浅析大数据对文化产业的创新影响及其发展-商务英语.docx

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1、天津大学仁爱学院 2019 届本科生毕业论文AbstractEntering the era of big data has brought unprecedented opportunities and challenges to the cultural industry. Big data also affects the innovation and development of cultural industries. Throughout the world, the experience of foreign cultural industry development has p

2、rovided a reference for the development of Chinese cultural industry. The development of Chinas cultural industry started late, and various aspects are still not perfect. The road to development still needs to be explored. Today is the era when data is an asset. With the big data platform, the poten

3、tial for innovation and development of the cultural industry is unlimited.This paper illustrates the impact of big data on the cultural industry by introducing AI technology in the use of big data analysis in English education and the impact of new media technologies on museums and urban culture. Th

4、en, by introducing the e- commerce of cultural industries and the commercialization of intellectual property rights, it is shown that the economic benefits brought by the cultural industry in the context of big data are enormous. At the same time, we will predict the future development trend of the

5、cultural industry by studying national policies, and give corresponding solutions to the problems encountered in the cultural industry in the era of big data. In this way, the research results are drawn to promote the healthy development of the cultural industry in the era of big data.This study is

6、intended to show people the outstanding innovations of the cultural industry in the context of big data and the enormous social value it creates. At the same time, it also points out the path for the healthy development of the cultural industry in the context of big data, and timely discovers and im

7、proves the shortcomings of the cultural industry itself to cope with the challenges of the world cultural industry market. I believe that under the impetus of big data, Chinas cultural industry will one day become a leader in the worlds cultural industry.Keywords: Big Data, Cultural Industry； Innova

8、tion； DevelopmentOutlineThesis Statement: This paper analyzes the background of big data, the Chinese cultural industry has been influenced by innovation and its development trend. It also analyzes the existing problems of Chinese cultural industry and gives corresponding countermeasures.I. Introduc

9、tionA. Current situation abroadB. Current situation in ChinaII. The impact of big data on cultural industry innovationA. In English educationB. In the museumC. In urban cultureIII. Economic benefits of cultural industry under the background of big dataA. E-commerce model of the Forbidden City in Bei

10、jingB. Commercialization of the IP industryIV. The development trend of cultural industry in the era of big dataA. In terms of policyB. Future development trendV. Problems and countermeasures of cultural industry under the background of big dataA. ProblemsB. CountermeasuresVI. Conclusion23A Brief An

11、alysis of the Impact of Big Data on Cultural Industry Innovation and Its DevelopmentI. IntroductionIn todays world, the era of big data has entered, and data has infiltrated into every aspect of peoples lives. The cultural industry is no exception, and the impact of big data on it is enormous. What

12、is big data, in short, is an era of mass production, sharing and application of data, the most notable feature of which is the Internet. A Chinese version of big data can be regarded as the large-scale data set produced and being utilized from Chinas modern informatization process, the totality of d

13、ata source in the current information society and the whole set of data, not only internet data, but also governmental and commercial data1. What is cultural industry? In essence, culture is one of the important parts of social productivity. Cultural industry is an industrial form with both cultural

14、 and economic attributes. It has many characteristics such as green environmental protection, high added value and extensive consumer groups. The development of the current cultural industry in many countries is tending to be a pillar, leading and leading industrial form. Social development has ente

15、red the era of globalization, and the world is vigorously promoting the cultural industry. The development of the cultural industry is related to the degree of civilization development of a country and even its influence in international status. The cultural industry is also the key to improving the

16、 soft power of the country. As Chinas social, economic and political paradigm is unlike most Western states2 .Therefore, to make good use of the Internet-based era of big data, it is possible for the cultural industry to create a miracle that will become a sunrise industry for tomorrow.A. Current si

17、tuation abroadThroughout the world, the cultural industry has a certain historical accumulation abroad. With the development of the times, it has also spawned a cultural and creative industry, showing the infinite development momentum and vitality of the cultural industry. European and American coun

18、tries attach great importance to cultural industries. For example, the United Kingdom is the first country to propose the concept of cultural and creative industries and to encourage the development of creative industries with policies. In 1997, Prime Minister Blair first established the Creative In

19、dustry Task Force on his occasion, and he was the chairman. His philosophy is to prove the strength of the UK through the highly revolutionary, creative and creative nature of the UK and transform the traditional British world factory into a modern world creative center. At present, the growth rate

20、of the British cultural and creative industry economy is 12%, which is twice the growth rate of the entire national economy, accounting for 8.2% of its GDP, and more than 150,000 enterprises related to creative industries. The employed population accounts for the employed population in the UK. More

21、than 8% of the total. For example, the United States, the number one power in the cultural and creative industry, has a clearer understanding of the cultural and creative industries. They have issued the slogan The era of capital has passed, the era of creativity has arrived, and the growth of its c

22、ultural and creative industries. The speed reached 14%, accounting for more than 30% of GDP. Its copyright industry output value reached US$1.25 billion, accounting for 12% of GDP. The copyright export exceeded that of automobiles, agriculture and aerospace, and became a large export industry. The c

23、ultural and creative industry has become the largest export earning industry in the United States.European and American countries are at the forefront of the cultural industry. Of course, Asian countries also have outstanding achievements in the cultural industry. Lets take Japan and South Korea as

24、examples. Japan refers to the cultural and creative industry as the entertainment and tourism industry, and has received great support from the government. The government has established a series of legal systems for the entertainment industry, which has well protected the copyright of the animation

25、 industry. Therefore, the development of its cultural and creative industries is very rapid. . At present, the cultural and creative industry has become Japans second largest industry, and its added value has accounted for 18.3% of GDP, especially the Japanese anime known as the “Anime Kingdom”, wit

26、h an annual turnover of 230 trillion yen, and anime. The market size of the industry has exceeded 2 trillion yen, accounting for 20% of the gross national product. At the same time, Japan has become the worlds largest animation production and exporting country, especially in Asian countries and the

27、United States occupying a large share of the market. According to statistics, more than 60% of the animation works broadcasted around the world come from Japan, and more than 80% in Europe. Japans cultural and creative industries are headed by the animation industry, and its strength can be compared

28、 with Disney in the United States. Animation has become an important pillar industry in Japan, and it is expected that by 2020, its cultural and creative industries in Asia will achieve a goal of 1 trillion yen. There is also a country with a strong cultural industry in Asia - South Korea. South Kor

29、ea has put forward the strategic slogan of “Cultivating the Country” and “Limited Resources and Unlimited Creativity”, and has established the Cultural Industry Bureau, the Cultural Industry Promotion Agency, the Cultural Industry Fund, the Game Industry Promotion Center, and the “Cultural Industry

30、Promotion Law” and the formulation of the “Cultural Industry Promotion Law”. The five-year plan for the development of the cultural industry and the identification of digital games as the countrys strategic industries have greatly promoted the development of the cultural industry. League of Legends

31、is a game created by South Korea and then popular around the world. According to statistics, cultural industries such as games and digital content industries have surpassed the traditional automobile industry and become the largest industry in Korea. In 2018, the Korean game industry market reached

32、5.2 billion US dollars. Among them, online games have become the main force of the game market. In South Korea, which accounts for 5.3% of the world game market, online games accounted for 31.4%. The cultural industry plays a central role in Koreas economic development and has accounted for more tha

33、n 20% of GDP. It is recognized as a major exporter of cultural products and a strong cultural and creative industry in the world.In general, today, with the rapid development of the Internet, smart products, digital technologies and new media, the cultural industry is developing in harmony with othe

34、r industries. The combination of digital platform and new media technology has guided the development speed and direction of the cultural industry to a certain extent. Under the influence of this trend, the world cultural industry has the following five development trends: First, the rapid developme

35、nt of digital platforms, digital music and digital video-based platforms are gradually taking advantage. Second, the advertising market, as a major part of the media, is gradually becoming more digital. Third, the development of digital platforms needs to be continually integrated with new media tec

36、hnologies. Fourth, the digital platform has expanded new areas and models based on the traditional business model, which will lead to a number of new enterprises. Fifth, virtual reality (VR) technology is rapidly emerging in the cultural industry.B. Current situation in ChinaSince Chinas reform and

37、opening up, economic and scientific technology has developed rapidly. People are gradually realizing the importance of the cultural industry. The cultural industry has become an important part of Chinas soft power strategy. Since the cultural industry is at the initial stage of development, the cult

38、ural industry is sometimes mixed with the cultural and creative industries, and there is no strict distinction between the two. Therefore, China has reviewed the situation and constantly adjusted and deepened the direction of cultural industry development. Until 2009, the government issued the Cultu

39、ral Industry Revitalization Plan, which raised the importance of the cultural industry to the national strategic level. Peoples cultural life has been greatly enriched, and the cultural industry has begun a period of rapid expansion. Although Chinas cultural industrialization operation started late,

40、 Chinas historical and cultural origins have a long history, and it has a profound cultural heritage and resource base. With the rapid advancement of various factors such as industrial policy, capital market, human resources and Internet technology, the cultural industry is also developing in the di

41、rection of scale, marketization and standardization. According to the statistics of the National Bureau of Statistics, the added value of Chinas cultural industry increased from 180.7 billion yuan in 2012 to 3,078.5 billion yuan in 2016, breaking through 3 trillion yuan for the first time; the propo

42、rtion of GDP increased from 3.48% to 4.14%, and the average annual average The growth rate is over 13%, almost double the annual growth rate of GDP. By the end of 2017, there were 55,000 enterprises above the national cultural and related industries, reaching 59,000 in the first half of 2018, with a

43、n operating income of 422.27 billion yuan. The contribution rate of the cultural industry to the economy is increasing, and it has gradually become an important driving force for leading the transformation and upgrading of Chinas industry. The “13th Five-Year Plan” is expected to be 2020, and the cu

44、ltural industry will become a pillar industry for the development of the national economy.Then, due to the innovation of Chinas digital technology and the rapid development of new Internet formats, the development pattern of the cultural industry has also undergone great changes. The Internet and cu

45、ltural industries have accelerated their deep integration, and the development of platform and intelligence has become a trend that has penetrated into various fields of traditional cultural industries. At the same time, the cultural IP boom is also strong, some popular online literature has been tr

46、ansformed into a film and television drama with great success. Some historical and cultural stories or novels have been adapted into games, and some images with commercial value have also derived other peripheral products. In the cultural consumer market, the cultural industry has achieved unprecede

47、nted linkage development in all fields. With the expansion of Chinas consumer market, the integration characteristics of the cultural market have gradually emerged, and the diversity of integration with tourism, traditional manufacturing, sports industry and other industries has emerged. After years

48、 of accumulation and development, the cultural industry has entered a new stage of development. From these highlights and trends, we can see the broad prospects for the future high-quality development of the cultural industry.In short, Chinas cultural industry is an emerging industry in the 21st cen

49、tury, but now China is still in the period of deepening reform. The cultural industry can only maintain its current growth momentum, seize the advantages of the big data era, and combine it with the domestic market environment to make culture. In order to continuously tap the potential of Chinas cultural industry, the industry and the capital market will continue to expand the potential of cultural industry development, enhance the overall industrial competitivene