商务英语课件PPT (15).pdf

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1、Business English商务英语商务英语4.3 WritingLetters of Inquires and OffersUnit 4 AdvertisingI.IntroductionII.SentencesIII.SamplesIV.ExercisesContentsContentsI.IntroductionInquiryInquiries are usually made to seek a supply of products,service or information.general information the name and descriptions of com

2、modity quality or specifications,quantity catalogue,price list,sample quotation,terms of payment time of shipment,etc.InquiryInquiriesshouldbespecificandprovidethenecessary details to enable the recipients to answerthe questions completely.InquiryLetters of enquiries should be written concisely andc

3、learly to the point.The reply to an enquiry should be prompt and courteousand cover all the information asked for.Begin directly with the objective,indicating a generalinquiry about products or services.Includespecificrequestsorquestionsabouttheproducts or services.End with goodwill words adapted to

4、 each particularsituation.The General Plan for Sales-related InquiriesAn offer is a promise to supply goods on the terms andconditions stated.All necessary terms:the name of the goods quality,quantity,price time of shipment terms of payment,etc.Offer Begin by courteously indicating that you are answ

5、ering theinquiries about products or services.Express interest in the inquiry.Answer all requests and questions,preferably in the order posed.Include any necessary details that the reader may need to know.Use the opportunities to promote other products or serviceswhen appropriate.Express goodwill or

6、 take an optimistic look into the future.The General Plan for the Offer LetterII.Sentences We are interested in your electric toys displayed at therecent Guangzhou Trade Fair and shall be glad to havedetails of your export terms.Could you please quote prices inclusive of transportationand insurance,

7、and inform us of the delivery time?We would appreciate your sending us a catalogue of yourleather shoes together with terms of payment and thefavorable discount.Inquiring Please send us your best offer by Internet stating paymentterms and time of shipment.We sell various kinds of furniture in USA.Pl

8、ease quotebest price CFR(Cost and Freight)New York for yourfurniture and tell us the earliest possible date of delivery.Please offer us firm 20 metric tons of wool FOB(Free onBoard)Sydney.Inquiring Full information as to prices,quality,quantity availableand other relative particulars would be apprec

9、iated.Should your prices be found competitive and deliverydate acceptable,we would place a large order with you.Inquiring Thank you for your enquiry of May 21 and we arepleased to send you our best quotation for Mens Shirts.In reply to your inquiry dated December 10,we quoteyou the price CFR Hamburg

10、 for 5 M/T Walnut meat.Referring to your E-mail dated July 10 in which youinquired for shirts,we have pleasure in giving you anoffer as follows.Offering or Replies to Enquires As requested,we are offering you the followingquotation subject to our final confirmation.We take pleasure in quoting you ou

11、r lowest price forblack tea.We offer you 1500 Forever Bicycles at US$40 per pieceCIF(Cost,Insurance and Freight)New York fordelivery in MayOffering or Replies to Enquires This offer is firm/valid/good/open/effective forone week.This offer is subject to your reply reaching here beforethe end of this

12、month.We have pleasure in enclosing a copy of our illustratedbrochure,together with our latest price list.Offering or Replies to Enquires As the goods are in extremely short supply,we regretbeing unable to offer.We regret being unable to quote on FOB basis,as it isour general practice to do business

13、 with all our clientson CIF terms.Offering or Replies to EnquiresIII.SamplesSample 1 An Inquiry about LadiesDressesDear Sirs,Thank you for your letter of June 15.As one of the largest dealers of garments,we are interested inladies dresses of all descriptions.We would be grateful if youwould give us

14、quotations per dozen of C.I.F.Vancouver for thoseitems as listed on the separate sheet.In the meantime,we wouldlike you to send us samples of the various materials of which thedresses are made.We are given to understand that you are a state-owned enterpriseand we have confidence in the quality of Ch

15、inese products.If yourprices are moderate,we believe there is a promising market for theabove-mentioned articles in our area.We look forward to hearing from you soon.Yours faithfully,Sample 1 An Inquiry about LadiesDressesDear Sirs,Thank you for your letter of June 15.As one of the largest dealers o

16、f garments,we are interested in ladiesdresses of all descriptions.We would be grateful if you would give usquotations per dozen of C.I.F.Vancouver for those items as listed onthe separate sheet.In the meantime,we would like you to send ussamples of the various materials of which the dresses are made

17、.We are given to understand that you are a state-owned enterprise andwe have confidence in the quality of Chinese products.If your pricesare moderate,we believe there is a promising market for the above-mentioned articles in our area.We look forward to hearing from you soon.Yours faithfully,Sample 1

18、 An Inquiry about LadiesDressesDear Sirs,Thank you for your letter of June 15.As one of the largest dealers of garments,we are interested in ladiesdresses of all descriptions.We would be grateful if you would give usquotations per dozen of C.I.F.Vancouver for those items as listed onthe separate she

19、et.In the meantime,we would like you to send ussamples of the various materials of which the dresses are made.We are given to understand that you are a state-owned enterprise andwe have confidence in the quality of Chinese products.If your pricesare moderate,we believe there is a promising market fo

20、r the above-mentioned articles in our area.We look forward to hearing from you soon.Yours faithfully,Sample 1 An Inquiry about LadiesDressesDear Sirs,Thank you for your letter of June 15.As one of the largest dealers of garments,we are interested in ladiesdresses of all descriptions.We would be grat

21、eful if you would give usquotations per dozen of C.I.F.Vancouver for those items as listed onthe separate sheet.In the meantime,we would like you to send ussamples of the various materials of which the dresses are made.We are given to understand that you are a state-owned enterprise andwe have confi

22、dence in the quality of Chinese products.If your pricesare moderate,we believe there is a promising market for the above-mentioned articles in our area.We look forward to hearing from you soon.Yours faithfully,Sample 2 An Inquiry about Bathroom FittingsDear Sirs,Would you kindly send us details of y

23、our bathroom fittingswhich you advertised in Business Week on September 20?Please quote us all the items listed in the enclosed inquiry form,giving your prices CIF Shanghai.Will you please also indicatedelivery time,your terms of payment and discount details forregular purchases and large orders?Our

24、 annual requirements for bathroom fittings are considerable,and we may be able to place substantial orders with you if yourprices are competitive and your delivery is prompt.We are expecting your quotation.Yours faithfully,Sample 3 A Reply to the Inquiry about Bathroom FittingsDear Mr.Zhang,Thanks f

25、or your inquiry about our bathroom fittings,and asrequested,we are sending you a copy of our illustrated catalog,together with our latest price list under separate cover for the itemsyou listed in the inquiry form.Details of our conditions of sale andterms of payment are stated therein.Usually goods

26、 will be ready three weeks after we have got the order.Our customers do get discounts for regular large orders.But thediscount rate for each deal will depend on the quantity and terms ofpayment to be used.We will assure you that you will be providedwith bathroom fittings excellent in quality and rea

27、sonable in price.We look forward to the pleasure of your trial order.Yours sincerely,Sample 4 A Letter of OfferDear Sirs,We are in receipt of your letter of May 15,asking us to offer 5,000M/T of polished rice for shipment to Singapore.To comply withyour request,we are making you the following offer:

28、Commodity:Polished RicePacking:To be packed in new gunny bags of 100 kgs.each.Quantity:5,000 M/TPrice:US$1200/MT CIF SingaporePayment:By irrevocable and confirmed Letter of Credit at sight tobe opened in our favor through Bank of SingaporeShipment:One month after receipt of the Letter of Credit.The

29、above offer is firm subject to your reply reaching us herebefore June 10.Yours faithfully,Sample 5 A Letter of Counter-offerDear Sirs,Thank you for your offer of June 1 for 100 pairs of ABC BrandNo.5 at US$30 a pair FOB Shanghai.While appreciating your kind offer,we have to say that US$30 apair seem

30、s to be too high.Shoes of a similar quality to yours arebeing retailed at department stores here at much lower prices.We wonder if you would kindly consider reducing the price to$20 a pair.If you could come down to this price level,we mightbe able to order 300 dozen.Your consideration of this matter

31、 and immediate reply would beappreciated.Yours faithfully,IV.ExercisesPut the following sentences into the right order and make it acomplete inquiry.Exercise 1A.At present,were interested in printed shirting and shall be pleasedif you will kindly send us by airmail catalogs,sample books and allneces

32、sary information regarding printed shirting to acquaint us withthe material and workmanship of your supplies.B.This happens to coincide with our desire.C.Your early reply will be highly appreciated.D.We are glad to learn from your letter of May 8 that you,as anexporter of Chinese cotton piece goods,

33、are willing to enter into directbusiness relations with us.E.Should your price be found competitive and delivery dateacceptable,we are prepared to place a large order with you.F.Meanwhile,please quote us the lowest price,CIF Dalian,inclusiveof our 5%commission,stating the earliest date of shipment.1

34、.D 2.B 3.A 4.F 5.E 6.CExercise 2Please translate the following Chinese letter of inquiry into English.敬启者：我们很高兴地获悉，贵方是各类棉布床单和枕套的出口商。请寄给我们各种产品的详细资料，包括型号、颜色和价格以及所用各种品质原料的样品。我们是本地最大的纺织品经销商，相信所提到的这些产品如果定价适当，在我方市场将会看好。请贵方报价时，说明支付条件和就每种商品购买量不少于100打所能给予的折扣。所报价格应包括保险和到利物浦的运费。诚挚问候。AnswerDear Sirs,We are plea

35、sed to learn that you are exporters of all cotton bed-sheets and pillowcases.We would like you to send us details of yourvarious ranges,including sizes,colors and prices,as well as samplesof the different qualities of material used.We are the largest dealer in textiles here and believe that thementioned items will enjoy a favorable market at our end if pricedproperly.When quoting,please state your terms of payment and discount youwould grant us on purchases of not less than 100 dozen of each item.Price quoted should include insurance and freight to Liverpool.Yours faithfully,Thank You