创新创业背景下商务英语学习方法的探讨 ——以江西省宜春学院为例.docx

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1、毕 业 论 文论文题目：创新创业背景下商务英语学习方法的探讨以江西省宜春学院为例学 院：外国语学院专 业：英语（非师范）年 级：15级姓 名：尹雪影学 号：1551304101指导教师：黄晨职 称：讲师（20 19 年 5月）宜春学院教务处制目 录1、毕业设计（论文）任务书2、毕业设计（论文）开题报告3、资格审查表4、学士学位论文原创性申明5、论文版权使用授权书6、毕业设计说明书或论文正文 宜春学院论文原创性申明本人郑重申明：所呈交的论文是本人在导师的指导下独立进行研究所取得的研究成果。除了文中特别加以标注引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写的成果。对本文的研究作出重要贡

2、献的个人和集体，均在文中以明确方式表明。本人完全意识到本申明的法律责任，其后果由本人承担。作者签名：日 期：2019.06论文版权使用授权书本论文作者完全了解学校有关保留、使用论文的规定，同意学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借阅。本人授权宜春学院可以将本论文的全部或部分内容编入数据库进行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本论文。作者签名： 日期：2019.06导师签名： 黄晨 日期：2019.06Exploration on The Learning Method of Business English under The Backgro

3、und of Innovation and Entrepreneurship-Take Yichun University As an ExampleA thesis submitted to School of Foreign Languages ofYichun University in partial fulfillment of the requirementsfor the degree of Bachelor of ArtsUnder the supervision of Huang Chen Yichun UniversityMay，2019Abstract Business

4、English, as a branch of English for special purposes, has its unique social, linguistic background and connotation. Under the guidance of linguistics and Applied linguistics theory, it is a highly practical subject to study the application of English in international business. In the context of glob

5、al economy and the rapid development of Chinas foreign trade environment, the status of Business English is becoming more and more important. With the vigorous development of Business English majors in recent years, the number of colleges and universities offering Business English majors has increas

6、ed year by year. However, due to the extensive, accurate and strict nature of Business English, its difficult for learners to learn it well. Based on the learning method and application of Business English, this paper discusses how to master the problem of Business English in a comprehensive and pra

7、ctical way. In order to make learners of this major better grasp the opportunities and create the future under the background of mass innovation and entrepreneurship.Key words: Business English; Innovation and Entrepreneurship; Methods of LearningIII摘 要商务英语属于特殊用途英语，有其独特的社会、语言背景及内涵。它是在语言学和应用语言学理论的指导下

8、，研究英语在国际商务中应用的一门实践性很强的学科。在全球经济化的大背景和我国对外贸易迅猛发展的大环境下，商务英语的地位越来越重要。随着近几年来商务英语专业的蓬勃发展，全国开设商务英语专业的高校逐年增多。但是由于商务英语的广泛性及准确、严密性, 使得学习者感觉并不轻松。本文就以商务英语的学习方法与应用为基础，探讨如何全面实用地掌握商务英语问题。从而使该专业学生在全民创新创业的背景下更好地把握机遇，开创未来。关键词：商务英语；创新创业；学习方法ContentsAbstractII摘 要IIIChapter 1 Introduction1Chapter 2 Features of Business

9、English22.1 Strong Purpose22.2 Strong Professionalism22.3 Strong Cultural Awareness.3Chapter 3 The Theoretical Learning Method of Business English33.1 Bbasic Learning of Listening, Speaking, Reading and Writing skills33.2 Paying Attention to The Accumulation of Business English Vocabulary 5 3.3 Stre

10、ngthen the Learning of Business Knowledge and Social Skills6Chapter 4. The Practical Learning Methods of Business English74.1 Experiential Practical Learning.84.2 A practical Learning Method Combining Learning and Business.9Bibliography13Acknowledgements14Exploration on The Learning Method of Busine

11、ss English under The Background of Innovation and EntrepreneurshipChapter 1 IntroductionThe rapid development of knowledge economy not only promotes the rapid development of economy, but also brings the challenge of the shortage of innovative talents to our country and society. Chinas innovation and

12、 entrepreneurship education began in the late 20th century, after years of development, has been all levels of various types of education authorities, colleges and universities pay attention to. In 2010, the Ministry of Education issued the opinions on vigorously promoting innovative entrepreneurshi

13、p education in colleges and universities and the work of college students independent entrepreneurship, which called for innovative entrepreneurship education in colleges and universities.The aim of innovative entrepreneurship education in colleges and universities is to train college students aware

14、ness of innovation and entrepreneurship and improve their ability of innovation and entrepreneurship through systematic education. Today, the connotation of Business English has included all areas related to business, no longer limited to the narrow scope of foreign trade English, but developed into

15、 a complete Business English system including international trade, finance, marketing, management, e-commerce and cross-cultural communication. From the point of view of training objectives, the purpose of Business English course learning is not only to understand foreign trade correspondence writin

16、g and some economic and trade expertise, but also to be able to use English flexibly for effective business communication and deal with practical problems in international business. This change and the renewal of the concept put forward higher requirements for the content and efficiency of Business

17、English learning. In fact, whether our basic English skills are solid or not plays a decisive role in learning Business English well. Therefore, Business English learning should always adhere to improve English communicative competence as the primary task, focus on the balanced development of variou

18、s language skills, and strive to become the compound senior talent that have all-round development, with solid knowledge and skills in English, master a wide range of economic management, international business trade Basic theory, and have a broad international perspective, deep humanistic accomplis

19、hment and keen innovation ability.The second chapter of this paper mainly discusses the characteristics of Business English major, the third chapter mainly explores the theoretical learning methods of Business English, from listening, speaking, reading and writing and other aspects to explore how to

20、 lay a good foundation in English, in order to make a good preparation for the future work. The fourth chapter studies the practical learning method, so that students can make rational use of the theoretical knowledge learned in class and enhance their practical ability by reading this paper. 1Chapt

21、er 2 Features of Business EnglishLanguage itself is a communication tool, people use language is to communicate, transmit information and achieve other purposes. The ultimate goal of learning it is to use it better. Compared with common English, the characteristics of Business English are embodied i

22、n its purpose, professionalism and cultural awareness.2.1 Strong PurposeStrong purpose is one of the remarkable characteristics of business. The purpose of Business English is to understand and be familiar with the rules and operating procedures of international business activities. Learning Busines

23、s English is to use it in business activities to achieve better results, in order to successfully carry out all kinds of business exchanges, such as business meetings, telephone, fax, e-mail, and negotiation. And language is the most effective carrier to achieve this goal, so the successful use of B

24、usiness English will bring satisfactory results.2.2 Strong ProfessionalismProfessionalism mainly refers to Business English is the direct reflection of business activities carrier, There is a large number of professional vocabulary abbreviations for Business English in the commercial activities, suc

25、h as: A.RAll Risks (一切险); B/CBills for collection (托收单据); FOBFree on Board (船上交货) and so on. Therefore, the mastery of professional knowledge to a large extent determines the performance of Business English ability, only with a certain degree of professional business knowledge can learners really un

26、derstand the connotation of these special English vocabulary.32.3 Strong Cultural Awareness The origins, natural living environment, beliefs and levels of economic development of different areas are not the same, naturally, the traditional concepts formed under these different cultural systems are a

27、lso different. There is great distinction in peoples way of thinking, value orientation and language expression. The very same behaviors or words are deemed as compliment in one culture might be viewed as demeaning and humiliating other settings. For example, some topics are a daily topic of discuss

28、ion in one country, but they are a very private topic in another. In the business world, managers are often exposed to unnecessary losses because they are unfamiliar with their local folklore and traditional culture. Therefore, business English learners should recognize the impact of cultural differ

29、ences on business and personal life in order to avoid cultural conflicts.Chapter 3 The Theoretical Learning Method of Business EnglishIn order to strengthen the application of the knowledge Business English and the cultivation of professional skills, learners should mainly enhance the ability of lis

30、tening, speaking, reading, writing and translating in Business English learning. For those who learn foreign languages, it is often in the order of reading, listening, speaking and writing, that is, reading first and then writing again. Learning Business English is no exception, but it must be tailo

31、red to its professional characteristics, to promote listening skills and the ability of writing with words. 3.1 Basic Learning of Listening, Speaking, Reading and Writing skillsFirst of all, in our daily life, we should increase English listening practice. One of the most important methods is to cre

32、ate an environment of English original voice dialogue environment, exercise their good listening ability, pay attention to the cultivation of language sense, and to find a large number of business-related English listening. Nowadays, with the rapid development of trade, science, technology and the i

33、ncreasing popularity of Business English, some major learning software have been in line with the trend of the development to add related knowledge of Business English, such as the VOA English Learning Network, with Business English learning column, content including business scene dialogue, current

34、 affairs and other sectors, you can find a wide variety of study materials. This kind of App can help learners not only enhance the basic ability of listening, but also to learn business knowledge, broaden the field of their vision. In addition to the basic targeted listening, watching English drama

35、s and American dramas is another way to practice English listening and speaking. For English learners, watching TV dramas is a good choice if there is usually not a lot of opportunities to communicate with native speakers of English. As we all know, art comes from life, especially in the age of the

36、prevalence of multimedia networks, the full use of resources will bring great convenience to our lives. On the one hand, in all kinds of English and American drama, we can learn authentic English expression, immersed in the pure pronunciation and intonation, which can improve our sense of language;

37、on the other hand, we can understand their habits, communication methods and can see the differences between Chinese and Western cultures. This method can play a good foundation for us to enter the workplace in the future, and is really beneficial to contact with foreigners. As a business English le

38、arner, you must have a large number of knowledge input, and constantly enrich their own business background, expand the knowledge structure through a lot of channels and forms to improve their listening level. The reading of Business English is manifested in the study and application of internationa

39、l practices and international rules. Reading is a necessary part of learning Business English, learners should combine extensive reading, intensive reading and study. In the course setting of Business English majors, intensive reading is often the most important part, and the textbooks selected by m

40、ost colleges and universities are also closely related to business knowledge. In Yichun University, the intensive reading textbook of Business English major is New Comprehensive Business English Course, its article content is mostly related to business issues, featured with wide range of specialties

41、 and strong practicality. In the process of reading, learners will read a lot of professional knowledge, therefore, when you find some places that you do not understand, you should look for the information and literature and figure out the real meaning and record it in time. Of course, as a highly p

42、rofessional subject, in addition to relying on textbook knowledge learning, Learners should also read a large number of newspapers, periodicals and other reading materials, concerned about the changes and development of the world. For example, China Daily, the Economist, Times and so on, these journ

43、als are rich and novel in content, they can insight into world affairs, more importantly, through reading we can see the way of thinking of famous scholars and business tycoons, it can broaden our horizons, exercise our critical thinking of looking at the world in a more rational way.With the deepen

44、ing of business English learning, emphasis should be placed on the training of Speaking. Speaking can not only improve the proficiency of the language, but also improve the learners interest in using the language, open the door to knowledge. Gui Shichun, a famous linguist and foreign language educat

45、or, said: Foreign language learning can not only engage in tool training, because language is not only a tool, but also a carrier of culture, the carrier cant be detached from the content, just as hair cant be separated from the skin. After the language training is over, it must be attached to the i

46、mprovement. In learning forms and methods of “Speaking”, learners can use targeted exercises, such as: case discussion, simulation dialogue analysis, simulation of import and export business negotiations and so on. Many linguists agree that the environment plays a vital role in the acquisition of la

47、nguage. There are two ways to create a language environment, one is to use the right listening material. Many formal, partial written oral expression materials, will be easy to make people bored, and will slowly lose the simple and easy way to express.But audio novels strike a balance precisely betw

48、een formal and informal. Audio fiction listens to the whole novel by means of phonetics. Many audio novels can be found on Himalaya FM and NetEase cloud music platform. In addition to audio novels, the major English speech and debate materials are also very good learning materials. English speech with appropriate words, language expression concise and ingenious. And speeches usually carry a certain p