企业英语培训方案.pdf

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1、 Market Leader Corporate English Training Proposal for MERCK “Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 1 OVERVIEW Thank you for expressing your interest in choosing MARKET LEADER as your facilitator in improving your teams professional communication

2、skills.Through initial contacts,our team has already gained the basic information about your companys training needs.The following pages will provide you with information about our company,our training philosophy and methods,and about several details of our language training programmers that will he

3、lp you to choose the best option for your team.Our aim is to make sure that the final training arrangement reflects both your detailed needs and our commitment to high professional standards and friendly service.Our consultants will be more than happy to clarify any of your questions regarding the c

4、ontent of this Initial Proposal.Market Leader International English Market Leader International English(MARKET LEADER)is a new and rapidly developing provider of professional language training,business communication skills training and consulting service s.The mission of our young and committed inte

5、rnational team is to provide guidance to our clients in developing communication solutions that support their efficiency and success in every aspect of their work,every day.At the heart of our professional philosophy is the so-called SIS approach,our firm belief that good corporate training is based

6、 on:SKILLS in using English for professional purposes.Our trainers guide participants through the process of reviewing existing knowledge and skills,then developing self-help skills and gain self-confidence while understanding English,speaking,reading and writing in professional situations.INTERACTI

7、ON at MARKET LEADER trainings helps participant to start using their English at work without the aid of books,dictionaries or correction by a trainer.At our trainings,participants spend most of their time solving problems,debating,giving advice,replying to requests,dealing with complaints and severa

8、l other practical ways of applying English in real life.SERVICE makes it easy for our clients to set the objectives and course of the training according to the companys needs,and to gain detailed information about progress,attendance,participants opinions and requests about the training and better w

9、ays to use training as an effective tool for staff development.“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 2 OBJECTIVES Most participants start Market Leaders corporate language courses with an existing knowledge of the English language.However,they in

10、variably struggle with the difficulty of using their knowledge in a practical way.The main objective of our language courses is to guide participants from KNOWLEDGE to USAGE.The focus of our trainers work is to make participants use English in particular situations related to their everyday work and

11、 life.This is done in four steps,progressing from easier to more complex language skills:STEP 1 STEP 2 STEP 3 STEP 4 REVIEW&LEARN PRACTISE APPLY DEVELOP Vocabulary and phrases,idioms used by native speakers Actively using vocabulary,phrases and idioms with high fluency and accuracy The language cont

12、ent of the course to realistic professional situations The skills of self-correction,problem-solving and self-confidence while using English TRAINING REQUIREMENTS 1.Departments to Participate To be specified 2.Number of Trainees About 36 3.Training Duration 2H/Each Day 4.Training Frequency Three Tim

13、es a week“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 3 ASSESSMENT AND PLACEMENT MARKET LEADER conducts the initial language competency assessment of prospective participants using the following standard methods:1.Written Assessment:a one-hour in-house

14、written test assessing participants abilities to apply previously learned vocabulary and grammatical skills in business-related comprehension and writing exercises.2.Oral Assessment:a 5 to 10 minute interview with each prospective participant conducted by a MARKET LEADER native English speaking trai

15、ner.During the Oral Assessment interview,the trainer:a.Tests the interviewees oral English competency measured against 6 individual skills(Understanding,Accuracy,Vocabulary,Pronunciation,Fluency and the ability to respond to questions);b.Collects information about the interviewees work position and

16、tasks in order to best establish their language training needs;c.Discusses the desired outcomes of the training with the participant.“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 4 TRAINING CONTENT Following initial assessment,MARKET LEADER consultants c

17、ooperate closely with the Training or Sales of the client company to finalize the training content of the course.The exact content of the training is chosen according to:1.The client companys industry and participants jobs;2.Preferences expressed by the client company,for instance to focus on oral,w

18、ritten skills or special job-related skills such as telephone communication 3.The language level of participants.Training Units are chosen by the client,based on the recommendation of our training professionals,from a complete Full Description of Training Units covering all aspects of professional a

19、nd daily communication.TRAINING UNITS UNIT TITLE UNIT TITLE I.ESSENTIAL BUSINESS ENGLISH 4:Company History&Information 1-Starting Up 5:Business Travel 2-Daily Business 6:E-Mails 3:What do companies do 7:Approaching Markets 4-Building Careers 8:Products 5:Dealing with Time and Money.English for Accou

20、nting 6-Developing Products 1.Introduction to accounting 7-Traveling on Business 2.Financial statements and ratios 8-Approaching Markets 3.Tax accounting 9-Managing People 4.Auditing II.BUSINESS ENGLISH AND OFFICE ENGLISH 5.Management accounting 1-Self-Introduction,Greetings,and Small Talk 6.Investm

21、ent 2-Careers 7.Accounting cycle 3-Telephone Skills 8.Accounting profession and examinations “Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 5 MARKET LEADER TRAINING METHODOLOGY MARKET LEADER trainers believe in“bringing work to the training and training t

22、o the workplace”.They deliver the content of the training progressing from the easier to the more complicated,through two different stages:?About 30%of training time is spent on:Reviewing previously learnt English Learning work-related vocabulary Learning professinal English phrases Practising indiv

23、idually and in groups.?Up to 70%of the training time is spent interactively,practising business language in realistic work scenarios,such as:Business meetings and negotiation Problem solving situations/Business travel role-plays Work-related phone calls/Client service situations “Business English Ex

24、pert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 6 TRAINING MATERIAL MARKET LEADER uses a variety of self-developed course books for business and office English training.Developed entirely by MARKET LEADER and used in training for multinational and large Chinese companies,thes

25、e course books covers all main aspects of English used in business.The material contains vocabulary,phrases,exercises and skills practice related to office work and management.Since more than 50%of training time is spent on interactive activities such as role-plays and simulations,MARKET LEADER trai

26、ners will use various support material such as flash-cards,role-cards,forms and other supplements.On your request,MARKET LEADER can provide participants with glossaries or key phrases that they can take to work and use every day for helping their English-language communication.“Business English Expe

27、rt”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 7 ATTENDANCE It is essential that once our clients decide to invest in corporate language training,all staff assigned to training actually make use of this opportunity and participate in the sessions.During the training,MARKET LEA

28、DER trainers keep careful records of participant attendance.Attendance forms are submitted to the client at the end of each moth,or on the special request of the client at any time.If attendance drops,our Client Service Department contacts the Training or HR Managers of our client,finds out the reas

29、ons for low attendance and make sure to find a constructive solution for the problem.Example:“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 8 EVALUATION MARKET LEADER trainers evaluate participants progress twice during the training course:half-way throug

30、h the training course(e.g.after 24 hours in a 48-hour training),and at the end of the course.Evaluation Method:in harmony with the overall method of MARKET LEADER trainings,our trainers use interactive ways to evaluate the participants progress,including the ability to use the newly learned vocabula

31、ry in role-plays,customer service situations and dialogues.Trainers carefully observe each participant during the training and note their level of success in using their English in practice.Progress Evaluation:the competency level of participants in compared to their Written and Oral Assessment resu

32、lts at mid-term,and their mid-term results at the end of the term.Progress is judged according to the same criteria used at assessment.Individual Training Progress Report:After each evaluation,MARKET LEADER submits a detailed report to the relevant HR or Training Manager,containing the following inf

33、ormation:?Progress in language competency,by individual skills compared to Assessment level(understanding,accuracy,vocabulary,pronunciation,fluency,ability to respond to questions,reading and writing).?Activity level,based on the participants participation and contribution to group activities and di

34、scussions.?Attendance:number of sessions missed.?Trainers notes about the strengths and weaknesses of the participant,including language learning and usage,participation and personality.?The comparisons of the Assessment score to Evaluation score(only for end-term evaluation).“Business English Exper

35、t”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 9 FEEDBACK Our Service staff collects regular feedback from participants and HR or Training Managers to make sure that the training is in line with the clients expectations.Feedback is usually collected 3 times during a standard tr

36、aining course:after 5 hours of training by phone,then at mid-term and at three-quarters by feedback forms.“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 10 The feedback collected is carefully analyzed and shared with the client in detailed reports.Subsequ

37、ently Market Leaders Course Coordinators and Training Supervisors cooperate with the client to make sure that feedback is not only information,but becomes the basis of adjustments and improvements.A helpful Client Service professional always makes sure that suggestions from participants and Managers

38、 from the client company reach trainers and their supervisors and lead to necessary adjustments.Example:TRAINER EVALUATION Feedback from participants and their HR or Training Supervisors is an important source of evaluating MARKET LEADER language trainers performance.To make the information about th

39、e effectiveness of our trainers more reliable,our Training Department uses the following additional methods:“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 11?Training method:in addition to materials,corporate language trainers receive detailed guidelines

40、about the most effective ways to use the MARKET LEADER training methodology.?Training content supervision:MARKET LEADER Training Supervisors check the structure and content of each sessions lesson plan beforehand.?The mutual visit system:At least once during each MARKET LEADER training,another corpo

41、rate language trainer joins the session and participates in his colleagues class.The visiting trainer is not an observer:she joins the participants and this way experiences the training together with them,bringing important feedback back to MARKET LEADER and the client.MEASURING LANGUAGE COMPETENCY

42、MARKET LEADER places great emphasis on measuring the language level of participants before,during and after the training.Our testing and measurement system helps trainers to compare the level of participants before they enter the training,during the training and at the final evaluation in a precise

43、way.Also,the system allows us to provide our clients with clear and reliable reports about placement(assigning participants to different groups)and training progress.The six different language levels that we use to compare stages of language competency are based on a number of internationally recogn

44、ized systems of English language testing.Although most of these systems are designed to test general English language ability,they are also useful to demonstrate how MARKET LEADERs practical and skills-based trainings contribute to the progress of staff that will use English in their professional ta

45、sks.Level Council of Europe CEF TOEFL IELTS Cambridge Achievement Advanced C1-C2 236+6.5+CAE Horizons High Intermediate B2 176-235 5.5-6.0 FCE Perspective Intermediate B1 126-175 4.5-5.0 PET Progress Low IntermediateA2 96-125 3.5-4.0 KET Challenge High Beginner A1 45-95 1.5-3.0 Minimal UserFoundatio

46、n Beginner A0 0-44 0-1.0 Beginner To keep our trainings focused on English used for professional purposes,our trainers use a Language Competency Matrix,based on the six language levels,to measure participants levels in eight different communication skills.With the help of the Matrix,our clients and

47、trainers can gain a detailed idea not only about participants language level in general,but also about the differences in their passive grammar,vocabulary,and understanding,reading and writing skills.If our clients wish to emphasize on of these skills during the training(for example understanding fl

48、uent speech or writing skills),our system allows us to monitor the progress made in those skills more closely.“Business English Expert”Market Leader Education Group Call:400-670-9199 http:/www.Market-L 12 OUR TEAM MARKET LEADER corporate English trainings are joint efforts of trainers,customer servi

49、ce staff and supervisors.Our company makes sure that all members of our team are prepared for high-quality work and have a good understanding of the Hospitality industry.1.Training Project Supervisor A native English speaker from the USA,UK,Canada or Australia TEFL-qualified,relevant university degr

50、ee Business-related university degree or vocational training At least 3 years of experience as a corporate trainer At least3 years of experience working in China 3 or more years of work experience in a business environment 2.Trainer A native English speaker from the USA,UK,Canada or Australia TEFL q