世界小型奢华酒店联盟申请介绍及表格.pdf

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1、Small Luxury Hotels of the WorldtmDeclare your IndependenceJoin the Number One Luxury Hotel Brand for Small Independent HotelsJSmall Luxury Hotels of the WorldtmExperience another WorldContactMr Daniel LuddingtonGlobal Development DirectorSmall Luxury Hotels of the WorldGrantham House,North StreetLe

2、atherhead,Surrey KT22 7AX,United KingdomTel:+44 1372 224 631Fax:+44 1372 361 874Email:DWELCOME|DECLARE YOUR INDEPENDENCE01for more information visit The Small Luxury Hotels of the World(SLH)brand is an unrivalled portfolio of some of the worlds finestsmall independent hotels.Comprising over 480 hote

3、ls in more than 70 countries,the diversity of theindividual hotels,and the experiences that they offer,is exceptional.From cutting-edge design hotels topalatial 17th century mansions,city centre sanctuaries to remote private islands,historic country houses to idyllic resorts the breadth and depth of

4、 the brand is far reaching.While a hotel undoubtedly enjoys the benefits of being part of a global brand,SLH places enormousemphasis on celebrating the individuality of each hotel.This remains one of our core values and is central tothe continued success of the brand.We strongly believe that the str

5、ength and credibility of the Small Luxury Hotels of the World brand isdependent on the quality of its individual hotels.Strict controls are applied to ensure that only the very besthotels with the highest standards are accepted into the brand,thus ensuring that the quality of the experiencethat gues

6、ts receive is consistent across all SLH properties.To ensure that these exceptional standards ofexcellence are maintained,SLH has a carefully monitored mystery guest programme which relies onvaluable reviews from inspectors who importantly are also consumers.We encourage you to apply to join the bra

7、nd of Small Luxury Hotels of the WorldTM.As soon as you join,youwill benefit not only from a wealth of experience,but also from our partnerships with other luxury brands andestablished names.By being part of Small Luxury Hotels of the World your visibility and profile will beenhanced.Your revenue wi

8、ll be maximised and your independence preserved.Paul KerrChief Executive OfficerA Warm Welcome toSmall Luxury Hotels of the WorldtmThe Lodge At Woodloch,a Destination Spa Experience Another World!03for more information visit The Benefits of Joining Small Luxury Hotels of the Worldtm“To me,being a me

9、mber of Small Luxury Hotels of the World signifies being part of an internationalnetwork with all the advantages that entails.A raised image for my hotel,professional performances,welltuned partnerships and inspiring,likeminded colleagues;these are the elements I can count on bybelonging to this ass

10、ociation.They are valuable assets which lift my business,motivate my employeesand give us enormous pride to be a member of Small Luxury Hotels of the World.”Daniela Sauter,Proprietor,Brandenburger Hof Berlin,Germany1-The number one luxury hotel brand offering the best customer experience 2-Why join

11、Small Luxury Hotels of the WorldTM?3-Worldwide presence and distribution of your hotel4-Dedicated support every step of the way5-Worldwide exposure through marketing and public relations6-Worldwide sales team support and opportunities7-Be part of a community of unique independent luxury hotels8-Achi

12、eve a high return on investment WELCOME|DECLARE YOUR INDEPENDENCELEFT:Experience Berlins beautiful Brandenburger Hof right in the heart of the city1|THE NUMBER ONE LUXURY HOTEL BRAND OFFERING THEBEST CUSTOMER EXPERIENCE05for more information visit 04for more information visit “A sample of wealthy co

13、nsumers,the most discerning of all,rated Small Luxury Hotels of the World the luxury hotel brand that is most unique and exclusive For a boutique luxury brand to earn the respect and admiration from the objective and independent voice of the wealthy consumer is truly priceless and a tremendous accol

14、ade.”Milton Pedraza,CEO,The Luxury InstituteExperience Baros Maldives an idyllic island retreat07for more information visit In a recent survey by the New York based Luxury Institute,Small Luxury Hotels of the World(SLH)has once again beennamed the number one luxury hotel brand,beating moretraditiona

15、l brands such as Peninsula and Ritz-Carlton.Addingto this accolade,is the top ranking for the first time for theluxury hotel brand that offers the“Best Customer Experience”,based on the views of actual customer experiences in SmallLuxury Hotels of the World properties.In the Luxury Brand Status Inde

16、x,Small Luxury Hotels of theWorld was named the luxury hotel brand most worthy of a pricepremium and also the brand that people would be most willingto recommend to someone they care about.SLH also scoredthe highest out of all hotels surveyed for providing consistentlysuperior quality,for being uniq

17、ue and exclusive and for makingcustomers feel special.In the Luxury Customer Experience Index,Small Luxury Hotelsof the World scored the highest out of all hotels surveyed foreffectiveness in terms of meeting guests needs,for havingstaff who are enthusiastic,polite and knowledgeable and for having a

18、n environment that is well-maintained andaesthetically pleasing.“We would estimate that upwards of 75%of our newbusiness comes as a direct result of our association withSmall Luxury Hotels of the World.Whats more,price israrely an issue with Small Luxury Hotels of the Worldguests.They seem to be far

19、 more concerned with theexperience they will have.”Gertrud Schneider,Proprietor,Kristiana Lech,AustriaThe Number One Luxury Hotel Brand offeringthe Best Customer ExperienceKristiana Lech attracting the skiing glitterati for over 30 yearsWELCOME|DECLARE YOUR INDEPENDENCEExperience the heart of the ci

20、ty photographed by an SLH customer!09for more information visit 08for more information visit 2|WHY SMALL LUXURY HOTELS OF THE WORLDTM?“Small Luxury Hotels of the World provides its members with a unique valueproposition that helps to enhance the intrinsic qualities of each hotel.SLH is thebest means

21、 a hotelier may have to express the potentiality of his or her hotel atthe highest level.Belonging to SLH is,by itself,a tremendous marketing tool.”Barbara Pardini,General Manager of Residenza del Moro and Albergo Pietrasanta,italyExperience Residenza del Moro,an intimatehideaway in the heart of Flo

22、rence11WHY SLH?|DECLARE YOUR INDEPENDENCEfor more information visit Why Small Luxury Hotels of the Worldtm?Small Luxury Hotels of the World is at the forefront of the luxurytravel market.We have the experience,resources and strategiesto develop the true potential of your hotel.Becoming part ofSmall

23、Luxury Hotels of the World delivers tangible businessbenefits and offers real return on investment.Small Luxury Hotels of the World has a unique managementstructure.It is a non-profit organisation a mutual company,it has no assets and no employees.It is Hill Goodridge andAssociates Limited,the UK ba

24、sed exclusive global managementcompany for Small Luxury Hotels of the World with 65employees based in their three offices in London,New York andSydney,which formulates and executes the strategy that drivesthe brand forward.Whilst the elected board of directors of Small Luxury Hotels ofthe World set

25、the fees and are responsible for accepting andrejecting hotels,it is this unique structure that allows a simplefocus on delivery,reservations and maintaining the quality ofthe brand at minimum cost to the hotels.By being part of thebrand,your visibility and profile will be enhanced,your revenuewill

26、be maximised and your independence preserved.We are committed to serving the worlds finest small independenthotels and resorts.FOCUSED NICHE BRANDWe only market small independent hotels.We do not do largehotels or other accommodation types.The average size ofhotels is 49 bedrooms.With SLH,you are ne

27、ver a small fish ina big pond.LEAST EXPENSIVE CHANNELOur fees are tailored to small independent hoteliers,and we areoften the lowest cost of distribution.We do not deal with lowtour operator rates nor merchant net rates.Our fees are nohigher than glossy magazine advertising or employing aninternatio

28、nal sales manager.STAY INDEPENDENTWe have a soft approach to branding.You can maintain yourindependent ownership but identify with one of the worlds topluxury hotel brands.ALL INCLUSIVE FEESWe include many activities within the annual fee,such an entryin the prestigious annual global directory or co

29、re marketingprogrammes,distributed to 100,000s consumers worldwide.SMALL IS BEAUTIFULThe brand positioning exactly matches what luxury consumerswant nowadays individuality,memorable experiences and asense of self identity.Consumers do not want cookie-cutter hotels.Experience contemporary hotels the

30、Baby Grand Hotel right in the heart of vibrant Athens Experience traditional hotels the oldest privately owned luxury hotel in London,The Goring LondonONE STOP DISTRIBUTIONOur reservation platform can handle all GDS,voice,websiteand third party website distribution.Your content,rates andinventory ar

31、e distributed to the eyes of over 450,000 travelagents worldwide and millions of web users.Our web bookingengine can also be used on your own individual website,at amuch lower cost than other limited distribution suppliers.TRAVEL AGENCY FOCUSWe can offer unique access to luxury travel agencies world

32、wide.We have a strong sales team of actual employees,utilising theLX GDS code and one of the most powerful travel tradecustomer databases in the business and a dedicated website.POWERFUL WEBSITEFor direct bookings,our website offers hotels a substantialpresence on the web,including multi-image photo

33、 tours,special offers,news,testimonials and one of the most powerfulinternet booking engines available.TRAINED VOICE AGENTSWe have a team of reservation agents and VIP desks around theworld,fully trained to only sell SLH hotels.DIFFERENTIATED MARKETINGWe recognise that every hotel is different.Every

34、 hotel is includedin at least one marketing programme,targeted at differentmarket segments such as Gastronomy or Spas or WeekendCountry Retreats.LOYALTY AND RECOGNITIONMany SLH hotels have been part of the brand for over ten years.In terms of customers of the brand,Club SLH is one of themost powerfu

35、l hotel recognition programmes,delivering repeatguests at higher ADRs.BRAND RECOGNITIONWe have been consistently voted the number one luxury hotelbrand by The Luxury Institute.Our corporate communicationprogrammes and partnership marketing,provides globalawareness for your hotel at no extra cost.QUA

36、LITY,QUALITY,QUALITYEach of our hotels are subject to a vigorous inspection process,both before joining the brand and throughout membership.DEDICATED ACCOUNT MANAGEMENTUnlike pure distribution platforms,we have a global team ofaccount managers to support you every step of the way.BY HOTELS FOR HOTEL

37、SSLH is a mutual organisation with no debt and healthyreserves.It is managed professionally,with a board of hotelrepresentatives elected every year by hotels.DECLARE YOUR INDEPENDENCE|WHY SLH?10for more information visit 13for more information visit 12for more information visit 3|WORLDWIDE PRESENCE

38、AND DISTRIBUTION OF YOUR HOTEL“Small Luxury Hotels of the World offers its hotels global representation in key markets.For a small private luxury hotel there is a no more efficient andcost effective method of distribution of information.There is no doubt thatbeing part of Small Luxury Hotels of the

39、World has opened many doors forBlanket Bay and the other properties I have managed in New Zealand.Small Luxury Hotels of the World has been instrumental to our success.”Philip Jenkins,Managing Director of Blanket Bay,New ZealandExperience a beautiful country retreat Blanket Bay,New Zealand15DISTRIBU

40、TION|DECLARE YOUR INDEPENDENCEWorldwide Presence and Distribution of Your Hotelfor more information visit Joining Small Luxury Hotels of the World can transform theelectronic distribution strategy of your property.Annually over$100m in net room revenue is driven through our reservationsystem at an a

41、verage net room rate of nearly$400.For somehotels,the Small Luxury Hotels of the World ReservationsSystems contribute up to 40%of the hotels total room revenue.By joining SLH,you will benefit from one command centre tomanage all of your rates,across all booking channels.Once youhave joined SLH,you w

42、ill be given 24-hour access via Internet(no proprietary hardware to install)to one of the hospitalityworlds most powerful Central Reservations Systems(CRS).The CRS grants you and your operational team extraordinarypower and flexibility in managing everything related to onward distribution of your ho

43、tel rooms,from one system.The sophisticated CRS holds your property descriptions,imagesand all rates and availability,including any negotiated orconsortia rates.MULTIPLE DISTRIBUTION CHANNELSSLH provides you with the capability to manage your ratesacross multiple channels.Our award winning website A

44、ll four(GDS)global distribution systems(Sabre,Amadeus,Galileo&Worldspan)used by over 450,000 business and leisure travel agents in over 90,000 travel agencies worldwide Internet sites powered by the GDS or internet third party sites SLH voice reservation centres SLH internet booking engine(white lab

45、el service for your own website)Unlike some other distribution options,with SLH you retaincontrol across all distribution channels.No allocation isrequired,and nothing contractual automatically locks you intosupplying a certain number of pre-determined room nights.If you suddenly get a large direct

46、booking,you and your teamhave the ability to close out your hotel for that night,in an instant.GLOBAL TRAVEL AGENTSBy joining SLH,you will become part of a prestigious globalluxury brand,represented internationally to the travel industryby the chain code LX,standing for LuXury.The importance ofthis

47、immediately identifiable distribution brand,linking yourproperty with a consistent group of luxury hotels to travelagents,cannot be underestimated.Compared to other distribution channels you might be using,global travel agents can be a very cost-effective distributionchannel.Some other organisations

48、 may try to entice you withthe offer of connectivity they claim is similar to us,but theycannot match the power of the strong SLH global brand.Travelagents genuinely recognise the LX code,while some othercompanies have generic two-letter codes.INTERNET(DIRECT AND VIA GDS)One of the most significant

49、benefits of using the SLH CRS is thatyour team can be freed from the burden of manually maintainingmultiple 3rd party extranets.The SLH CRS can connect you to awide range of online travel agency websites,seamlessly.SLH VOICE RESERVATION CENTRESSmall Luxury Hotels of the World has dedicated reservati

50、on officescovering 18 countries,including China,Russia,UK and USA:offering local language,toll-free hotel information and bookings.SLH INTERNET BOOKING ENGINE(IBE)By using the SLH IBE(white label booking engine)to powerreservations on your property website,you and your team canmanage your inventory