跨境电子商务实验实践教学大纲英.docx

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1、Syllabus of Practice Session Cross border e-commerceexperimentCourse Name： Cross border e-commerce experiment Course Code：Credits： 1Total Credit Hours： IKPractice Hours： IKSchool ： School of businessTarget Major： International economics and tradeI、Purpose and Requirement of Practice SessionPurpose：B

2、ased on the teaching of International Trade Practice and Electronic Commerce, this experiments enable students to master the operation of cross-board e- commerce and the basic process of B2C, B2C, C2C network, helping the students have a perceptual understanding of the application of e-commerce in i

3、nternational trade and operate e-commerce websites independently. It focuses on cultivating students? practical ability and innovation ability, developing the ability to analyze and solve problems, mastering the technology of using the Internet to carry out international trade, and laying a good fou

4、ndation for the practical work to be attended.Requirement :Understand the operation process of international trade e-commerce and related cross-border e-commerce websites, and master the relevant operation of DHgate, Aliexpress and Alibaba e-commerce platforms.1. Moral Education and Character Cultiv

5、ation.The teaching of cross-border e-commerce experiment course is helpful for the managers of import and export enterprises to change the traditional concept of international trade management, get familiar with the basic knowledge of cross-border e-commerce, master the operation methods of the thir

6、d-party e-commerce platform, develop various international customers, improve the ability of business operation and management to promote the development of Chinas economy, and bring benefits to enterprises and consumers. It has broadened the way to enter the international market, optimized the allo

7、cation of multilateral resources and mutually beneficial and win-win results among enterprises, and further improved the opening level of Chinas economy.2. Related Theory CoursesInternational trade practice3. Practice ObjectivesObjective 1. Understand the operation process of international trade e-c

8、ommerce and related cross-border e-commerce websitesObjective 2. Operation of DHgateObjective 3. Operation of AliExpressObjective 4. Operation of Alibaba Supporting for Graduation RequirementsCourseObjectivesGraduationRequirementsIndices and Contents Supporting for Graduation RequirementsPracticeSes

9、sionIdeological and PoliticalIntegratedLevel ofSupportIndicesContentsObjective 1.1. Basic value literacy.5. Ability to analyze foreign trade data.9. Ability to practice international trade.12. Organization and management capabilities.Index1.1, 1.2,1.3,5.1,9.1,929.3,12.11.1 Have a firm political dire

10、ction, love the motherland, support the leadership of the Communist Party of China, and master the theoretical system of socialism with Chinese characteristics.1.2 Firmly establish a correct world outlook, outlook on life and truth.1.3 Has a good ideological and moral character, moral cultivation an

11、d dedication, hard work, love labor, unity and cooperation.5.1 Skilled use of computers for business work.9.1 Master the basic theories and methods of international trade practice.9.2 Combine international learning, business communication, financial management and other courses to develop internatio

12、nal trade activities.9.3 Combined with courses such as macroeconomics, international investment, and international finance, with the ability to make international investment and financing decisions and analysis.12.1 Have certaincross-border e-commerce websitesHave a firm political direction, love th

13、e motherland, support the leadership of the Communist Party of China, and master the theoretical system of socialism with Chinese characteristics.Firmly establish a correct view of the world, life and truth.Has a good ideological and moral character, moral cultivation and devotion to work, hard work

14、, love labor, unity and cooperation.Morganizational coordination ability and teamwork ability.1.1 Have a firm politicaldirection, love themotherland, support theleadership of theCommunist Party ofChina, and master thetheoretical system ofsocialism with Chinesecharacteristics.1.2 Firmly establish aco

15、nect world outlook,Have a firm politicaloutlook on life and truth.direction, love the1.3 Has a good ideological and moral character, moralmotherland, support thecultivation and dedication,leadership of thehard work, love labor,Communist Party ofObjective 2.1. Basic value literacy.5. Ability to analy

16、ze foreign trade data.9. Ability to practice international trade.12. Organization and management capabilities.Index1.1, 1.2,1.3, 5.1,9.1,9.2,9.3,12.1unity and cooperation.5.1 Skilled use of computers for business work.5.2 Master the basic theories and methods of inteniational trade practice.5.3 Comb

17、ine international learning, businessDHgateChina, and master the theoretical system of socialism with Chinese characteristics.Firmly establish a correct view of the world, life and truth.Has a good ideologicalMcommunication, financialand moral character,management and other courses to developmoral cu

18、ltivation andinternational tradedevotion to work, hardactivities.work, love labor, unity9.3 Combined with coursesand cooperation.such as macroeconomics,international investment,and international finance,with the ability to makeinternational investmentand financing decisionsand analysis.12.1 Have cer

19、tainorganizationalcoordination ability andteamwork ability.Objective 3.1. Basic value literacy.5. Ability to analyze foreign trade data.9. Ability to practice international trade.12. Organization and management capabilities.Index1.1, 1.2,1.3,5.1,9.1,9.2,9.3,12.11.1 Have a firm political direction, l

20、ove the motherland, support the leadership of the Communist Party of China, and master the theoretical system of socialism with Chinese characteristics.1.2 Firmly establish a coiTect world outlook, outlook on life and truth.1.3 Has a good ideological and moral character, moral cultivation and dedica

21、tion, hard work, love labor, unity and cooperation.5.1 Skilled use of computers for business work.5.2 Master the basic theories and methods of international trade practice.5.3 Combine international learning, business communication, financial management and other courses to develop international trad

22、e activities.5.4 Combined with courses such as macroeconomics, international investment, and international finance, with the ability to make international investment and financing decisions and analysis.12.1 Have certain organizational coordination ability and teamwork ability.AliExpressHave a firm

23、political direction, love the motherland, support the leadership of the Communist Party of China, and master the theoretical system of socialism with Chinese characteristics.Firmly establish a correct view of the world, life and truth.Has a good ideological and moral character, moral cultivation and

24、 devotion to work, hard work, love labor, unity and cooperation.MObjective 4.1. Basic valueIndex1.1 Have a firm politicalAlibaba Have a firm politicalMliteracy.1.1, 1.2,5. Ability to analyze1.3,5.1,foreign trade data.9. Ability to practice9.1,9.2,international trade.9.3,12.112. Organizationand manag

25、ementcapabilities.direction, love the motherland, support the leadership of the Communist Party of China, and master the theoretical system of socialism with Chinese characteristics.1.2 Firmly establish a correct world outlook, outlook on life and truth.1.3 Has a good ideological and moral character

26、, moral cultivation and dedication, hard work, love labor, unity and cooperation.5.1 Skilled use of computers for business work.9.1 Master the basic theories and methods of international trade practice.9.2 Combine international learning, business communication, financial management and other courses

27、 to develop international trade activities.9.3 Combined with courses such as macroeconomics, international investment, and international finance, with the ability to make international investment and financing decisions and analysis.12.1 Have certain organizational coordination ability and teamwork

28、ability.direction, love the motherland, support the leadership of the Communist Party of China, and master the theoretical system of socialism with Chinese characteristics.Firmly establish a correct view of the world, life and truth.Has a good ideologicaland moral character,moral cultivation anddevo

29、tion to work, hardwork, love labor, unityand cooperation.II、Main Content of Practice SessionSession 1 ： Understand common modes and platforms of cross-border E-commerce；Competence： Master the basic operation ability of cross-border e-commerce platforms；Supporting for graduation requirements index 1.

30、1, 1.2, 1.3, 5.1,9.1,9.2,9.3,12.1Session 2： Pre-sale preparation；Competence： Pre-sale market research, including market understanding and price accounting；Supporting for graduation requirements index 1.1, 1.2,1.3,5.1,9.1, 9.2,9.3,12.1Session 3： Simulate operating；Competence： AliExpress, DHgate and A

31、libaba registration; The ability to decorate and beautify online stores；Supporting for graduation requirements index 1.1, 1.2, 1.3, 5.1,9.1,9.2,9.3,12.1Session 4： Cross-border online payment and calculation；Competence ： International Alipay、PAYPAL and other payment method ；Supporting for graduation

32、requirements indexl.l, 1.2, 1.3, 5.1,9.1,9.2, 9.3,12.1Session 5： Cross-border offline payment and calculation；Competence： Master the settlement method of T / T, D / P, D / A, L / C；Supporting for graduation requirements index 1.1, 1.2, 1.3,5.1,9.1, 9.2,9.3,12.1Session 6： Cross-border Logistics；Compe

33、tence： Small cross-border logistics mode operation and traditional cross-border logistics mode.Supporting for graduation requirements index 1.1, 1.2, 1.3, 5.1,9.1,9.2,9.3,12.1HI Mode and Schedule of Practice SessionProceeding: Students experiments are conducted in a centralized way, with teachers gu

34、iding and strict management of the experiments.Schedule: Two weeks at the end of the seventh semesterIn order to improve the experimental efficiency, the following is required for each experiment:1. Carefully review the relevant theories before the experiment, make a good preview, formulate the expe

35、rimental steps according to the experimental purpose and content, so as to be fully prepared for the experiment;2. After the experiment, summarize the experiment process carefully.IV、Notes1. No absence without reason is allowed;2. Strictly abide by the rules and regulations of the laboratory, and fo

36、llow the arrangement of the instructor;3. Completed the experiment content assigned by the instructor on time;4. Students who are absent for one third of the total days will be disqualifiedV、Assessment and Achievement Evaluation in PracticeCourse ObjectivesAssessment ContentAssessment Formats and Pr

37、oportion ( % )Grading(Indices)DesignreportDesignAttitudeOperationAbilityAnalysisAbilityDefenseProportion(%)Objective 1(Indexl.l, 1.2, 1.3,5.1, 9.1, 9.2, 9.3, 12.1)Understand the operation process of international trade e-commerce and related cross-border e-commerce websites10Objective 2(Index 1.1, 1

38、.2, 1.3,5.1, 9.1, 9.2, 9.3, 12.1)DHgate20Objective 3(Index 1.1, 1.2, 1.3,5.1,9.1,92 9.3, 12.1)AliExpress30Objective 4(Index 1.1, 1.2, 1.3,5.1,9.1,92 9.3, 12.1)Alibaba 40Total100VI、Course ResourcesTextbooks :Colimin, Hong Fangren. Theory and practice of cross border E-commerceM. China Customs press,2016.Bibliography :1. AliExpress university. Cross border e-commerceAliExpress TreasureM. Electronic Industry Press,2015.2. Lu Danping. cross-border e-commerce. MJ. China business press,2016.3. Network resources and others.Reading Materials：Author：Approved by：