电子商务相关资料ABC-中国管理研究中心18342.docx

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1、西安交通大学MBA选修课程电子商务相关资料授课教师：王刊良目录电子商务务教科书哈佛商商业评论近近年来有关电电子商务的文文章目录课程在线线材料链接重要的链链接电子商务教科书书(http:/www.isworrld.orrg/iswworld/ecourrse/boooks.hhtml, Text Bookss on bbusineess annd ecoonomicc aspeects oof E-BBusineess)Adam, NN.R., Dograamaci, O., Gangoopadhyyay, AA., Yeesha, Y. annd Ganngopaddhyay, Y. (199

2、8) Elecctroniic Commmercee: Tecchnicaal, Buusinesss, annd Leggal Isssues, Prenntice Hall. Amor, DD. (19999) EE-Busiiness Revollutionn, Preenticee Halll. 中译译Barnes, S. aand Huunt, BB. (20000) EE-Commmerce and VV-Busiiness: An IInternnationnal Mooney MMakingg Machhine, Butteerwortth Heiinemannn. 中中译Br

3、ynjollfssonn, E. and KKahin, B. (2000) Undeerstannding the DDigitaal Ecoonomy, Cambbridgee: MITT Presss. Castellls, M. (19999) Thhe Infformattion AAge: EEconommy, Soocietyy and Cultuure, BBlackwwell PPublisshers. Fingar, P., Kumarr, H. and SSharmaa, T. (20000) Enterpprise E-Commmercee, Meggan-Kiiffe

4、r Presss. Greensttein, M. (11999) Electtronicc Commmerce: Secuurity, Riskk Manaagemennt andd Conttrol, McGraaw Hilll Colllege Div. 中译影印Kalakotta, R. and Whinsston, A.B. (19955) Froontierrs of Electtronicc Commmerce, Addiison WWesleyy. 中译译Kalakotta, R. and Whinsston, A.B. (19966) Froontierrs of Elect

5、tronicc Commmerce, New York: Addiison-WWesleyy. 中译译Kalakotta, R. and Robinnson, M. (11999) E-Bussinesss: Roaadmap for SSuccesss, Adddisonn Weslley. Keen, PP.G. aand Baallancce, C. (19997) Onn-Linee Proffits: A Mannagers Guiide too Elecctroniic Commmercee, Bosston: Harvaard Buusinesss Schhool PPress.

6、 Keen, PP.G., Ballaance, C., CChan, S. annd Schhrump, S. (1999) Elecctroniic Commmercee Relaationsships: Trusst By Desiggn, Prrenticce Halll. Kilov, H. (11998) Businness SSpecifficatiions: The KKey too Succcessfuul Sofftwaree Engiineeriing, PPrentiice Haall Korper, S. aand Elllis, J. (11999) The EE-

7、Commmerce Book: Buillding the EE-Empiire, SSan Diiego: Acadeemic PPress. Maddox, K. aand Bllankennhorn, D. (1998) Web Commeerce: Buildding aa Digiital BBusineess, JJohn WWiley & Sonns. McKnighht, L.W. annd Baiiley, J.P. (19977) Intternett Econnomicss, Cammbridgge: MIIT Preess. Rahman, S. aand Raaisi

8、ngghani, M. (2000) Elecctroniic Commmercee: Oppportunnitiess and Challlengess, Ideea Grooup. Schwarttz, E.I. (11998) Webonnomicss: Ninee Esseentiall Prinnciplees forr Growwing YYour BBusineess onn the Worldd Widee Web, Papeerbackk ed. New York: Broaadway Bookss. 中译译Tapscottt, D., Lowwy, A. and Ticol

9、ll, D. (19998) Blluepriint too the Digittal Ecconomyy: Weaalth CCreatiion inn the Era oof E-BBusineess, MMcGraww-Hilll. 中译译Timmerss, P. (19999) Eleectronnic Coommercce: Sttrateggies aand Moodels for BBusineess too Busiiness Tradiing, JJohn WWiley & Sonns. 中中译Treese, G.W. and Stewaart, LL.C. (1998) D

10、esiigningg Systtems ffor Innterneet Commmercee, Adddison Wesleey. Turban, E., Lee, J., KKing, D. annd Chuung, MM. (19999) EElectrronic Commeerce: A Mannageriial Peerspecctive, Prenntice Hall. httpp:/ 中译Ware, JJ.P., Gebauuer, JJ., Haartmann, A. and RRoldann, M. (19977) Seaarch ffor Diigitall Exceelle

11、ncce, MccGraw Hill. Watson, R.T., Berrthon, P., Pitt, L.F. and Zinkhhan, GG.M. (2000) Elecctroniic Commmercee: Thee Straategicc Persspectiive, 22nd eddn. Drryden Presss. htttp:/wwww.teerry.uuga.eddu/rwwatsonn/estrrategyy/ Westlannd, J.C. annd Claark, TT.H.K. (19999) Gllobal Electtronicc Commmerce: T

12、heoory annd Casse Stuudies, Bostton: MMIT Prress. Whinstoon, A.B., SStahl, D.O. and Choi, S.-YY. (19997) TThe Ecconomiics off Elecctroniic Commmercee, Maccmilliian. 中译Strateggy & BBusineess: EE-Busiiness Lessoons frrom PLLanet Earthh (Boooz-Alllen & Hamillton)Amir Haartmann and John Sifonnis, NNetRe

13、aady: SStrateegies for SSuccesss in the EE-conoomy, MMcGraww Hilll, 20000.Allan AAfuah and CChristtopherr Tuccci, Innterneet Bussinesss Modeels annd Strrategiies, MMcGraww Hilll, 20001.Stephenn Braddley aand Riichardd Nolaan, Seense aand Reespondd: Cappturinng Vallue inn the Netwoork Erra, Haarvardd

14、 Busiiness Schoool Preess, 11998.Philip Evanss and Thomaas Wurrster, Blowwn to Bits: How the NNew Ecconomiics off Infoormatiion Trransfoorms SStrateegy, HHarvarrd Bussinesss Schoool Prress, 2000. (nottes)Christiina Haaylockk and Len MMuscarrella, Net Succeess, AAdams Mediaa, 19999Carl Shhapiroo and

15、Hal VVariann, Infformattion RRules: A Sttrateggic Guuide tto thee Netwwork EEconommy, Haarvardd Busiiness Schoool Preess, 11999Laurie Windhham, DDead AAhead: the Web DDilemmma andd the New RRules of Buusinesss, Alllwortth Preess, 11999.Evan Scchwarttz, Diigitall Darwwinismm, Brooadwayy Bookks, 19999

16、. 概论电子商务经济济学，（美）崔崔，张大力等等，电子工业业出版社，22000-99-1面向经理的在在线企业和电电子商务，HH.M.Deeitel P.J.DDeitell K.Stteinbuuhler，清清华大学出版版社，20001-9-11 企业竞争策略或或战略管理信息规则：网网络经济的策策略指导，(美)卡尔夏皮罗(CCarl SShapirro), (美)哈尔尔瓦里安(HHal Vaarian)著；张帆译译，中国人民民大学出版社社， 20000.6网络经济的禅禅：e时代的成功功方略，鲍勇勇剑、陈百助助著，复旦大大学出版社22001年88月版发现利润区(Profiit Zonne)，A.

17、J.Slyywotzkky等编著，凌凌晓东等译，北北京：中信出出版社，2000077种网络经经济创新模式式，IT经理理世界，20000第5期期，httpp:/n网络经济的十十种策略，凯凯文凯利(Kevinn Kellyy)，萧华敬 任平译，广广州出版社，22000年66月 系统分析与设计计电子商务系统统的规划与设设计，刘军编编著，人民邮邮电出版社，22001年004月出版电子商务网站站建设，陈信信祥等编，清清华大学出版版社，20000-9-11 企业运作管理采购与供应链链管理，Michiiel R. Leennders & Harrod E Fearoon著，张杰杰 张群译，机机械工业出版版社

18、，20001.9 北京大规模定制：企业竞争的的新前沿，（美美）派恩 著著，操云甫 等译，中国国人民大学出出版社，20000年077月出版网络营销原理理，沃德汉森(Warrd Mannson)，华华夏出版社，22001-55-1哈佛商业评论论近年来有有关电子商务务的文章目录录(Chronoologiccal Orrder19997-20001, 搜搜集整理/王刊良)1 Price ssmarteer on the NNet. Harvvard BBusineess Reeview; Bostton; FFeb 20001; WWalterr Bakeer; Miike Maarn; CCraig

19、 Zawadda; 2 Innovattion aat thee speeed of inforrmatioon. Harvaard Buusinesss Revview; Bostoon; Jaan 20001; Stteven D Epppingerr3 Contexttual mmarketting: The rreal bbusineess off the Interrnet. Harvaard Buusinesss Revview; Bostoon; Noov/Decc 20000; Davvid Keenny; John F Marrshalll; 4 The Nappsterii

20、zatioon of B2B; Harvaard Buusinesss Revview, Bostoon; Noov/Decc 20000; Voll. 78, Iss. 6; ppg. 188; Anddrew MMcAfeee;5 How we went digittal wiithoutt a sttrateggy. Harvvard BBusineess Reeview; Bostton; SSep/Occt 20000; Riicardoo Semller; 6 Knowingg a wiinningg busiiness idea when you ssee onne. Haarv

21、ardd Busiiness Revieew; Booston; Sep/Oct 22000; W Chaan Kimm; Rennee Maauborggne; 7 Networkked inncubattors: Hothoouses of thhe Neww Econnomy. Harvaard Buusinesss Revview; Bostoon; Seep/Octt 20000; Morrten TT Hanssen; HHenry W Cheesbrouugh; NNitin Nohriia; Doonald N Sulll; 8 E-loyallty: YYour ssecre

22、tt weappon onn the Web. Harvaard Buusinesss Revview; Bostoon; Juul/Augg 20000; Freedericck F RReichhheld; Phil Scheffter; 9 Can youu pateent yoour buusinesss moddel?. Harvaard Buusinesss Revview; Bostoon; Juul/Augg 20000; Anddrea OOvans; 10 A betteer wayy to ccrack Chinaa. Harvaard Buusinesss Revvie

23、w; Bostoon; Juul/Augg 20000; Willfriedd R Vaanhonaacker; 11 E-Brandds: Buuildinng an Interrnet BBusineess att Breaakneckk Speeed. Harvaard Buusinesss Revview;BBostonn; Jull/Aug 2000; Johnn T Laandry; 12 Buildinng an innovvationn facttory. Harvaard Buusinesss Revview; Bostoon; Maay/Junn 20000; Anddre

24、w HHargaddon; RRobertt I Suutton; 13 E-hubs: The new BB2B maarketpplacess. Harvvard BBusineess Reeview; Bostton; MMay/Juun 20000; Stteven Kaplaan; Moohanbiir Sawwhney; 14 E-procuuremennt at Schluumbergger. Harvvard BBusineess Reeview; Bostton; MMay/Juun 20000; Anndrea Ovanss; 15 Enginess of TTomorrr

25、ow: HHow thhe Worrlds Best Compaanies Are UUsing Theirr Reseearch Labs to Wiin thee Futuure. Harvvard BBusineess Reeview; Bostton; MMay/Juun 20000; Joohn T Landrry16 Transfoormingg lifee, traansforrming businness: The llife-ssciencce revvolutiion. Harvvard BBusineess Reeview; Bostton; MMar/Appr 2000

26、0; Juuan Ennriqueez; Raay A GGoldbeerg; 17 Cost trranspaarencyy: Thee Nets reaal thrreat tto priices aand brrands. Harvvard BBusineess Reeview; Bostton; MMar/Appr 20000; Inndrajiit Sinnha; 18 Trustedd Parttners: How Compaanies Buildd Mutuual Trrust aand Wiin Toggetherr. Harvvard BBusineess Reeview;

27、Bostton; MMar/Appr 20000; Joohn T Landrry; 19 Hypermeediatiion: CCommerrce ass clicckstreeam. Harvvard BBusineess Reeview; Bostton; JJan/Feeb 20000; Niicholaas G CCarr; 20 The eleectronnic neegotiaator. Harvaard Buusinesss Revview; Bostoon; Jaan/Febb 20000; Reggina FFazio Marucca; 21 The futture oof

28、 commmercee. Harvvard BBusineess Reeview; Bostton; JJan/Feeb 20000; Annonymoous; 22 Redesiggning businness. Harvaard Buusinesss Revview; Bostoon; Noov/Decc 19999; Reggina FFazio Marucca; 23 Gettingg reall abouut virrtual commeerce. Harvaard Buusinesss Revview; Bostoon; Noov/Decc 19999; Phiilip EEvan

29、s; Thommas S Wurstter; 24 Creatinng breeakthrroughss at 33M. Harvvard BBusineess Reeview; Bostton; SSep/Occt 19999; Erric voon Hipppel; Stefaan Thoomke; Mary Sonnaack; 25 Digitall Darwwinismm: Sevven Brreak-tthrouggh Bussinesss Straategiees forr Survvivingg in tthe Cuutthrooat Weeb Ecoonomy. Harvvar

30、d BBusineess Reeview; Bostton; JJul/Auug 19999; Joohn T Landrry; 26 E-commeerce: Taxinng thee Web. Harvvard BBusineess Reeview; Bostton; JJul/Auug 19999; Anndrea Ovanss; 27 How e-ccommerrce wiill trrump bbrand managgementt. Harvvard BBusineess Reeview; Bostton; JJul/Auug 19999; Peeter SSealeyy; 28 M

31、arketiing: TThe ecconomiics off piraacy. Harvvard BBusineess Reeview; Bostton; JJul/Auug 19999; Niicholaas G CCarr; 29 Being vvirtuaal: Chharactter annd thee new econoomy. Harvvard BBusineess Reeview; Bostton; MMay/Juun 19999; Niicholaas G CCarr; 30 Marketiing: TThe ecconomiics off custtomer satissf

32、actiion. Harvvard BBusineess Reeview; Bostton; MMar/Appr 19999; Niicholaas G CCarr; 31 Judo sttrateggy: Thhe commpetittive ddynamiics off Inteernet time. Harvvard BBusineess Reeview; Bostton; JJan/Feeb 19999; Daavid BB Yofffie; MMichaeel A CCusumaano; 32 Are nettworkss drivving tthe neew ecoonomy? H

33、arvaard Buusinesss Revview; Bostoon; Noov/Decc 19988; Petter L Bernsstein; 33 Versionning: The ssmart way tto selll infformattion. Harvaard Buusinesss Revview; Bostoon; Noov/Decc 19988; Carrl Shaapiro; Hal R Varrian; 34 The disscipliine off innoovatioon. Harvvard BBusineess Reeview; Bostton; NNov/De

34、ec 19998; Peeter FF Druccker; 35 The oldd-new econoomy. Harvvard BBusineess Reeview; Bostton; NNov/Deec 19998; Naan Stoone; 36 Supply chainn manaagemennt: Thhe casse forr alliiancess. Harvvard BBusineess Reeview; Bostton; NNov/Deec 19998; Joohn T Landrry; 37 How vennture capittal woorks. Harvaard Bu

35、usinesss Revview; Bostoon; Noov/Decc 19988; Bobb Zideer; 38 Electroonic ccommerrce: AA new take on Weeb shooppingg. Harvvard BBusineess Reeview; Bostton; JJul/Auug 19998; Joohn T Landrry;39 Estimatting aand uppdatinng thee actiivity costss for handlling ccustommer orrders. Harvvard BBusineess Reevie

36、w; Bostton; JJul/Auug 19998; Annonymoous; 40 Welcomee to tthe exxperieence eeconommy. Harvvard BBusineess Reeview; Bostton; JJul/Auug 19998; B Josepph Pinne II; Jamees H GGilmorre; 41 Buildinng a sstory that workss. Harvvard BBusineess Reeview; Bostton; MMay/Juun 19998; Annonymoous;42 Strateggic stt

37、oriess: Howw 3M iis rewwritinng bussinesss plannning. Harvvard BBusineess Reeview; Bostton; MMay/Juun 19998; Goordon Shaw; Robeert Brrown; Philiip Broomileyy; 43 The powwer off virttual iintegrrationn: An interrview with Dell Compuuterss Michhael DDell. Harvaard Buusinesss Revview; Bostoon; Maar/Apr

38、r 19988; Joaan Maggrettaa; 44 The polliticss of EE-maill. Harvvard BBusineess Reeview; Bostton; MMar/Appr 19998; Niicholaas Carrr; 45 The commpetittive ddynamiics off netwwork-bbased businnessess. Harvvard BBusineess Reeview; Bostton; JJan/Feeb 19998; Keevin PP Coynne; Reenee DDye; 46 Make a bundlle

39、 bunndlingg. Harvvard BBusineess Reeview; Bostton; NNov/Deec 19997; Anndrea Ovanss; 47 Making strattegy: Learnning bby doiing. Harvvard BBusineess Reeview; Bostton; NNov/Deec 19997; Cllaytonn M Chhristeensen; 48 Strateggy undder unncertaainty. Harvvard BBusineess Reeview; Bostton; NNov/Deec 19997; H

40、uugh Coourtneey; Jaane Kiirklannd; Paatrickk Viguuerie; 49 Strateggy andd the new eeconommics oof infformattion. Harvaard Buusinesss Revview; Bostoon; Seep/Octt 19977; Phiilip BB Evanns; Thhomas S Wurrster; 50 The reaal prooblem with compuuters. Harvvard BBusineess Reeview; Bostton; SSep/Occt 19997;

41、 Miichaell Schrrage; 51 Where tthe neew bussinessses wiill emmerge. Harvvard BBusineess Reeview; Bostton; SSep/Occt 19997; Annonymoous; 课程在线材料 (On-lline mmateriials)The chhangess in ttechnoology and bbusineess ovver thhe passt 20 yearss havee beenn drammatic and ffar-reeachinng. Naavigatting tthe ev

42、ven moore asstonisshing changges inn the futurre reqquiress somee persspectiive onn the devellopmennts off the recennt passt. Hoow didd we gget too wherre we are? What technnologiical, econoomic aand pooliticcal foorces have generrated the ccurrennt staate off e-coommercce? Hoow aree thesse forrces

43、llikelyy to cchangee intoo the futurre? Whhat arre thee basiic feaaturess of ee-commmerce as itt exissts tooday? Answeering thesee and otherr quesstionss requuires some histoory, ssome ttechnoologiccal baackgroound, and ssome aanalyssis.1 Originss of HHigh TTechnoology and tthe InnterneetThe Coomput

44、eer Inddustryy - A Brieff HisttoryHistorry of the CComputterHistorry of the TTransiistorOriginns of the IInternnetA Brieef Hisstory of thhe IntternettMore bbackgrround on thhe Intternett and WWWBasic Interrnet GGlossaaryInternnet Prrimer (pdf)Behindd the Net: The UUntoldd Histtory oof thee ARPAANET

45、aand Coomputeer Sciience, by MMichaeel HauubenThe Biirth aand Deeveloppment of thhe ARPPANET, by RRonda HaubeenHow thhe Intternett WorkksHobbess Inteernet TimellineSearchhing tthe Weeb2 The Emeergencce of E-CommmerceeWhat iis E-CCommerrce?Measurring tthe Innterneet Ecoonomy, Q&A; Indiicatorrs; Exxec

46、utiive Suummaryy; Thee Big PictuureCase Sttudiess; Gloobal IInternnetMore mmeasurres off the New EEconommyGeorgee Andeers, CCompannies aare sppendinng loaads off moneey in hopess of mmasterring tthe Innterneets ppromisseThe Ecconomiist, SSurveyy of EE-Busiiness, Junee 19999Here aare seeverall backkgrounnd reaadingss thatt may servee as rrefresshers or ass new pointts of deparrture for u