Tourism destination.docx

《Tourism destination.docx》由会员分享，可在线阅读，更多相关《Tourism destination.docx（3页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Tourism destination1. Give details of the Destination management organization which is responsible for your destination? What are their main activities and responsibilities?Efficient destination marketing organizations can provide for the smooth implementation of the destination marketing organizati

2、on protection. However, different from the general product, destination tourism products provided by the public sector and private sector, to some extent on the nature of public goods, which determines the responsibilities of the tourism management department of the destination marketing. Gloucester

3、 tourist destination, for example, almost all countries to varying degrees, involved in tourism marketing. In addition to the public sector, destination marketing involved in the tourist enterprises a range of stakeholders, which together provide a complete tourism product for tourists. Complex rela

4、tionships and interdependencies between the destination stakeholders destined for collaborative marketing and provide a basis for the marketing alliance formed between the public and private sectors that is mainly for the collaborative destination marketing organizations. (Magas, 2010)Large-scale st

5、udy of this goal the management organizations (DMOS) has launched the World Tourism Organization, tourism enterprises and the management (team) on a global basis. It is designed to benchmark surveys on a regular basis to track the development and of these organizations activities and future investig

6、ations will focus on the broader national and regional organizations, as well as in individual countries more in-depth. (Murphy, 2004)Its primary responsibility is determined by the following question. Single stakeholder resources are limited, and its sales practices cannot have a greater impact on

7、potential tourists; market mechanism cannot make all stakeholders to support the collective marketing of destination and share their results; marketing planning process, stakeholders can more effectively by recognizing the mutual interdependence to achieve their goals. From the economic, social, env

8、ironmental dimension analysis of the formation of destination marketing alliances, crisis, competition, organizational support and technical support for the formation of a prerequisite; destination stakeholder participation in the motivation of the Union to see, including the strategic motives, tran

9、saction costs related to motivation, learning motivation, competitive agglomeration and community responsibility similar results, that promotional diversify, reduce costs, strengthen the market position, enhanced image and Improving business performance is the main motive for the alliance of tourism

10、 industry enterprises.2. Who are the main stakeholders for the Destination management organization? How does the organization relate to both public and private sectors?Like any other organization to establish a working relationship with stakeholders is becoming an important tourist organization. Tou

11、rism Organization and stakeholder relations are obvious. This makes the stakeholder concept and stakeholder theory, in the importance of management by objectives. Stakeholder theory is that effective management organizations success is critical to the interests of all other stakeholders to consider

12、the requirements. Destination Management Organizations (DMOs) have a wide range of potential stakeholders, but also a potential threat to the DMO capability. Therefore, the destination management organization should identify the destination stakeholder analysis and their relations. (CHEONG, 1995) Th

13、erefore, you must identify the stakeholders, they are likely to affect the destination management organization, and then assess the potential of these stakeholders and their potential threat to organizations and their cooperation.The support of almost all organizations continue the important role of

14、 management and marketing in the public sector target, but the most strongly endorsed the view that public-private partnerships is the best way to promote and Organizational destination. The agreement shall be in an integrated configuration management, tourism development, management, marketing and

15、promotion also has a very high level. (Stipanuk, 1993)3. How does the Destination management organization relate to other public bodies/organizations at a national and regional level? Identify local and national partnerships, tourism boards, Regional Development Agencies, Government Departments and

16、National Tourist Board, for example.A destination management organization (DMOs) is responsible for the organization, management and / or destination marketing and is generally divided into one of the following categories:l National Tourism Administration (NTAS) or organization (the National Tourism

17、 Organization), is responsible for the management and tourism marketing at the national level.l Regional, provincial or state DMOS (RTOS), responsible for management and / or the geographic area defined for this purpose, and sometimes, but not always an administrative or local government as a county

18、, state or province and other regions of the tourism market marketing.l The DMOS local, responsible for the management and / or tourism marketing based on a smaller geographic area or city / town.Facing the destination management organization in the past decade significant changes in market environm

19、ent, these organizations and changes in the priorities facing the new problems. Specifically on the Internet promotion and marketing of tourism products of the most important has raised the need for new types of activities and new technical support. (Anderson, 1992)This is the first time, and has tr

20、ied a destination management organizations world-wide research on the size and scope of this topic. Commissioned this study, it is to achieve diversity and geographic distribution of survey, there will be a considerable challenge, but the information collection and dissemination of the resulting ret

21、urn would be great. (Beritelli, 2007)4. Which organization(s) at your destination is /are responsible for tourism planning and visitor management?Destination Management Company (DMC) provides ground services, according to local knowledge of their destination. These services can be transportation, ho

22、tel accommodations, dining, activities, sightseeing, meeting venues, themed events, dinners and logistics, meetings, incentive scheme, as well as to help overcome the language barrier. By the DMC for the purchase of the consortium, provide preferential rates based on their purchasing power with thei

23、r preferred suppliers.5. Give details of the main marketing activity undertaken by the Destination management organization?An alternative list of promotional and marketing activities, indicating that they have in the past three years, they expect a commitment in the next three years. Currently more

24、than 90% of destination management organizations in all three main types of interviews carried out in four core marketing activities:l Production and distribution of brochures and printedl The operation of a websitel Participate in tourism exhibition fairs and exhibitionsl Organizations activitiesTh

25、e majority of all types of DMOs also undertake:l Direct maill Trade marketingResponsible for market research, international market planning and advertising, organizational activities, including tourism exhibitions and fairs, are more likely with the National Tourism / NTAS rest. On the contrary, reg

26、ional and city level, easier to participation of the domestic market. (Gretzel, 2006)6. What are the key tourism policies/strategies published by this/these organization(s) that you can access for information.Wide participation and interaction between the direct and indirect interests in the results

27、 of the development of the tourism sector stakeholders. These stakeholders including national government at the national, provincial and district level, municipalities, the private sector, local communities, international, regional and domestic tourists, non-governmental organizations, financial ins

28、titutions, international development agencies, the media and the general the public. (Fyall, 2005)An industry such as tourism horizontal success depends on the aggregation of factors, directly or indirectly affect their performance and ability to respond to the challenges of this highly competitive

29、and volatile sector. It is expected that all stakeholders are truly committed to firmly place the country as a global tourism map, through their participation, strategic and consistent operational goals.ReferenceMagas, D. 2010, Why the Destination Management Organization?, Faculty of Tourism and Hos

30、pitality Management in Opatija.Biennial International Congress.Tourism & Hospitality Industry, , pp. 1041-1047.Murphy, P. E., Murphy, A. E., Murphy, P. E. 2004 Strategic management for tourism communities: bridging the gaps. Strategic management for tourism communities: bridging the gaps viii + 448

31、pp.CHEONG, R, CHEONG, R 1995 THE VIRTUAL THREAT TO TRAVEL AND TOURISM Tourism Management 16 6 417-422Stipanuk, D. M., Stipanuk, D. M. 1993 Tourism and technology: interactions and implications. Tourism Management 14 4 267-278.Alter C, Hage J. 1993. Organizations Working Together. Sage: London.Anders

32、on J, Hkansson H, Johanson J. 1992. Dyadic business relationships within a business network context. Journal of Marketing 58: 115.Beritelli P, Bieger T, Laesser C. 2007. Destination governance: using corporate governance theories as a foundation for effective destination management. Journal of Trave

33、l Research 46: 96107.Gretzel U, Fesenmaier DR, Formica S, OLeary JT. 2006. Searching for the future: challenges faced by destination marketing organizations. Journal of Travel Research 45: 116126.Fyall A, Garrod B. 2005. Tourism Marketing. A Collaborative Approach. Channel View Publications: Buffalo NY.