商务英语课件PPT (47).pdf

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1、Business English 商务英语 Speaking：Talking aboutAgency Contents I.Related Vocabulary of Agency II.Negotiating Agency I.Related Vocabulary of Agency Principal Agent Agency Agreement an individual or firm authorized to act on behalf of the principal a person or firm who wants to achieve something by hirin

2、g an agent the cardinal basis for the division of the rights and responsibilities between the agent and the principal I.Related Vocabulary of AgencyTypes of agency：General agent Sole agent(Exclusive agent)Commission agent I.Related Vocabulary of AgencyGeneral agent:an independent agent who represent

3、s more than one company Sole agent:a contract agent who represents a single company I.Related Vocabulary of Agency Commission:a percentage of the sales value paid,including a fee for servicing the principal Commission agent:a firm or a person who acts under some degree of instructions from his princ

4、ipals to sell(or to buy)goods on the best terms obtainable.Then he charges a commission for his services under some kind of agreement or contract.II.Negotiating Agency Step 1.Inquiry I/We wonder whether your company is represented in our country.Would you let me know under what conditions we can rep

5、resent you?We wonder whether we may conclude a long term agency contract with you.Step 2.Applying as an Agent Since you are not represented here in our country,we would like to offer our service as your(sole)agent,handling your export trade.We should be glad if you would consider our application to

6、act as an agent for the sales of your products.We are very interested in acting as your sole agent.Wed like to sign a sole agency agreement with you on your slipper for a period of three years.Step 3.Showing strength and providing benefits Weve been in this trade for more than 10 years and enjoy a g

7、ood business relationship with all the leading wholesalers and retailers in that line.Having had much experience in the marketing domestic appliances,we are familiar with customers need and we are confident we can develop a good market for you.We can play an important part as a buying agent in your

8、overseas trade.We are in a position to take good care of your import business as a buying agent.4.Showing agreement The principal appoint sb.as agent in.(place)for.(commodity)appoint sb.as agent for the sale of.(commodity)in.(place)entrust sb.with sole agent/the sole agency In consideration of your

9、extensiveexperience in the field,we are glad to appoint you as our agent for our T shirts for the next two years in your local market.Weve decided to entrust you with the sole agency for cars.We are pleased to offer/grant you a sole agency for the sale of our products in your country.5.Disagreeing W

10、ell leave aside the problem of agency until next week.We are not prepared to take the agency into consideration for the time being.We have to decline your proposal of acting as our sole agency.I think it premature for us to discuss the question of agency.Im afraid we cant agree to appoint you as our

11、 sole agent because the annual turnover you promised is too low.6.Negotiating terms Unless you increase the turnover,we can hardly appoint you as our sole agent.Dont you think the annual turnover for a sole agent is rather conservative?As our sole distributor,you are not expected to handle the same

12、or similar products of other origins.How can we appoint you as our sole agent for such a small quantity?I hope youll spare no efforts to promote the sale of our products so as to pave the way for renewing the agency agreement when it expires at the end of this year.Wed like to clear up the range of

13、the sole agents activities.7.Negotiating Commission Generally speaking,commission depends on the quantity of goods ordered.Usually a 3%commission is given to our agent.We will allow you a higher commission rate if your sales score a substantial increase.Usually the commission is 2%of the net invoice

14、 amount after deduction of discounts.The Principal:The Agent:A 2%commission is really too low.Could you raise the commission to 3%?Were usually paid with a 3%commission of the amount for every deal.You know that all our agents in this line are getting a 4%commission.8.Talking about agency agreement

15、I want to sign a sole agency agreement with you on this item for a period of 2 years.The agency agreement has been drawn up for the period of one year.The agency agreement was made out with great care and we have found no loopholes in it.I hope we can see eye to eye about the other terms of the agen

16、cy then.When do you expect to sign the agency agreement?We can renew the agreement of agency on its expiry.9.Showing gratitude Thank you for offering us the agency for your products and we appreciate the confidence you have placed in us.Thank you for giving us the agency,we should spare no efforts to further your interests.As your agent,we will make greater efforts to push the sale of your products.