13423857欧美日奥特莱斯案例.pdf.pdf

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1、International Outlet Mall Case StudiesFranceFrance鲁贝设计师奥特雷斯（鲁贝，法国）Roubaix Designer Outlet (Roubaix, France)卡斯特罗马诺设计师奥特莱斯 （卡斯特罗马诺，意大利）Castel Romano Designer Outlet (Castel Romano Italy)Castel Romano Designer Outlet (Castel Romano, Italy)塞拉瓦莱设计师奥特莱斯（塞拉瓦莱，意大利）Serravalle Designer Outlet (Serravalle, Ita

2、ly)Japan轻井泽王子购物中心（ 轻井泽，日本）Karuizawa Prince Shopping CenterRinku 奥特莱斯 （Rinku,日本）Rinkyu Outlet (Rinku Town (Japan)鲁贝设计师奥特雷斯（鲁贝，法国）Rb i Dig O tl t (Rb i F)案例研究：欧式奥特莱斯Case study: European OutletRoubaix Designer Outlet (Roubaix, France)地点: 里尔大都市圈，距离比利时的布鲁塞尔110公里交通汽车汽车地铁：欧洲之星高速列车二号线街车：连接欧洲之星站目标市场：2小时半径范围内

3、1110万人 （里尔，布鲁日，布鲁塞尔）里尔：人口：22.7万（里尔都市圈：里尔，Tourcoing,鲁贝)欧洲之星换乘枢纽 （巴黎，伦敦，布鲁塞尔）文化历史名城Location: Greater Lille metropolitan area; 110 km to Brussels BelgiumLocation: Greater Lille metropolitan area; 110 km to Brussels, BelgiumAccessCar: from all directionsSubway: Line 2, Roubaix EuroteleportTramway: Eurot

4、eleport terminusCatchment Area: 11.1 million in 2h driving radius (Lille, Bruges, Brussels)LillePopulation: 227,000 (Lille metropolitan area: Lille, Tourcoing, Roubaix)Major hub for Eurostar transfers (Paris, London, Brussels)ltlld hi tilliifit itculturally and historically significant city. 鲁贝设计师奥特

5、雷斯（鲁贝，法国）案例研究：欧式奥特莱斯Case study: European OutletRoubaix Designer Outlet (Roubaix, France)客流量途经客人（非购物）：200万购物人数：100万出租面积：1.77万平方米65家商店1,500个停车位开发商：McArthurGlenVisitation: Walk through visitors (non-shoppers) : 2 millionShoppers: 1 million Dimensions:Gross leasable area: 17,700 sqm65 stores1,500 parkin

6、g spotsDeveloper: McArthurGlen卡斯特罗马诺设计师奥特莱斯 （卡斯特罗马诺，意大利）Castel Romano Designer Outlet (Castel Romano Italy)例研究：欧式奥特莱斯Case study: European OutletCastel Romano Designer Outlet (Castel Romano, Italy)地点:罗马以南25公里交通汽车Case study: European OutletFiumicino和Ciampino飞机场目标市场：90分钟驾驶半径内的570万人（包括罗马）每年7.7百万游客前往罗马卡斯

7、特罗马诺人口：800人口：800位于罗马郊区Tyrrhenean海风光Location: 25km south of RomeAccessCar：from all directionsAccess to Fiumicino and Ciampino AirportsCatchment Area: 5.7 million within a 90 minute driving radius7 7 illi ti t i it R7.7 million tourists visit RomeCastel RomanoPopulation: 800located in the Roman countr

8、ysideviews of Tyrrhenian Seay案例研究：欧式奥特莱斯Case study: European Outlet卡斯特罗马诺设计师奥特莱斯 （卡斯特罗马诺，意大利）Castel Romano Designer Outlet (Castel Romano, Italy)客流量：250万出租面积：2万平方米95家商店2千个停车位开发商：McArthurGlen建筑商：Hydea扩建计划: 第二期：增加6千平方米和25个商店（2006年完成）第二期：增加6千平方米和25个商店（2006年完成）第三期：定于2006年下半年开业设计概念：古罗马帝国Visitation: 2.5 m

9、illionGross leasable area: 20,000 sqm95 stores2,000 parking spotsDeveloper: McArthurGlenAhitt H dArchitect: HydeaExpansion plansPhase II: added 6,000 m2 and 25 stores (completed 2006)Phase III: not specified. Due to commence second-half of 2006Design concept: ancient imperial Romegpp案例研究：欧式奥特莱斯Case

10、study: European Outlet塞拉瓦莱设计师奥特莱斯（塞拉瓦莱，意大利）Serravalle Designer Outlet (Serravalle, Italy)地点:米兰和热那亚之间的意大利山前地区交通穿梭巴士往来米兰汽车:A7公路（米兰至热那亚）汽车:A7公路（米兰至热那亚）火车：都灵和米兰目标市场：90分钟驾速半径以内的1260万人口塞拉瓦莱:人口：6千位于米兰和热那亚之间铁路沿线Location: Piedmont region between Milan and GenoaAccessShuttle service from MilanShuttle service

11、from MilanCar: A7 (Milan-Genoa)Train: From Turin and from MilanCatchment Area: 12.6 million within a 90 minute driving radiusSerravallePopulation: 6,000Along route between Milan & Genoa案例研究：欧式奥特莱斯Case study: European Outlet塞拉瓦莱设计师奥特莱斯（塞拉瓦莱意大利）客流量：250万出租面积：37,000平方米塞拉瓦莱设计师奥特莱斯（塞拉瓦莱，意大利）Serravalle Des

12、igner Outlet (Serravalle, Italy)出租面积,平方米170家商店3千个停车位开发商：McArthurGlen建筑商：Hydea设计概念纪古设计概念：18世纪古里亚Visitation: 2.5 millionGross leasable area: 37,000 sqm170 stores170 stores3,000 parking spotsDeveloper: McArthurGlenArchitect: HydeaDesign concept: Ligurian 18th Century案例研究：日式奥特莱斯Case study: Japanese Outl

13、et轻井泽王子购物中心（ 轻井泽，日本）Karuizawa Prince Shopping Center地点：轻井泽市中心，靠近连接东京的主要高速公路交通新干线（高速火车）：3至10分钟到新干线站汽车120家商店120家商店三大领域 ：流行品牌、户外及运动用品、本地特产轻井泽：人口（2006）：1.83万东京家庭夏天旅游的热门地区东京家庭夏天旅游的热门地区传统购物街：Ginza Dori位于Asma活火山附近（2，586米）Location: downtown Karuizawa, near a major expressway (Usui Pass) that carries a lot o

14、f tourist traffic that carries a lot of tourist traffic AccessShinkansen (bullet train): 3-10 minutes walking from the Shinkansen stationcar120 stores3 main areas: popular brands; outdoor/sporting goods; local souvenirs/foodstuffsKaruizawa: Population (2006) : 18,300Population (2006) : 18,300popular

15、 tourist destination for Tokyo families in the summerhistoric shopping street: Ginza Dorilocated at near Mt. Asma (2,568m) (active volcano)案例研究：日式奥特莱斯Case study: Japanese OutletsRinku 奥特莱斯 （Rinku,日本）Rinkyu Outlet (Rinku Town (Japan)地点：可步行至Rinkyu Papara 游乐场和现代艺术馆交通汽车：距离国际机场10分钟地铁：步行距离到地铁站地铁：步行距离到地铁站火

16、车：来往机场的列车均停在此站120商店和餐厅商品：流行品牌，体育用品，儿童衣服、玩具、家居用品，鞋，礼物等Rinku镇（大阪地区）:90年代末期在清理过的土地上（原来受过污染）进行商业开发Location: walking distance from Rinku Papara Amusement Park and Contemporary Art SpaceAccess: Car: 10 minutes from Kansai Intl. AirportSubway: 6 minute walk from Rinku Town station (Nankai Line)Train: all a

17、irport trains stop here 120 stores, restaurantsMhdibd fhiltdhildMerchandise: brand fashions, casual wear, sports goods, childrens wear, toys, household goods, shoes, gifts, accessoriesRinku Town (Osaka area) Commercial development on reclaimed land started in the late 1990s启示：奥特莱斯Implications: Outle

18、ts趋势：趋势奥特莱斯出售商品多为国际品牌（包括服装、家用产品、鞋类及食品类等）奥特莱斯通常由知名的建筑师进行设计，大多具有独特的本地文化奥特莱斯位于交通干道或交通枢纽中心，如不是位于交通中心，通常设立大型停车场，以便于私人汽车及穿梭巴士停车启示：运用当地特有的文化进行设计需用公共交通与北京至上海的高速公路及铁路连接起来选取合适的停车场位置，不影响视觉同时又与奥特莱斯相连接TrendsStores mostly occupied by internationally-recognizable brands (clothing, household appliances,shoes, food,

19、 etc.)Ahitt i d f ll lt i i ( i il di b k hitt)Architecture is drawn from local culture or is unique (e.g. an original design by a known architect)Location to major highway or transportation hubPersonal car travel and shuttle/bus are the most common forms of travel for sites not located neara transp

20、ortation hub, resulting in large parking lotsImplicationsImplicationsUnique architecture drawing on local and Northern Chinese themes.Mall linked by public transportation to Beijing-Shanghai high-speed rail station. Car parking should be designed to limit car visibility while continuing to be conveniently linked to the mall