣，同时还加大了课堂知识容量，提高了课堂效率。本节课符合学生的认知过程，多媒体与传统教学有机结合，解决了常规教学手段不易达到的效果，使学生的认知、感受、体验都得到了满足。 学生不仅能高效的获取知识，还可充分感受到成功的乐趣。