BEC中级--口语课程电子版教材复习过程.doc
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1、Good is good, but better carries it.精益求精,善益求善。BEC中级-口语课程电子版教材-Introduction、WhytakeBECexams?stronggrowthrigorousqualitycontrolwidesuitabilitywidebusinesscontextvalueforstudyandbusinesscareerinternationalrecognitionforworkandstudy、WhatisInternationalBusinessEnglish?什么是国际商务英语?、HowtolearnInternationalBu
2、sinessEnglish?怎样学习国际商务英语?掌握一定的商务英语词汇、短语和句型。(1)词汇方面commerciale.g.TheTVshowwasinterruptedbytoomanycommercials.prospecte.g.Hecalledonsomeprospectsbutfailedtomakeasale.makee.g.TheseproductsareofChinesemake.Thefactorymanufacturedfivemakesoftractors.(2)短语方面softsellinghardsellingSomesalespeopleadoptadirect
3、hardsellapproach,whileothersuseamoreindirectsoftsellapproach.haveabadyearThecorporationishavingabadyearanditwillprobablybenecessarytodismissafewofficestaff.breakinto/penetratethemarketThereischancethatwellmanagetobreakintotheUKmarket(3)句型方面IamwritingtoyouconcerningYoucantmissit.Icantagreemore.Itmayh
4、aveslippedyourmind,butYoucanalwaysreachmeatthenumberWewouldverymuchappreciateitifyoucouldInotedwithinterestyouradvertisementforYes,thatstrue,butontheotherhandThatsexactlywhatIthink.Maybe,butdontyouthink?Youarewantedonthephone.Asrequested,weencloseforyourattention(4)旧词“新义“honoure.g,Allcreditcardshono
5、uredhere.Thebankhonouredthischeque.covere.g.Ihavegotmyselfcoveredagainstfire.royaltye.g.Besidescopyright,thewritergota10percentroyaltyonsales.Thetechnologytransferfeeshallbepaidinroyalties.(5)同义词、近义词、相似词的辨析。1)chairman,president,CEO,ManagingDirector,GeneralManager.2)dealer,merchant,trader,businessman
6、,distributor.3)deputy,vice-,associate,assistant.4)discharge,unload,land5)discount,reduction,rebate,allowance.*熟悉世界贸易组织。*熟悉国际商务英语有关行业的基本术语及其内涵意义。*学习国际商务常识,略知相关专业知识。*密切了解国际商务最新动态。、BEC2ContentBEC2考试主要是考学生的语言能力,包括听、说、读、写四个方面。试卷所设计的语言文字基本山都与商务有关。另外,还考学生的英语语法、结构等内容。BEC2考试分笔试和口试两大部分。笔试包括阅读、写作和听力。、BEC2Time.
7、PreliminaryVantageAdvancedReading1hr30mins1hr1hrWriting45mins1hr10minsListening40mins40mins40minsSpeaking(2candidates)12mins14mins16mins、BEC2Grades*oneoverallgrade*eachskillcountsfor25%*candidatesalsoreceiveprofileofperformance*Preliminary:twopassgrades*VantageandAdvance:threepassgrades、Introduction
8、toBPPreparationResource*vocabulary*textbookPassCambridgeVantageTeamwork,Entertainingaclient,Brandpower,Newpremises,Healthandsafety,Businesstravel,Marketingdisasters,Goingglobal是BV常考的商务专题。下面以Brandpower举例说明:1 掌握商务词汇短语E.g.tobuy/develop/launch/sell/test/own/stretch/damageabrandE.g.brandimage/leader/loya
9、lty/name/power/stretching2 掌握相关商务知识E.g.Explainwhyyoubroughtoneoftheproducts.strongsenseofbrandloyaltyreasonablepricegoodafter-salesservicereliabilityoftheproductgoodandconsistentqualityuser-friendlydesigngoodvalueformoney3 instyle掌握相关背景知识Tesco,JSainsbury,AsdaWorkinginEnglish*mockexampapers:9sets、Reg
10、isterforBV、BusinessResearchAnsweringbusinessstudiesquestionBusinessStudiesisaskillsbasedsubjectwhichtestsstudentsabilitytousetheirknowledge.Therearefourbasicskills:LevelOneDescription/IdentificationLevelTwoExplanationLevelThreeAnalysisLevelFourEvaluationTogainthehighestgrades,candidatesmustshowevide
11、nceofthehigherskillsKeytypesofquestionsResponsesshould:Identify/state/describe.makeapointExplain/outlinemakeapointanddevelopitDiscusspresenttwosidesofthedebateExamine/assess/analyse.makeapointanddevelopfullywithsomequestionofitCriticallyassess/towhatextentexplainbothsidesandevaluateHowtoanswerquesti
12、onsExamplequestion:Whatdeterminesthepriceofaproduct?Exampleanswer:Thepriceofaproductisinfluencedbythecosts.1Thisisbecausefirmshavetochargeapricewhichisgreaterthancoststomakeaprofit.2Howeverintheshortrunafirmmaysellaproductataloss.Thismaybetogainmarketshareorbecausetheproductisstillattheintroductionp
13、haseandhashighresearchandlaunchcosts.3Overallitdependsonwhetherweareconsideringashortorlongtermpricingpolicy.Firmsmaybewillingtomakealossintheshortrun.Itwillalsodependontheobjectivesofthefirm.Somepublicsectororganisations,e.g.maysimplytrytocovercosts.ExampleQuestion:Shouldfirmstraintheiremployees?An
14、swer:BytrainingtheiremployeesfirmsmaybeabletoincreasetheirprofitsBECAUSEtrainedstaffarelikelytobemoreproductiveandmakelesmistakes.EmployeesmightalsobemoremotivatedBECAUSEtheymightbeabletoundertakemoreinterestingworkandBECAUSEmanagersareshowingthattheyvaluetheirstaff(whichcansatisfytheiresteemneeds).
15、HOWEVERtrainingcostsmoneyandisnotalwayssuccessful.Itcanalsoleadtoalossofproductionwhilestaffarebeingtrained.OVERALL,managementwillhavetoweighupthepotentialbenefitsagainstthecosts.If,forexample,thefirmhasthenecessaryresources,thetrainingisrelativelycheapandislikelytoleadtosignificantincreasesinproduc
16、tivityandprofitabilitythefirmlikelytoinvestinit.If,ONTHEOTHERHAND,thefirmlacksthenecessaryfinanceandstaffalreadyhavetheskillsrequiredthentrainingisLESSLIKELY.第二课时第一讲IntroductiontoBVSpeakingformatconversationpresentationdiscussioncriteriapronunciationvocabulary&grammardiscoursemanagementinteractiveco
17、mmunicationexaminerinterlocutorassessorCambridgeexaminerPresentationExamplePART2:Mini-presentationA:WHATISIMPORTANTWHEN?Selectingapplicantsforajob WorkingexperiencePersonalqualitiesSample1IchoosetopicA-whatisimportantwhenselectingapplicantsforajob.Astothistopic,asfarasIamconcerned,thereare3thingstoc
18、onsider.First,Ithinkworkingexperienceisveryimportantwhenselectingapplicants.Applicantswhohavealreadyhadtheworkexperienceintherelevantfieldswilllearnthenewjobeasierandquicker.Anditwillalsosavethecompanyalotoftrainingfeesiftheapplicanthasrelatedexperience.Second,wemustconsiderthepersonalqualitiesofthe
19、applicants,suchaspersonalityandhealth.Companiestendtoemploypeoplewhosecharacterfitsaspecialjob.Forexample,consultingcompanytendstoemployapplicantwhoisanalyticalandknowledgeable,butadvertisingagentsliketheiremployeestobeenergeticandcreative.Third,Ibelievelanguageisofgreatimportancewhenselectingapplic
20、ants.Nowadays,wedobusinesswithpeoplefromallovertheworld.AlwayswebuygoodsfromAfrica,andsellourelectronicproducttoEurope;aforeignlanguageespeciallyEnglishisneededifthecompanywantstoexpandtotheworld.Applicantswhocanspeakoneormoreforeignlanguageswillhaveabetterchancetogetthejob.Sample2Asweallknow,thecri
21、teriausedbyHRprofessionalsinscreeningandselectingapplicantsnormallyincludesuchfactorsasworkingexperience,personalqualitiesandcommunicativeskills.Firstly,wepayalotofattentiontoworkingexperienceoftheapplicant.Apersonwithasolidrecordofrelatedexperienceismorelikelytofitinwithanewcompany.Thereforeheorshe
22、canbetrustedtofulfillthetasksandsolvetheproblemsinamoreprofessionalandcompetentway.Inadditiontothis,wealsolookatthepersonalqualitiesoftheapplicant.Doesheorshehasintegrity,perseveranceorcandospirit?Surelyanyorganizationcanbenefitfromthereliability,devotionandenthusiamofitsemployees.Finally,goodcommun
23、icativeskillssuchasinterpersonalskillsandteamspiritarealsobecominganimportantpreconditioninselectingqualifiedemployees.B:WHATISIMPORTANTWHEN?Preparingforajobinterview StudyingthejobadvertisementFindingoutaboutthecompanyBeforeyougoforaninterview,youmustmakepreparationssoastofacetheinterviewerwithmore
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