BEC高级全真试题及答案详解教学教材.doc

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1、Good is good, but better carries it.精益求精，善益求善。BEC高级全真试题及答案详解-BEC高级全真试题及详解目录BECHigher全真试题一2TestofReadingTestofWritingTestofListeningBECHigher全真试题二.19TestofReadingTestofWritingTestofListeningBECHigher全真试题三.35TestofReadingTestofWritingTestofListeningBECHigher全真试题四52TestofReadingTestofWritingTestofListe

2、ningBECHigher全真试题五.71TestofReadingTestofWritingTestofListeningBECHigher全真试题六.87TestofReadingTestofWritingTestofListeningBECH全真试题一TESTOFREADINGPARTONEQuestions1-8 Lookatthesentencesbelowandatthefiveshortarticlesaboutpeoplewhoruntheirownbusinessesontheoppositepage. Whicharticledoeseachsentencereferto?

3、1 Foreachsentence1-8,markoneletterA,B,C,DorEonyourAnswersheet.ExampleAnswerBothoutsidehelpandhardworkarenecessaryforsuccess.ACuttingpricesmayincreaseincome.2 Educationcanbeasourceofprofit.3 Thisfirmisplanningforrapidexpansionlfitsmarket.4 Thisideaisaimedmainlyatchildren.5 Thisproductisconnectedwitha

4、dvertising.6 Correspondencecanbeakeytosuccess.7 Thisbusinesscombinestheoldandthenew.8 Acompanyssituationcanchangeinaday.A WhenBrendaSmithstartedherManchesterbasedrestaurant,theSaltandPepper,shewasanexperiencedchef,buthadalottolearnaboutthemarketingneededtomakethebusinessdowell.Withsupportfromherloca

5、lBusinessAdvisoryAgency,sheattackedtheproblem.Shewrotetofiftypeopleeachweekwhoshethoughtcouldgeneratenewbusiness,shealsowrotetonewspapersaskingforreviewsandtolocalbusinesses.Sheintroducedsetmenusoftwocoursesforonly10withfreedrinks.Herstrategiesworked,andsheisexpectingalargeincreaseonlastyears40,000t

6、urnover.B PaulKennedyhadtheideaofputtingbrandnamesofcompaniesonkey-ringsandpensasaformofpermanentpublicity,InMay1995,heapproachedInterworldAirlines.”Wecameoutofourfirstmeetingwithanorderlf1,000,000items,”hesays.ThatmeetingtransformedKennedysthree-year-oldbusiness,increasinghisworkforcefromtwoemploye

7、estoeight.Turnoverisexpectedtoincreaseto1.2mthisyear.C Formitsbaseinasmallvillage,AlphaLtdisexportingitswordgametotherestoftheEnglish-speakingworld.GaryWaltoninventedWordrighttohelpteachhisdaughterHannahtospell.AccordingtoWalton.“ThereareWordrightsinAustralia,theUSandevenPapuaNewGuinea.”Thecompanyha

8、sjustwonacontracttosupplythemtoSouthAfrica.“Weredoingverywell-weonlystartedthecompanylastOctober.ThereissuchahugedemandfortoolstohelpwithEnglish.”D Wonderlaces,ashoelacecompany,islessthantwoyearsold,butentrepreneursMartinHorneandCarolHampdenalreadyfeeltheyarereadytotakeontheexportmarket.Thepartnersa

9、relookingintobranchingoutintoEurope,AustraliaandNewZealand.Homesays,“Someplacesdonthavefirmswhospecializeinthissortofthing.Ifwecanprovidethemwithagooddealitshouldwork.”Alltheworkisdonebycasuallabour-fromprocessingorderstopackinganddeliveringthelaces;eventhecompanysalesarehandledbyanagent.E Fly-theFl

10、agproducesflagsinallcoloursandsizes.“Noorderistoobigortoosmall,”saysSallyBlackwell,theowner.Ourclientsincludeembassies,hotelsandsport-clubs.”Whatmakesthecompanysuccessfulistheapplicationofcomputer-controlledtechnologytoatraditionalcraft.Sallystudiedcomputersatcollege.ThenshesetupFly-the-Flag,andshes

11、hadtolearnaboutbusinessalongtheway.Andshesproudofit.“Mostofall,Ilovebeingmyownboss-Icouldneverworkforsomeoneelse.”PARTTWOQuestions9-14 Readthistextfromabusinessmagazine. Choosethebestsentencefromtheoppositepagetofillineachofthegaps. Foreachgap9-14,markoneletterA-HonyourAnswerSheet. Donotmarkanylette

12、rtwice. Thereisanexampleatthebeginning(0).-Isfashionimportantinbusiness?Accordingtostandardeconomictheory,GiorgioArmani,aworld-famousItalianfashiondesigner,runsasimplebusiness.Hiscompanycombinesinputsoflabour,capitalandrawmaterialtomakeclotheswiththebestpossiblebalancebetweencostandquality.0HHesells

13、theseandearnsjustenoughprofittocompensatehimforhisinvestmentoftimeandmoney.TheproblemwiththisviewisthatitignoresthemostimportantthingthatdesignerssuchasMrArmanisell:fashionitself.9Atfirstglance,economistswouldseemtohavelittletosayaboutthis.Theymaylittleornoknowledgeofcurrentfashions,letalonewhatisli

14、kelytobefashionableinfuture.10Caneconomicsoffermorerevealinginsightsthanthese?11Theystartbylookingatthepatternofpricesforgoodsaffectedbyfashion,whichtendstofollowwell-establishedcycles.Pricesarehighatthestartofthebuyingseason,theyfallgraduallyastheseasonprogresses,andthentheyriseagainasnewstylesarei

15、ntroducedforthenextperiod.Themainreasonforthisisuncertainty.12Toavoidsellingthemforlessthanisnecessary,theyinitiallysethigherprices,thenlowerthemiftheydonotsellwell.Agoodwaytomeasuretheimportanceoffashion,therefore,istolookatthevariationinseasonalprices.Ifyoucomparepricesformensandwomensclothingduri

16、ngtheautumn-winterseason,fashionseemstoplayamoreimportantroleinwomensclothingthaninmens.Thestrengthofthispatterncanchangeovertime.13However,pricesintheAmericancarmarket,whichalsotendtofollowafashioncycle,havedisplayedtheoppositetrend.PricesinNovember,thebeginningofthenewmodelyear,arehigherthantheyar

17、ethefollowingSeptember.Sincethemid-1950s,however,thisseasonalgaphasbeennarrowingsteadily.Explainingthisisharderthanitlook.Itisnouse,forexample,simplytosaythatpeoplestastesarechanging.14Thethreeeconomistsarguethatthedifferenttrendsforcarsandclothesareduelesstochangesinthetastesofconsumersthantochange

18、sinthetechnologyofproduction.A Inthepastfewyears,seasonalpricevariationsforwomensclothinghavebecomemorenoticeable.B Sowhenfashionscomeandgo,theycanonlysaythatpeoplestasteshavechangedorthattheyhavebecomemore(orless)fashion-conscious.C Ifso,whydopeoplecaremoreaboutfashionwhenbuyingclothing,butlesswhen

19、choosingcars?D Inhisfield,asinmanyotherindustries,thekeytosuccessistoworkoutwhatisgoingtobefashionablebythetimeanewproductisready.E Whenproducersintroducenewdesigns,say,forcarsordresses,theydonotknowhowsuccessfultheywillbe.F Asaresult,mostcarmakershavebeenforcedtomakesmallchangeseachyear.G Arecentst

20、udybythreeeconomistsarguesthatitcan.H Hethencalculateswhatthedemandisforhisdesigns,andestimateshowmanyunitshecanmakewithoutcostsexceedingrevenues.READINGPARTTHREEQuestions15-20 Readthefollowingarticlefromaleisureindustrymagazineandthequestionsontheoppositepage. Eachquestionhasfoursuggestedanswersorw

21、aysoffinishingthesentence,A,B,CandD.MarkoneletterA,B,CorDonyourAnswerSheet,fortheansweryouchoose.Passengersoncruise:shipholidays,astheyareportrayedonTVprogrammesandfilms,usuallyappeartobebothrichandelderly.Suchpeopledonot,however,accuratelyrepresentthe6.8mpassengerswhotookthiskindofholidaylastyear.O

22、verthelastfewyearstheworldcruiseindustryhasconcentratedonappealingtoyounger,lesswealthypeople,givingthemanexperiencemorelikeafloatingdiscothanthetraditionalquietholidayonaluxuryship.Evenfamilieswithyoungchildrenarenolongersorareoncruiseships.Partlyasaresult,thenumberofpassengerstakingacruisehasincre

23、asedbyanaverageof8.5%ayearsince1990.CruiseStarisnowtheworldslargestcruiseline,TheothertwomajorcompaniesareIntersailandSeaways.Togetherthesethreecarrynearlyhalftheworldscruisepassengersandmakealmostalltheindustrysprofits.Forthe30orsosmallerfirms,lifeismuchtougher.Thatisbf.causesheersizebringssomanybe

24、nefitstothelargefirms.Theycannegotiatebulkdiscountsonsuppliessuchasfoodandfuel,andeven,iftheyorderenoughofthem,onships.Asecondarydisadvantageforthesmalleroperatorsisthattheycannotspreadoverheadssuchasmarketingasbroadly.Asignificantpartofthecostofsendingpeopleonacruisehappensbeforetheygoonboardtheshi

25、p.Thethreelargecompaniesbetweenthemspendmorethan100mayearonTVadvertisinginAmerica.Theyemployarmiesofsalesmen.Deliveringpassengerstotheshipispartofthepackagedealand.onceagain,volumemeanssavings:CruiseStaristhebiggestsinglebuyerofairlineticketsinAmerica.CruiseStarhastenships,withfourmoreonorderfordeli

26、veryby1999.Intersailisbuildingatasimilarrate,hopingtoexpandtodaysfleetoftenshipsto14by1998.Seawayswilladdthreemoreshipstoitspresentnine.The30shipsonorderthroughouttheindustrywillincreasecruisingcapacityby40%by1998.Someanalystssuspectthateventhebigcompanieswillfinditdifficulttofillallthoseextracabins

27、.Theymakeacomparisonwiththeovercapacityintheairlinemarketintheearly1990s,whenaircraftorderedatatimeofgrowtharrivedduringtherecession.Andtheypointoutthat,aftersteadygrowth,theAmericanmarketwasflatin1995,withfirmsofferingdiscountsupto30%inordertofillcabins.Thebigfirmsreckonthatthispessimismisoverdone.

28、Thisyearhasstartedwell.Butiftheindustrysoutlookendsupbeingrougherthanithopes,manysmallerfirmswillfaceachoice:goforspecialisedbusiness,gooutofbusiness,orgettakenoverbyalargerbusiness.Alreadymorethan40smallcompaniesofferanincreasingvarietyofcruises,rangingfromarchaeologicaltoursoftheBlackSeatoecologic

29、alcruisestotheGalapagosIslands,Thistrendseemssettocontinue,althoughinfast-growingAsia,afewmid-sizedfirmsmayonedayrisetochallengethetopthree.However,inmoreestablishedmarkets,smallerfirmsarebeingsqueezedout.Forinstance,GentleWaves,whichhasdebtsof$850m,hasalreadybeenapproachedbyCruiseStar,whowantedtobu

30、yamajorityshareofthecompany.Thenegotiationscametonothing,butanalyststhinktheywillreviveifGentleWavesproblemscontinue.15CruisesarebecomingmorepopularwithpassengerswhoA wantaquietholiday.B demandahighdegreeofluxury.C wantafamilyholiday.canaffordtopaytopprices.16Themainbenefitthelargefirmshaveisthatthe

31、ycanA runlargemarketingdepartments.B selltheirticketsmorecheaply.C affordbetterqualityadvertising.arrangetopayreducedprices.17Whatproblemdoanalyststhinkcruisecompaniesmayhave?A Theywillbedependentontheairlinebusiness.B Theywillnotbeabletosellenoughtickets.C Theywillhavetofacearecession.Theywillnotbe

32、abletoofferdiscounts.18Whataresmallfirmsdoinginordertostayinbusiness?A amalgamatingwithbiggercompanies.B movingtheirbasetoAsia.C offeringmorespecializedtypesofcruisesjoiningtogethertoformnewcompanies19CruiseStardidntbuyashareinGentleWavesA buttheymightdosointhefuture.B becauseitsdebtsweretoobig.C bu

33、ttheythinktheyshouldhavedone.D becauseitwasthewrongsize.20Whichwouldbethebesttitleforthistext?A CruiseBusinessinTroubleB ATriangleofCruiseCompaniesC SmallerisBetterSizeisthekeytosuccessD SizeistheKeytoSuccessPARTFOURQuestions21-30 Readthearticlebelowaboutbicyclesmadeofbamboo. Choosethebestwordfromth

34、eoppositepagetofilleachgap.OnabicyclemadeofbambooItisusedascaffoldingthroughoutAsia;itisalso（0）intofurniture.Youcancookwithit;itmakesagoodwatercarrier;itcanbeeaten.Nowyoucanrideit.Bamboohasawiderangeof(21).QuasarKhanh,aVietnamesedesigner,hascome(22)withthestrangestoneyet.Khanhismakingthe“bambooclett

35、e”abicyclemade(23)outofbamboo.Thismonth,thefirstshipmentoffivehundredbicyclesisduetoleaveKhanhsworkshopinHoChiMinhCityforsaleinEurope.“BambooIastrong,durablematerial,ableto(24)allweatherconditions,“saysKhanh.”Itisalsorecyclable.Noteveryonewillwantabambooclette,butpeopleloveanewideaandwethinkitwill(2

36、5).ThereareplentyofverytalenteddesignersinVietnam,sowedidnothavetoomuchtroublemakingabamboocletteprototype.Nowwearetryingtogeta(26)productionlinegoing.ThegoodthingIthatweneededverylittlestart-upcapitalasbamboogrowseverywhereinVietnamandisverycheap.”Notallbamboocletteisbamboo:thewheelsandpartofthefra

37、mearemadeofmetal.Unfortunately,a(27)oflocalsuppliersmeansthatsomepartssuchasbrakesandwheelsstillhavetobeimported.Thefirstmodelstobemadeareformenandwomen,butproductionofachildrensmodelisalsoin(28).Asforthefuture?Well,Khanhisexcitedaboutthe(29)ofamountainbikewithaframemade(30)outofthickbamboo! Foreach

38、question21-30markoneletterA,B,CorDonyourAnswerSheet.Example:0ABCD0AmadeBconstructedCcreatedDdesigned21AoperationsBpurposesCapplicationsDpractices22AacrossBUpCoverDoff32AwidelyBgreatlyChugelyDlargely24AwithstandBmasterCsupportDovercome25AproveBachieveCworkDcatch26AcorrectBproperCrightDfit27AneedBLack

39、CwantDfailing28AprogressBmotionCmovementDadvance29AplanBopportunityChopeDprospect30AthoroughlyBFullyCentirelyDabsolutelyPARTFIVEQuestions31-40Readthearticlebelowaboutlanguagelearningforsmallbusinesses.Foreachquestion31-40writeonewordinthespaceonyourAnswerSheet.HelpforexporterstospeakthelanguageThene

40、wLanguagesinExportAdvisorySchemehasbeenstartedtohelpcompaniesthatarekeentoexportandhavefewer(0)twohundredandfiftyemployees.Itmeansthatthey(31)eligibleforagrantofuptofiftypercentofthecostofthree-and-a-halfdayson-siteconsultancy.Theschemedefineswaysofmeetingthebusinessslanguageneeds(32)relatingitsprod

41、uctorservicetotheoverseasmarket.Therearetwostages:thefirststage,(33)lastshalfaday,givesemployersanunderstandingoftheissuesinvolvedinexportingandbriefs(34)onlocallanguageandexportinformationcentres.Thesecond,three-daystageprovidesexpertadviceoncompetingeffectively(35)overseasmarkets.Aspecialistinexpo

42、rtsandlanguageuseanalysesthefirmslanguageneedsandproducesaplan(36)developingstrategies.Strategiesthatmight(37)consideredincludeestablishingon-lineorphonelinkswithaninterpretingcompany,hiringanativeofaparticularcountryonacontractbasis,advertisingforsomeone(38)fluencyinaparticularlanguage,andlocatinga

43、foreignstudentonplacementoratalocalbusinessschool.Suchpeoplemighthelpthebossto(39)upastandatabusinessexhibitioninaforeigncity,as(40)ashandlethepaperworkanddealwithclients.Itishopedthatmanysmallbusinessesallovertheworldwillbenefitfromthisideainthefuture.Example0thanPARTSIXQuestions41-50 Inmostlinesof

44、thefollowingtext,thereisoneunnecessaryword.Itiseithergrammaticallyincorrectordoesnotfitinwiththesenseofthetext. Foreachnumberedline41-50,findtheunnecessarywordandthenwritethewordinthespaceonyourAnswerSheet.Somelinesarecorrect.Indicatetheselineswithatick(). Therearetwoexamples.Example0SpecialProducts

45、Co.-howtoorder0Ourspecialtyisourconvenientcataloguesystem.Insteadof00spendingtimegoingtoashop,yousimplyorderitdirectfromus.41Orderingiseasyanddeliveryfast.Oncereceived,yourorderwill42normallybedispatchedwithin72hours.Wewillinformtoyou43immediatelyshouldanyitemsbeoutofstock.Ifyouarenothappy44withyour

46、purchasespleasereturnthemtouswithinthe15daysintheir45originalpackagingandwewillrefundyouforinfull.Qualityisourmain46criterion.Eachitemisunderunconditionallyguaranteedfor6months.47Youwillreceiveareceiptandwithyourorderwhichisyourguarantee.48Intheunlikelyeventofdamagetoanitemduringdelivery,shouldplease49contactwithusimmediatelyon01973101772andwewillarrangefor50 itsreturnorreplacement.Allpricesandpromotionaloffersarevaliduntil30thSeptember.00ItTESTOFWRITINGPARTONE ThegraphbelowshowshowpricesofconsumergoodsinthreeEuropeancountrieshavevariedoveraperiodof25years. Usingtheinf