商务英语阅读叶兴国精品文稿.ppt

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1、商务英语阅读叶兴国商务英语阅读叶兴国第1页，本讲稿共17页BACKGROUND INFORMATIONI.Fireside Chat:炉边谈话II.Story-telling types for leaders1.Who am I?2.Who are we?3.Where are we going?III.作为企业领导人：1.提高管理能力；2.学会讲故事。第2页，本讲稿共17页WARM-UP QUESTIONS1.1.During During difficult difficult times,times,a a leader leader is is supposed supposed t

2、o to encourage encourage his his or or her her people people to to pull pull through.through.This This requires requires one one to to have have some some charisma.charisma.What What can can be be the the effective effective methods methods which which can can call call forth forth peoplepeoples spo

3、ntaneous enthusiasm and co-operations spontaneous enthusiasm and co-operation2.Why can storytelling be used as an effective 2.Why can storytelling be used as an effective method to strengthen organizational bonds in a method to strengthen organizational bonds in a corporation?corporation?Business En

4、glish:A Reading Course第3页，本讲稿共17页READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING Question:How can we guess word meaning according to How can we guess word meaning according to the context?the context?Definition;Synonym;Antonym;Example;Causal relationship;Definition;Syno

5、nym;Antonym;Example;Causal relationship;Experience or common sense.Experience or common sense.Business English:A Reading Course第4页，本讲稿共17页READING SKILLS:INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 1.Definition 1.Definition 定义定义clues:clues:“*is/are*.*is/are*.”e.g.e.g.A carrel A car

6、rel is is a small table with a small table with“wallswalls”around three around three sides.sides.The word The word“diminishdiminish”meansmeans decrease.decrease.2.Synonym clues:2.Synonym clues:同义词同义词3.Antonym clues:3.Antonym clues:反义词反义词Business English:A Reading Course第5页，本讲稿共17页READING SKILLS:INTR

7、ODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 4.Example4.Example举例举例clues:clues:5.Causal relationship5.Causal relationship因果关系因果关系clues:clues:6.Experience or common sense6.Experience or common sense经验或常识经验或常识clues:clues:7.Explanation after punctuation markscomma(,),7.Explanation after p

8、unctuation markscomma(,),dash(),within parentheses()dash(),within parentheses()：标点符号标点符号8.Semantic relationships:8.Semantic relationships:语义关系语义关系 7-8 7-8见见 泛读教程泛读教程1-21-2之阅读技巧之阅读技巧.doc.docBusiness English:A Reading Course第6页，本讲稿共17页Questions:1.What made the first Fireside Chat a hit?1.What made the

9、 first Fireside Chat a hit?2.Which point was emphasized both in 2.Which point was emphasized both in RooseveltRoosevelts inaugural address and his first Fireside s inaugural address and his first Fireside Chat?Chat?3.For what did Jim Farley,a top political 3.For what did Jim Farley,a top political a

10、dvisor,think that the first Fireside Chat may advisor,think that the first Fireside Chat may have been the greatest speech by an American have been the greatest speech by an American president?president?Business English:A Reading CourseTEXT A：VOICE OF COURAGE第7页，本讲稿共17页TEXT A：VOICE OF COURAGENotes o

11、n the Text:1.Fireside Chat:1.Fireside Chat:炉边谈话炉边谈话是美国总统罗斯福利用大众传播手段进行政治性公关活动的事例之一。是美国总统罗斯福利用大众传播手段进行政治性公关活动的事例之一。2020世纪世纪3030年代，美国经济处于大萧条时期。罗斯福的前任总统胡佛，年代，美国经济处于大萧条时期。罗斯福的前任总统胡佛，4 4年任年任期内正碰上全球性经济危机，美国经济在短短几个月内几乎崩溃，至期内正碰上全球性经济危机，美国经济在短短几个月内几乎崩溃，至19321932年冬天，全国至少有年冬天，全国至少有13001300万人失业，万人失业，34003400万人没有

12、任何收入。人们万人没有任何收入。人们依靠私人施舍、市和州政府少得可怜的公共救济，以及自己微不足道的依靠私人施舍、市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。为了求得美国人民对政府的支持，缓解萧条，美国总统富兰积蓄度日。为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克林克林 罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他的罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传了他的货谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊敬。对美国政币及社会改革的

13、基本主张，从而赢得了人们的理解和尊敬。对美国政府度过艰难，缓和危机起到了较大作用。府度过艰难，缓和危机起到了较大作用。Business English:A Reading Course第8页，本讲稿共17页TEXT A：VOICE OF COURAGENotes on the Text:1.Fireside Chat:1.Fireside Chat:炉边谈话炉边谈话著名的著名的“炉边谈话炉边谈话”至少进行了二十一次。至少进行了二十一次。19331933年年3 3月月1212日日，拯拯救救金金融融：第第一一次次“炉炉边边谈谈话话”（罗罗斯斯福新政的开始）。福新政的开始）。19331933年年5

14、5月月7 7日，复兴工业：第二次日，复兴工业：第二次“炉边谈话炉边谈话”。19331933年年7 7月月2424日日，为为了了彻彻底底解解决决童童工工和和劳劳动动时时间间问问题题，罗罗斯福发布了第三次斯福发布了第三次“炉边谈话炉边谈话”。19331933年年1010月月2222日日晚晚，罗罗斯斯福福向向全全国国做做了了第第四四次次“炉炉边边谈谈话话”，他他回回顾顾了了3 3月月份份以以来来“足足以以自自豪豪的的事事实实和和行行动动”，并并高度概括了高度概括了“第一次新政第一次新政”所致力于实现的目标。所致力于实现的目标。Business English:A Reading Course第9页，

15、本讲稿共17页TEXT A：VOICE OF COURAGENotes on the Text:2.basso profundo:2.basso profundo:(意大利语意大利语)深沉男低音歌手深沉男低音歌手3.FDR walked people through the basics of 3.FDR walked people through the basics of banking without being patronizing.banking without being patronizing.罗斯福耐心细致地给人们讲解了银行业的基本原理，罗斯福耐心细致地给人们讲解了银行业的基

16、本原理，丝毫没有居高临下的口吻。丝毫没有居高临下的口吻。walk:walk:原意是原意是“陪同走路或步行护送陪同走路或步行护送”，这里用来，这里用来比喻耐心细致。比喻耐心细致。Business English:A Reading Course第10页，本讲稿共17页TEXT A：VOICE OF COURAGENotes on the Text:4.In the middle of the speech,Roosevelt said 4.In the middle of the speech,Roosevelt said simply,“I can assure you that it is

17、safer to keep simply,“I can assure you that it is safer to keep your money in a reopened bank than under the your money in a reopened bank than under the mattress.”mattress.”在演讲的中段，罗斯福简单地说：在演讲的中段，罗斯福简单地说：“我向你我向你们保证，把钱存在重开的银行里比你们把钱们保证，把钱存在重开的银行里比你们把钱藏在床垫底下更安全。藏在床垫底下更安全。”Business English:A Reading Cou

18、rse第11页，本讲稿共17页TEXT A：VOICE OF COURAGENotes on the Text:5.Preparations for a bill to spend the end of 5.Preparations for a bill to spend the end of Prohibition began that night.Prohibition began that night.当天晚上，罗斯福又开始准备议案以加速结束当天晚上，罗斯福又开始准备议案以加速结束禁酒令。禁酒令。ProhibitionProhibition：用作大写时，意思是用作大写时，意思是：“禁酒禁

19、酒”，指，指美国美国19201920年至年至19331933年期间的禁酒。年期间的禁酒。Business English:A Reading Course第12页，本讲稿共17页TEXT B：TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:1.Tell Stories to Strengthen Organizational 1.Tell Stories to Strengthen Organizational BondsBonds用用讲故事的方法来增加组织的凝聚力。讲故事的方法来增加组织的凝聚力。这里这里sto

20、rystory是指对于一场事件或一系列事件的描述是指对于一场事件或一系列事件的描述和复述，可能为真实的，也可能是虚构的。和复述，可能为真实的，也可能是虚构的。Business English:A Reading Course第13页，本讲稿共17页TEXT B：TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:2.In the world of corporations and nonprofit 2.In the world of corporations and nonprofit organizations,

21、however,this highly effective tool organizations,however,this highly effective tool has taken a backseat to the more efficient has taken a backseat to the more efficient electronic means if communication such as email electronic means if communication such as email and teleconferencing.and teleconfe

22、rencing.但是在公司和非营利组织领域，这种高效率的工具但是在公司和非营利组织领域，这种高效率的工具却让位给更高效的电子通讯方式，如电子邮件和电却让位给更高效的电子通讯方式，如电子邮件和电信会议。信会议。Business English:A Reading Course第14页，本讲稿共17页TEXT B：TELL STORIES TO STRENGTHEN ORGANIZATIONAL BONDSNotes on the Text:3.I often use the analogy of the space shuttle 3.I often use the analogy of the

23、 space shuttle commandercommanders role vis-vis a variety of payload s role vis-vis a variety of payload experts as opposed to the command and control experts as opposed to the command and control leadership model of a shipleadership model of a ships captain.s captain.我常常把面对各类酬载专家的航天飞机机长的我常常把面对各类酬载专

24、家的航天飞机机长的职责与一艘船的船长发号施令的领导模式进行职责与一艘船的船长发号施令的领导模式进行类比。类比。Business English:A Reading Course第15页，本讲稿共17页KEYS TO EXERCISESI.C B D B BII.C C B A DIII.1.去年开始，去年开始，5000多家每况愈下的银行发生了骇人的挤兑，已多家每况愈下的银行发生了骇人的挤兑，已提空了乡村地区银行的资金，现正来势汹汹地威胁美国的提空了乡村地区银行的资金，现正来势汹汹地威胁美国的城市地区。城市地区。2.罗斯福在楼上为他讲稿中的此举做最后的润色。罗斯福在楼上为他讲稿中的此举做最后的润

25、色。3.相反，那些计算去银行取钱的人则被温柔地扣上了不道德的头相反，那些计算去银行取钱的人则被温柔地扣上了不道德的头衔。衔。Business English:A Reading CourseTEXT A第16页，本讲稿共17页TEXT BI.F T T T FII.B A D C D III.1.最近在最近在今日美国今日美国上刊登的一篇文章述说了一个关于西南上刊登的一篇文章述说了一个关于西南航空公司的有创新精神的机械师的故事。他乐意做份外事航空公司的有创新精神的机械师的故事。他乐意做份外事来帮助别人，显示了为顾客服务的奉献精神。来帮助别人，显示了为顾客服务的奉献精神。2.尽管很容易看到成就，其他感人的故事也可能来自侥幸尽管很容易看到成就，其他感人的故事也可能来自侥幸脱险，让人们明白风险也有回报。脱险，让人们明白风险也有回报。3.当从中能学到经验教训时，甚至一次失败的经历也可当从中能学到经验教训时，甚至一次失败的经历也可以是一个好故事。以是一个好故事。Business English:A Reading CourseKEYS TO EXERCISES第17页，本讲稿共17页