洲际酒店市场销售例会PPT.ppt

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1、 Sales&Marketing Meeting May22nd,2009P.R Action PlanPR ACTIVITIESDeadlineStatusWaiting for the feed back from Maison Mode department store if we are going to cooperate(VIP discount details has been offered,if agreed,will start from 19th June)TuesdayongoingSigning contract with CQ Evening,CQ Morning

2、newspaper and Redoo Weekly for 2009WednesdayOngoingFollow up with Concierge in the know video(fill up the order form and discuss the shooting date and hotel representative which will be in the video.Tuesday(26th May)Ongoing Updating hotel back ground music on a weekly basisN/AOngoingFollow up the pr

3、omotions with Wang Fujin department store(go to the store to check our posters and collect some feed back from both store and Gingers restaurant)TuesdayOngoingMaking proposal for invite primer hope school kids(10 kids)come to Chongqing,stay in hotel for one night and Chongqing tour next morning.And

4、if possible,give consolation money of RMB100 per child.FridayOngoingP.R Score and Monthly News clipping for Jun IssueFridayOngoingPrepare news release for Cantonese style dessert on Childrens day.ongoingPromotions Corner Italian Cuisine Period:1st May,2009 to 12th July,2009 Status:publicizing quite

5、well so far,and all of the main local medias has publicized about this promotion already.Medias targeted:Economic Times(29th April,Wednesday RMB 17,000)Newoo weeklyThe New Travel WeeklyCQ EveningsCQ MorningRedoo WeeklyCity Life(2nd Jun,Tuesday RMB 11,000)Media PlanPromotion Corner 2009 Rice Dumpling

6、 Gift basket InterContinentalChongqinghaspreparedlusciousandelegantwrappedRicedumplinggiftsetforyoutosharethistraditionalDagonBoatFestivalwithyourfriendsandfamilies.SuperiorGiftSet:RMB338/BoxDeluxeGiftSet:RMB688/BoxSellingperiod:8thMay,2009-28thMay,2009Status:ongoingMedias to be targeted:City Life W

7、eekly News paper (7th May,RMB10,000)Newoo The NewCQ Morning Post Redoo Promotions Corner Cantonese style dessertPeriod:From now onPrice:RMB 38/eachStatus:start sending news release to publicMedias to be target:Economic Times Newoo weeklyThe New Travel WeeklyCQ EveningsCQ MorningRedoo WeeklyCity Life

8、Coast:No advertising cost will involveMedia:Redoo WeeklyDate:18th may,2009 Content:Reported Italian feast Opening Ceremony at ICCQ.Hotel NewsMedia:The New Travels WeeklyDate:18th may,2009 Content:Reported Italian feast Opening Ceremony at ICCQ.Hotel NewsMedia:CQ TimesDate:19th May,2009Content:Introd

9、uce Italian cuisine at our hotel.Hotel NewsNews Clipping of the WeekMedia:NewooDate:19th May,2009Content:Reported Italian feast Opening Ceremony at ICCQ.Hotel NewsMedia:The New Travels Weekly Date:11th May,2009Content:Travels office of Singapore met Chongqing local medias in one of our function room

10、.Hotel NewsMedia:New Travels Weekly Date:11th May,2009 Content:Introducing Rice dumpling from ICCQHotel NewsHotel:JW MarriottMedia:New Travels WeeklyDate:18th May,2009Content:Half page size advertisement of Rice dumpling from JW Marriot.Competitors NewsHotel:Howard Johnson&Harbor plazaMedia:City Lif

11、e Date:21st May,2009Content:Rice dumpling news release from Howard Johnson and Harbor plaza.Price range:RMB149+Competitors NewsHotel:Harbor plazaMedia:CQ MorningDate:22nd May,2009Content:Decoration company will hold conference in Harbor Plaza in 24th May.Competitors NewsHotel:HiltonMedia:City LifeDa

12、te:21st May,2009Content:Indian cuisine new promotion from HiltonCompetitors NewsHotel:Hilton Media:NewooDate:19th May,2009Content:New promotion of Indian cuisine from now till 1st July.Competitors NewsHotel:SofitelMedia:NewooDate:21st May,2009Content:Sofitel will popularizing on cruise tour,and they

13、 have named a cruise as Sofitel,it will be able to serve any small functions and parties.Competitors NewsHotel:Harbor Plaza&HiltonMedia:Economic TimesDate:21st May,2009Content:Journalist comment on expensive Rice Dumplings in the market,and take the Rice Dumpling from Harbor Plaza and Hilton as an e

14、xample.Competitors News Review Business Apr(MTD 1-22 May)ActualForecastBudgetVariancetoFVariancetoBOcc%75.82%73.5%75.66%2.32%0.16%ARR488.09492.08517.370.81%5.66%ROOM REVENUE2,626,9222,689,4432,778,2922.32%5.45%Competitors Rate Week 1(May 20-26)Week DayWeekendCompetitorBrand WebGDSHRCHotel DirectRate

15、 Change fromRate Change toBrand WebGDSHRCHotel DirectRate Change fromRate Change toIC Chongqing 89066888 658$140.70658658/598$140.70598598/JW Marriott 668$102.23668668989668618$94.78618618/Hillton 620$80.60620620/482$74.02482482/Harbour Plaza 63700888www.harbour-528805488528/528805488528/Golden Reso

16、urce 588NA498588/588NA498588/Sofitel 788$103.11788788/666$84.25666666/Howard Johnson 63666666http:/NA$146.86598598/NA$146.86558558/Competitors Hotel Survey MTD 1-22 May ICJWHiltonHPGRSofitelJohnsonOcc%75.82%72.04%54.60%71.80%76.42%57.23%53.02%RMSold5,3826,8384,9884,7956,4515,4084,788ARR488.09447.164

17、28.01373.58361.31405.31417.69RGI Index MTD 1-22 MayICJWHiltonHPGRSofitelJohnsonARI1.201.101.050.920.891.001.03MPI1.191.130.861.131.200.900.83RGI1.431.250.901.041.070.900.86Outlet Performance This WeekM-T-DY-T-DNo.CoversAver.Per.CoverReve.No.CoversAver.Per.CoverAct.Reve.(A)Budg.Reve.(B)Discre.A VS BN

18、o.CoversAver.Per.CoverAct.Reve.(A)Budg.Reve.(B)Discre.A VS BGingers234385198,039738583614,389579,3846.04%49,113793,857,5184,207,6508.32%Emerald Sea355417148,0641257440553,386471,32317.41%9,9023793,756,4593,609,0234.09%LobbyLounge4326929,75214416796,147101,9685.71%10,11662627,271688,6188.91%RoomServi

19、ce1889016,8884608438,51743,28711.02%2,96385250,692300,65116.62%Total3318118392,74310,5431241,302,4391,195,9628.90%72,0941188,491,9408,805,9423.57%Banquet PDR RatioNo.of Meeting room availableNo.of Meeting room rented%OCCThis Week1822011%M-T-D5728415%Y-T-D369255215%Banquet Forecast and ActualBudg.BAc

20、tualAOn the BookOTotalA+OTotal A+OVs Budg.TentativeTTotalA+O+TTotalA+O+TVS BM-T-D994,800623,966178,575832,54184%15,500848,04185%Y-T-D3,770,4073,913,420178,5754,091,995109%15,5004,107,495109%Banquet Forecast and ActualForecast for MayForecast for JunCompetitor Survey May.16May.22JW MarriottDateEvents

21、Followed byAction PlanResultMay.16(Sat.)May.16(Sat.)May.16(Sat.)May.17(Sun.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)May.22(Fri.)Wedding(120 chinese lunch)Wedding(170 chinese lunch)GSK(83 meeting)Wedding(200 chinese lunch)GSK(14 meeting)GSK(12/15 meeting/buffet lunch)No

22、neAmCham(15 meeting)Shen Zhi Jiang Auction(60 meeting)Shen Zhi Jiang Auction(60 meeting)USA Education International(80 meeting)TinaAnitaAnitaCharlieCompetitor Survey May.16May.22HiltonDateEventsFollowed byAction PlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(

23、Fri.)Wedding(420 chinese lunch)China Enterprise(200 meeting)Beijing Taimei Club(30 meeting)NoneNoneHoneywell(200 meeting)Chongqing NO.2 Foreign Language SchoolAnitaCharlieTinaCharlie Competitor Survey May.16May.22Harbour PlazaDateEventsFollowed byAction PlanResultMay.16(Sat.)May.16(Sat.)May.17(Sun.)

24、May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.21(Thu.)May.22(Fri.)Wedding(550 chinese lunch)CTTQ(80 meeting)SISLY(30 training)Beijing Bade Medical Apparatus and Instruments Co.(17 meeting)Beijing Bade Medical Apparatus and Instruments Co.(17 meeting/buffet lunch)Chun Pai Garments(150 meeting/di

25、nner)IBM(50/40 meeting/buffet lunch)Changjiang Yinxiang Travel Agency(400 meeting)FIAT(100 outside catering)TinaVivianTinaVivianCharlieAnitaCherryCompetitor Survey May.16May.22 SofitelDateEventsFollowed byAction PlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(

26、Fri.)Wedding(400 chinese lunch)Wedding(300 chinese lunch)Czech Council for Promotion of International Trade(50 meeting/lunch)NoneChongqing Adtech Company(15 meeting/lunch)NoneYuan Da environmental protection(150 meeting)EllaCharlieCompetitor Survey May.16May.22Howard JohnsonDateEventsFollowed byActi

27、on PlanResultMay.16(Sat.)May.17(Sun.)May.18(Mon)May.19(Tue.)May.20(Wed.)May.21(Thu.)May.22(Fri.)Wedding(350 chinese lunch)NoneNoneNoneChongqing Ju Fu Real Estate Company(150 meeting)NoneUfida Soft(300 meeting)CharlieCharlieCharlieWillfindcontactThis Week ActionCharlie Sales ManagerNew LeadsJustice B

28、ureau,Meeting on JuneKaplan Education,China CEO visit,23 MayWedding,2 or 3 Oct,400paxConfirmed New BookingsCiscoSystemBeijing,18-21May,40RoomnightsFollow upBritish Consulate VIP Group,(Civic&Business Delegation)British Consulate,80 pax meeting,4&5 JuneABB Jiangjin,Opening Ceremony group,25 AugM-T-D

29、RevenueRMB 286,969Outcome from last week entertainment1New contract signedChangrongTrading,AptechCoLtdTelemarketing outcomesothersSales Call:23This Week ActionVivian Assistant Sales ManagerNew LeadsConfirmed New BookingsFollow upLongstaying Extend contract RM3501 RM 3506Longstaying lead volvo Hand o

30、ver associations to Cherry Wang M-T-D RevenueRMB442,654Outcome from last week entertainment1(yu hui group )New contract signedTelemarketing outcomesothersSales Call 10This Week ActionTina Shen Assistant Sales ManagerNew LeadsAbbott-Half day meeting and Dinner,30 persons,10 room nights on Sep.Shui On

31、 Tian Di-2 times outside catering on July,100 persons per time.-Barbecue outside catering,150 persons on June Confirmed New Bookings Longfor Real Estate-5 rooms for 2 nights on May.28 Follow up M-T-D RevenueRMB320,690 Outcome from last week entertainment2(Sincere Holding Co.&Sud-Chemie China)New con

32、tract signed Telemarketing outcomes Others20 sales call This Week ActionCherry Wang Sales Executive March.9th-13thNew LeadsAccession of new vice-consul of Japan consulateIsuzu(China)Co.,Ltd 13rd Jun 15rooms X 5 nightsGuangDong Linhua Co.,Ltd 28 rd Jun 16rooms X 3 nightsConfirmed New BookingsFollow u

33、pM-T-D RevenueRMB 231,989Outcome from last week entertainmentTotal 2 New contract signedTotal 3(Magneti Marelli Guangzhou Motor;PanCheng YiHong ShiYou GangGuan Co.,Ltd;CKD)Telemarketing outcomesSales Call:23This Week ActionAnita Sales Manager May 16 -May 22New Leads1.China XuZhou International Corpo

34、ration on June10(60pax)2.Tai Bei Royal wedding company Meeting on June 21(200pax)3.Ruishang PR Consulting Co Ltd on Dec12,09(200pax)4.Grand Tour MICE on July9-12,09(50pax)Confirmed New Bookings1Ministry of Economic Development and Trade Meeting on June22(50pax)Follow up1Realway PR Consulting Co Ltd

35、meeting on June4(150pax)2MSD Pharmaceutical MICE on July7-9(250pax)3Unilever Chinese Lunch on May21,09M-T-D Revenue26,000.00Outcome from last week entertainment1Zhong Han Group2Johnson controls Telemarketing outcomes25others2 sales call ;Sale Rice Dumpling 71 boxesThis Week Action Sandy Asst.Sales M

36、anager May 16-22New LeadsMay 23 DEL MachineJune 9 Times Paper Confirmed New BookingsJune 17-19 BASF Sep 12 WeddingFollow upDEF Event:May 9 Everbright Bank;May 11-16 Chanel May 13 HP Interview;May 13 Summit Group May 13 CTS Beijing;May 12-15 KIA Motor May 16 Wedding May 11-13 Lafarge;TEN Event :June

37、11 PMG meeting;May 23 DEL Machine INQ Event:May 30 Comfort Travel June 11 New Asia Travel June 12 Toshiba MedicalM-T-D RevenueRMBOutcome from last week entertainmentMr Zhu for DEL machineTelemarketing outcomes 2 local visits&30 Telemarketing callothersThis Week Action Katrina Sales Executive May 16-

38、22New LeadsBirthday Dinner Jun 13 400paxJade Power Jul 21-24 20pax meeting 15rmsWedding Lunch Oct 24 400pax Confirmed New BookingsFollow upINQ Event:Birthday Dinner Jun 13 400pax Jade Power Jul 21-24 20pax meeting 15rms Wedding Lunch Oct 24 400pax M-T-D RevenueRMBOutcome from last week entertainment

39、Telemarketing outcomes20othersThis Week ActionChris Sales Executive May.16-22New LeadsMay 31,New China Life Insurance Company MeetingJune 8-12,Pfizer Pharmaceutical Company Meeting June 14,Belle MeetingConfirmed New BookingsMay 20,Chongqing 359 Futures Brokers Company MeetingJune 8,Wedding for Mr.Yu

40、Follow upDEF:May 20,Chongqing 359 Futures Brokers Company Meeting May 17,Grand Tour Travel Agency Meeting May 25-27,Faw Toyota Group May 23-25,Chang Jiang Cruise Overseas Travel Agency INQ:June 6,Chongqing Zhong Se Investment Co.Ltd Luncheon June 26-28,Beijing CTS GroupM-T-D RevenueOutcome from last

41、 week entertainmentTelemarketing outcomes25 TelemarketingothersDay of WeekDATE15-May16-May17-May18-May19-May20-May21-MayPick Up18.94%13.31%10.65%7.98%5.06%4.73%8.28%SAME DAY CXL RMS4291229383035SAME DAY P/U RMS64453627181628Business for Next WeekDATE22-May23-May24-May25-May26-May27-May28-MayOn Book8

42、2%60%54%34%33%20%19%MICEChangjiang Cruise Overseas meeting(10 rms)Changjiang Cruise Overseas meeting(60 rms)Toyota Motors(12 rms)Toyota Motors(20 rms)TOURNew Century(28 rms)Huifeng Travel(10 rms)OTC(12 rms)Yangtze River Int(10 rms)New Century(28 rms)OTC(12 rms)Yangtze River Int(10 rms)New Century(9 rms)New Century(9 rms)CITS(13 rms)New Century(7 rms)CITS(12 rms)KuaiDa Travel(10 rms)New Century(6 rms)New Century(15 rms)Grooming InspectionMonthly ReportStrategy&Action PlanStrategy&Action Plan