-全球化下的商务英语.docx

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1、河北师范大学汇华学院本科毕业论文（设计） 本科生毕业论文（设计）全球化下的商务英语学生姓名：赵芯指导教师：刘晓华学 部：外语学部专 业：英语班级（届）：2019届1班学位论文原创性声明本人所提交的学位论文新形势下商务英语的特点和优势，是在导师的指导下，独立进行研究工作所取得的原创性成果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体，均已在文中标明。本声明的法律后果由本人承担。论文作者（签名）：指导教师确认（签名）：年 月 日年 月 日学位论文版权使用授权书本学位论文作者完全了解河北师范大学汇华学院有权保留并向国家有关

2、部门或机构送交学位论文的复印件和磁盘，允许论文被查阅和借阅。本人授权河北师范大学汇华学院可以将学位论文的全部或部分内容编入有关数据库进行检索，可以采用影印、缩印或其它复制手段保存、汇编学位论文。（保密的学位论文在 年解密后适用本授权书）论文作者（签名）：指导教师（签名）：年 月 日年 月 日Business English under Globalization ByXin ZhaoProf. Xiaohua Liu, tutorA ThesisSubmitted to the Department of Foreign Languagesin Partial Fulfillment of R

3、equirements for the Degree of Bachelor of Arts atHuiHua College of Hebei Normal University May 10, 2019河北师范大学汇华学院本科毕业论文（设计）AbstractEnglish is a universal language in the world. With the backdrop of economic globalization and with the progress of the economy of China, everyone has paid more and more

4、attention to Business English. In the case of frequent contact with customers around the world in the field of trade, it is impossible to rely solely on ordinary English, so Business English emerges as the times require. Business English disciplines have been provided by many celebrated universities

5、 around the world. As far as we all know that Business English has fascinated more and more peoples attention. In order to reflect the importance of Business English in the context of globalization, this paper studies the advantages and characteristics of Business English in business activities such

6、 as negotiation and international trade. This paper consists of four chapters. The first chapter introduces the characteristics of Business English in the current social situation from three aspects: stylistic style, linguistic characteristics and cultural consciousness. The second chapter describes

7、 the advantages of Business English in many aspects, such as business etiquette, business negotiation and cultural exchanges. The third chapter lists the internal and external disadvantages of Business English as well as coping strategy. Chapter four illustrates the progress prospects and employment

8、 direction of Business English through examples. The last chapter summarizes this article. We should understand present events, advance with the times, strive to learn Business English knowledge, motivate learning interest, and improve learning skill. Only by fully understanding the characteristics

9、and advantages and disadvantages of Business English, can we make use of the advantages of Business English, reduce and even overcome the disadvantages of Business English, and apply Business English to practice more effectively.Key words: economic globalization Business English situation characteri

10、stic advantage disadvantage importance摘 要英语是世界上的一种通用语言。在当今经济全球化的背景下，商务英语越来越受到人们的关注。在贸易领域与世界各地客户频繁接触的情况下，单纯依靠普通英语是不可能的，因此商务英语应运而生。许多世界各地的知名大学都开设了商务英语这门课程，可见商务英语已经引起了世界的广泛关注。为了体现商务英语在全球化背景下的重要性，这篇论文对商务英语在谈判以及国际贸易等商务活动中的优势与特点两大方面进行了研究。这篇论文包含了四个章节。第一章主要从商务英语的文体风格、文化意识以及语言特色三个方面介绍了当今社会形势下商务英语的特点。第二章阐述了商务

11、英语在商务礼仪、商务谈判以及文化交流中的优势。第三章列举了商务英语现如今存在的内部及外部的劣势，以及应对策略。第四章通过举例说明让我们了解商务英语光明的发展前景以及就业方向。最后一章对本篇文章进行总结升华，我们应了解时事，与时俱进，努力学习商务英语知识，激发学习兴趣，提高学习自主性。只有充分了解商务英语的特点以及所具备的优缺点，才能利用商务英语的优势，缩小乃至克服商务英语存在的劣势，将商务英语这门科目更有效地应用于实际。关键词: 经济全球化 商务英语 形式 特点 优势 劣势 重要性 ContentsAbstract2Abstract in Chinese3Introduction5 Chara

12、cteristics of Business English under Globalization6 1.1 Stylistic Style6 1.2 Language Features61.3 Cultural Consciousness9 Advantages of Business English under Globalization12 2.1 Advantages in Business Etiquette12 2.2 Advantages in Business Negotiation13 2.3 Advantages in Cultural Exchange142.4 Adv

13、antages in Economic Globalization16 Disadvantages of Business English under Globalization193.1 Internal Disadvantages 193.2 External Disadvantages 203.3 Coping Strategies20 Prospect of Business English under Globalization21 4.1 The Employment Direction of Business English21 4.2 The progress of Busin

14、ess English22Conclusion24References25Acknowledgement27IntroductionUnder the social backdrop that the Chinese market is more greatly integrated into the international economic society, the demand for Business English talents is increasing owing to the landing of a large number of foreign-funded compa

15、nies in the domestic talent market. Business English originated from ordinary English, and based on it, it has the linguistic characteristics of ordinary English, but at the same time, it is a combination of business knowledge and ordinary English, so it has its inherent uniqueness.Unlike ordinary E

16、nglish, Business English emphasizes business communication skills. Its goal is to communicate and communicate most effectively with colleagues, bosses and customers in the most accurate and clear business language. In addition, Business English also involves many advanced management ideas and workin

17、g methods in the west, including how to cooperate with foreign employees and how they communicate with each other. Based on this, Business English contains a lot of westerners working ideas.Business English emphasizes business communication skills. Moreover, Business English also involves many high-

18、ranking management ideas and working methods in the west, including how to cooperate with foreign employees and how they communicate with each other. Based on this, Business English contains a lot of Westerners working ideas. Therefore, practitioners not only need a higher level of English, ability,

19、 but also need practitioners to understand the ways and means of working in different countries, as well as their living habits and so on, which are to some extent included in the concept of culture. At the same time, the use of English language to achieve higher career goals, so as to successfully

20、complete the work. Exactly, what Business English requires is the improvement of the actual comprehensive quality of practitioners. Characteristics of Business English1.1 Stylistic Style It is a unusual international business and Business English. The main stylistic styles are as follows, with the f

21、ollowing aspects.Business English is very close contact to the professional knowledge of import and export business activities, banking, insurance, customs, transportation, law and so on. Therefore, it belongs to the formal style, and the writing text usually strictly adheres to the writing principl

22、e of 7C, namely exact Correctness and Conciseness. Obviously that the purpose of Business English is not as widely read as ordinary articles and books, and that it is designed for particular things, content, projects, and situation. Relating only to the parties and related persons. It usually consti

23、tute of seven parts: headline, date, innermost address, hail, body text and monogram. Sometimes the number, subject matter, attachment or transcript, etc., appears in the letter. In short, in business activities, Business English not only shows its unique stylistic charm, but also makes its own cont

24、ribution to business activities. Business English is not as widely read as ordinary articles and books, it is drawn up for particular things, contents, projects, occasions, only related to both parties and related staff. Business English format is very standard, such as Business English letter forma

25、t is fixed, usually consists of header, date, text, conclusion and signature seven parts. Sometimes the number, subject matter, attachment or transcript, etc, appears in the letter. In short, in business activities, Business English not only shows its unique stylistic charm, but also makes its own c

26、ontribution to business activities. We must believe that with the further progress and maturity of business and commercial activities, the stylistic style of Business English will have a good chance to develop and become increasingly perfect.1.2 Language FeaturesThe exactness of Business English sti

27、mulate the stream of business information. Today, the world has gradually moved on the era and part of economic knowledge. Economic knowledge is an considerable power to stimulate the amicable and sustainable progress of human and nature. Economic knowledge is a new economic frame and a fresh world

28、epoch. The progress of knowledge form makes the whole economy or the whole society have new characteristics, so it needs the macro-control of scientific decision-making, and the secondary action has an increasing trend in the knowledge economy. Knowledge is far more efficient at establishing present

29、 social worth.1.2.1 The Accuracy of Business Language.In todays world has been by extent into the epoch of knowledge economy. Is the invisible property in knowledge economy, stimulate the sustainable progress of human and the nature balanced economy. Knowledge, intelligence and invisible property mo

30、ney invested plays a conclusive role, scientific makes decision of macroeconomic rule and dominate capability in the knowledge economy has a growth trend. The efficiency of knowledge in the founding of present social worth is much superior than the traditional elements of operation, such as human, w

31、ealth and things, and has become the most primary factor of all the factors of establishing worth. In international trade activities, the company professional staff need to use Business English professional knowledge for corresponding business knowledge and information, so Business English professio

32、nal standard for the product quality and sales plays a conclusive and considerable role. E. G. In Business English, Business English should be said as Thank you for your letter dated 1st June. Such a particular and exact expression can avoid controversy caused by time ambiguity in trade activities,

33、and is advantageous to improving the efficiency of commercial information flow.1.2.2 The Courtesy of Business Language.With the progress of Chinas international trade and economy and the preferment of Chinas international status, nowadays more and more Chinese are engaged in world trade.How to engag

34、e in foreign-related economic and trade activities, how to occupy a place in foreign-run companies, besides trade knowledge, Beyond doubt that language difference is the biggest obstacle these people encounter. In addition to living English and academic English, which are used by many people in our

35、daily life. Business English is the most considerable communication tool in the process of international trade and present communication between foreign-funded companies and other countries. This requires that foreign trade staff should not only be familiar with the trade process and particularation

36、, but to strengthen the Business English is a unusual purpose language learning, create favorable conditions to the success of business activities. At the same time, you should have the patience to understand the customers interests and habits in order to make the communication go smoothly before yo

37、u contact with the customer and customs of their hometown and find some time to understand the situation of the client country before the customer visits. In this way, you can quickly earn the trust of your customers and quickly build a rapport with them. Persevering in learning in the process of pr

38、eparation plays a very positive role in improving the cross-cultural communicative competence of foreign trade staff. The propriety principle in Business English requires that the interests of the other party should be taken into consideration when expressing ones own will. Put yourself in each othe

39、r shoes and stimulate trade.1.2.3 The Professionalism of Business Language. Gradually a variety of trade terms have been formed, through the use of trade terms can better solve the inspection of goods, packaging, transport, insurance and after-sale issues, facilitate and facilitate the conclusion of

40、 transactions. People correspond through language to execute all kinds of activities. In international trade activities, Business English has become an indispensable negotiating tool for buyers and sellers in negotiation and completion of agreement. It is called foreign trade language. This requires

41、 that everyone engaged in import and export trade must have a full understanding of Business English, in order to correctly use Business English in actual business, so as to safeguard the economic interests of companies and countries. Moreover, Business English correspondence is an considerable part

42、 of business activities, it is a kind of communication way to realize information transmission and communication through correspondence, e-mail and telephone communication. From seeking customers to establishing trade activities of substantial implication, Business English correspondence plays a key

43、 role in facilitating the signing of trade agreements.1.2.4 The gentle words of Business Language. Business English is an considerable tool for communication between the two sides and an considerable bridge for the two sides to accomplish a cooperation. It plays a role in helping buyers and sellers

44、with good communication, touching upon all fields of foreign trade. Business English is used in professional vocabulary exact use of Business English and exact Business English language defines the role of preferment and ministration in business negotiations. As an unusual negotiation language, Busi

45、ness English has the features of courtesy and gentle words. In international business negotiations, the part of Business English can not be ignored. From the foreground of language, Business English plays a part in primary information exchange, and its business foreground also defines its unusual ro

46、le in business negotiations.1.3 Cultural Consciousness in NegotiationsWith the acceleration of economic globalization and the process of foreign trades in recent years, Business English negotiations and increase the success rate of negotiations. The embodiment of business culture consciousness in Business English negotiation is of great actual implication. Business culture consciousness is an considerable part of Business English negotiation. It refers to the language, culture and other factors involved in business a