Unit4 概要写作课件选择性必修第一册.ppt
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1、,Nowadays, we can find advertisements almost wherever we go. An advertisement uses words and pictures to persuade people to buy a product of service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types
2、of advertisementscommercial advertisements and public service advertisements(PSAs).,A commercial advertisement is one which someone has paid for advertise a product or service. There are laws to protect people from advertisements that cheat people. However, we still must be aware of the skillful met
3、hods used in ads to try and sell us things. One toothpaste ad declares, “Bright-Teeth fights bad breath!” This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all.,Not all ad
4、s play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public. They are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. Our government unde
5、rstands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as, “Yes to life, no to drug
6、s” and “Knowledge changes life”, which deal with widespread social concerns.,Finally, I wish to tell you this: think about why you should do the things the ad suggests, or buy the product or service the ad promotes. When it comes to advertisements, we must all use our intelligence and not be a slave
7、 to them!,Appreciating a poem written by,Robert Frost,Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I _And looked down one as far as I _To where it bent in the _;,The Road Not Taken,Then took the other, as just as fair,And having perhaps the better cl
8、aim,Because it was grassy and wanted _;Though as for that the passing _Had worn them really about the_,,Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I _And looked down one as far as I _To where it bent in the _;,The Road Not Taken,stood,Then took the
9、 other, as just as fair,And having perhaps the better claim,Because it was grassy and wanted _;Though as for that the passing _Had worn them really about the_,,Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I _And looked down one as far as I _To where
10、it bent in the _;,The Road Not Taken,stood,could,Then took the other, as just as fair,And having perhaps the better claim,Because it was grassy and wanted _;Though as for that the passing _Had worn them really about the_,,Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be on
11、e traveler, long I _And looked down one as far as I _To where it bent in the _;,The Road Not Taken,stood,could,undergrowth,Then took the other, as just as fair,And having perhaps the better claim,Because it was grassy and wanted _;Though as for that the passing _Had worn them really about the_,,Two
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