多模态语篇分析ppt课件.ppt
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1、多模态语篇分析ppt课件 Still waters run deep.流静水深流静水深,人静心深人静心深 Where there is life,there is hope。有生命必有希望。有生命必有希望What is multimodality?vA mode,according to Kress and Van Leeuwen,is asemioticsystemwithrulesandregularitiesattachedtoit.vMultiple modes,namely semioticmodes,can includegestures,posture,proxemics(空 间
2、 关 系 学),visualimages,document layout(设 计 布 局),music andarchitecturaldesign,etc.vMeanings are created in texts and interactions in acomplex interplay of semiosis across multiple modesbutarenotlimitedtowrittenorspokenlanguage.vMultimodal discourse analysis is a fairly newandrapidlydevelopingperspectiv
3、eondiscourse.vAnother interesting perspective on multimodaldiscourseanalysisisthatitnotmerelyattemptstointegrateallthepossiblesemioticmodesofexpressionsbutalsocanintegratevariousotherapproachestodiscourseanalysis.BACKGROUNDvMultimodaldiscourseanalysishasbecomepopularinthewesternworldsincethe1990s.vM
4、ultimodal discourse analysis relies heavily onHallidays systemic-functional theory of language.Languageisakindofsocial semiotic,meanwhile,ithasmanyfunctions,suchasideational ideational function,function,(概念功能)interpersonal interpersonal functionfunction(人际功能)and and textual textual functionfunction(
5、语篇功能).Languageisinseparablefromsocialactivitiesofman.vBefore1990s,researchersalltooktextualdata,namely,static texts to be the primary resource for socialinteractions,such as Kress and van Leeuwensgrammar grammar of of imagesimages 视 觉 设 计 的 语 法 and OTooles investigation of paintings,sculpture andarc
6、hitecture.vThereisawidespreadbeliefnowthattextualdataisnotnecessarily the most important mode used for theinterpretationsofsocialmeaning.Inordertostudythecomplexityofhumaninteraction,wehavetoworkontheanalysisofmoredynamicinteractions,andanalyzeallmodesthattheparticipantsareutilizing.Every interactio
7、n is multimodal.Althoughitsrelativelyshorthistory,multimodaldiscourseanalysis has also had an important influence on otherapproachesandfields,mostnotablyintheareaofliteracyandthegrowinginterestindigital literaciesandthefieldofhuman-computerinteraction.Digital literacy is the ability to locate,organi
8、ze,understand and analyze information using digital technology.Schools are continually updating their curriculum for digital literacy.This often includes computers in the classroom,the use of educational software to teach curriculum,and course materials being available to students online.v随随着着多多媒媒体体
9、技技术术的的产产生生与与发发展展,如如何何将将自自然然话话语语同同多多种种模模态态结结合合起起来来进进行行分分析析解解读读是是现现代代语语言言学学,尤尤其其是是话话语语分分析析研研究究领领域域的的重重要要课课题题。我我国国多多模模态态话话语语分分析析研研究究主主要要涉涉及及理理论论探探讨讨、视视觉觉应应用用、口口语语语语料料库库建设、教学应用等领域。建设、教学应用等领域。v国国内内多多模模态态话话语语的的研研究究还还处处在在起起始始阶阶段段,尚尚未未见见到到专专著著出出版版,只只有有为为数数不不多多的的论论文文,其其中中包包括括胡胡壮壮麟麟的的“社社会会符符号号学学中中的的多多模模态态化化”,
10、李李战战子子“用用系系统统功功能能语语言言学学理理论论对对多多模模态态话话语语理理论论的的研研究究”,”,另另外外朱朱永生和张德禄等也进行了相应的研究。永生和张德禄等也进行了相应的研究。The self is not something that exists first and then enters into relationship with others,but it is,so to speak,an eddy(漩涡漩涡)in the social current and so still a part of that current.American women anthropol
11、ogistMead 1974:182 Some thoughts on personal identity constructionA multimodal perspectiveSigrid NorrisAssociateProfessorAuckland University of TechnologyDirector:MultimodalResearchCentresigrid.norrisaut.ac.nzDegrees:Ph.D.LinguisticsGeorgetownUniversity,2002M.S.LinguisticsGeorgetownUniversity,1997B.
12、A.RussianLanguageandLiteratureGeorgeWashingtonUniversity,1989Sigrid NorrisOUTLINEIntroductionSomebackgroundTheoreticargumentStructureConclusion.thesocialactor,speakingonthe phone with her employee(multimodalanalysis).newthoughtsaboutconsciousness(the point of“I”and“me”identityelements)IntroductionvI
13、dentity is who and what you are.vIdentity construction is a widely covered topic instudiesofdiscourse.vInthischapter,theauthorsfocusisamethodologicalonethatallowstheinvestigationofidentityconstructionfrom a slightly new perspective,a a multimodal multimodal approach.approach.vMy writing is first of
14、all an extension of Scollons mediated discourse analysis(中介话语分析).vSecond,thisframework isstronglyinfluencedbytheworkofKress and van Leeuwen in multimodality.vBesidesthesetwomergingdirections,theframeworkofmultimodalinteractionanalysisdrawsoninteractional sociolinguistics of Goffman Gumperz,discourse
15、analysis as in Hamilton or Schiffrin and a historical approach of Wodak.Some BackgroundvTherefollowsabriefeclecticoverviewonpersonalidentityconstruction:vSchiffrinorHamilton-microdiscursiveconstructions,suchaspronounuseandshowhowindividualsestablishthemselvesasbelongingtoonegrouporanother.vWodak-com
16、biningtextanalysiswithnarrativeandinterviewanalysisonnationalidentityconstructionandplacingitintoahistoricalperspective.vHall and Bucholztrying to encompasssocial psychological and socialculturalforces on analyzing a personsuse oflanguage.vWhatalloftheseapproachestoidentityhaveincommon is their conc
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