开题报告书模板 (93).docx

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1、表一 本科毕业论文（设计）开题报告论文（设计）题目：Comparative Analysis of CorporateCultureBetween China and America-Take HUAWEI and Apple for Example 中美公司企业文化的比较分析 -以华为和苹果公司为例 一、引言With the diversified development of science and technology, economy, culture and politics, the links between countries are getting closer and cl

2、oser, and culture has become a bridge between countries. But the environment and cultural backgrounds of people around the world are different. Cultural diversity, nationality, and history have presented the world with a valuable intangible wealth. However, the corporate culture of each country has

3、its own characteristics. The combination of social system, traditional culture, historical development, geographical location and other factors makes the corporate culture show different characteristics.In todays era of economic globalization, Chinese and foreign corporate cultures are constantly in

4、terpenetrating, and the distinction in many aspects has become increasingly blurred. Just as Chinese companies are continually drawing on the positive aspects of foreign corporate culture in order to complete the integration of enterprises with the international economy, and facing the huge market o

5、f China, foreign companies are constantly trying to adapt to Chinas corporate culture. The most prominent performance is the merger of Chinese companies and foreign companies. In this information age, information is very easy to obtain and disseminate. Any enterprise manager will not miss the opport

6、unity to learn the excellent cultural spirit of other companies and perfect themselves corporate culture.This article is a comparative study of the corporate culture of Chinese and American companies. Although China and the United States have great differences in culture and corporate culture, corpo

7、rate culture plays a different role for each company: corporate culture has a distinct the personality and characteristics of the times are the soul of the enterprise. It is the key to the core competitiveness of the enterprise and the driving force behind the continuous development of the enterpris

8、e. Moreover, the corporate culture of every country has something that we think is excellent and worth learning. As discussed in this article, Huawei and Apple represent two different corporate cultures of high-tech companies in China and the United States.Through analysis and research, we understan

9、d the differences in corporate culture between China and the United States. Therefore, mastering the differences and similarities between Chinese and American corporate cultures is of great significance for improving intercultural communication skills. It can help us understand the excellent corpora

10、te culture of the United States. The formation and development of the company, after fully understanding, to achieve the best learning results. Of course, not all corporate cultures are excellent, so we need to take the essence, and take a serious look at the differences between Chinese and American

11、 corporate culture.二、研究目的This article is a comparative study of the corporate culture of China and the United States, analyzing the formation and development of corporate culture between China and the United States, and discovering the differences in corporate culture between the two countries, from

12、 the staff to the management, to the corporate culture of the entire enterprise differences, with China Huawei and the United States Apple as a case study, try to analyze the advantages and disadvantages of the corporate culture of the two countries, and put forward some inspiration for the developm

13、ent of advanced corporate culture of Chinese enterprises.三、研究依据和理论框架 The Fortune 500 companies selected by Fortune magazine have their own excellent corporate culture, and the magazines selection also summarizes the key to business success, that is, corporate culture. Former CEO of GE Welch once sai

14、d that culture is an irreplaceable spiritual competitive factor for enterprises, and enterprises rely on talents and culture to win. This is the consensus of all companies. The highest level of competition between enterprises is the competition of corporate culture. A companys competitive strategy c

15、an be imitated and borrowed by competitors, and the level of technology can be surpassed, but corporate culture cannot be imitated. The secret of a companys success is corporate culture. For a successful company, corporate culture is the embodiment of the companys employees. The management of enterp

16、rises has a very close relationship with the traditional culture of the country. The national and traditional culture must exist in the management of enterprises and become the cultural basis of enterprise management. It is precisely because the traditional culture of each country is different, and

17、the corporate culture is different. The difference between Chinese and Western culture, history, geographical environment, politics, and religion also creates a difference in corporate culture.This paper focuses on the analysis of the differences between Chinese and American corporate culture, and f

18、inally puts forward the enlightenment of the corporate culture of Chinese enterprises, and proposes the differences of corporate culture from different levels, as well as the advantages and disadvantages of Chinese and American corporate culture. In the article, the traditional cultures of the two c

19、ountries are compared and the differences between the two cultures are proposed. Based on the theory of cross-cultural communication, cultural management and the value of corporate culture, and the theory of corporate culture, the company analyzes the corporate culture and finds the differences and

20、similarities of corporate culture according to specific Chinese companies and American groups.四、研究问题The main purpose of this paper is to conduct a comparative study of Chinese and American corporate culture, to find out the differences between cultures and corporate cultures, and to provide excellen

21、t corporate culture inspiration for the development of Chinese enterprises. The following questions are the main research questions in this article:1.What is the cultural difference between China and the United States?2.How do the formation and development of corporate culture in China and the Unite

22、d States form two different corporate cultures?3.What are the differences in corporate culture between China and the United States?4.What are the advantages and disadvantages of the corporate culture of the two countries?5.What are the implications for the development of Chinese corporate culture?五、

23、文献回顾This paper summarizes and analyzes the results of comparative research on corporate culture in different countries at home and abroad, and summarizes the research status of corporate culture in China and the United States. It is found that Sino-US corporate culture research is relatively rare an

24、d not systematic. There are many studies on corporate culture phenomena in China and the United States, and there are few studies on the cultural factors behind the phenomenon, but there is still some research data. On this basis, we first introduce the viewpoints of the corporate culture theory and

25、 the research on the concept, structure and development of corporate culture. Then compare the national culture and corporate culture of China and the United States, and find the differences between the national culture and corporate culture of the two countries. Through comparative analysis of Chin

26、ese and American corporate culture, it helps both companies to absorb each others advantages and promote the vigorous development of corporate culture. This paper takes the corporate culture of Chinese Huawei and American Apple as the research object, and studies the differences between the corporat

27、e cultures of the two countries, hoping to provide some inspiration for the development of Chinese corporate culture.The two research results that have the greatest impact on the cultural differences between China and the United States were completed by two groups of scholars represented by Hofstede

28、 and House. The Dutch scholar Hofstede et al. (2005) compared the cultures of 74 countries and regions from five dimensions based on a survey of IBM employees in dozens of countries around the world and other related research. A group of scholars led by House (2004) compared the cultures of 61 count

29、ries from nine dimensions in a project called GLOBE. The questionnaire used by Hofstede asks the individuals feelings about the organizations reality and the individuals needs. The research conclusions reflect the actual situation of social culture. Houses questionnaire asks the actual situation of

30、the working environment of the respondent, and asks the respondent what the society thinks. He refers to the former as social practice (actual) and the latter as social values(should) . In some common dimensions, the two studies have drawn similar conclusions, including Chinas greater power distance

31、 than the United States, Chinas more emphasis on collectivism, and the United States emphasis on individualism and Chinas emphasis on long-term orientation. However, the difference between the Chinese and American cultures reflected by the House Institute in terms of power distance, individualism an

32、d collectivism is not as large as that reflected by the Hofstede Institute; in the uncertainty avoidance, the two studies The conclusion is exactly the opposite.Both of these studies are about social culture. As for the differences between Chinese and American corporate cultures, the relevant litera

33、ture can be roughly divided into two categories. One is to summarize the dimensions of Chinese corporate culture and find differences by comparing them with the dimensions of the major corporate culture scales in the United States.Another type of literature is based on the differences in social cult

34、ure between China and the United States, which raises corporate culture differences. Most of the existing Chinese literatures are of this type. The conclusions of this kind of literature are not based on empirical research on enterprises. Even if there are examples of enterprises in the literature,

35、they are all cases. The source of their opinions should be mainly social culture.For example, Ma Xiunan put forward his own views on Chinese and American corporate culture in his own articles, and studying economic issues from a cross-cultural perspective has become a new trend. Corporate culture co

36、mparison is an important part of it. As the most strategic management thought and management method of modern enterprises, corporate culture directly affects the core competitiveness of enterprises and determines the success or failure of enterprises. Based on this kind of thinking, this paper makes

37、 a comparative analysis of the corporate culture of Haier Group in China and Mars Enterprises in the United States from a cross-cultural perspective, aiming to find out the uniqueness of the two companies in the construction of corporate culture, and thus to other Chinese enterprises. Being able to

38、become a world-renowned company as soon as possible can provide useful lessons for reference.Wang Lixia, Zhou Yangs article uses the dimensions of Denisons organizational culture model to analyze the corporate culture of Microsoft and Lenovo, and through the comparison of two corporate cultures, to

39、obtain similarities and differences in culture, and then to see the leopard On the basis of the homogeneity and heterogeneity of IT corporate culture, constructive opinions on the construction of Chinese IT corporate culture are put forward.Zhang Lifei and Wang Yongxiangs papers suggest that in rece

40、nt years, commercial new product launches, as an important form of marketing products, have been widely adopted by corporate companies video, audio, image, PPT and other multimodal discourses are widely used in the conference, and these texts contain profound cultural factors. Multimodal discourse a

41、nalysis provides a comprehensive analysis and interpretation method for exploring the cultural factors behind it. In this paper, the Iphone6 and Xiaomi 4 mobile phone conferences were used as comparative research objects. Kressand Van Leeuwens visual grammar (Visual Grammar) was used to analyze the

42、discourses of the two conferences in a multi-modal analysis to explore the Sino-US corporate culture behind them difference.Hu Xinyun, Liu Ning, and Su Yis texts, from the perspective of Hofsteins cultural dimension theory, compare the 2012 social responsibility report of Mobil Oil Company and China

43、 National Petroleum Corporation, and then summarize the different corporate cultures of the Sino-US oil industry. The study found that the US oil company pays attention to the personal value of the companys employees, pays attention to the equality of men and women, timely and honest information dis

44、closure, strong sense of crisis, and a sound and specific system. The Chinese oil company pays attention to collective harmony, flexible management, and pays attention to the establishment of home culture.Defining the differences between Chinese and American oil companies is conducive to acceleratin

45、g the internationalization of Chinas petroleum industry and providing information for the merger, integration and cross-regional management of the petroleum industry.The above literature data through the comparative analysis of corporate cultures between different types of Chinese and American compa

46、nies, to find out the differences between Chinese and American corporate culture, based on this, to promote the development of excellent corporate culture in Chinese enterprises.六、论文结构预期结果（大纲）：Abstract摘要I. IntroductionII. Literature ReviewIII. The connotation of corporate culture3.1 The meaning of c

47、ulture, the meaning of corporate culture3.2 The core, content and function of corporate culture3.2.1 The core of corporate culture3.2.2 Corporate culture content3.2.3 Corporate cultureIV. The formation and development of Chinese and American corporate culture4.1 The Formation and Development of Chin

48、ese Corporate Culture4.2 The Formation and Development of American Corporate CultureV. Comparative Analysis of Chinese Huawei and American Apple Enterprise Culture5.1 Differences in corporate culture at the social level5.2 Corporate culture differences at the corporate level5.3 Differences in corpor

49、ate culture at the staff levelVI. Analysis of the Advantages and Disadvantages of Chinese Huawei and American Apple Enterprise Culture6.1 Analysis of Advantages and Disadvantages of Chinese Huawei Enterprise Culture6.2 Analysis of Advantages and Disadvantages of American Apple Corporate CultureVII. Enlightenment to the development of excellent corporate culture in Chinese enterprisesVIII.Conclusion七、研究方法The research methods