奥美广告公司创意部面试题.doc

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1、上海奥美广告公司创意部笔试试题1.写一个短自传介绍自己,请分别用: (1)诗人 (2)散文 (3)记者的角度 2.同一个人因为不同观点,可以被人作不同的描述: 自由战士(褒) 游击队员(中性) 恐怖分子(贬) 请试举出三个例子 3.以下是我们用“边缘型思考”编撰出的一个问题: 问题:两个人共同步入房间。其中一人左右走,另一人右左走,这是怎么回事? 回答:这两人为伊朗窃贼和他的看守,共同走入法庭。 他们各自的左右腿上分别上锁链。为什么呢? 因为罪犯已经犯了两次罪,伊斯兰法庭由此判罚砍断其两只手。 故此无法给他上锁链。 请以“边缘型思考”法创作出你自己的问题及解答。(必须有独创性) 4.选出一份杂

2、志或报刊上的广告,请用100字以下陈述: a)你认为其针对对象是谁? b)你认为其目的是什么? c)你认为其消费者承诺是什么? 这是一个优秀的广告吗?假如是的话,为什么? 假如不是的话,为什么?(不超过100字) 5.请针对同一产品同一对象,以同一目的,同样承诺,以另外形式, 创造一个广告,再用不超过200字来解释你的创作。 6.请拟写一30秒的电视广告及一份平面广告 推销杂志给女性读者。(书面可以用文字描述) 7.你的客户最终培育出一种四腿鸡。 请为创作一电台广告宣告这种四腿鸡已进入街坊超市。 长度为30秒。(粗略说来,60-70个单词的独白,读起来一般需要30秒) 或者写出一悦耳的对话,或

3、者以你相信比较适合的形式来拟写。 PART11.写，形式不限的一则广告，说明为什么要雇你2.若你不做广告那么会做什么职业，理由3.你最想改掉的缺点，理由4.和别人相处的时候多数是什么角色5.最喜欢的格言是什么，理由6.爱好中有没对今后职业有帮助的？PART2英译中How to Land an Interview with an Ad AgencyFrom Apryl Duncan, Your Guide to Advertising. FREE Newsletter. Sign Up Now.Whether youre pursuing an ad agency position as an

4、account executive or a copywriter, you have to land that face-to-face interview before you can get the job. Help increase your chances.Difficulty: AverageTime Required: The More Time You Spend on Researching, the BetterHeres How:1. Be realistic. If you live in New York, have no experience and have o

5、nly been submitting your info to top agencies, its time to re-evaluate your plan.2. Contact a variety of agencies by mail. No one likes receiving cold calls or Emails from someone they dont know. If you insist on calling, send a letter first. Wait a few weeks and then call to introduce yourself and

6、verify they received your materials.3. Theres no harm in contacting a variety of agencies but do your research. Check advertising job Web sites and your local newspaper to see whose hiring. If someones got a position available, youve got a greater chance of being contacted than by someone youve blin

7、dly sent materials to.4. Dont be afraid to intern. Holding out for a paid position may sound like a great idea but think of all the experience you couldve gained with an agency while you were waiting for the phone to ring.5. Use your time wisely. Many agencies turn their interns into paid employees.

8、 But at the very least, youll be able to add this experience to your resume.6. Dont call out your lack of experience in a cover letter. Its better to say nothing at all than to say, “While I have no experience.”7. Dont lie in your cover letter and resume. If youve been selling shoes for the past 10

9、years, dont worry about sending a resume unless a job listing specifically tells you to do so. It may sound like an obvious no-no but many potential employees havent been hired because of untruthful info. Dont get bitten by lies. Just be honest.8. If youre seeking a position as a copywriter or graph

10、ic designer, send SPEC ads as part of your package. (For more information on how SPEC ads can help, see the Related Resources at the bottom of this page.)9. Contact the right person. Whos the Creative Director? Dont know? Find out. Always use the persons name instead of “To Whom It May Concern.” And

11、 dont use “Dear Joe” instead of Dear Mr. Smith.”10. Contact smaller agencies. They may be short-handed at certain times of the year and need extra help. This could lead to a regular paying position.11. Be persistent. Dont hound an ad agency with mailing after mailing and call after call. But do be p

12、ersistent and continue to mail an agency periodically if youre still seeking a position. Eventually, your name will keep coming up and the appropriate person will know who you are.Tips:1.Be professional. Dress like you want the job. It may seem like a no-brainer but many job candidates have blown it

13、 by mistaking ad agencies as casual and laid back. If you find out everyone wears jeans to the office after youve got the job, thats one thing.2. Why do you want this job? Why are you the right person for it? What makes you think youd be a good fit for the agency? These are all questions that you sh

14、ould know the answers to. Prepare ahead of time. You never know if theyll come up during the interview.3. If asked if you have any questions, dont say, “When do I start?” You dont want to come off arrogant or cocky. You can show confidence in yourself without being conceited.4. Dont call right after

15、 an interview. They told you theyd have a decision by Wednesday. Dont call on Tuesday or even Wednesday morning to find out if you got the job. Call late Wednesday afternoon, if you must, but waiting until Thursday or Friday is even better. You never know their schedule. They may have had to delay t

16、heir decision because of an unforeseen problem.5. Bring a portfolio if you have one. How good you will look if you bring samples of your work. (Help on creating a portfolio can be found in the Related Resources below.) This will really help you stand out against the other candidates.10 Ways to Get a

17、 Job at an Ad Agencyworking in advertising is rewarding and challenging. But for many people just starting out, the challenge seems to be getting that first big break into an ad agencys door. There are many ways you can overcome that barrier and land a job at an advertising agency.1. InternAgencies

18、look at interns as potential employees. If you have the opportunity to intern, by all means, you should.Interning will help you get an “in” to the agency but youll also be able to work in various areas you wouldnt otherwise. Speak up and let the agency know youre eager and willing to learn to get th

19、e most out of your internship. The experience you gain as an intern is invaluable and could lead to a permanent position.2. Take an Entry Level PositionIt would be nice to walk right into a corner office with a view, plop down in your leather chair and start working with big name clients. Of course,

20、 it doesnt work that way in the real world.Many people have successfully started their career in advertising by taking any job in an agency and working their way up. Dont be afraid to work outside of your job description. Get in there and learn everything you can. If youre unable to move up within t

21、hat particular agency, you can still use that experience to get you a job somewhere else.3. FreelanceIf youre interested in being a copywriter or graphic designer, consider freelancing as a way to get into the business. Coming up with your own rates, your own campaign to advertise yourself and appro

22、aching small businesses and even agencies are all tools you can use in your agency job hunt.4. Create SPEC ADSSPEC ADS are simply your version of a published ad. You might think that you can do better than a major automakers print ads running in your favorite magazine. Or your local barber shops new

23、spaper ads might need some reworking.SPEC ADS are known in the industry as work youve done on your own. Its basically pretend copywriting or graphic design but if you have no published work, its vital to showing your talent.5. Contact Radio and Television StationsMany radio and TV stations have empl

24、oyees who specifically write commercials. They may also produce certain types of shows for the station. This is a great opportunity for you to get started in the business.Since most radio and TV stations dont pay very much for these types of positions, theres both a high turnover and an opportunity

25、for people with little or no experience to break into the field6. SchoolingGetting an education in advertising doesnt just apply to college students. If youre serious about working in an agency, you can learn a lot by taking a course.This doesnt necessarily mean you have to pack up and move to your

26、closest advertising school. The Internet has given so many people the opportunity to learn about advertising and what it takes to make it in the business from the comfort of their own home.7. Introduce YourselfIf youre looking for a position on the creative side of advertising, write a letter to the

27、 Creative Director. Introduce yourself in a friendly, professional tone and give a brief bio.Be sure you find out who the Creative Director is and not just address your letter: “To Whom It May Concern.” You want to approach this person just as you would a friend so get their name and the spelling ri

28、ght.You can follow up in a few weeks with an additional letter or you can give the Creative Director a call. Just dont cold call them first. Anyone in an agency is going to be busy and especially someone in a management position who is juggling many projects at once.8. NetworkLook for opportunities

29、to meet with people in your area that are actively working in the industry. Many cities have local advertising clubs that sponsor special events, educational seminars and professional workshops. Get out there and meet the people who could be your next potential employer.9. Work in SalesTheres a big

30、difference between advertising and sales but being an account executive at a car dealership, for example, can help you bridge the gap between no experience and working in an agency.10. EnthusiasmAre you passionate about working in advertising? Really passionate? Do you see commercials on TV and thin

31、k:“I could do so much better than that.”Are you a hard worker thats willing to commit to the job, even when that means youre working well past the typical 9-5?These are just some of the questions you have to really evaluate if you want to pursue a career in advertising. If you can honestly say, “Yes

32、, absolutely,” then you need to convey that to a potential employer.Even in this day and age of hustle and bustle, employers are excited to see someone with genuine passion and enthusiasm. Theres a reason they got into the field and your energy is a reminder of that.People with a lot of experience have still been beaten out of the job by someone with less experience but a lot of heart.